{"id":6348,"date":"2025-10-30T22:35:13","date_gmt":"2025-10-30T22:35:13","guid":{"rendered":"https:\/\/www.hostinger.com\/support\/?p=6348"},"modified":"2025-10-30T22:37:34","modified_gmt":"2025-10-30T22:37:34","slug":"how-to-personalize-your-email-templates","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/support\/how-to-personalize-your-email-templates\/","title":{"rendered":"Hostinger Reach: Personalize your email templates"},"content":{"rendered":"

Make your emails stand out with a personal touch! Personalization lets you automatically include each subscriber’s first name, last name, or email address in your messages — helping you build stronger connections and boost engagement effortlessly.<\/p>

Why Use Personalization<\/b><\/h2>

Personalized emails feel more genuine and engaging. Instead of sending the same generic message to everyone, you can greet subscribers by name or include their details directly in your content. This simple touch can boost open rates, click-through rates, and customer loyalty.<\/p>

How to Add Personalization to an Email Template<\/b><\/h2>

Follow these steps to add personalized fields to your email:<\/span><\/p>

    \n
  1. Go to your email template editor<\/b>
    \n<\/b> Navigate to <\/span>Edit email template → Edit mode<\/b>.
    \n\"\" \"\"<\/span>
    \n<\/span><\/li>\n
  2. Select the text you want to personalize<\/b>
    \n<\/b> Click on the text area where you’d like to insert a subscriber’s information.
    \n\"\"<\/span>
    \n<\/span><\/li>\n
  3. Insert personalization<\/b>
    \n<\/b> Click the <\/span>Personalization<\/b> button and then the <\/span>plus (+)<\/b> icon.
    \n\"\"
    \n<\/span><\/li>\n
  4. Choose your personalization field.
    \n<\/b><\/span>Select the data you want to include — for example, First name<\/i>, Last name<\/i>, or Email address<\/i>.
    \n\"\"<\/li>\n
  5. Add fallback text (Optional)
    \nYou can edit or leave the default fallback text that appears if the subscriber’s data is missing.<\/span>
    \n<\/span> For example: {{name, There}}
    \n<\/em>If a contact doesn’t have a name saved, the word There<\/i> <\/strong>will be displayed instead.
    \n<\/span><\/b><\/b>
    \n<\/b><\/li>\n
  6. Leave a space to skip personalization (Optional)
    \nIf you prefer to skip the personalization entirely when no data is available, simply add a space in the fallback area.<\/span><\/b>
    \n<\/b><\/li>\n<\/ol>

    Important Notes<\/b><\/h2>
      \n
    • You’ll see text in your template that looks like <\/span>{{name, There}}<\/span><\/em>. <\/span>Do not delete or modify this placeholder<\/b>, as it’s essential for personalization to work correctly.<\/span>
      \n<\/span><\/li>\n
    • You can preview your email before sending to ensure your personalization appears as expected.<\/span><\/li>\n<\/ul>

      Example<\/b><\/p>

      Before personalization:<\/b><\/p>

      Hello there, we’ve got something special for you!
      \n<\/span><\/p>

      After personalization:<\/b><\/p>

      Hello <\/span>Anna<\/span><\/i>, we’ve got something special for you!<\/span><\/p>

      That’s it!<\/strong> Your email templates are now more personal and engaging — all with just a few clicks. 🎉<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"

      Easily create more personalized email templates to deliver messages that feel tailored to each subscriber<\/p>\n","protected":false},"author":591,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"include_on_kodee":true,"footnotes":""},"categories":[296],"tags":[],"class_list":["post-6348","post","type-post","status-publish","format-standard","hentry","category-hostinger-reach"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/support\/how-to-personalize-your-email-templates","default":1}],"include_on_kodee":true,"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/6348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/users\/591"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/comments?post=6348"}],"version-history":[{"count":4,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/6348\/revisions"}],"predecessor-version":[{"id":6359,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/6348\/revisions\/6359"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/media?parent=6348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/categories?post=6348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/tags?post=6348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}