{"id":6865,"date":"2025-11-27T04:06:08","date_gmt":"2025-11-27T04:06:08","guid":{"rendered":"https:\/\/www.hostinger.com\/support\/?p=6865"},"modified":"2026-05-22T16:10:53","modified_gmt":"2026-05-22T16:10:53","slug":"how-to-set-up-post-purchase-email-automation-in-hostinger-reach","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/support\/how-to-set-up-post-purchase-email-automation-in-hostinger-reach\/","title":{"rendered":"How to set up post-purchase email automation in Hostinger Reach"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Post-purchase email automation helps you stay connected with customers after they complete an order. With Hostinger Reach, you can automatically send thank-you messages, request reviews, share support information, or encourage repeat purchases.<br>\n<\/span><span style=\"font-weight: 400\">This guide explains how to enable post-purchase automations, how purchase tracking works, and how to troubleshoot common setup issues.<\/span><\/p><h2 id=\"h-1-requirements-for-post-purchase-automation\"><b>1. Requirements for Post-Purchase Automation<\/b><\/h2><p><span style=\"font-weight: 400\">Post-purchase automation works with <\/span><b>two types of eCommerce sites:<\/b><\/p><ul>\n<li><b>WooCommerce sites<\/b><span style=\"font-weight: 400\"> connected through the WordPress integration<\/span><\/li>\n<li><b>Hostinger Website Builder (HWB) eCommerce sites<\/b><\/li>\n<\/ul><p><b>You can connect <b>either<\/b><span style=\"font-weight: 400\"> type to Hostinger Reach.<\/span><\/b><\/p><p><span style=\"font-weight: 400\">Once your site is connected, Reach automatically tracks customer purchase events &mdash; no extra configuration is required.<\/span><\/p><h2 id=\"h-2-how-purchase-detection-works\"><b>2. How Purchase Detection Works<\/b><\/h2><p><span style=\"font-weight: 400\">Post-purchase email flows use the trigger of when contact completed a purchase.<\/span><\/p><p><span style=\"font-weight: 400\">This trigger activates when:<\/span><\/p><ol>\n<li><span style=\"font-weight: 400\">A customer goes through the checkout process<\/span><\/li>\n<li><span style=\"font-weight: 400\">They <\/span><b>successfully complete the payment<\/b><\/li>\n<li><span style=\"font-weight: 400\">The order is confirmed in your WooCommerce or HWB store<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<\/ol><p><span style=\"font-weight: 400\">As soon as the purchase event is received, the automation flow begins, based on your automation.<\/span><\/p><h2 id=\"h-3-enabling-a-post-purchase-automation-flow\"><b>3. Enabling a Post-Purchase Automation Flow<\/b><\/h2><p><span style=\"font-weight: 400\">To set up your automation:<\/span><\/p><ol>\n<li><span style=\"font-weight: 400\">Open your <\/span><b>Hostinger Reach dashboard<\/b><\/li>\n<li><span style=\"font-weight: 400\">Go to the <\/span><b>Automations<\/b><span style=\"font-weight: 400\"> page<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<li><span style=\"font-weight: 400\">Select the <\/span><b>Ecommerce<\/b><span style=\"font-weight: 400\"> section<br>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-10889\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image3-2-1024x527.png\" alt=\"\" width=\"1024\" height=\"527\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image3-2-1024x527.png 1024w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image3-2-300x154.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image3-2-768x395.png 768w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image3-2-1536x791.png 1536w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image3-2.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br>\n<\/span><\/li>\n<li><span style=\"font-weight: 400\">Select one of the predefined <\/span><b>Post-purchase automation flows<\/b><\/li>\n<li><b>Review the preconfigured purchase trigger<br>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-10890\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image2-1024x532.png\" alt=\"\" width=\"1024\" height=\"532\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image2-1024x532.png 1024w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image2-300x156.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image2-768x399.png 768w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image2-1536x798.png 1536w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image2.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/b><b><br>\n<\/b><\/li>\n<li style=\"list-style-type: none\">\n<\/ol><p><span style=\"font-weight: 400\">You can choose to trigger the purchase automation for <\/span><b>all products<\/b><span style=\"font-weight: 400\">, which means every purchase will trigger an email, or configure the automation to trigger only for specific products.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">To set up the trigger<\/span><b> for specific products<\/b><span style=\"font-weight: 400\">, enter the URL of the product page. You can add up to 15 products that, after they would be purchased, this automation flow would be activated.<br>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-10891\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image1-1024x521.png\" alt=\"\" width=\"1024\" height=\"521\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image1-1024x521.png 1024w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image1-300x153.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image1-768x391.png 768w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image1-1536x781.png 1536w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/image1.png 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/p><p><span style=\"font-weight: 400\">To get the correct UR for your product:<\/span><\/p><ol>\n<li><span style=\"font-weight: 400\">Open the product page on your live store. This should be the public page on your store where customers can view the product and add it to their cart.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Copy the full URL from your browser address bar.<\/span><\/li>\n<li><span style=\"font-weight: 400\">Paste the URL into the automation trigger field.<\/span><\/li>\n<\/ol><h2 id=\"h-4-creating-or-choosing-your-post-purchase-email\"><b>4. Creating or Choosing Your Post-Purchase Email<\/b><\/h2><p><span style=\"font-weight: 400\">Inside the automation builder, you can:<\/span><\/p><ul>\n<li><span style=\"font-weight: 400\">Choose an existing email template, or<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Generate a new template within REACH<\/span><\/li>\n<\/ul><p><span style=\"font-weight: 400\">When using product-specific trigger, you can create more personalized post-purchase emails based on the exact product the customer purchased. This gives you greater flexibility compared to generic post-purchase campaigns.<\/span><\/p><p><span style=\"font-weight: 400\">For example, you can:<\/span><\/p><ul>\n<li><span style=\"font-weight: 400\">Send product care or usage tips related to the purchased item<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recommend complementary or related products<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Include product-specific images or content<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tailor follow-up messaging for different product categories<\/span><\/li>\n<\/ul><p><span style=\"font-weight: 400\">This allows you to create more relevant customer experiences and increase engagement after purchase.<\/span><\/p><div class=\"intercom-interblocks-callout\" style=\"background-color: #e3e7fa80;border-color: #334bfa33\"><b>Note<\/b><span style=\"font-weight: 400\">: At this time, REACH does not support dynamically displaying the exact purchased product inside the email content automatically.<\/span><\/div><h3><b>Recommended Approach<\/b><\/h3><p><span style=\"font-weight: 400\">Create post-purchase emails tailored to the selected product or product category, using general messaging such as:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">&ldquo;Thank you for your order&rdquo;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">&ldquo;Your purchase is confirmed&rdquo;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">&ldquo;Welcome to the family &mdash; here&rsquo;s what to expect next&rdquo;<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">&ldquo;How was your experience? Please leave a review&rdquo;<\/span><\/li>\n<\/ul><p><span style=\"font-weight: 400\">You can also include:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Product care instructions<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Helpful tips and resources<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Links to support pages<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recommendations for related products<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Invitations to continue browsing your store catalog<\/span><\/li>\n<\/ul><h2 id=\"h-5-troubleshooting-site-connection-issues\"><b>5. Troubleshooting Site Connection Issues<\/b><\/h2><p><span style=\"font-weight: 400\">Depending on your setup, REACH may display different prompts inside the automation builder.<\/span><\/p><h3><b>A. No website is connected<\/b><\/h3><p><span style=\"font-weight: 400\">If no site is connected, REACH will show an action prompting you to connect one.<\/span><\/p><p><span style=\"font-weight: 400\">You can:<\/span><\/p><h4><b>For WooCommerce \/ WordPress<\/b><\/h4><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click <\/span><b>Connect<\/b><span style=\"font-weight: 400\"> to link your WordPress site hosted at Hostinger<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If hosted elsewhere, install the <\/span><b>Hostinger Reach WordPress plugin<\/b><span style=\"font-weight: 400\"> and connect via one click<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<\/ul><h4><b>For Hostinger Website Builder<\/b><\/h4><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Click <\/span><b>Connect<\/b><span style=\"font-weight: 400\"> and select your <\/span><b>Hostinger Website Builder<\/b><span style=\"font-weight: 400\"> website which has eCommerce store from the list<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<\/ul><h3><b>B. eCommerce for connected site is not setup<\/b><\/h3><h3><b>WooCommerce not installed<\/b><\/h3><p><span style=\"font-weight: 400\">If you connected a WordPress site but WooCommerce is missing:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><b>If the site is hosted at Hostinger<\/b><span style=\"font-weight: 400\">, you&rsquo;ll see a <\/span><b>WordPress Admin<\/b><span style=\"font-weight: 400\"> button that takes you directly to your admin panel, where you can install WooCommerce in one click.<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><b>If the site is hosted externally<\/b><span style=\"font-weight: 400\">, Reach will guide you to open your WordPress Admin dashboard and confirm that WooCommerce plugin exists.<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<\/ul><h3><b>For Hostinger Website Builder sites<\/b><\/h3><p><span style=\"font-weight: 400\">If your site is built with Hostinger Website Builder and eCommerce is not yet active, you can enable it directly from the editor:<\/span><\/p><ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enter the <\/span><b>Hostinger Website Builder Editor<\/b><b><br>\n<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Open the left-side menu and click <\/span><b>Store<\/b><b><br>\n<\/b><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Select <\/span><b>Add store<\/b><span style=\"font-weight: 400\"> to set up your eCommerce functionality<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<\/ol><p><span style=\"font-weight: 400\">Once the store is added, your HWB site will automatically support purchase events in Reach.<\/span><\/p><h2 id=\"h-6-what-happens-after-integration-is-active\"><b>6. What Happens After Integration Is Active<\/b><\/h2><p><span style=\"font-weight: 400\">Once your WooCommerce or Hostinger Website Builder site is connected:<\/span><\/p><ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Reach automatically detects completed purchases<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Purchase triggers become available in automation flows<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You can build post-purchase email sequences as needed<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No manual configuration is required for purchase tracking<\/span><span style=\"font-weight: 400\"><br>\n<\/span><\/li>\n<\/ul><p><span style=\"font-weight: 400\">This ensures consistent communication with your subscribers after every order.<\/span><\/p><h2 id=\"h-summary\"><b>Summary<\/b><\/h2><p><span style=\"font-weight: 400\">Post-purchase automation in Hostinger Reach helps you deliver timely, helpful follow-up emails after customers complete a purchase. Whether you&rsquo;re using WooCommerce or Hostinger Website Builder eCommerce, you can easily activate predefined post-purchase flows and customize the messages you send.<\/span><\/p><div class=\"intercom-interblocks-callout\" style=\"background-color: #e3e7fa80;border-color: #334bfa33\">While dynamic product insertion is not yet available, well-designed general post-purchase templates provide an excellent customer experience and drive repeat engagement.<\/div><p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Configure automated emails in Hostinger Reach to engage customers after they purchase products from your online store<\/p>\n","protected":false},"author":594,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"include_on_kodee":true,"footnotes":""},"categories":[296],"tags":[],"class_list":["post-6865","post","type-post","status-publish","format-standard","hentry","category-hostinger-reach"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/support\/how-to-set-up-post-purchase-email-automation-in-hostinger-reach","default":1}],"include_on_kodee":true,"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/6865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/users\/594"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/comments?post=6865"}],"version-history":[{"count":3,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/6865\/revisions"}],"predecessor-version":[{"id":10892,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/6865\/revisions\/10892"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/media?parent=6865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/categories?post=6865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/tags?post=6865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}