Email reputation<\/b> refers to the perceived trustworthiness of an email sender by email services based on their sending behavior, content quality, and recipient engagement, among several other factors. Every email service – including the one you use and the one your recipient uses – performs these checks to ensure that the message is not harmful and can be safely delivered<\/b>. <\/p>
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When your messages do not meet your reputation parameters, you may encounter delays or delivery issues<\/b>, such as emails ending up in the receiver’s spam folder<\/a>. To fix it, you can apply measures that will improve your domain’s email reputation<\/b> by following these steps 👇 <\/p> \n<\/p> Aside from the MX records<\/b>, which are an absolute must for emails to work, two additional types of records are essential for email deliverability – SPF<\/b> and DKIM<\/b> records:<\/p> SPF<\/b> (stands for Sender Policy Framework<\/b>) record allows domain owners to specify which email servers are authorized to send emails on their behalf.<\/p>\n<\/li>\n DKIM<\/b> (stands for DomainKeys Identified Mail<\/b>) record is used for signing and verifying the authenticity of emails: it involves adding a digital signature to outgoing emails that the recipient’s email server can verify.<\/p>\n<\/li>\n<\/ol> \n<\/p> One of the most important factors affecting email deliverability is the subject line <\/b>of your messages. Make sure to compose subjects that are relevant <\/b>to your audience and related to the message content<\/b>. <\/p> \n<\/p> In addition, you should avoid<\/b> the following:<\/p> Misspelled <\/b>words.<\/p>\n<\/li>\n Using ALL CAPITAL LETTERS.<\/p>\n<\/li>\n The words “Test<\/b>“, “Check<\/b>“, or similar.<\/p>\n<\/li>\n Phrases like “Open this<\/b>“, “Read me<\/b>“, “Urgent<\/b>“, or similar.<\/p>\n<\/li>\n Random<\/b> letters or numbers, as well as using any special characters<\/b> (like %^>).<\/p>\n<\/li>\n<\/ul> More recommendations:<\/p> Aim for shorter subject lines, though use more than one word<\/b>; e.g., avoid writing only “Hello”.<\/p>\n<\/li>\n Don’t leave the subject blank<\/b>.<\/p>\n<\/li>\n Remove the “Re<\/b>:” from message replies.<\/p>\n<\/li>\n<\/ul> This way, your subject line will be more positively accepted by both the mail services and your recipients.<\/p> \n<\/p> When it comes to engaging email recipients<\/b>, make sure to send messages only to users who have opted in<\/b> to receive your emails. Sending emails without recipient permission can result in high rates of unsubscribes and spam reports.<\/p> \n<\/p> In addition, regularly check your email list for nonexistent or invalid<\/b> email addresses. Sending emails to these addresses can also impact your email reputation and lower deliverability rates.<\/p> \n<\/p> Regarding the volume of messages sent<\/b>, make sure to stay within your account’s limits and avoid<\/b> mass mailing<\/a>. If you want to conduct an email campaign, consider a dedicated solution<\/b>, as they specialize in handling high email volume while also providing greater tools, features, and analytics.<\/p> \n<\/p> Once you have applied the previous steps, you can check your emails against several reputation algorithms with one single tool. All you will need to do is:<\/p>Step 1 – Add email DNS records<\/h2>
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Step 2 – Improve the email subject<\/h2>
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Step 3 – Review your contact list<\/h2>
Step 4 – Test your messages<\/h2>