New email addresses and recently registered domains often have their initial messages delivered to the spam folder. Internet service providers like Gmail, Yahoo, and Outlook evaluate unfamiliar domains cautiously until a positive sender reputation is established. Warming up your Hostinger Mail domain gradually builds trust with recipient email providers and improves inbox delivery rates over time.<\/p>
Email warm-up<\/strong> means gradually increasing how much you send while getting real engagement — replies, opens, and “Not spam” actions — from real people. It proves to mailbox providers that your new domain is safe and wanted, instead of a fresh domain suddenly sending a burst of mail (which looks like spam).<\/p> ✅ Goal: steady opens and genuine replies.<\/p> Ask a few trusted recipients to:<\/p> These simple actions teach providers that your emails are wanted.<\/p> ✅ Goal: long-term sender trust.<\/p> Your domain needs SPF<\/strong><\/a>, DKIM<\/a><\/strong>, and DMARC<\/strong> <\/a>records to prove your emails are really from you — this is essential for reaching the inbox.How to warm up (first 2–3 weeks)<\/h2>
Week 1: Start small and personal<\/h3>
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Ask recipients to show trust (very impactful)<\/h4>
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Week 2: Increase gradually<\/h3>
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Week 3+: Send at your normal pace<\/h3>
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A few things that speed it up<\/h2>
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What about DNS records?<\/h2>
\nIf your domain is managed by Hostinger, these are set up automatically<\/strong> when you activate email, so there’s nothing to do. If your domain points to another provider, you’ll need to add the records there manually — Hostinger shows you the exact values in hPanel → Emails<\/strong>.<\/p>Planning a marketing campaign?<\/h2>