{"id":816,"date":"2022-09-07T11:46:12","date_gmt":"2022-09-07T11:46:12","guid":{"rendered":"https:\/\/blog.hostinger.io\/support\/2022\/09\/07\/6538310-hostinger-website-builder-how-to-create-an-online-store\/"},"modified":"2026-05-08T13:02:06","modified_gmt":"2026-05-08T13:02:06","slug":"6538310-hostinger-website-builder-how-to-create-an-online-store","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/support\/6538310-hostinger-website-builder-how-to-create-an-online-store\/","title":{"rendered":"Hostinger Website Builder: How to Create an Online Store"},"content":{"rendered":"<p class=\"no-margin\">Creating an online store with <b><a class=\"intercom-content-link\" href=\"https:\/\/www.hostinger.com\/website-builder\" target=\"_blank\" rel=\"noopener\">Hostinger Website Builder<\/a><\/b> is easy! Follow the below steps to get started &#128071;<\/p><h2 id=\"h_9e95a2deb0\">Step 1 &ndash; Enable and Set Up the Online Store Platform<\/h2><p class=\"no-margin\">Start with <b><a class=\"intercom-content-link\" href=\"\/support\/6538318-website-builder-how-to-set-up-the-online-store\" target=\"_blank\" rel=\"noopener\">enabling the eCommerce platform<\/a><\/b> on your website. This way, you&rsquo;ll get access to the store management area. There, you&rsquo;ll create products, set up payment and shipping methods, manage orders, and customize all the store settings.<\/p><h2 id=\"h_9edbaa1d41\">Step 2 &ndash; Create Products<\/h2><p class=\"no-margin\">You may create up to 1000 products, and each of your products may have up to 50 options. The eCommerce platform supports physical products, digital products, services, donations, and appointments. To <b><a class=\"intercom-content-link\" href=\"\/support\/6538344-website-builder-how-to-add-products\" target=\"_blank\" rel=\"noopener\">create products<\/a><\/b>, go to the <b>Products<\/b> section in your store management area.<\/p><div class=\"intercom-interblocks-callout\" style=\"background-color: #e3e7fa80;border-color: #334bfa33\">\n<p class=\"no-margin\">Learn more: <b><a class=\"intercom-content-link\" href=\"\/support\/6538359-website-builder-how-to-create-product-categories\" target=\"_blank\" rel=\"noopener\">How to Create Product Categories<\/a> &#128161; <\/b><\/p>\n<\/div><h2 id=\"h_7a2744b212\">Step 3 &ndash; Display Products on Your Website<\/h2><p class=\"no-margin\">Once you create products, <b><a class=\"intercom-content-link\" href=\"\/support\/6538349-website-builder-product-pages\" target=\"_blank\" rel=\"noopener\">product pages<\/a><\/b> are created automatically. However, remember that products are not automatically displayed on your website. Use <b><a class=\"intercom-content-link\" href=\"\/support\/6538352-website-builder-product-sections\" target=\"_blank\" rel=\"noopener\">product sections<\/a><\/b> to display products on your website pages.<\/p><p>Add to cart buttons are automatically added within product pages or sections. You can customize the button style and text as mentioned <strong><a href=\"https:\/\/www.hostinger.com\/support\/6538349-hostinger-website-builder-product-pages\/#:~:text=Click%20on%20the%20product%20section%20to%20reveal%20its%20settings%20menu%20and%20select%20Edit%20section%3A\">here<\/a><\/strong>.<\/p><h2 id=\"h_f6fadfd0c7\">Step 4 &ndash; Set Up Payment Methods<\/h2><p class=\"no-margin\">You can enable two types of payments in your store: <b><a class=\"intercom-content-link\" href=\"\/support\/6538413-website-builder-online-payments\" target=\"_blank\" rel=\"noopener\">online payments<\/a><\/b> and <b><a class=\"intercom-content-link\" href=\"\/support\/6538417-website-builder-manual-offline-payments\" target=\"_blank\" rel=\"noopener\">manual (offline) payments<\/a><\/b>. To set it up, go to the <b>Store settings <\/b>&rarr; <b>Payments<\/b>.<\/p><h2 id=\"h_5453834fff\">Step 5 &ndash; Set Up Delivery Methods<\/h2><p class=\"no-margin\">You can create an unlimited number of shipping zones and up to 20 shipping options per shipping zone. To set it up, go to the <b>Store settings <\/b>&rarr;<b> <a class=\"intercom-content-link\" href=\"\/support\/6538842-website-builder-how-to-set-up-shipping\" target=\"_blank\" rel=\"noopener\">Shipping<\/a><\/b>.<\/p><div class=\"intercom-interblocks-callout\" style=\"background-color: #e3e7fa80;border-color: #334bfa33\">\n<p class=\"no-margin\">Learn more: <b><a class=\"intercom-content-link\" href=\"\/support\/7055016-website-builder-shipping-based-on-order-price-or-order-weight\" target=\"_blank\" rel=\"noopener\">Shipping Methods Based on Order Price or Order Weight<\/a> &#128161; <\/b><\/p>\n<\/div><h2 id=\"h_52493fc7b1\">Step 6 &ndash; Check the General Store Settings<\/h2><p class=\"no-margin\">In the store management area, access the <b>Store settings<\/b> and make sure to double-check the following:<\/p><ul>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6539038-website-builder-store-name-and-regional-settings\" target=\"_blank\" rel=\"noopener\">Store details<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6883885-website-builder-how-to-edit-company-information-in-the-online-store\" target=\"_blank\" rel=\"noopener\">Company information<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6539035-website-builder-how-to-manage-checkout-settings-in-the-online-store\" target=\"_blank\" rel=\"noopener\">Checkout settings<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6682496-website-builder-how-to-send-emails-from-the-online-store\" target=\"_blank\" rel=\"noopener\">Emails<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6895192-website-builder-how-to-manage-taxes-in-the-online-store\" target=\"_blank\" rel=\"noopener\">Taxes<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6803165-website-builder-how-to-manage-invoices-in-the-online-store\" target=\"_blank\" rel=\"noopener\">Invoices<\/a><\/b><\/p>\n<p class=\"no-margin\">\n<\/p><\/li>\n<\/ul><h2 id=\"h_16bc348ef7\">Step 7 &ndash; Check the Shopping Bag Settings<\/h2><p class=\"no-margin\">You can <b><a class=\"intercom-content-link\" href=\"\/support\/6539042-website-builder-shopping-bag-settings\" target=\"_blank\" rel=\"noopener\">enable or disable the shopping bag<\/a><\/b> in your website&rsquo;s header settings. To change the shopping bag language, go to the <b>Store settings<\/b> &rarr;<b> <a class=\"intercom-content-link\" href=\"\/support\/6539035-website-builder-checkout-settings\" target=\"_blank\" rel=\"noopener\">Checkout<\/a> <\/b>&rarr; <b>Checkout language<\/b>.<\/p><h2 id=\"h_8c67e4a596\">Step 8 &ndash; Customize the Website to Match Your Brand Style<\/h2><p class=\"no-margin\">Style your website to represent your brand well. If you&rsquo;re not sure where to start, you may follow these guidelines: <b><a class=\"intercom-content-link\" href=\"\/support\/6475646-website-builder-how-to-customize-a-website\" target=\"_blank\" rel=\"noopener\">How to Customize a Website Template<\/a><\/b><\/p><p class=\"no-margin\">Additionally, take a look at these articles:<\/p><ul>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6539079-website-builder-how-to-customize-text-style-in-the-online-store\" target=\"_blank\" rel=\"noopener\">How to Customize Text Style in the Online Store<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6475420-website-builder-how-to-add-an-faq-section\" target=\"_blank\" rel=\"noopener\">How to Add an FAQ Section<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6491071-website-builder-how-to-add-clients-reviews\" target=\"_blank\" rel=\"noopener\">How to Add Product Reviews<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6454245-website-builder-how-to-add-legal-pages\" target=\"_blank\" rel=\"noopener\">How to Add Legal Pages<\/a><\/b> (ToS, Refund Policy, etc.)<\/p>\n<\/li>\n<\/ul><h2 id=\"h_7dccec71fa\">Step 9 &ndash; Check the SEO Settings<\/h2><p class=\"no-margin\">SEO stands for Search Engine Optimization. In short, SEO is about how well your website performs in search engines like Google. It depends on many various factors: quality of your content, accessibility, website speed, mobile optimization, keywords, and so on. Learn more: <b><a class=\"intercom-content-link\" href=\"\/support\/6466320-website-builder-seo-settings\" target=\"_blank\" rel=\"noopener\">SEO settings<\/a><\/b>, <b><a class=\"intercom-content-link\" href=\"\/support\/6538366-website-builder-product-seo-settings\" target=\"_blank\" rel=\"noopener\">Product SEO settings<\/a><\/b><\/p><h2 id=\"h_102550f661\">Step 10 &ndash; Publish Your Website<\/h2><p class=\"no-margin\">Once you&rsquo;re ready, go ahead and <b><a class=\"intercom-content-link\" href=\"\/support\/6475340-website-builder-publishing-a-website\" target=\"_blank\" rel=\"noopener\">publish your website<\/a><\/b>! If you&rsquo;re eager to declare your online presence, but there&rsquo;s still some work to do, you may publish only the <b><a class=\"intercom-content-link\" href=\"\/support\/6462836-website-builder-landing-page\" target=\"_blank\" rel=\"noopener\">homepage<\/a><\/b> (e.g., &ldquo;Coming soon&rdquo;).<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">To help you track your store&rsquo;s publish status, Builder Ecommerce shows a <strong>status badge<\/strong> that reflects the current state of your site:<br>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-9578\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/04\/2026-04-10_19-03.png\" alt=\"Store manager update website button with tooltip about unpublished product changes\" width=\"1245\" height=\"395\" data-media-id=\"9578\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/04\/2026-04-10_19-03.png 1245w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/04\/2026-04-10_19-03-300x95.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/04\/2026-04-10_19-03-1024x325.png 1024w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/04\/2026-04-10_19-03-768x244.png 768w\" sizes=\"(max-width: 1245px) 100vw, 1245px\" \/><\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\"><strong>Go Live<\/strong> &ndash; the site hasn&rsquo;t been published yet. Click the badge to go directly to Website Builder and publish it.<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Live<\/strong> &ndash; your site is published and all ecommerce changes are synced.<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Update Website<\/strong> &ndash; there are ecommerce changes that require republishing. Click the badge to go to Website Builder and apply the update.<\/li>\n<\/ul><h2 id=\"h_32142cc57c\">Step 11 &ndash; Grow Your Business<\/h2><p class=\"no-margin\">To make your business more visible, share links to your website on various social media platforms and unleash marketing tools, for example:<\/p><ul>\n<li>\n<p class=\"no-margin\">Add <b><a class=\"intercom-content-link\" href=\"\/support\/6539044-website-builder-adding-sale-prices-to-products\" target=\"_blank\" rel=\"noopener\">sale prices<\/a><\/b> and create <b><a class=\"intercom-content-link\" href=\"\/support\/6539054-website-builder-discount-codes-in-the-online-store\" target=\"_blank\" rel=\"noopener\">discount coupons<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6474695-website-builder-how-to-add-a-subscription-form\" target=\"_blank\" rel=\"noopener\">Collect subscribers<\/a><\/b> and send newsletters<\/p>\n<\/li>\n<li>\n<p class=\"no-margin\">Set up ads:<\/p>\n<ul>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"\/support\/6495588-website-builder-google-ads\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"https:\/\/www.youtube.com\/watch?v=fbRAASJQAuU\" target=\"_blank\" rel=\"noopener\">Smart Shopping campaigns<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"https:\/\/support.google.com\/youtube\/answer\/2375497?hl=en\" target=\"_blank\" rel=\"noopener\">Video campaigns<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/create-facebook-ads-from-facebook-page\" target=\"_blank\" rel=\"noopener\">Facebook Ads<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"https:\/\/help.instagram.com\/1067656009937668\/\" target=\"_blank\" rel=\"noopener\">Instagram Ads<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"https:\/\/www.tiktok.com\/business\" target=\"_blank\" rel=\"noopener\">TikTok Ads<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a class=\"intercom-content-link\" href=\"https:\/\/help.pinterest.com\/en\/business\/article\/pick-pins-to-promote\" target=\"_blank\" rel=\"noopener\">Pinterest Ads<\/a><\/b><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul><p class=\"no-margin\">For more information, visit our <b><a class=\"intercom-content-link\" href=\"https:\/\/support.hostinger.com\/en\/collections\/3638826-online-store\" target=\"_blank\" rel=\"noopener\">Online Store<\/a><\/b> collection of help articles &#128218;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building an online store with Hostinger Website Builder<\/p>\n","protected":false},"author":581,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"include_on_kodee":true,"footnotes":""},"categories":[286],"tags":[],"class_list":["post-816","post","type-post","status-publish","format-standard","hentry","category-online-store"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/support\/6538310-hostinger-website-builder-how-to-create-an-online-store\/","default":1},{"locale":"es-ES","link":"https:\/\/www.hostinger.com\/es\/support\/6538310-hostinger-creador-de-sitios-web-como-crear-una-tienda-online\/","default":0},{"locale":"fr-FR","link":"https:\/\/www.hostinger.com\/fr\/support\/6538310-hostinger-createur-de-site-web-comment-creer-une-boutique-en-ligne\/","default":0},{"locale":"id-ID","link":"https:\/\/www.hostinger.com\/id\/support\/6538310-hostinger-website-builder-cara-membuat-toko-online\/","default":0},{"locale":"lt-LT","link":"https:\/\/www.hostinger.com\/lt\/support\/6538310-hostinger-svetainiu-kurimo-irankis-kaip-sukurti-el-parduotuve\/","default":0},{"locale":"pt-PT","link":"https:\/\/www.hostinger.com\/br\/support\/6538310-hostinger-criador-de-sites-como-criar-uma-loja-virtual\/","default":0}],"include_on_kodee":true,"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/users\/581"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/comments?post=816"}],"version-history":[{"count":5,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/816\/revisions"}],"predecessor-version":[{"id":9580,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/816\/revisions\/9580"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/media?parent=816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/categories?post=816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/tags?post=816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}