{"id":8204,"date":"2026-02-26T02:44:34","date_gmt":"2026-02-26T02:44:34","guid":{"rendered":"https:\/\/www.hostinger.com\/support\/?p=8204"},"modified":"2026-02-26T02:45:24","modified_gmt":"2026-02-26T02:45:24","slug":"hostinger-reach-how-to-set-up-abandoned-cart-email-automation-for-hostinger-website-builder-stores","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/support\/hostinger-reach-how-to-set-up-abandoned-cart-email-automation-for-hostinger-website-builder-stores\/","title":{"rendered":"Hostinger Reach: How to set up abandoned cart email automation for Hostinger Website Builder stores"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Abandoned cart emails help you recover lost sales by automatically sending follow-ups to customers who start the checkout process but don&rsquo;t complete their purchase. With Hostinger Reach and Hostinger Website Builder, this process works through a built-in integration &mdash; no extra steps required.<\/span><\/p><h2 id=\"h-1-requirements-for-abandoned-cart-automation\"><b>1. Requirements for Abandoned Cart Automation<\/b><\/h2><p><span style=\"font-weight: 400\">The Abandoned Cart flow becomes available when:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A <\/span><b>Hostinger Website Builder site<\/b><span style=\"font-weight: 400\"> is connected to Hostinger Reach<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The connected site has an <\/span><b>active online store<\/b>&nbsp;<\/li>\n<\/ul><p><span style=\"font-weight: 400\">Once the Hostinger Website Builder site is connected, Reach <\/span><b>automatically<\/b><span style=\"font-weight: 400\"> tracks:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Abandoned carts (if site has a store)<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Purchases (if site has a store)<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Checkout newsletter sign-ups (if enabled in your store settings) and all Subscriber\/Contact forms<\/span>&nbsp;<\/li>\n<\/ul><p><span style=\"font-weight: 400\">No manual configuration is needed to setup tracking events &mdash; everything works automatically after site connection.<\/span><\/p><h2 id=\"h-2-how-abandoned-cart-detection-works\"><b>2. How Abandoned Cart Detection Works<\/b><\/h2><p><span style=\"font-weight: 400\">The automation starts when a customer leaves items in their cart without completing the purchase:<\/span><\/p><ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A customer begins the checkout process in your Website Builder store<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They don&rsquo;t complete the payment<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Abandoned cart events are being checked every hour<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If you have abandoned cart automation Active, the contact receives abandoned cart email<\/span><\/li>\n<\/ol><h3><\/h3><div class=\"intercom-interblocks-callout\" style=\"background-color: #e3e7fa80;border-color: #334bfa33\">\n<h3><b>Important notes:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Because abandoned carts are checked hourly, customers may receive the abandoned cart email within <\/span><b>1&ndash;2 hours<\/b><span style=\"font-weight: 400\"> after leaving the checkout.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">There is an automatic <\/span><b>8-hour cooldown period. <\/b><span style=\"font-weight: 400\">This means a contact will not receive more than one abandoned cart automation email within 8 hours to reduce spam risk and improve email deliverability.<\/span><\/li>\n<\/ul>\n<\/div><p><span style=\"font-weight: 400\">Automation is handled automatically &mdash; no timing adjustments are needed.<\/span><\/p><h2 id=\"h-3-enabling-the-abandoned-cart-automation-flow\"><b>3. Enabling the Abandoned Cart Automation Flow<\/b><\/h2><p><span style=\"font-weight: 400\">You can enable the automation by following these steps:<\/span><\/p><ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to your <\/span><b>Hostinger Reach dashboard<\/b><b><br>\n<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Open the <\/span><b>Automations<\/b><span style=\"font-weight: 400\"> page<\/span><span style=\"font-weight: 400\"><br>\n<\/span><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8205\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39.png\" alt=\"\" width=\"825\" height=\"418\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39.png 825w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39-300x152.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39-768x389.png 768w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/span><\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Go to the <\/span><b>E-commerce<\/b><span style=\"font-weight: 400\"> section<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select the <\/span><b>Abandoned Cart<\/b><span style=\"font-weight: 400\"> automation flow<\/span><span style=\"font-weight: 400\"><br>\n<\/span><span style=\"font-weight: 400\"><br>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8206\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_1.png\" alt=\"\" width=\"872\" height=\"446\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_1.png 872w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_1-300x153.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_1-768x393.png 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><br>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The trigger is preconfigured &mdash; no adjustments needed. If you don&rsquo;t have a site connected or it does not contain a eCommerce, you will be guided to set it up.<\/span><span style=\"font-weight: 400\"><br>\n<\/span><span style=\"font-weight: 400\"><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8207\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_2.png\" alt=\"\" width=\"985\" height=\"494\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_2.png 985w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_2-300x150.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_2-768x385.png 768w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><\/span><\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Add the email action you want customers to receive<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Publish or activate the automation<\/span><span style=\"font-weight: 400\"><br>\n<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8208\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_3.png\" alt=\"\" width=\"1003\" height=\"475\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_3.png 1003w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_3-300x142.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-39_3-768x364.png 768w\" sizes=\"auto, (max-width: 1003px) 100vw, 1003px\" \/><\/li>\n<\/ol><p><span style=\"font-weight: 400\">&#9989;Once enabled, subscribers who abandon their cart will automatically start receiving recovery emails.<\/span><\/p><p><span style=\"font-weight: 400\">Note: Only <\/span><b>subscribed<\/b><span style=\"font-weight: 400\"> contacts will receive marketing emails. It means contact should already be subscribed to hear from you in the checkout, or in any other form of your site and visible in Reach as a contact.<\/span><\/p><h2 id=\"h-4-choosing-or-creating-your-abandoned-cart-email\"><b>4. Choosing or Creating Your Abandoned Cart Email<\/b><\/h2><p><span style=\"font-weight: 400\">After selecting the Abandoned Cart flow, you can:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Choose an existing email template, or<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Generate a new template<\/span>&nbsp;<\/li>\n<\/ul><div class=\"intercom-interblocks-callout\" style=\"background-color: #e3e7fa80;border-color: #334bfa33\"><b>Note:<\/b><span style=\"font-weight: 400\"> At this moment, a direct &ldquo;Return to Cart&rdquo; link is not yet supported, but this feature is coming soon. Use a general reminder email encouraging customers to return to your store and continue shopping.<\/span><\/div><p><span style=\"font-weight: 400\">Make sure to include a clear call-to-action button linking back to your website or store page so customers can easily return and finish checking out.<\/span><\/p><h2 id=\"h-5-troubleshooting-integration-issues\"><b>5. Troubleshooting Integration Issues<\/b><\/h2><p><span style=\"font-weight: 400\">Depending on your setup, you may see prompts in the automation builder. Here&rsquo;s how to resolve them.<\/span><\/p><h3><b>A. You don&rsquo;t have a Website Builder site connected<\/b><\/h3><p><span style=\"font-weight: 400\">If no site is connected, Reach will prompt you to connect one.<\/span><\/p><p><span style=\"font-weight: 400\">You can:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click <\/span><b>Connect<\/b><b><br>\n<\/b><b><b><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8209\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40.png\" alt=\"\" width=\"822\" height=\"416\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40.png 822w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40-300x152.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40-768x389.png 768w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><\/b><\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select your <\/span><b>Hostinger Website Builder site<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Connect your site in one click<\/span>&nbsp;<\/li>\n<\/ul><h3><b>B. Your Website Builder site doesn&rsquo;t have an active store<\/b><\/h3><p><span style=\"font-weight: 400\">If your site is connected but e-commerce is not enabled, you&rsquo;ll see a message that a store is required.<\/span><\/p><p>&nbsp;<\/p><p><span style=\"font-weight: 400\">To activate it:<\/span><\/p><ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Open your Website Builder editor<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<\/ol><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8210\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_1.png\" alt=\"\" width=\"981\" height=\"483\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_1.png 981w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_1-300x148.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_1-768x378.png 768w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><\/p><p><span style=\"font-weight: 400\">2. Create or enable your online store<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8211\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_2.png\" alt=\"\" width=\"1003\" height=\"551\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_2.png 1003w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_2-300x165.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_2-768x422.png 768w\" sizes=\"auto, (max-width: 1003px) 100vw, 1003px\" \/><\/p><p><span style=\"font-weight: 400\">3. Publish the updated site<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8212\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_3.png\" alt=\"\" width=\"1007\" height=\"508\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_3.png 1007w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_3-300x151.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/02\/2026-02-26_09-40_3-768x387.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><\/p><p><span style=\"font-weight: 400\">Once your store is active, the e-commerce automation features will become available in Reach.<\/span><\/p><h2 id=\"h-6-what-happens-after-integration-is-active\"><b>6. What Happens After Integration Is Active<\/b><\/h2><p><span style=\"font-weight: 400\">When your Website Builder store is connected to Reach, e-commerce tracking is automatically enabled.<\/span><\/p><p><span style=\"font-weight: 400\">Here&rsquo;s what becomes available:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A newsletter opt-in option at checkout (if enabled in store settings)<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Automatic abandoned cart tracking<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">An 8-hour abandoned cart email cooldown per contact<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Purchase tracking for use in other email automations<\/span>&nbsp;<\/li>\n<\/ul><p><span style=\"font-weight: 400\">No additional configuration is required.<\/span><\/p><p><span style=\"font-weight: 400\">With Hostinger Reach and Hostinger Website Builder working together, recovering abandoned carts becomes a fully automated process &mdash; helping you increase sales with minimal effort.<\/span><\/p><p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hostinger Reach provides a seamless way to recover abandoned carts for your Hostinger Website Builder store<\/p>\n","protected":false},"author":594,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"include_on_kodee":true,"footnotes":""},"categories":[296],"tags":[],"class_list":["post-8204","post","type-post","status-publish","format-standard","hentry","category-hostinger-reach"],"hreflangs":[],"include_on_kodee":true,"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/8204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/users\/594"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/comments?post=8204"}],"version-history":[{"count":2,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/8204\/revisions"}],"predecessor-version":[{"id":8214,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/8204\/revisions\/8214"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/media?parent=8204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/categories?post=8204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/tags?post=8204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}