{"id":9353,"date":"2018-04-30T16:27:16","date_gmt":"2018-04-30T19:27:16","guid":{"rendered":"https:\/\/blog.hostinger.io\/pt-tutoriais\/?p=9353"},"modified":"2026-03-10T13:01:58","modified_gmt":"2026-03-10T16:01:58","slug":"meta-descricao-wordpress","status":"publish","type":"post","link":"\/pt\/tutoriais\/seo-wordpress-como-adicionar-meta-tags","title":{"rendered":"SEO WordPress: como adicionar meta t\u00edtulo, meta descri\u00e7\u00e3o e palavra-chave de foco"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quer melhorar o posicionamento do seu site no Google? Um bom come&ccedil;o &eacute; aprender a usar os principais elementos de&nbsp;<strong>otimiza&ccedil;&atilde;o para mecanismos de busca (SEO)<\/strong>. Para fazer isso de forma eficaz, voc&ecirc; deve estar familiarizado com os principais conceitos de SEO e com as v&aacute;rias maneiras de tirar o m&aacute;ximo proveito dele.<\/p><p class=\"wp-block-paragraph\">Se voc&ecirc; estiver usando&nbsp;<strong>o WordPress<\/strong>, vale a pena entender como funcionam a&nbsp;<strong>meta descri&ccedil;&atilde;o<\/strong>, o&nbsp;<strong>meta t&iacute;tulo&nbsp;<\/strong>e a&nbsp;<strong>palavra-chave de foco<\/strong>. Esses tr&ecirc;s elementos ajudam os mecanismos de busca a entender do que se trata sua p&aacute;gina &mdash; e podem aumentar suas chances de aparecer nas primeiras posi&ccedil;&otilde;es dos resultados.<\/p><p class=\"wp-block-paragraph\">Neste guia, vamos mostrar o passo a passo para adicionar a meta descri&ccedil;&atilde;o, o meta t&iacute;tulo e a palavra-chave de foco no WordPress da forma certa. Vamos l&aacute;?<\/p><p>\n\n\n\n<\/p><h2 class=\"wp-block-heading\" id=\"h-o-que-e-meta-descricao\"><strong>O que &eacute; meta descri&ccedil;&atilde;o<\/strong><\/h2><p class=\"wp-block-paragraph\">A meta descri&ccedil;&atilde;o no WordPress &eacute; um pequeno texto que resume o conte&uacute;do e o objetivo de uma p&aacute;gina. Esse trecho aparece nos resultados de busca (SERPs) e ajuda os usu&aacute;rios a decidirem se vale a pena clicar no seu link &mdash; tudo isso antes mesmo de abrir a p&aacute;gina.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9cb97f\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9cb97f\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/04\/hostinger-meta-descricao.png\/w=1024,h=1024,fit=scale-down\" alt=\"exemplo de meta descri&ccedil;&atilde;o da hostinger no google\" class=\"wp-image-50289\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p class=\"wp-block-paragraph\">O WordPress permite personalizar a meta descri&ccedil;&atilde;o de cada post e p&aacute;gina. Mas, se voc&ecirc; n&atilde;o preencher esse campo manualmente, o Google vai gerar uma descri&ccedil;&atilde;o automaticamente com base no conte&uacute;do da p&aacute;gina.<\/p><p class=\"wp-block-paragraph\">Embora deixar esse trabalho para o Google pare&ccedil;a pr&aacute;tico, isso pode fazer voc&ecirc; perder cliques valiosos. Escrever uma meta descri&ccedil;&atilde;o atrativa e relevante para o seu p&uacute;blico aumenta as chances de gerar tr&aacute;fego e melhorar o desempenho da p&aacute;gina nos resultados de busca.<\/p><h2 class=\"wp-block-heading\" id=\"h-como-funciona-a-meta-descricao\"><strong>Como funciona a meta descri&ccedil;&atilde;o?<\/strong><\/h2><p class=\"wp-block-paragraph\">Quando algu&eacute;m faz uma pesquisa no Google, os resultados exibem o t&iacute;tulo da p&aacute;gina, o link (URL) e um pequeno par&aacute;grafo &mdash; essa &eacute; a meta descri&ccedil;&atilde;o.<\/p><p class=\"wp-block-paragraph\">O Google tenta identificar se a p&aacute;gina possui uma meta descri&ccedil;&atilde;o definida. Se sim, ela pode aparecer nos resultados. Caso contr&aacute;rio, o buscador gera automaticamente um trecho com base no conte&uacute;do da p&aacute;gina.<\/p><p class=\"wp-block-paragraph\">Mas aten&ccedil;&atilde;o: mesmo que voc&ecirc; escreva uma meta descri&ccedil;&atilde;o, isso n&atilde;o garante que ela ser&aacute; exibida. Se o Google achar que o texto n&atilde;o &eacute; relevante para a pesquisa feita pelo usu&aacute;rio, ele pode mostrar outro trecho da p&aacute;gina.<\/p><p class=\"wp-block-paragraph\">Por isso, &eacute; importante escrever uma meta descri&ccedil;&atilde;o no WordPress que seja clara, atrativa e contenha a palavra-chave de foco. Isso aumenta suas chances de aparecer bem nos resultados e atrair mais visitantes para o seu site.<\/p><h2 class=\"wp-block-heading\" id=\"h-por-que-adicionar-meta-descricao-meta-titulo-e-palavra-chave-de-foco-no-wordpress\"><strong>Por que adicionar meta descri&ccedil;&atilde;o, meta t&iacute;tulo e palavra-chave de foco no WordPress?<\/strong><\/h2><p class=\"wp-block-paragraph\"><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"http:\/\/wordpress.com\/activity\/\"><strong>De acordo com o WordPress<\/strong><\/a>, milh&otilde;es de posts de blog s&atilde;o publicados todos os dias. Com tanta concorr&ecirc;ncia, aparecer nas primeiras posi&ccedil;&otilde;es do Google se torna um grande desafio.<\/p><p class=\"wp-block-paragraph\">Segundo pesquisas, os resultados exibidos na primeira p&aacute;gina do Google recebem&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.zerolimitweb.com\/organic-vs-ppc-2019-ctr-results-best-practices\/\"><strong>71,33% dos cliques<\/strong><\/a>; os cinco primeiros recebem&nbsp;<strong>67,60%&nbsp;<\/strong>de todos esses cliques. Ou seja, quanto melhor seu SEO, maiores as chances de atrair visitantes.<\/p><p class=\"wp-block-paragraph\">Adicionar a meta descri&ccedil;&atilde;o, o meta t&iacute;tulo e a palavra-chave de foco no WordPress &eacute; essencial para ajudar os motores de busca a entenderem sobre o que &eacute; sua p&aacute;gina &mdash; e se ela merece um lugar de destaque nos resultados.<\/p><p class=\"wp-block-paragraph\">Al&eacute;m disso, a meta descri&ccedil;&atilde;o funciona como a primeira impress&atilde;o do seu site para o usu&aacute;rio. Ela mostra um resumo do que a pessoa encontrar&aacute; ao clicar, ajudando a decidir se a p&aacute;gina realmente responde &agrave; d&uacute;vida dela.<\/p><p class=\"wp-block-paragraph\">Para recapitular, aqui vai um resumo dos tr&ecirc;s elementos e por que eles s&atilde;o importantes para sua estrat&eacute;gia de SEO:<\/p><ul class=\"wp-block-list\">\n<li><strong>Meta t&iacute;tulo&nbsp;<\/strong>&ndash; &eacute; o t&iacute;tulo que aparece nos resultados de busca. Pode ser diferente do nome da p&aacute;gina ou do site. Um bom meta t&iacute;tulo aumenta a taxa de cliques.<\/li>\n\n\n\n<li><strong>Meta descri&ccedil;&atilde;o&nbsp;<\/strong>&ndash; &eacute; o pequeno texto que resume o conte&uacute;do da p&aacute;gina. Deve ser clara, objetiva e atrativa o suficiente para chamar a aten&ccedil;&atilde;o do leitor.<\/li>\n\n\n\n<li><strong>Frase-chave de foco&nbsp;<\/strong>&ndash; &eacute; o termo principal pelo qual voc&ecirc; quer ranquear. Incluir essa palavra-chave no meta t&iacute;tulo e na meta descri&ccedil;&atilde;o do WordPress ajuda a melhorar sua posi&ccedil;&atilde;o no Google.<\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-como-adicionar-meta-descricao-meta-titulo-e-palavra-chave-de-foco-no-wordpress\"><strong>Como adicionar meta descri&ccedil;&atilde;o, meta t&iacute;tulo e palavra-chave de foco no WordPress<\/strong><\/h2><p class=\"wp-block-paragraph\">A maneira mais f&aacute;cil de adicionar frase-chave de foco, meta t&iacute;tulo e meta descri&ccedil;&atilde;o no WordPress &eacute; usar um&nbsp;<a href=\"\/pt\/tutoriais\/12-melhores-plugins-seo-para-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>plugin de SEO<\/strong><\/a>. Neste guia, vamos mostrar como fazer isso usando as t&eacute;cnicas de&nbsp;otimiza&ccedil;&atilde;o do <strong>Yoast SEO<\/strong>.<\/p><p class=\"wp-block-paragraph\">Esse m&eacute;todo &eacute; ideal para iniciantes, pois n&atilde;o exige conhecimentos em programa&ccedil;&atilde;o nem experi&ecirc;ncia avan&ccedil;ada com WordPress.<\/p><p class=\"wp-block-paragraph\">Primeiro, voc&ecirc; precisa fazer&nbsp;<a href=\"http:\/\/yoast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>baixar<\/strong><\/a>&nbsp;e&nbsp;<a href=\"\/pt\/tutoriais\/como-instalar-plugins-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>instalar o plugin<\/strong><\/a>. Depois de ativ&aacute;-lo, voc&ecirc; ver&aacute; uma nova se&ccedil;&atilde;o do Yoast SEO no editor de posts e p&aacute;ginas. &Eacute; ali que voc&ecirc; poder&aacute; preencher o meta t&iacute;tulo, a meta descri&ccedil;&atilde;o e a palavra-chave de foco da sua p&aacute;gina.<\/p><h3 class=\"wp-block-heading\"><strong>Meta t&iacute;tulo<\/strong><\/h3><p class=\"wp-block-paragraph\">Para adicionar um meta t&iacute;tulo usando o Yoast SEO, basta acessar o post que deseja otimizar e seguir estes passos:<\/p><ol class=\"wp-block-list\">\n<li>Na barra lateral do administrador do WordPress, navegue at&eacute;&nbsp;<strong>Posts&nbsp;<\/strong>-&gt;&nbsp;<strong>Todos os Posts<\/strong>. Voc&ecirc; dever&aacute; ver a lista de posts na barra lateral do WordPress. Escolha uma delas e selecione&nbsp;<strong>Editar<\/strong>.<\/li>\n<\/ol><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9cd11a\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9cd11a\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"760\" height=\"385\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2021\/04\/todos-os-posts.jpg\/public\" alt=\"op&ccedil;&atilde;o todos os posts no wordpress\" class=\"wp-image-44870\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2021\/04\/todos-os-posts.jpg\/w=760,fit=scale-down 760w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2021\/04\/todos-os-posts.jpg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2021\/04\/todos-os-posts.jpg\/w=150,fit=scale-down 150w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><ol start=\"2\" class=\"wp-block-list\">\n<li>Quando estiver no editor de postagens, role para baixo at&eacute; a se&ccedil;&atilde;o do plugin&nbsp;<strong>YoastSEO&nbsp;<\/strong>e abra a se&ccedil;&atilde;o&nbsp;<strong>Google Preview<\/strong>.<\/li>\n<\/ol><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9cef34\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9cef34\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"720\" height=\"316\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/cliente-ftp.jpeg\/public\" alt=\"google preview no plugin yoast seo\" class=\"wp-image-50291\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/cliente-ftp.jpeg\/w=720,fit=scale-down 720w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/cliente-ftp.jpeg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/cliente-ftp.jpeg\/w=150,fit=scale-down 150w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><ol start=\"3\" class=\"wp-block-list\">\n<li>Voc&ecirc; ver&aacute; a caixa de&nbsp;<strong>t&iacute;tulo SEO&nbsp;<\/strong>&ndash; &eacute; aqui que voc&ecirc; deve digitar seu meta t&iacute;tulo. A dica &eacute; manter o t&iacute;tulo com at&eacute; 55 caracteres, para evitar que ele seja cortado nos resultados do Google. Logo abaixo, h&aacute; uma barra colorida que indica se o comprimento e a qualidade do t&iacute;tulo est&atilde;o bons. O ideal &eacute; que essa barra fique verde. <\/li>\n<\/ol><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9d2da8\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9d2da8\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/04\/seo-title-green.png\/public\" alt=\"marcador verde no meta t&iacute;tulo do plugin yoast seo\" class=\"wp-image-50292\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p class=\"wp-block-paragraph\">Como alternativa, voc&ecirc; pode usar a fun&ccedil;&atilde;o&nbsp;<strong>Inserir vari&aacute;vel&nbsp;<\/strong>para incluir vari&aacute;veis como&nbsp;<strong>t&iacute;tulo do site, t&iacute;tulo, categoria prim&aacute;ria&nbsp;<\/strong>e&nbsp;<strong>separador<\/strong>. Dessa forma, o Yoast SEO gerar&aacute; um meta t&iacute;tulo de acordo com a disposi&ccedil;&atilde;o dessas vari&aacute;veis.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9d5296\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9d5296\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"900\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/conectar-php-com-mysql.png\/public\" alt=\"vari&aacute;veis no meta t&iacute;tulo do yoast seo\" class=\"wp-image-50293\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/conectar-php-com-mysql.png\/w=900,fit=scale-down 900w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/conectar-php-com-mysql.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/conectar-php-com-mysql.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/conectar-php-com-mysql.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><ol start=\"4\" class=\"wp-block-list\">\n<li>Por fim, veja a visualiza&ccedil;&atilde;o de como o snippet de meta t&iacute;tulo ser&aacute; exibido nos resultados do Google, na se&ccedil;&atilde;o Google Preview.<\/li>\n<\/ol><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9d8acf\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9d8acf\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/04\/featured-snippet.png\/public\" alt=\"pr&eacute;via de featured snippet no plugin yoast seo\" class=\"wp-image-50290\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><h3 class=\"wp-block-heading\"><strong>Meta descri&ccedil;&atilde;o em posts e p&aacute;ginas<\/strong><\/h3><p class=\"wp-block-paragraph\">Para escrever uma meta descri&ccedil;&atilde;o usando o&nbsp;<strong>Yoast SEO<\/strong>, navegue at&eacute; a lista de todos os posts ou p&aacute;ginas e selecione o post ou a p&aacute;gina do blog que voc&ecirc; deseja otimizar..<\/p><p class=\"wp-block-paragraph\">Na &aacute;rea de edi&ccedil;&atilde;o, role at&eacute; a se&ccedil;&atilde;o do Yoast SEO &mdash; o campo para inserir a meta descri&ccedil;&atilde;o est&aacute; logo abaixo do&nbsp;<strong>meta t&iacute;tulo<\/strong>&nbsp;e do&nbsp;<strong>slug<\/strong>.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9dcd4a\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9dcd4a\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/04\/meta-description.png\/public\" alt=\"campo de meta descri&ccedil;&atilde;o no yoast seo\" class=\"wp-image-50294\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p class=\"wp-block-paragraph\">Comece a escrever a descri&ccedil;&atilde;o do post ou da p&aacute;gina. Recomendamos que ela tenha entre 50 e 150 caracteres.<\/p><p class=\"wp-block-paragraph\">Uma meta descri&ccedil;&atilde;o curta n&atilde;o fornecer&aacute; informa&ccedil;&otilde;es suficientes para atrair as pessoas. Por outro lado, se for muito longa, o mecanismo de busca cortar&aacute; sua descri&ccedil;&atilde;o nas SERPs.<\/p><p class=\"wp-block-paragraph\">Preste aten&ccedil;&atilde;o na barra abaixo da caixa para ver quando ela fica verde &ndash; isso indica que voc&ecirc; atingiu o tamanho ideal.<\/p><p class=\"wp-block-paragraph\">Novamente, voc&ecirc; tem a op&ccedil;&atilde;o de usar o recurso&nbsp;<strong>Inserir vari&aacute;vel&nbsp;<\/strong>para inserir meta tags que gerar&atilde;o meta descri&ccedil;&otilde;es automaticamente. Mas aten&ccedil;&atilde;o: essas descri&ccedil;&otilde;es geralmente n&atilde;o s&atilde;o t&atilde;o atrativas quanto um texto escrito manualmente, e o Google pode substitu&iacute;-las por trechos aleat&oacute;rios do conte&uacute;do.<\/p><p class=\"wp-block-paragraph\">Quando terminar, volte para o&nbsp;<strong>Google Preview&nbsp;<\/strong>para ver como a sua meta descri&ccedil;&atilde;o do WordPress ser&aacute; exibida nos resultados de busca.<\/p><h3 class=\"wp-block-heading\"><strong>Meta descri&ccedil;&atilde;o da p&aacute;gina inicial<\/strong><\/h3><p class=\"wp-block-paragraph\">A p&aacute;gina inicial &eacute; a vitrine do seu site &mdash; e a meta descri&ccedil;&atilde;o dela deve explicar de forma r&aacute;pida e clara qual &eacute; o objetivo do seu neg&oacute;cio e por que ele merece a aten&ccedil;&atilde;o do visitante.<\/p><p class=\"wp-block-paragraph\">Veja como adicionar uma meta descri&ccedil;&atilde;o &agrave; homepage no WordPress usando o plugin Yoast SEO:<\/p><ol class=\"wp-block-list\">\n<li>No painel do WordPress, v&aacute; at&eacute; P&aacute;ginas &rarr; Todas as p&aacute;ginas.<\/li>\n\n\n\n<li>Encontre a&nbsp;<strong>P&aacute;gina Inicial&nbsp;<\/strong>(ela pode ter outro nome, como&nbsp;<strong>Home<\/strong>, dependendo de como voc&ecirc; configurou seu site) e clique em&nbsp;<strong>Editar<\/strong>.<\/li>\n<\/ol><p class=\"wp-block-paragraph\">Voc&ecirc; tamb&eacute;m pode ir direto &agrave; se&ccedil;&atilde;o&nbsp;<strong>Yoast SEO<\/strong>&nbsp;&rarr;&nbsp;<strong>Geral<\/strong>&nbsp;e clicar no link&nbsp;<strong>editar a p&aacute;gina inicial.<\/strong>&nbsp;Ele vai levar voc&ecirc; diretamente para o editor da homepage.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9dedfd\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9dedfd\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/tutorial-cover-make-money-online-dropshipping-2-1.jpg\/public\" alt=\"ajustes gerais do plugin yoast seo\" class=\"wp-image-50299\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/tutorial-cover-make-money-online-dropshipping-2-1.jpg\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/tutorial-cover-make-money-online-dropshipping-2-1.jpg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/tutorial-cover-make-money-online-dropshipping-2-1.jpg\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/tutorial-cover-make-money-online-dropshipping-2-1.jpg\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><ol start=\"3\" class=\"wp-block-list\">\n<li>Dentro do editor da p&aacute;gina inicial, role at&eacute; a parte inferior e abra a se&ccedil;&atilde;o do&nbsp;<strong>Yoast SEO<\/strong>. Clique em&nbsp;<strong>Google preview&nbsp;<\/strong>e&nbsp;<strong>escreva a meta descri&ccedil;&atilde;o da sua homepage.<\/strong><\/li>\n<\/ol><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9e24c8\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9e24c8\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/04\/meta-description-1.png\/public\" alt=\"campo de meta descri&ccedil;&atilde;o vazio no yoast seo\" class=\"wp-image-50296\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p class=\"wp-block-paragraph\">Recomendamos escrever uma &uacute;nica frase com menos de 160 caracteres para a descri&ccedil;&atilde;o da p&aacute;gina inicial. Nessa frase, tente definir sobre o que &eacute; seu site, o que voc&ecirc; oferece e por que as pessoas devem escolher sua empresa.<\/p><h3 class=\"wp-block-heading\"><strong>Descri&ccedil;&atilde;o meta padr&atilde;o no Yoast SEO<\/strong><\/h3><p class=\"wp-block-paragraph\">Com o plugin Yoast SEO, voc&ecirc; tamb&eacute;m pode definir uma meta descri&ccedil;&atilde;o padr&atilde;o e um meta t&iacute;tulo padr&atilde;o que ser&atilde;o aplicados automaticamente a todos os posts e p&aacute;ginas do seu site.<\/p><p class=\"wp-block-paragraph\">Acesse as configura&ccedil;&otilde;es do Yoast SEO na barra lateral do WordPress e abra a guia&nbsp;<strong>Tipos de conte&uacute;do<\/strong>. Aqui voc&ecirc; encontrar&aacute; quatro menus suspensos nos quais poder&aacute; editar o meta t&iacute;tulo e a meta descri&ccedil;&atilde;o padr&atilde;o dos posts, p&aacute;ginas, landing pages e modelos do seu site.<\/p><ol class=\"wp-block-list\">\n<li>V&aacute; para&nbsp;<strong>Content Types&nbsp;<\/strong>e defina&nbsp;<strong>Yes&nbsp;<\/strong>para&nbsp;<strong>Show Posts in search results&nbsp;<\/strong>e&nbsp;<strong>Show&nbsp;<\/strong>em&nbsp;<strong>Show SEO settings for Posts.&nbsp;<\/strong>Isso permitir&aacute; que os rob&ocirc;s dos mecanismos de pesquisa indexem seus posts ou p&aacute;ginas.<\/li>\n<\/ol><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9e4b81\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9e4b81\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/vps-alt-1.jpg\/public\" alt=\"ajustes do plugin yoast seo\" class=\"wp-image-50297\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/vps-alt-1.jpg\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/vps-alt-1.jpg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/vps-alt-1.jpg\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/vps-alt-1.jpg\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><ol start=\"2\" class=\"wp-block-list\">\n<li>Nos campos SEO title e Meta description, voc&ecirc; pode definir os valores padr&atilde;o. &Eacute; poss&iacute;vel digitar textos fixos que ser&atilde;o usados em todas as p&aacute;ginas ou posts, mas o ideal &eacute; utilizar vari&aacute;veis como&nbsp;<strong>Title<\/strong>,&nbsp;<strong>Page<\/strong>,&nbsp;<strong>Separator<\/strong>&nbsp;e<strong>&nbsp;Site title<\/strong>.<\/li>\n<\/ol><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9e8ca1\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9e8ca1\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/04\/seo-title-2.png\/public\" alt=\"ajustes do plugin yoast seo\" class=\"wp-image-50298\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p class=\"wp-block-paragraph\">Com essas vari&aacute;veis, o Yoast SEO vai gerar automaticamente meta t&iacute;tulos e meta descri&ccedil;&otilde;es relevantes, mesmo se voc&ecirc; esquecer de preench&ecirc;-los manualmente em um post ou p&aacute;gina.<\/p><h3 class=\"wp-block-heading\"><strong>Frase-chave de foco<\/strong><\/h3><p class=\"wp-block-paragraph\">Ao definir uma&nbsp;<strong>frase-chave de foco&nbsp;<\/strong>no Yoast SEO, o plugin vai analisar o conte&uacute;do da sua p&aacute;gina com base na palavra-chave que voc&ecirc; deseja ranquear. Al&eacute;m disso, ele oferecer&aacute; sugest&otilde;es pr&aacute;ticas para otimizar seu conte&uacute;do.<\/p><p class=\"wp-block-paragraph\">Veja como fazer isso:<\/p><ol class=\"wp-block-list\">\n<li>Digite sua frase-chave de foco na caixa de&nbsp;<strong>frase-chave de foco&nbsp;<\/strong>na parte superior da aba&nbsp;<strong>SEO<\/strong>. Lembre-se de que n&atilde;o deve haver mais de uma postagem com a mesma frase-chave de foco em seu site do WordPress.<\/li>\n<\/ol><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9eab85\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9eab85\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/php.jpg\/public\" alt=\"palavra-chave de foco no plugin yoast seo\" class=\"wp-image-50295\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/php.jpg\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/php.jpg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/php.jpg\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/php.jpg\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><ol start=\"2\" class=\"wp-block-list\">\n<li>Depois de preencher a frase-chave de foco, v&aacute; para o menu suspenso SEO Analysis =. Voc&ecirc; ver&aacute; tr&ecirc;s se&ccedil;&otilde;es:&nbsp;<strong>problemas<\/strong>,&nbsp;<strong>melhorias&nbsp;<\/strong>e&nbsp;<strong>bom trabalho<\/strong>.<\/li>\n<\/ol><p class=\"wp-block-paragraph\">A se&ccedil;&atilde;o de&nbsp;<strong>bom trabalho&nbsp;<\/strong>mostrar&aacute; as pr&aacute;ticas corretas de SEO, enquanto os&nbsp;<strong>problemas&nbsp;<\/strong>e&nbsp;<strong>melhorias&nbsp;<\/strong>s&atilde;o alguns aspectos e sugest&otilde;es que podem ser trabalhados para melhorar ainda mais o SEO.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9ee09a\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9ee09a\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/04\/yoast-seo-analysis.png\/public\" alt=\"an&aacute;lise do plugin yoast seo\" class=\"wp-image-50300\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p class=\"wp-block-paragraph\">&Agrave; medida que voc&ecirc; fizer melhorias, o &iacute;cone da aba de An&aacute;lise de SEO ficar&aacute; verde &mdash; um sinal de que o conte&uacute;do est&aacute; otimizado e pronto para ser publicado.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"\/pt\/alojamento-wordpress\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2024\/06\/BR-New-WP_in-text-banner.png\/public\" alt=\"\" class=\"wp-image-44638\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2024\/06\/BR-New-WP_in-text-banner.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2024\/06\/BR-New-WP_in-text-banner.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2024\/06\/BR-New-WP_in-text-banner.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2024\/06\/BR-New-WP_in-text-banner.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-como-escrever-boas-meta-descricoes\"><strong>Como escrever boas meta descri&ccedil;&otilde;es?<\/strong><\/h2><p class=\"wp-block-paragraph\">Agora que voc&ecirc; j&aacute; sabe como adicionar uma meta descri&ccedil;&atilde;o no WordPress, &eacute; hora de aprender a escrever textos que realmente atraiam cliques. Abaixo est&atilde;o algumas boas pr&aacute;ticas para criar meta descri&ccedil;&otilde;es eficazes e envolventes:<\/p><ul class=\"wp-block-list\">\n<li><strong>Considere a inten&ccedil;&atilde;o de busca&nbsp;<\/strong>&ndash; pense no que leva o usu&aacute;rio a procurar aquela palavra-chave. Escreva a meta descri&ccedil;&atilde;o mostrando como o conte&uacute;do da sua p&aacute;gina responde exatamente ao que ele est&aacute; procurando.<\/li>\n\n\n\n<li><strong>Seja breve&nbsp;<\/strong>&ndash; tente manter o texto com no m&aacute;ximo 160 caracteres. Se ultrapassar esse limite, o Google pode cortar o trecho nos resultados de busca.<\/li>\n\n\n\n<li><strong>Use verbos de a&ccedil;&atilde;o&nbsp;<\/strong>&ndash; se fizer sentido no contexto, use chamadas para a&ccedil;&atilde;o como &ldquo;<strong>saiba mais<\/strong>&ldquo;, &ldquo;<strong>economize agora<\/strong>&rdquo; ou &ldquo;<strong>baixe gr&aacute;tis<\/strong>&rdquo; em sua metadescri&ccedil;&atilde;o.<\/li>\n\n\n\n<li><strong>Evite o excesso de palavras-chaves&nbsp;<\/strong>&ndash; n&atilde;o repita a mesma palavra-chave v&aacute;rias vezes. O ideal &eacute; usar a palavra-chave de foco uma &uacute;nica vez, de forma natural.<\/li>\n<\/ul><p>        <div class=\"protip\">\n            <div class=\"protip__heading\">\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M1.49234 23.5024C1.23229 23.5024 0.972242 23.4024 0.782206 23.2123C0.562165 22.9923 0.452144 22.6822 0.502153 22.3722C0.562165 21.9221 1.14227 17.9113 3.00262 16.351C3.63274 15.8209 4.43289 15.5509 5.26305 15.5609C6.09321 15.5909 6.87335 15.9109 7.47347 16.4911C8.6937 17.6913 8.76371 19.6717 7.6435 20.9919C6.0832 22.8523 2.08245 23.4324 1.63237 23.4924C1.59236 23.4924 1.54235 23.4924 1.50234 23.4924L1.49234 23.5024ZM5.16303 17.5613C4.84297 17.5613 4.53291 17.6713 4.29287 17.8813C3.60274 18.4614 3.07264 19.9317 2.75258 21.242C4.06282 20.9219 5.5331 20.3918 6.11321 19.7017C6.55329 19.1716 6.54329 18.3814 6.0832 17.9213C5.85316 17.7013 5.5431 17.5713 5.20304 17.5613C5.19304 17.5613 5.17303 17.5613 5.16303 17.5613ZM11.7243 21.8821C11.4942 21.8821 11.2642 21.8021 11.0841 21.652C10.8541 21.462 10.7241 21.1819 10.7241 20.8819V15.9109L8.08358 13.2705H3.11264C2.81259 13.2705 2.53254 13.1404 2.3425 12.9104C2.15246 12.6803 2.07245 12.3803 2.12246 12.0902C2.19247 11.7102 2.84259 8.36953 4.70294 7.12929C6.33325 6.04909 8.96375 6.49918 10.244 6.80923C11.5442 4.96889 13.2546 3.4286 15.2349 2.33839C17.4553 1.11816 19.9858 0.518051 22.4963 0.498047C23.0464 0.498047 23.4865 0.948132 23.4865 1.49824C23.4865 5.0389 22.3763 9.97983 17.1753 13.7605C17.4853 15.0408 17.9354 17.6613 16.8552 19.2816C15.615 21.1419 12.2744 21.7921 11.8943 21.8621C11.8343 21.8721 11.7743 21.8821 11.7143 21.8821H11.7243ZM12.7245 16.181V19.6016C13.7146 19.2916 14.7948 18.7915 15.2049 18.1814C15.675 17.4812 15.605 16.091 15.385 14.9008C14.5248 15.3808 13.6346 15.8109 12.7245 16.181ZM9.66388 12.0302L11.9643 14.3307C13.1845 13.8306 14.3648 13.2204 15.485 12.5103C19.9358 9.51974 21.2361 5.60901 21.4561 2.53843C19.6157 2.67846 17.8254 3.20856 16.2051 4.09872C14.2847 5.14892 12.6544 6.68921 11.4942 8.54956C10.7841 9.65977 10.174 10.82 9.66388 12.0302ZM4.39289 11.2701H7.81353C8.1936 10.3599 8.63368 9.46974 9.11377 8.60957C7.92355 8.38953 6.51329 8.31952 5.81315 8.78961C5.19304 9.19968 4.70294 10.3099 4.39289 11.2701Z\" fill=\"#673DE6\"\/>\n                <\/svg>\n                <p class=\"protip__title\">\n                    Dica                <\/p>\n            <\/div>\n            <p class=\"protip__content\">A meta descri&ccedil;&atilde;o deve refletir o conte&uacute;do real da p&aacute;gina &mdash; assim, ela funciona como uma pr&eacute;via para o leitor e aumenta as chances de cliques. Se for um artigo com lista de produtos, por exemplo, mencione alguns itens. Se for um tutorial, antecipe brevemente os passos que ser&atilde;o abordados. E se for uma landing page para coletar endere&ccedil;os de e-mail, deixe claro o benef&iacute;cio de se cadastrar.<\/p>\n                    <\/div>\n        \n\n\n\n<\/p><h2 class=\"wp-block-heading\" id=\"h-qual-e-a-diferenca-entre-meta-descricao-e-metadados-de-post\"><strong>Qual &eacute; a diferen&ccedil;a entre meta descri&ccedil;&atilde;o e metadados de post?<\/strong><\/h2><p class=\"wp-block-paragraph\">No WordPress, metadados s&atilde;o informa&ccedil;&otilde;es extras associadas a diferentes elementos do site, como posts, p&aacute;ginas ou arquivos de m&iacute;dia.<\/p><p class=\"wp-block-paragraph\">Por exemplo, os metadados padr&atilde;o da postagem geralmente cont&ecirc;m detalhes como o autor, a data de publica&ccedil;&atilde;o, as categorias e as tags.&nbsp;<\/p><p class=\"wp-block-paragraph\">Diferente da meta descri&ccedil;&atilde;o, que n&atilde;o aparece na p&aacute;gina vis&iacute;vel do site, os metadados de post s&atilde;o exibidos para os visitantes, normalmente em &aacute;reas como o topo ou o rodap&eacute; de um artigo.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749ea9f0da6\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749ea9f0da6\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"596\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/ecommerce-alt-2-4.png\/w=1024,h=1024,fit=scale-down\" alt=\"exemplo de metadados de post wordpress em artigo dos tutoriais da hostinger\" class=\"wp-image-50301\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/ecommerce-alt-2-4.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/ecommerce-alt-2-4.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/ecommerce-alt-2-4.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/26\/2026\/05\/ecommerce-alt-2-4.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p class=\"wp-block-paragraph\">Essas informa&ccedil;&otilde;es s&atilde;o armazenadas no banco de dados dos sites WordPress, e voc&ecirc; pode exibi-las com tags de template ou plugins espec&iacute;ficos.<\/p><p class=\"wp-block-paragraph\">Cada tema do WordPress define um estilo e posicionamento padr&atilde;o para os metadados, mas muitos temas modernos permitem que voc&ecirc; personalize como e onde essas informa&ccedil;&otilde;es aparecem no site.<\/p><h3 class=\"wp-block-heading\"><strong>Como exibir metadados de post no WordPress<\/strong><\/h3><p class=\"wp-block-paragraph\">Os metadados de post ajudam a tornar seu site mais funcional e f&aacute;cil de navegar. Com eles, os visitantes podem, por exemplo, filtrar conte&uacute;dos por categoria ou visualizar informa&ccedil;&otilde;es sobre o autor do artigo.<\/p><p class=\"wp-block-paragraph\">Se voc&ecirc; usa o editor de site do WordPress, &eacute; poss&iacute;vel personalizar livremente onde e como exibir esses metadados no modelo de post. Para fazer isso, acesse&nbsp;<strong>Apar&ecirc;ncia&nbsp;<\/strong>&rarr;&nbsp;<strong>&nbsp;Editor&nbsp;<\/strong>e siga estas etapas:&nbsp;<\/p><ol class=\"wp-block-list\">\n<li>Selecione&nbsp;<strong>Modelos&nbsp;<\/strong>no menu da barra lateral esquerda.<\/li>\n\n\n\n<li>Escolha o modelo&nbsp;<strong>Post Individual<\/strong>. Observe que o nome do modelo pode variar de acordo com o tema usado &mdash; selecione aquele correspondente ao post.<\/li>\n\n\n\n<li>No editor de blocos, clique no bot&atilde;o&nbsp;<strong>+<\/strong>&nbsp;para adicionar qualquer metadado de postagem usando os blocos dispon&iacute;veis, como autor da postagem, data da postagem, categorias ou tags. Digite o nome do bloco desejado e clique nele para adicion&aacute;-lo &agrave; postagem.&nbsp;&nbsp;<\/li>\n<\/ol><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"6a749eaa003da\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a749eaa003da\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/04\/bloco-autor-wordpress.png\/w=1024,h=1024,fit=scale-down\" alt=\"blocos de autor no wordpress\" class=\"wp-image-50302\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><ol start=\"4\" class=\"wp-block-list\">\n<li>Coloque e ajuste os metadados da postagem de acordo com sua prefer&ecirc;ncia e, em seguida, clique em&nbsp;<strong>Save (Salvar<\/strong>) para publicar as altera&ccedil;&otilde;es.<\/li>\n<\/ol><h2 class=\"wp-block-heading\" id=\"h-conclusao\"><strong>Conclus&atilde;o<\/strong><\/h2><p class=\"wp-block-paragraph\">A palavra-chave de foco, o meta t&iacute;tulo e a meta descri&ccedil;&atilde;o no WordPress s&atilde;o elementos essenciais para qualquer estrat&eacute;gia de SEO e marketing digital. Quando usados corretamente, eles aumentam suas chances de aparecer nas primeiras posi&ccedil;&otilde;es dos resultados de busca.<\/p><p class=\"wp-block-paragraph\">Na hora de escrever sua meta descri&ccedil;&atilde;o, inclua a palavra-chave principal de forma natural e pense na inten&ccedil;&atilde;o de busca do usu&aacute;rio &mdash; isso ajuda a mostrar que o seu conte&uacute;do entrega exatamente o que ele procura.<\/p><p class=\"wp-block-paragraph\">Esperamos que este guia tenha sido &uacute;til para voc&ecirc;. Se tiver d&uacute;vidas ou quiser compartilhar sua experi&ecirc;ncia, fique &agrave; vontade para deixar um coment&aacute;rio abaixo!<\/p><p>        <div class=\"protip\">\n            <div class=\"protip__heading\">\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M1.49234 23.5024C1.23229 23.5024 0.972242 23.4024 0.782206 23.2123C0.562165 22.9923 0.452144 22.6822 0.502153 22.3722C0.562165 21.9221 1.14227 17.9113 3.00262 16.351C3.63274 15.8209 4.43289 15.5509 5.26305 15.5609C6.09321 15.5909 6.87335 15.9109 7.47347 16.4911C8.6937 17.6913 8.76371 19.6717 7.6435 20.9919C6.0832 22.8523 2.08245 23.4324 1.63237 23.4924C1.59236 23.4924 1.54235 23.4924 1.50234 23.4924L1.49234 23.5024ZM5.16303 17.5613C4.84297 17.5613 4.53291 17.6713 4.29287 17.8813C3.60274 18.4614 3.07264 19.9317 2.75258 21.242C4.06282 20.9219 5.5331 20.3918 6.11321 19.7017C6.55329 19.1716 6.54329 18.3814 6.0832 17.9213C5.85316 17.7013 5.5431 17.5713 5.20304 17.5613C5.19304 17.5613 5.17303 17.5613 5.16303 17.5613ZM11.7243 21.8821C11.4942 21.8821 11.2642 21.8021 11.0841 21.652C10.8541 21.462 10.7241 21.1819 10.7241 20.8819V15.9109L8.08358 13.2705H3.11264C2.81259 13.2705 2.53254 13.1404 2.3425 12.9104C2.15246 12.6803 2.07245 12.3803 2.12246 12.0902C2.19247 11.7102 2.84259 8.36953 4.70294 7.12929C6.33325 6.04909 8.96375 6.49918 10.244 6.80923C11.5442 4.96889 13.2546 3.4286 15.2349 2.33839C17.4553 1.11816 19.9858 0.518051 22.4963 0.498047C23.0464 0.498047 23.4865 0.948132 23.4865 1.49824C23.4865 5.0389 22.3763 9.97983 17.1753 13.7605C17.4853 15.0408 17.9354 17.6613 16.8552 19.2816C15.615 21.1419 12.2744 21.7921 11.8943 21.8621C11.8343 21.8721 11.7743 21.8821 11.7143 21.8821H11.7243ZM12.7245 16.181V19.6016C13.7146 19.2916 14.7948 18.7915 15.2049 18.1814C15.675 17.4812 15.605 16.091 15.385 14.9008C14.5248 15.3808 13.6346 15.8109 12.7245 16.181ZM9.66388 12.0302L11.9643 14.3307C13.1845 13.8306 14.3648 13.2204 15.485 12.5103C19.9358 9.51974 21.2361 5.60901 21.4561 2.53843C19.6157 2.67846 17.8254 3.20856 16.2051 4.09872C14.2847 5.14892 12.6544 6.68921 11.4942 8.54956C10.7841 9.65977 10.174 10.82 9.66388 12.0302ZM4.39289 11.2701H7.81353C8.1936 10.3599 8.63368 9.46974 9.11377 8.60957C7.92355 8.38953 6.51329 8.31952 5.81315 8.78961C5.19304 9.19968 4.70294 10.3099 4.39289 11.2701Z\" fill=\"#673DE6\"\/>\n                <\/svg>\n                <p class=\"protip__title\">\n                    Descubra outras dicas e artigos avan&ccedil;ados sobre WordPress                <\/p>\n            <\/div>\n            <p class=\"protip__content\"><a href=\"\/pt\/tutoriais\/seo-para-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Dicas de SEO para WordPress<br><\/strong><\/a><a href=\"\/pt\/tutoriais\/como-criar-sitemap-para-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Como criar um sitemap do WordPress<br><\/strong><\/a><a href=\"\/pt\/tutoriais\/arquivos-robots-txt-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Guia sobre o arquivo robots.txt no WordPress<br><\/strong><\/a><a href=\"\/pt\/tutoriais\/como-evitar-motores-de-busca-de-indexacao-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Como impedir a indexa&ccedil;&atilde;o pelos mecanismos de pesquisa<\/strong><\/a><\/p>\n                    <\/div>\n        \n\n\n\n<\/p><h2 class=\"wp-block-heading\" id=\"h-perguntas-frequentes-sobre-meta-descricao-no-wordpress\"><strong>Perguntas frequentes sobre meta descri&ccedil;&atilde;o no WordPress<\/strong><\/h2><p class=\"wp-block-paragraph\">Confira abaixo as respostas para as d&uacute;vidas mais comuns sobre meta descri&ccedil;&atilde;o no WordPress:<\/p><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-694416fde4f2e\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Preciso de um plugin para adicionar uma meta descri&ccedil;&atilde;o no WordPress?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>N&atilde;o. &Eacute; poss&iacute;vel adicionar uma meta descri&ccedil;&atilde;o manualmente nos posts ou p&aacute;ginas do WordPress, editando o arquivo header.php do seu tema e inserindo a tag u0026lt;metau0026gt; na se&ccedil;&atilde;o u0026lt;headu0026gt;. No entanto, plugins como&nbsp;Yoast SEO&nbsp;ou&nbsp;All in One SEO&nbsp;tornam esse processo muito mais simples, j&aacute; que oferecem um campo espec&iacute;fico para adicionar a meta descri&ccedil;&atilde;o sem precisar mexer no c&oacute;digo.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-694416fde4f35\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Alterar a meta descri&ccedil;&atilde;o afeta o SEO para WordPress?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Sim. A meta descri&ccedil;&atilde;o ajuda os mecanismos de busca e os usu&aacute;rios a entenderem rapidamente do que se trata a p&aacute;gina. Uma descri&ccedil;&atilde;o bem escrita pode aumentar a taxa de cliques (CTR) e refor&ccedil;ar a relev&acirc;ncia do conte&uacute;do &mdash; dois fatores que influenciam diretamente o desempenho da p&aacute;gina nos resultados de busca.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quer melhorar o posicionamento do seu site no Google? Um bom come&ccedil;o &eacute; aprender a usar os principais elementos de&nbsp;otimiza&ccedil;&atilde;o para mecanismos de busca (SEO). Para fazer isso de forma eficaz, voc&ecirc; deve estar familiarizado com os principais conceitos de SEO e com as v&aacute;rias maneiras de tirar o m&aacute;ximo proveito dele. Se voc&ecirc; estiver [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"\/pt\/tutoriais\/seo-wordpress-como-adicionar-meta-tags\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_title":"Meta descri\u00e7\u00e3o e meta t\u00edtulo no WordPress: guia completo","rank_math_description":"Descubra como escrever e aplicar meta descri\u00e7\u00e3o no WordPress, melhorar o SEO e destacar seu site nos resultados de busca.","rank_math_focus_keyword":"meta descri\u00e7\u00e3o wordpress","footnotes":""},"categories":[7762,7711],"tags":[5448],"class_list":["post-9353","post","type-post","status-publish","format-standard","hentry","category-gerenciamento-de-sites","category-wordpress","tag-seo-wordpress"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/tutorials\/wordpress-meta-description\/","default":1},{"locale":"pt-BR","link":"https:\/\/www.hostinger.com\/br\/tutoriais\/meta-descricao-wordpress\/","default":0},{"locale":"fr-FR","link":"https:\/\/www.hostinger.com\/fr\/tutoriels\/meta-description-wordpress\/","default":0},{"locale":"es-ES","link":"https:\/\/www.hostinger.com\/es\/tutoriales\/agregar-meta-descripcion-wordpress\/","default":0},{"locale":"id-ID","link":"https:\/\/www.hostinger.com\/id\/tutorial\/cara-membuat-meta-keyword-wordpress\/","default":0},{"locale":"de-DE","link":"https:\/\/www.hostinger.com\/de\/tutorials\/wordpress-meta-beschreibung\/","default":0},{"locale":"it-IT","link":"https:\/\/www.hostinger.com\/it\/tutorial\/meta-descrizione-wordpress\/","default":0},{"locale":"en-PH","link":"https:\/\/www.hostinger.com\/ph\/tutorials\/how-to-add-wordpress-meta-description-meta-title-and-focus-keyphrase\/","default":0},{"locale":"en-MY","link":"https:\/\/www.hostinger.com\/my\/tutorials\/how-to-add-wordpress-meta-description-meta-title-and-focus-keyphrase\/","default":0},{"locale":"en-GB","link":"https:\/\/www.hostinger.com\/uk\/tutorials\/wordpress-meta-description\/","default":0},{"locale":"en-IN","link":"https:\/\/www.hostinger.com\/in\/tutorials\/wordpress-meta-description\/","default":0},{"locale":"en-CA","link":"https:\/\/www.hostinger.com\/ca\/tutorials\/wordpress-meta-description\/","default":0},{"locale":"en-AU","link":"https:\/\/www.hostinger.com\/au\/tutorials\/wordpress-meta-description\/","default":0},{"locale":"en-NG","link":"https:\/\/www.hostinger.com\/ng\/tutorials\/wordpress-meta-description\/","default":0},{"locale":"es-AR","link":"https:\/\/www.hostinger.com\/ar\/tutoriales\/agregar-meta-descripcion-wordpress\/","default":0},{"locale":"es-MX","link":"https:\/\/www.hostinger.com\/mx\/tutoriales\/agregar-meta-descripcion-wordpress\/","default":0},{"locale":"es-CO","link":"https:\/\/www.hostinger.com\/co\/tutoriales\/agregar-meta-descripcion-wordpress\/","default":0},{"locale":"pt-PT","link":"https:\/\/www.hostinger.com\/pt\/tutoriais\/meta-descricao-wordpress\/","default":0}],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/pt\/tutoriais\/wp-json\/wp\/v2\/posts\/9353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/pt\/tutoriais\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/pt\/tutoriais\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/pt\/tutoriais\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/pt\/tutoriais\/wp-json\/wp\/v2\/comments?post=9353"}],"version-history":[{"count":13,"href":"https:\/\/www.hostinger.com\/pt\/tutoriais\/wp-json\/wp\/v2\/posts\/9353\/revisions"}],"predecessor-version":[{"id":49463,"href":"https:\/\/www.hostinger.com\/pt\/tutoriais\/wp-json\/wp\/v2\/posts\/9353\/revisions\/49463"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/pt\/tutoriais\/wp-json\/wp\/v2\/media?parent=9353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/pt\/tutoriais\/wp-json\/wp\/v2\/categories?post=9353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/pt\/tutoriais\/wp-json\/wp\/v2\/tags?post=9353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}