{"id":722,"date":"2023-01-09T13:01:24","date_gmt":"2023-01-09T13:01:24","guid":{"rendered":"https:\/\/blog.hostinger.io\/support\/2023\/01\/09\/6877933-hostinger-website-builder-how-is-blog-post-reading-time-calculated\/"},"modified":"2026-03-16T12:12:04","modified_gmt":"2026-03-16T12:12:04","slug":"6877933-hostinger-website-builder-how-is-blog-post-reading-time-calculated","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/support\/6877933-hostinger-website-builder-how-is-blog-post-reading-time-calculated\/","title":{"rendered":"Hostinger Website Builder: How Is Blog Post Reading Time Calculated?"},"content":{"rendered":"<p class=\"no-margin\">In this article, you&rsquo;ll learn how the blog post reading time is calculated in <b>Hostinger Website Builder<\/b> and how you can hide it.<\/p><p class=\"no-margin\">\n<\/p><h2 id=\"h_91fb3fe27a\">Calculating Blog Post Reading Time<\/h2><p class=\"no-margin\"><b>Hostinger Website Builder<\/b> follows the<b> <\/b>example of <b><a href=\"https:\/\/medium.com\/\" target=\"_blank\" class=\"intercom-content-link\" rel=\"noopener\">Medium.com<\/a><\/b> and calculates the read time as follows &#128071; <\/p><p class=\"no-margin\">\n<\/p><p class=\"no-margin\">Read time is based on the<b> average reading speed <\/b>of an adult, which is roughly <b>265 words per minute<\/b>. We take the total word count of an article and translate it into minutes, with an adjustment made for images:<\/p><ul>\n<li>\n<p class=\"no-margin\">the 1st image adds 12 s<\/p>\n<\/li>\n<li>\n<p class=\"no-margin\">the 2nd image +11 s<\/p>\n<\/li>\n<li>\n<p class=\"no-margin\">the 3rd image +10 s, etc. up to the 10th image<\/p>\n<\/li>\n<li>\n<p class=\"no-margin\">any images after the 10th one are counted as +3 s <\/p>\n<\/li>\n<\/ul><p class=\"no-margin\">Learn more: <\/p><ul>\n<li>\n<p class=\"no-margin\"><b><a href=\"https:\/\/medium.com\/blogging-guide\/how-is-medium-article-read-time-calculated-924420338a85\" target=\"_blank\" class=\"intercom-content-link\" rel=\"noopener\">How is Medium Article Read Time Calculated?<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a href=\"https:\/\/www.tempestamedia.com\/2022\/12\/21\/why-its-important-to-add-an-estimated-reading-time\/\" target=\"_blank\" class=\"intercom-content-link\" rel=\"noopener\">Why It&rsquo;s Important to Add an Estimated Reading Time<\/a><\/b><\/p>\n<\/li>\n<li>\n<p class=\"no-margin\"><b><a href=\"https:\/\/martech.org\/estimated-reading-times-increase-engagement\/\" target=\"_blank\" class=\"intercom-content-link\" rel=\"noopener\">How Estimated Reading Times Increase Content Engagement<\/a><\/b><\/p>\n<\/li>\n<\/ul><p class=\"no-margin\">\n<\/p><h2 id=\"h_adbb3214c7\">Hiding Blog Post Reading Time<\/h2><p class=\"no-margin\">Blog post reading time can&rsquo;t be edited, but you may completely hide it, as explained below.<\/p><p class=\"no-margin\">\n<\/p><h3 id=\"h_cf91ba8df5\">Hiding the Read Time for a Particular Blog Post<\/h3><p class=\"no-margin\">Open the blog management panel on the left, and click on the blog post in question to open its editor:<\/p><p class=\"no-margin\">\n<\/p><div class=\"intercom-container intercom-align-center\"><img decoding=\"async\" src=\"\/support\/wp-content\/uploads\/sites\/55\/2023\/01\/7dd3710b-620a-4e7e-8c67-40744e81aae4.jpg\" width=\"320\"><\/div><p class=\"no-margin\">\n<\/p><p class=\"no-margin\">Then, click on the <b>Post header <\/b>section, open its <b>Style settings<\/b>,<b> <\/b>and hide the<b> Reading time<\/b>:<\/p><p class=\"no-margin\">\n<\/p><p class=\"no-margin\">\n<\/p><h3 id=\"h_cf91ba8df5\">Hiding the Read Time for All Blog Posts at Once <\/h3><p class=\"no-margin\">Find the blog section and open its settings:<\/p><p class=\"no-margin\">\n<\/p><div class=\"intercom-container\"><img decoding=\"async\" src=\"\/support\/wp-content\/uploads\/sites\/55\/2023\/01\/8862ac10-fe0e-4a70-b395-f992b0f6d2f9.jpg\"><\/div><p class=\"no-margin\">\n<\/p><p class=\"no-margin\">In the <b>Style<\/b> tab, hide the <b>Reading time<\/b>:<\/p><p class=\"no-margin\">\n<\/p><div class=\"intercom-container\"><img decoding=\"async\" src=\"\/support\/wp-content\/uploads\/sites\/55\/2023\/01\/8c66dd24-ecab-4c42-a45f-e828209af221.jpg\"><\/div><p class=\"no-margin\">\n<\/p><p class=\"no-margin\">And that&rsquo;s it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how the blog post reading time is calculated in Hostinger Website Builder<\/p>\n","protected":false},"author":581,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"include_on_kodee":true,"footnotes":""},"categories":[282],"tags":[],"class_list":["post-722","post","type-post","status-publish","format-standard","hentry","category-blog"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/support\/6877933-hostinger-website-builder-how-is-blog-post-reading-time-calculated\/","default":1},{"locale":"es-ES","link":"https:\/\/www.hostinger.com\/es\/support\/6877933-hostinger-creador-de-sitios-web-como-se-calcula-el-tiempo-de-lectura-de-una-entrada-de-blog\/","default":0},{"locale":"fr-FR","link":"https:\/\/www.hostinger.com\/fr\/support\/6877933-createur-de-sites-web-comment-est-calcule-le-temps-de-lecture-des-articles-de-blog-chez-hostinger\/","default":0},{"locale":"lt-LT","link":"https:\/\/www.hostinger.com\/lt\/support\/6877933-hostinger-svetainiu-kurimo-irankis-tinklarascio-iraso-skaitymo-trukme\/","default":0},{"locale":"pt-PT","link":"https:\/\/www.hostinger.com\/br\/support\/6877933-hostinger-criador-de-sites-como-o-tempo-de-leitura-de-uma-postagem-do-blog-e-calculado\/","default":0}],"include_on_kodee":true,"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/users\/581"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/comments?post=722"}],"version-history":[{"count":1,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/722\/revisions"}],"predecessor-version":[{"id":3107,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/722\/revisions\/3107"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/media?parent=722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/categories?post=722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/tags?post=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}