{"id":6348,"date":"2025-10-30T22:35:13","date_gmt":"2025-10-30T22:35:13","guid":{"rendered":"https:\/\/www.hostinger.com\/support\/?p=6348"},"modified":"2026-10-14T09:05:55","modified_gmt":"2026-10-14T09:05:55","slug":"how-to-personalize-your-email-templates","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/support\/how-to-personalize-your-email-templates\/","title":{"rendered":"Hostinger Reach: Personalize your email templates"},"content":{"rendered":"

Make your emails stand out with a personal touch! Personalization lets you automatically include each subscriber’s first name, last name, or email address in your messages — helping you build stronger connections and boost engagement effortlessly.<\/p>

Why use personalization<\/b><\/h2>

Personalized emails feel more genuine and engaging. Instead of sending the same generic message to everyone, you can greet subscribers by name or include their details directly in your content. This simple touch can boost open rates, click-through rates, and customer loyalty.<\/p>

Add personalization to a Hostinger Reach email template<\/h2>
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  1. Open your email template editor<\/a> and select the Edit<\/strong> tab.
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  2. Click the text block where you want to insert subscriber information.<\/li>\n
  3. In the sidebar, expand Personalization<\/strong> and click the field to insert: First name<\/strong>, Last name<\/strong>, Email address<\/strong>, or Phone number<\/strong>.
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  4. In the Default text<\/strong> field, keep or change the fallback text that appears when a subscriber’s data is missing. For example, with the default text There, a contact without a saved first name sees the word There instead.
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  5. Click Save<\/strong>.<\/li>\n
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