{"id":10812,"date":"2026-05-20T10:24:44","date_gmt":"2026-05-20T10:24:44","guid":{"rendered":"https:\/\/www.hostinger.com\/support\/?p=10812"},"modified":"2026-10-14T09:53:42","modified_gmt":"2026-10-14T09:53:42","slug":"hostinger-reach-custom-contact-fields-and-how-to-use-them","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/support\/hostinger-reach-custom-contact-fields-and-how-to-use-them\/","title":{"rendered":"Hostinger Reach: Custom contact fields and how to use them"},"content":{"rendered":"<p>Custom contact fields in <a data-click-id=\"hgr-post-content-link-hostinger-reach\" href=\"https:\/\/www.hostinger.com\/email-marketing\">Hostinger Reach<\/a> store contact information beyond the five default fields (email address, first name, last name, phone number, and note), such as city, job title, or newsletter preference. Create custom fields under Audience &rarr; Contacts &rarr; Manage &rarr; Custom fields, or during a CSV import, then use them to build segments.<\/p><h2 id=\"h-what-are-contact-fields\">What are contact fields?<\/h2><p>Reach includes several <strong>default<\/strong> contact fields:<\/p><ul>\n<li>Email address<\/li>\n<li>First name<\/li>\n<li>Last name<\/li>\n<li>Phone number<\/li>\n<li>Note<\/li>\n<\/ul><p>However, sometimes you may want to store more information about your contacts, for instance:<\/p><ul>\n<li>City or location<\/li>\n<li>Age<\/li>\n<li>Job title<\/li>\n<li>Newsletter preference<\/li>\n<li>Company name<\/li>\n<\/ul><p>This is where <strong>custom fields<\/strong> become useful.<br>\nCustom fields allow you to collect, import, and manage additional contact information inside Reach.<\/p><h2 id=\"h-why-use-custom-fields\">Why use custom fields?<\/h2><p>Custom fields help you:<\/p><ul>\n<li>Store more detailed customer information<\/li>\n<li>Import full contact data you have on your CSV file<\/li>\n<li>Collect additional information through Reach signup forms<\/li>\n<li>Create more advanced audience segments<\/li>\n<li>Send more personalized email campaigns<\/li>\n<\/ul><p>This can improve campaign relevance, reduce unsubscribe rates, and increase engagement.<\/p><h2 id=\"h-how-to-create-a-custom-field\">How to create a custom field<\/h2><p>To navigate to custom fields management in Reach:<\/p><ol>\n<li>Log in to your Reach dashboard<\/li>\n<li>Go to <strong>Audience<\/strong><\/li>\n<li>Click <strong>Contacts<\/strong><\/li>\n<li>Open <strong>Manage<\/strong><\/li>\n<li>Select<strong> Custom fields<\/strong><\/li>\n<\/ol><p><img decoding=\"async\" class=\"alignnone size-full wp-image-10813\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-10.png\" alt=\"\" width=\"1006\" height=\"536\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-10.png 1006w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-10-300x160.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-10-768x409.png 768w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/p><p>Then, to create a new field:<\/p><ol>\n<li>Click to create a new custom field<\/li>\n<li>Enter a field name (for example: Job Title)<\/li>\n<li>Choose a field type\n<div class=\"intercom-interblocks-callout\" style=\"background-color: #e3e7fa80;border-color: #334bfa33\">Tip: Field types help ensure that the data collected is consistent and accurate. For example, choosing the number field type for age helps avoid text data saved and have consistently formatted information.<\/div>\n<\/li>\n<li>Save the custom field<\/li>\n<\/ol><p><img decoding=\"async\" class=\"alignnone size-full wp-image-10814\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-10_1.png\" alt=\"\" width=\"982\" height=\"517\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-10_1.png 982w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-10_1-300x158.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-10_1-768x404.png 768w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/p><h2 id=\"h-managing-custom-fields\">Managing custom fields<\/h2><p>After creating a custom field, you can:<\/p><ul>\n<li>Edit the field name<\/li>\n<li>Delete the field if no longer needed<\/li>\n<\/ul><p><img decoding=\"async\" class=\"alignnone size-full wp-image-10815\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-11.png\" alt=\"\" width=\"859\" height=\"460\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-11.png 859w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-11-300x161.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-11-768x411.png 768w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/p><p>Created custom fields are also visible in contact details and can be updated manually at any time. Custom fields also appear in the form when you <a data-click-id=\"hgr-post-content-link-add-contacts-manually\" href=\"https:\/\/www.hostinger.com\/support\/11534694-hostinger-reach-how-to-add-contacts\/\">add contacts manually.<\/a><\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-20553\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-47.png\" alt=\"\" width=\"524\" height=\"665\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-47.png 524w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-47-236x300.png 236w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/><\/p><h2 id=\"h-how-custom-fields-can-be-used-in-your-signup-forms\">How custom fields can be used in your signup forms?<\/h2><p>Custom fields you create can also be added to Reach forms.<br>\nFor example, you may want subscribers to choose how often they want to receive newsletters:<\/p><ul>\n<li>Weekly<\/li>\n<li>Monthly<\/li>\n<\/ul><p>You can create a single choice custom field called <strong>Newsletter Preference<\/strong> and add it to your signup form. Once subscribers submit the form, their preference is automatically saved to their contact profile in Reach.<\/p><p>To collect custom field data automatically through forms:<\/p><ol>\n<li>Go to <strong>Forms<\/strong> in your Reach dashboard<\/li>\n<li>Create or edit a form<br>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20492\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_13-50.png\" alt=\"\" width=\"1779\" height=\"682\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_13-50.png 1779w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_13-50-300x115.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_13-50-1024x393.png 1024w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_13-50-768x294.png 768w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_13-50-1536x589.png 1536w\" sizes=\"(max-width: 1779px) 100vw, 1779px\" \/><\/li>\n<li>Select your custom field from the form fields in the Manual editor<br>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20554\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-49.png\" alt=\"\" width=\"1904\" height=\"853\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-49.png 1904w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-49-300x134.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-49-1024x459.png 1024w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-49-768x344.png 768w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-49-1536x688.png 1536w\" sizes=\"(max-width: 1904px) 100vw, 1904px\" \/><\/li>\n<li>Publish the form on your website<\/li>\n<\/ol><p>When users submit the form, the information is automatically synced in Reach.<\/p><h2 id=\"h-how-custom-fields-can-be-imported-from-csv-file\">How custom fields can be imported from CSV file?<\/h2><p>When uploading a contact list via CSV, you may already have extra information about your contacts apart from default contact fields in Reach.<\/p><p>During the CSV import process, Reach allows you to:<\/p><ul>\n<li>Map existing columns to Reach fields<\/li>\n<li>Create new custom fields directly during import<\/li>\n<li>Import all additional data together with your contacts<\/li>\n<\/ul><p>After importing, you can use this information for segmentation and campaign targeting.<\/p><p><strong>Example<\/strong><\/p><p>If you import a Country custom field, you can later:<\/p><ul>\n<li>Create segments for contacts from different countries<\/li>\n<li>Send localized campaigns<\/li>\n<li>Promote region-specific offers<\/li>\n<\/ul><h2 id=\"h-creating-custom-fields-during-csv-import\">Creating custom fields during CSV import<\/h2><p>You can also create custom fields directly while importing contacts.<\/p><p>To do this:<\/p><ol>\n<li>Go to <strong>Audience<\/strong><\/li>\n<li>Select <strong>Contacts<\/strong><\/li>\n<li>Click <strong>Add contact<\/strong><\/li>\n<li>Choose <strong>Upload .CSV<br>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20541\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-27.png\" alt=\"\" width=\"1593\" height=\"672\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-27.png 1593w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-27-300x127.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-27-1024x432.png 1024w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-27-768x324.png 768w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-27-1536x648.png 1536w\" sizes=\"(max-width: 1593px) 100vw, 1593px\" \/><br>\n<\/strong><\/li>\n<li>Select your file<br>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-10820\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12.png\" alt=\"\" width=\"846\" height=\"433\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12.png 846w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12-300x154.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12-768x393.png 768w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/li>\n<li>In the <strong>Map columns<\/strong> step, identify which fields can already be mapped<br>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-10821\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_1.png\" alt=\"\" width=\"847\" height=\"451\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_1.png 847w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_1-300x160.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_1-768x409.png 768w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><\/li>\n<li>In <strong>Map Columns<\/strong> step for custom field, select <strong>Create custom field<br>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-10822\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_2.png\" alt=\"\" width=\"831\" height=\"454\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_2.png 831w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_2-300x164.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_2-768x420.png 768w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><br>\n<\/strong><\/li>\n<li>When the columns are mapped, move to the next steps and upload your contacts.<br>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-10823\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_3.png\" alt=\"\" width=\"858\" height=\"437\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_3.png 858w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_3-300x153.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-12_3-768x391.png 768w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/li>\n<\/ol><p>&nbsp;<\/p><h2 id=\"h-segmenting-contacts-using-custom-fields\">Segmenting contacts using custom fields<\/h2><p>Once custom field data is collected, you can create advanced audience segments.<\/p><p>To create a segment:<\/p><ol>\n<li>Go to <strong>Audience<\/strong><\/li>\n<li>Select <strong><strong>Segments<\/strong><\/strong><\/li>\n<li>Click <strong>New segment<\/strong><\/li>\n<\/ol><p>You can then:<\/p><ul>\n<li>Use AI-generated segment rules<br>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-10825\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-13.png\" alt=\"\" width=\"846\" height=\"448\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-13.png 846w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-13-300x159.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/05\/2026-05-20_17-13-768x407.png 768w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/li>\n<li>Create conditions manually<br>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20555\" src=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-53.png\" alt=\"\" width=\"1249\" height=\"596\" srcset=\"https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-53.png 1249w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-53-300x143.png 300w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-53-1024x489.png 1024w, https:\/\/www.hostinger.com\/support\/wp-content\/uploads\/sites\/55\/2026\/10\/2026-10-14_16-53-768x366.png 768w\" sizes=\"(max-width: 1249px) 100vw, 1249px\" \/><\/li>\n<li>Filter contacts based on any custom field<\/li>\n<\/ul><p>Examples include:<\/p><ul>\n<li>Contacts from a specific country<\/li>\n<li>Subscribers with weekly newsletter preference<\/li>\n<li>Contacts whose job title contains certain keywords<\/li>\n<\/ul><p>You can also combine multiple conditions to create highly targeted audiences.<\/p><h2 id=\"h-summary\">Summary<\/h2><p>Custom fields help you enrich your contact database and create more personalized marketing experiences.<\/p><p>With custom fields, you can:<\/p><ul>\n<li>Store additional customer information<\/li>\n<li>Import detailed contact data from CSV files<\/li>\n<li>Collect more data through forms<\/li>\n<li>Build smarter audience segments<\/li>\n<li>Send more targeted campaigns<\/li>\n<\/ul><p>With custom fields set up, fill them through CSV imports or manual edits, and filter Hostinger Reach segments by any custom field value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create custom contact fields in Hostinger Reach, import them from CSV files, and use them to build targeted audience segments.<\/p>\n","protected":false},"author":594,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"include_on_kodee":true,"footnotes":""},"categories":[296],"tags":[],"class_list":["post-10812","post","type-post","status-publish","format-standard","hentry","category-hostinger-reach"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/support\/hostinger-reach-custom-contact-fields-and-how-to-use-them","default":1}],"include_on_kodee":true,"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/10812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/users\/594"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/comments?post=10812"}],"version-history":[{"count":6,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/10812\/revisions"}],"predecessor-version":[{"id":20556,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/posts\/10812\/revisions\/20556"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/media?parent=10812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/categories?post=10812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/support\/wp-json\/wp\/v2\/tags?post=10812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}