{"id":7183,"date":"2025-12-23T11:54:27","date_gmt":"2025-12-23T11:54:27","guid":{"rendered":"https:\/\/www.hostinger.com\/support\/?p=7183"},"modified":"2025-12-23T12:09:12","modified_gmt":"2025-12-23T12:09:12","slug":"how-to-use-audience-segmentation-in-hostinger-reach","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/support\/how-to-use-audience-segmentation-in-hostinger-reach\/","title":{"rendered":"How to Use Audience Segmentation in Hostinger Reach"},"content":{"rendered":"

Audience segments in <\/span>Hostinger Reach<\/b> allow you to group contacts based on their information and behavior. Segments help you target the right audience with the right message, improving engagement and campaign performance.<\/span><\/p>

This article explains what segments are, how to create and manage them, how automatic segments work, and the differences between free and paid plans.<\/span><\/p>

What Are Audience Segments?<\/b><\/h2>

A <\/span>segment<\/b> is a filtered group of contacts based on specific conditions, such as subscription status, engagement with emails, source of contact, or tags.<\/span><\/p>

Segments are mainly used when:<\/span><\/p>

    \n
  • Sending <\/span>one-off campaigns<\/b><\/li>\n
  • Creating <\/span>automations<\/b><\/li>\n
  • Targeting specific groups instead of emailing all contacts<\/span><\/li>\n<\/ul>

    Selecting Segments When Sending Campaigns<\/b><\/h3>

    When sending a one-off campaign:<\/span><\/p>

      \n
    • You can select <\/span>one or multiple segments<\/b><\/li>\n
    • Alternatively, you can send the campaign to <\/span>all contacts<\/b><\/li>\n
    • If a contact belongs to multiple selected segments, <\/span>they will receive only one email<\/b>\n
        \n
      • Duplicate recipients are automatically removed, ensuring each contact receives the campaign only once<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>

        How to Create a Segment<\/b><\/h2>

        You can create segments in two ways:<\/span><\/p>

          \n
        • Using <\/span>AI-powered segmentation<\/b><\/li>\n
        • Creating segments <\/span>manually<\/b><\/li>\n<\/ul>

          Creating a Segment with AI<\/b><\/h2>
            \n
          1. Click <\/span>Add New Segment<\/b><\/li>\n
          2. Describe your segment in natural language<\/span><\/li>\n
          3. Optionally, choose one of the <\/span>four predefined prompts<\/b> if you need inspiration<\/span><\/li>\n<\/ol>

            What Data Does AI Use?<\/b><\/h3>

            AI understands a wide range of contact properties, including:<\/span><\/p>

            Contact Information<\/b><\/h4>
              \n
            • Email address<\/span><\/li>\n
            • Subscription status (subscribed \/ unsubscribed)<\/span><\/li>\n
            • Subscription and unsubscription dates<\/span><\/li>\n<\/ul>

              Contact Source & Metadata<\/b><\/h4>
                \n
              • Contact creation date (when it appeared in Reach)<\/span><\/li>\n
              • Notes added to the contact<\/span><\/li>\n
              • Site’s domain (if you synced contacts from a site)<\/span><\/li>\n
              • Source type:<\/span>\n
                  \n
                • Website<\/span><\/li>\n
                • CSV import<\/span><\/li>\n
                • Manually added<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>

                  Email Engagement & Delivery Status<\/b><\/h4>

                  AI knows how contacts interacted with your emails:<\/span><\/p>

                    \n
                  • Opened<\/span><\/li>\n
                  • Clicked<\/span><\/li>\n
                  • Delivered<\/span><\/li>\n
                  • Bounced<\/span><\/li>\n
                  • Soft-bounced<\/span><\/li>\n
                  • Dropped<\/span><\/li>\n
                  • Processed<\/span><\/li>\n<\/ul>

                    Campaign-Specific Conditions<\/b><\/h4>

                    AI can also filter contacts based on <\/span>specific campaigns<\/b>, for example:<\/span><\/p>

                      \n
                    • Contacts who did not open a campaign named <\/span>“Black Friday Sale”<\/span><\/i><\/li>\n
                    • Contacts who clicked unsubscribe in a specific campaign<\/span><\/li>\n<\/ul>

                      Tags<\/b><\/h4>
                        \n
                      • Contacts that have (or do not have) specific tags<\/span><\/li>\n<\/ul>

                        After AI Creates the Segment<\/b><\/h3>
                          \n
                        • You will see:<\/span>\n
                            \n
                          • A <\/span>segment description<\/b> explaining who the segment is for<\/span><\/li>\n
                          • Suggestions on what kind of content fits this audience<\/span><\/li>\n<\/ul>\n<\/li>\n
                          • You can:<\/span>\n
                              \n
                            • Review all generated conditions<\/span><\/li>\n
                            • Manually adjust them if needed<\/span><\/li>\n<\/ul>\n<\/li>\n
                            • Click <\/span>Save Segment<\/b> to store it<\/span><\/li>\n<\/ul>

                              Creating a Segment Manually<\/b><\/h2>

                              If you want full control over your segment logic, you can create it manually.<\/span><\/p>

                                \n
                              1. Click <\/span>Add New Segment<\/b><\/li>\n
                              2. Click <\/span>Create manually<\/b><\/li>\n
                              3. Choose logic:<\/span>\n
                                  \n
                                • All conditions must match<\/b> (AND)<\/span><\/li>\n
                                • Any condition can match<\/b> (OR)<\/span><\/li>\n<\/ul>\n<\/li>\n
                                • Add conditions using the same contact properties available to AI<\/span><\/li>\n
                                • Click <\/span>Refresh list<\/b> to preview contacts in the segment when there are no empty conditions<\/span><\/li>\n
                                • Give a title to your segment by clicking pencil icon and  <\/span>Save Segment<\/b><\/li>\n<\/ol>

                                  Managing Segments<\/b><\/h2>

                                  After creating a segment, you can:<\/span><\/p>

                                    \n
                                  • Edit segment<\/span>\n
                                      \n
                                    • Edit logic and conditions<\/span><\/li>\n
                                    • Preview contacts<\/span><\/li>\n
                                    • Rename the segment (click the pencil icon)<\/span><\/li>\n<\/ul>\n<\/li>\n
                                    • Delete the segment<\/span><\/li>\n<\/ul>

                                      Changes can be made at any time.<\/span><\/p>

                                      Automatically Created Segments in Reach<\/b><\/h2>

                                      Reach automatically  creates segments for you in certain cases to make email marketing easier for you.<\/span><\/p>

                                      Website Connections (Hostinger, Website Builder, WordPress)<\/b><\/h3>

                                      When you connect a website that has forms:<\/span><\/p>

                                        \n
                                      • Reach automatically creates:<\/span>\n
                                          \n
                                        • A <\/span>tag<\/b> with the form’s title<\/span><\/li>\n
                                        • A <\/span>segment<\/b> based on that tag<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>
                                          Important: <\/b>This happens only after <\/span>at least one form submission<\/b> is received.<\/span><\/div>

                                          Example:<\/span>
                                          \n<\/span> If your form is called <\/span>“My New Subscription Form”<\/span><\/i>, Reach will automatically create:<\/span><\/p>

                                            \n
                                          • A tag named <\/span>My New Subscription Form<\/span><\/i><\/li>\n
                                          • A segment using that tag<\/span><\/li>\n<\/ul>

                                            CSV File Imports<\/b><\/h3>

                                            When uploading a CSV file:<\/span><\/p>

                                              \n
                                            • You can choose to <\/span>create a segment<\/b><\/li>\n
                                            • You then must assign a <\/span>tag<\/b><\/li>\n
                                            • Reach suggests a tag containing:<\/span>\n
                                                \n
                                              • Import date<\/span><\/li>\n
                                              • CSV file name<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>

                                                A segment based on that tag is created automatically.<\/span><\/p>

                                                Tip: <\/b>If you upload multiple CSV files and want them in the same segment, reuse the <\/span>same tag<\/b> for each import, or then go to Segments and Edit it to take into account multiple tags from multiple uploads. <\/span><\/div>

                                                Free vs Paid Plan Limitations<\/b><\/h2>

                                                Free Plan<\/b><\/h3>
                                                  \n
                                                • You can <\/span>manage up to 3 segments<\/b><\/li>\n
                                                • Reach may create additional segments automatically, but:<\/span>\n
                                                    \n
                                                  • Only the <\/span>three oldest segments<\/b> can be used when sending campaigns<\/span><\/li>\n
                                                  • Other segments will be locked<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>

                                                    Paid Plans<\/b><\/h3>
                                                      \n
                                                    • Unlimited segments<\/span><\/li>\n
                                                    • Use all segments in:<\/span>\n
                                                        \n
                                                      • One-off campaigns<\/span><\/li>\n
                                                      • Automations<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>

                                                        Practical Example: Re-engaging Inactive Contacts<\/b><\/h2>

                                                        Segments can significantly improve email marketing performance.<\/span><\/p>

                                                        Example Use Case<\/b><\/h3>
                                                          \n
                                                        1. Create a segment:<\/span>\n
                                                            \n
                                                          • Contacts who <\/span>received emails but did not open any in the last 60 days<\/b><\/li>\n<\/ul>\n<\/li>\n
                                                          • Save the segment (this identifies disengaged contacts)<\/span><\/li>\n
                                                          • Go to <\/span>Automations<\/b><\/li>\n
                                                          • Choose <\/span>Single Welcome Email Template<\/b><\/li>\n
                                                          • Set the trigger:<\/span>\n
                                                              \n
                                                            • Specific segment → inactive contacts segment<\/span><\/li>\n<\/ul>\n<\/li>\n
                                                            • Create an email:<\/span>\n
                                                                \n
                                                              • Use “We miss you” message<\/span><\/li>\n
                                                              • Offer a <\/span>10% discount<\/b><\/li>\n
                                                              • Include a coupon code<\/span><\/li>\n<\/ul>\n<\/li>\n
                                                              • Activate the automation<\/span><\/li>\n<\/ol>

                                                                Result:<\/b>
                                                                \n<\/b> Every contact who becomes inactive for 60 days automatically receives a re-engagement email—helping you recover lost engagement in a smart, automated way.<\/span><\/p>

                                                                Summary<\/b><\/h2>

                                                                Audience segmentation in Hostinger Reach allows you to:<\/span><\/p>

                                                                  \n
                                                                • Target contacts precisely<\/span><\/li>\n
                                                                • Improve engagement and deliverability<\/span><\/li>\n
                                                                • Automate personalized communication<\/span><\/li>\n
                                                                • Scale email marketing efficiently<\/span><\/li>\n<\/ul>

                                                                  Whether you use AI-powered segmentation or manual setup, segments give you full control over who receives your messages and when.<\/span><\/p>

                                                                   <\/p>\n","protected":false},"excerpt":{"rendered":"

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