{"id":27162,"date":"2021-01-21T07:46:49","date_gmt":"2021-01-21T07:46:49","guid":{"rendered":"https:\/\/www.hostinger.com\/tutorials\/?p=27162"},"modified":"2026-03-09T19:19:18","modified_gmt":"2026-03-09T19:19:18","slug":"how-to-create-a-landing-page","status":"publish","type":"post","link":"\/ng\/tutorials\/how-to-create-a-landing-page","title":{"rendered":"How to create a landing page"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>A landing page is a powerful tool that turns curious visitors into loyal customers with a focused message and clear goals.<\/p><p>To create a successful landing page, simply follow these six key steps:<\/p><ol class=\"wp-block-list\">\n<li>Define your conversion goal<\/li>\n\n\n\n<li>Create an attention-grabbing headline<\/li>\n\n\n\n<li>Write copy that highlights your benefits<\/li>\n\n\n\n<li>Include testimonials and social proof<\/li>\n\n\n\n<li>Present a compelling call to action<\/li>\n\n\n\n<li>Run repeated A\/B tests for optimization<\/li>\n<\/ol><p>In this guide, we&rsquo;ll explore these steps in detail with an in-depth look at how to create a landing page that converts. We&rsquo;ll compare different types of landing pages and reveal the essential elements that drive results.<\/p><p>Ready to create an effective landing page? Let&rsquo;s dive in.<\/p><p>\n\n\n\n<\/p><h2 class=\"wp-block-heading\" id=\"h-video-tutorial\"><strong>Video tutorial<\/strong><\/h2><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Create a Landing Page EASILY with Hostinger Website Builder\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/25AlTWuZuAY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><p>\n  <div class=\"youtube-shortcode\">\n    <div class=\"row\">\n      <div class=\"col-7 col-sm-8 d-flex align-items-center\">\n        <img decoding=\"async\" class=\"channel-logo\" src=\"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-content\/themes\/tutorialsthemeuplift\/public\/images\/youtube-channels\/hostinger-academy.jpg\" alt=\"youtube channel logo\">\n        <div class=\"d-flex flex-column justify-content-between\">\n          <span class=\"slogan d-none d-sm-block\">Subscribe For more educational videos!<\/span>\n          <span class=\"channel-name\">Hostinger Academy<\/span>\n                    <\/div>\n      <\/div>\n      <div class=\"col-5 col-sm-4 d-flex align-items-center justify-content-end\">\n          <a class=\"subscribe-button\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.youtube.com\/channel\/UCbNIC-svDbtUOH2qsLnPQPg?sub_confirmation=1\">\n            <img decoding=\"async\" src=\"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-content\/themes\/tutorialsthemeuplift\/public\/images\/icons\/youtube.svg\" alt=\"subscribe\">\n            <span>Subscribe<\/span>\n          <\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n    \n\n\n\n<\/p><h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-landing-page-requirements-for-success\"><strong>How to create a landing page: Requirements for success<\/strong><\/h2><p>In order to create a successful landing page, there are six important steps to follow. Let&rsquo;s explore each of them one by one.<\/p><h3 class=\"wp-block-heading\" id=\"h-1-define-your-main-conversion-goal\"><strong>1. Define your main conversion goal<\/strong><\/h3><p>Before creating your landing page, clearly identify the action you want visitors to take when they get there.<\/p><p>This could be signing up for a newsletter, requesting a demo, making a purchase, or downloading a resource.<\/p><p>For example, if you&rsquo;re building an email list, your conversion goal will be to get visitors to submit their email addresses. This goal will then shape every element of your page design.<\/p><p>To calculate your conversion rate, divide the number of people who completed your desired action by the total number of visitors. For instance, if 1,000 people visit your page and 30 sign up for your newsletter, your conversion rate is 3%.<\/p><p>According to WordStream, <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\">conversion rates typically range from 2-3%<\/a>, but this differs widely across industries. As shown in our recent<a href=\"\/ng\/tutorials\/landing-page-statistics\"> landing page study<\/a>, restaurants average around 9.8%, ecommerce sites around 1.8%, and SaaS products around 3%.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"69e1802ff33be\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1700\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/conversion-rates-by-industry.jpg\/public\" alt=\"Conversion rates by industry bar graph\" class=\"wp-image-129102\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/conversion-rates-by-industry.jpg\/w=2048,fit=scale-down 2048w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/conversion-rates-by-industry.jpg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/conversion-rates-by-industry.jpg\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/conversion-rates-by-industry.jpg\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/conversion-rates-by-industry.jpg\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/conversion-rates-by-industry.jpg\/w=1536,fit=scale-down 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p>Here&rsquo;s how you can set appropriate conversion goals for your landing page:<\/p><ul class=\"wp-block-list\">\n<li><strong>Choose one primary goal.<\/strong> Focus on a single, clear objective rather than trying to accomplish multiple goals on one page.<\/li>\n\n\n\n<li><strong>Set realistic targets.<\/strong> Research industry benchmarks for similar campaigns to establish attainable conversion rates.<\/li>\n\n\n\n<li><strong>Use <\/strong><a href=\"\/ng\/tutorials\/google-analytics-4-tutorial\"><strong>Google Analytics<\/strong><\/a><strong>.<\/strong> Implement this free tool to track visitor demographics, and behavior like time on page and conversion actions.<\/li>\n\n\n\n<li><strong>Create goal segments.<\/strong> Analyze conversions by traffic source, device type, or demographics to identify which audiences respond best to your page.<\/li>\n\n\n\n<li><strong>Establish a baseline<\/strong>. Record initial performance metrics so you can measure improvements after making changes.<\/li>\n<\/ul><p>Once you&rsquo;ve defined your conversion goal, you can strategically design your page with the following steps to guide visitors toward your desired action.<\/p><h3 class=\"wp-block-heading\" id=\"h-2-create-an-attention-grabbing-headline\"><strong>2. Create an attention-grabbing headline<\/strong><\/h3><p>Your headline is one of the first elements visitors see when landing on your page, so it needs to capture attention immediately.<\/p><p>An effective headline should be concise and compelling, and should instantly convey what your product or service offers.<\/p><p>Here are several factors to keep in mind when writing your headline:<\/p><ul class=\"wp-block-list\">\n<li><strong>Focus on benefits.<\/strong> Tell visitors what problem you&rsquo;ll solve for them, not just what you&rsquo;re selling. &ldquo;Save 5 hours every week&rdquo; is more compelling than &ldquo;Our time management tool.&rdquo;<\/li>\n\n\n\n<li><strong>Speak directly to your audience.<\/strong> Use &ldquo;you&rdquo; and &ldquo;your&rdquo; to make your headline personal and engaging. &ldquo;Double your sales in 30 days&rdquo; feels more engaging than &ldquo;How our tool doubles sales.&rdquo;<\/li>\n\n\n\n<li><strong>Incorporate keywords.<\/strong> Use words and phrases people type into search engines when looking for your page. ConversionLab did this by including keywords in their headline, resulting in a <a href=\"https:\/\/conversionlab.no\/see-how-dynamic-text-on-a-landing-page-helped-increase-conversions-by-31-4\/\">31.4% increase in conversions<\/a>.<\/li>\n<\/ul><p><a href=\"https:\/\/caffeinatedmusepress.com\/\">Caffeinated Muse Press<\/a>&rsquo; landing page &ndash; created with our <a href=\"\/ng\/landing-page-builder\">landing page builder<\/a> &ndash; features a great example of an attention-grabbing headline. It uses a powerful action word with a clear benefit, immediately offering value with a simple, easy-to-remember message.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"69e18030008d2\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2646\" height=\"1360\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/caffeinated-muse-press.png\/public\" alt=\"Homepage of Caffeinated Muse Press\" class=\"wp-image-129103\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/caffeinated-muse-press.png\/w=2646,fit=scale-down 2646w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/caffeinated-muse-press.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/caffeinated-muse-press.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/caffeinated-muse-press.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/caffeinated-muse-press.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/caffeinated-muse-press.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/caffeinated-muse-press.png\/w=2048,fit=scale-down 2048w\" sizes=\"auto, (max-width: 2646px) 100vw, 2646px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><h3 class=\"wp-block-heading\" id=\"h-3-write-copy-that-highlights-your-benefits\"><strong>3. Write copy that highlights your benefits<\/strong><\/h3><p>Your unique selling proposition (USP) is what sets you apart from your competitors. It clearly communicates why your site&rsquo;s visitors should choose your offer over others by highlighting its benefits.<\/p><p>To write copy that conveys your selling points quickly, focus on these key elements:<\/p><ul class=\"wp-block-list\">\n<li><strong>Keep it brief.<\/strong> Short, simple sentences are easier to understand and remember. Aim for 2&ndash;3 sentences per paragraph and break up longer sections with subheadings or bullet points.<\/li>\n\n\n\n<li><strong>Match your audience&rsquo;s style.<\/strong> Adapt your tone to connect with your target audience. Use &ldquo;we&rdquo; and &ldquo;us&rdquo; instead of &ldquo;I&rdquo; or &ldquo;me&rdquo; to create a friendlier tone that builds trust.<\/li>\n\n\n\n<li><strong>Maintain clear formatting.<\/strong> Maintain consistent fonts, spacing, and text sizing throughout your page. Use bold text for important points and ensure there&rsquo;s enough contrast between text and background colors for easy reading.<\/li>\n\n\n\n<li><strong>Use search engine optimization (SEO).<\/strong> <a href=\"\/ng\/tutorials\/write-seo-friendly-content\">Write SEO-friendly content<\/a> to help people find your landing page through search engines. Ensure the keywords are relevant to your offer and fit naturally within your message.&nbsp;<\/li>\n<\/ul><p>The <a href=\"https:\/\/advantagefitnesstraining.com\/\">Advantage Fitness Training<\/a> landing page excels at highlighting benefits. Rather than just listing services, it focuses on a specific outcome &ndash; &ldquo;achieve your fitness goals&rdquo; &ndash; and explains how the team&rsquo;s approach helps people get results through personalized training.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"69e1803001bc5\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2500\" height=\"944\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/advantage-fitness-training.png\/public\" alt=\"Section of Advantage Fitness Training highlighting the benefits\" class=\"wp-image-129104\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/advantage-fitness-training.png\/w=2500,fit=scale-down 2500w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/advantage-fitness-training.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/advantage-fitness-training.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/advantage-fitness-training.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/advantage-fitness-training.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/advantage-fitness-training.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/advantage-fitness-training.png\/w=2048,fit=scale-down 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><h3 class=\"wp-block-heading\" id=\"h-4-include-testimonials-and-social-proof\"><strong>4. Include testimonials and social proof<\/strong><\/h3><p>Testimonials and social proof statements build trust with your visitors by showing that others have had positive experiences with your product or service.<\/p><p>A dedicated section for genuine customer feedback helps potential customers feel more confident about taking action.<\/p><p>Here are some practical steps you can take to add social proof:<\/p><ul class=\"wp-block-list\">\n<li><strong>Showcase specific results.<\/strong> Highlight testimonials that mention concrete outcomes rather than vague praise. &ldquo;This tool helped me increase sales by 27% in just two months&rdquo; is more compelling than &ldquo;Great product, loved it!&rdquo;<\/li>\n\n\n\n<li><strong>Include customer details.<\/strong> Add names, job titles, locations, and real photos to testimonials to make them more believable. Remember to get permission before using customer details.<\/li>\n\n\n\n<li><strong>Feature recognizable logos.<\/strong> If you&rsquo;ve worked with well-known companies or brands, display their logos in a &ldquo;Trusted by&rdquo; or &ldquo;As seen in&rdquo; section.<\/li>\n\n\n\n<li><strong>Show numbers.<\/strong> Highlight user counts, subscriber numbers, or download statistics when impressive. Something like &ldquo;Used by over 50,000 professionals&rdquo; creates confidence in your offer.<\/li>\n\n\n\n<li><strong>Incorporate third-party validation.<\/strong> Include awards, certifications, or media mentions that verify your credibility from external sources.<\/li>\n<\/ul><p>Here&rsquo;s an excellent example of social proof from one of Hostinger&rsquo;s landing pages &ndash; it combines trust signals from multiple sources, creating a powerful impression of credibility and reliability:<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"69e1803002eab\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2154\" height=\"472\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-social-proof.png\/public\" alt=\"Hostinger ratings and social proof from multiple sources\" class=\"wp-image-129105\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-social-proof.png\/w=2154,fit=scale-down 2154w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-social-proof.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-social-proof.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-social-proof.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-social-proof.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-social-proof.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-social-proof.png\/w=2048,fit=scale-down 2048w\" sizes=\"auto, (max-width: 2154px) 100vw, 2154px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><h3 class=\"wp-block-heading\" id=\"h-5-present-a-compelling-call-to-action\"><strong>5. Present a compelling call to action<\/strong><\/h3><p>Your call to action (CTA) is the key element that guides users toward completing your desired conversion goal and should stand out visually on your page.<\/p><p>A well-designed CTA element can dramatically increase conversion rates by making the next step obvious and appealing to visitors.<\/p><h4 class=\"wp-block-heading\" id=\"h-best-practices-for-calls-to-action\"><strong>Best practices for calls to action<\/strong><\/h4><p>There are several elements to consider when creating clear CTA buttons:<\/p><ul class=\"wp-block-list\">\n<li><strong>Use action-oriented language.<\/strong> Begin with strong verbs like &ldquo;Get,&rdquo; &ldquo;Start,&rdquo; &ldquo;Join,&rdquo; or &ldquo;Discover&rdquo; that clearly indicate what action the visitor should take.<\/li>\n\n\n\n<li><strong>Ensure visual appeal.<\/strong> Make your CTA stand out using contrasting colors like red, orange, or green against your page background.&nbsp;<\/li>\n\n\n\n<li><strong>Size appropriately.<\/strong> Make CTA buttons large enough to be easily noticed but not so large that they appear aggressive or desperate.<\/li>\n\n\n\n<li><strong>Position strategically.<\/strong> Place CTA elements at natural decision points throughout your page, especially after presenting benefits or addressing potential objections.<\/li>\n\n\n\n<li><strong>Keep CTA elements focused.<\/strong> Avoid confusing visitors by keeping every CTA focused on one primary conversion goal for that particular landing page. According to marketing firm Digital Silk, having more than one goal on your landing page <a href=\"https:\/\/www.digitalsilk.com\/digital-trends\/top-landing-page-statistics\/\">can reduce conversions by up to 266%<\/a>.<\/li>\n<\/ul><p>The <a href=\"https:\/\/diplomaticlawncare.com\/\">Diplomatic Lawn Care<\/a> landing page features a bright red CTA button that stands out clearly against a green background. The button uses action words that tell visitors exactly what they&rsquo;ll get, while the bold color and large size make it easy to spot on the page.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"69e18030043d8\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2506\" height=\"1472\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/diplomatic-lawn-care.png\/public\" alt=\"Homepage of Diplomatic Lawn Care\" class=\"wp-image-129106\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/diplomatic-lawn-care.png\/w=2506,fit=scale-down 2506w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/diplomatic-lawn-care.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/diplomatic-lawn-care.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/diplomatic-lawn-care.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/diplomatic-lawn-care.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/diplomatic-lawn-care.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/diplomatic-lawn-care.png\/w=2048,fit=scale-down 2048w\" sizes=\"auto, (max-width: 2506px) 100vw, 2506px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><h3 class=\"wp-block-heading\" id=\"h-6-regularly-a-b-test-everything\"><strong>6. Regularly A\/B test everything<\/strong><\/h3><p>A\/B testing, or split testing, involves showing different versions of your page to visitors and measuring which performs better.<\/p><p>Regular testing can help improve conversion rates over time through incremental changes. Rather than relying on assumptions, A\/B testing provides concrete data about what actually works for your specific audience.<\/p><p>Here are some essential factors to consider:<\/p><ul class=\"wp-block-list\">\n<li><strong>Test one element at a time.<\/strong> Change only one element, such as the headline, CTA button color, or image, to clearly identify what caused the performance difference.<\/li>\n\n\n\n<li><strong>Prioritize high-impact elements.<\/strong> Focus on testing elements that typically influence conversions most, such as headlines, CTAs, hero images, and form length.<\/li>\n\n\n\n<li><strong>Run tests long enough.<\/strong> Most tests require at least 1,000 visitors per variation for you to collect sufficient data and declare a winning version.&nbsp;<\/li>\n\n\n\n<li><strong>Implement proper tracking.<\/strong> Use Google Analytics, Facebook Pixel, and Google Ads to measure clicks and conversions. This helps identify which traffic sources deliver the highest-quality visitors most likely to convert.<\/li>\n\n\n\n<li><strong>Document everything.<\/strong> Keep detailed records of all tests, including screenshots, specific changes made, results, and insights gained. This creates an invaluable knowledge base for future optimization.<\/li>\n\n\n\n<li><strong>Never stop testing.<\/strong> Even well-performing pages can be improved. Continue testing regularly as audience preferences and market conditions evolve.<\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-how-to-create-long-form-and-short-form-landing-pages\"><strong>How to create long-form and short-form landing pages<\/strong><\/h2><p>Landing pages generally fall into two categories: long-form and short-form. The best choice depends on what you&rsquo;re offering and who your audience is.<\/p><p>Short-form landing pages are concise, with minimal content and a short path to conversion. Long-form pages include more detailed information, addressing potential questions and objections before asking for the conversion.<\/p><figure tabindex=\"0\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Short form is best for:<\/strong><\/td><td><strong>Long form is best for:<\/strong><\/td><\/tr><tr><td>Products with simple value propositions<\/td><td>Complex or innovative products or services<\/td><\/tr><tr><td>Lower-priced items<\/td><td>Higher-priced offers<\/td><\/tr><tr><td>Mobile-focused campaigns<\/td><td>Detailed explanations or demonstrations<\/td><\/tr><tr><td>Familiar brands with established trust<\/td><td>Building credibility for new brands<\/td><\/tr><tr><td>Impulse purchases<\/td><td>Products requiring education<\/td><\/tr><tr><td>Lead generation<\/td><td>Direct sales of premium items<\/td><\/tr><\/tbody><\/table><\/figure><p>Here are some tips to help you choose the right format:<\/p><ul class=\"wp-block-list\">\n<li><strong>Consider your offer&rsquo;s complexity.<\/strong> Straightforward offers of products like clothing or accessories often work well with short-form pages, while complex services or high-priced items typically benefit from longer pages with more explanation.<\/li>\n\n\n\n<li><strong>Match your audience&rsquo;s awareness level.<\/strong> Visitors who are already familiar with your brand might need less information than those encountering it for the first time.<\/li>\n\n\n\n<li><strong>Align with your traffic source.<\/strong> Cold traffic from ads usually needs more convincing, so it would be more suitable for long-form landing pages, while warm traffic from email lists might benefit from more concise landing pages.<\/li>\n\n\n\n<li><strong>Test both approaches.<\/strong> Instead of guessing, create both versions and see which performs better with your specific audience and offer.<\/li>\n<\/ul><h3 class=\"wp-block-heading\" id=\"h-short-form-landing-page-pros-and-cons\"><strong>Short-form landing page pros and cons<\/strong><\/h3><p>Short-form landing pages deliver your message quickly, fitting all essential information above the fold. They work best when you need prompt action from visitors who already understand what you&rsquo;re offering.<\/p><p><strong>Pros:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><strong>Fewer distractions.<\/strong> With fewer elements on the page, visitors can focus directly on your offer without getting sidetracked.<\/li>\n\n\n\n<li><strong>Faster loading.<\/strong> Less content means shorter page loading times, which matters since <a href=\"https:\/\/portent.com\/blog\/analytics\/research-site-speed-hurting-everyones-revenue.htm\">conversion rates drop<\/a> with every second of load time.<\/li>\n\n\n\n<li><strong>Easier to create.<\/strong> You&rsquo;ll spend less time creating content, designing the layout, and testing when launching a short-form page.<\/li>\n\n\n\n<li><strong>Immediate impact.<\/strong> Visitors can make decisions fast without reading through a lot of information.<\/li>\n<\/ul><p><strong>Cons:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><strong>Limited space.<\/strong> You have less room to address concerns or build strong arguments for your offer.<\/li>\n\n\n\n<li><strong>May attract lower-quality leads.<\/strong> Without enough qualifying information, you might attract people who aren&rsquo;t ideal for your product.<\/li>\n\n\n\n<li><strong>Lower SEO potential.<\/strong> Fewer words mean fewer chances to include keywords for search traffic.<\/li>\n\n\n\n<li><strong>Not ideal for complex products.<\/strong> Innovative products or services often need more explanation than a short landing page allows.<\/li>\n<\/ul><h3 class=\"wp-block-heading\" id=\"h-long-form-landing-page-pros-and-cons\"><strong>Long-form landing page pros and cons<\/strong><\/h3><p>Long-form landing pages give visitors comprehensive information about your offer, answering questions and concerns throughout the content. These pages build trust with detailed explanations and proof.<\/p><p><strong>Pros:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><strong>Better for SEO.<\/strong> More content gives you more opportunities to include keywords that help your page show up in search results.<\/li>\n\n\n\n<li><strong>Higher-quality leads.<\/strong> By explaining your offer fully, you attract more qualified leads who understand exactly what they&rsquo;re signing up for.<\/li>\n\n\n\n<li><strong>More persuasive.<\/strong> You have space to address all possible objections and build a complete case for your product or service.<\/li>\n\n\n\n<li><strong>Builds trust.<\/strong> Detailed information, examples, and testimonials throughout the page create stronger credibility.<\/li>\n<\/ul><p><strong>Cons:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><strong>Can lose visitor attention.<\/strong> If not carefully structured, longer pages risk losing visitors before they reach your call to action.<\/li>\n\n\n\n<li><strong>Slower to create.<\/strong> Developing more substantial content requires more time, resources, and planning.<\/li>\n\n\n\n<li><strong>May generate fewer leads or sales overall.<\/strong> While conversions might be of higher quality, the total number of conversions may be lower as some visitors won&rsquo;t read the entire page.<\/li>\n\n\n\n<li><strong>Less mobile-friendly.<\/strong> Extensive scrolling on mobile devices can create friction in the user experience.<\/li>\n<\/ul><h3 class=\"wp-block-heading\" id=\"h-landing-page-design-tips-with-examples\"><strong>Landing page design tips with examples<\/strong><\/h3><p>Whether you choose a short-form or long-form approach, certain design principles apply to all high-converting landing pages. These tips will help you create a page that converts visitors regardless of length.<\/p><p><strong>Make content easy to scan.<\/strong> Use clear headings, plenty of white space, and break up text with bullet points and short paragraphs to help visitors find and digest information easily.<\/p><p>The <a href=\"https:\/\/cgem.org.in\/\">CGEM<\/a> landing page does this well, with its clear sections, simple headings, and pictures that help visitors understand the content at a glance without reading lengthy text.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"69e1803005a95\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2366\" height=\"1272\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/cgem.png\/public\" alt=\"Section of CGEM landing page highlighting who they are\" class=\"wp-image-129107\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/cgem.png\/w=2366,fit=scale-down 2366w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/cgem.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/cgem.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/cgem.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/cgem.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/cgem.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/cgem.png\/w=2048,fit=scale-down 2048w\" sizes=\"auto, (max-width: 2366px) 100vw, 2366px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p><strong>Keep branding consistent.<\/strong> Use your brand colors, fonts, and style to create a cohesive experience that builds trust.<\/p><p>The <a href=\"https:\/\/www.highvibewomen.ca\/\">High Vibe Women<\/a> landing page shows great brand consistency. Every element of their page screams &ldquo;high vibe women&rdquo; with its pink background, modern fonts, vibrant copy, and authentic photos that work together to reflect a distinct sense of community.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"69e1803007124\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2470\" height=\"1144\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/high-vibe-women-brand.png\/public\" alt=\"Section of High Vibe Women landing page speaking directly to their target audience\" class=\"wp-image-129108\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/high-vibe-women-brand.png\/w=2470,fit=scale-down 2470w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/high-vibe-women-brand.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/high-vibe-women-brand.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/high-vibe-women-brand.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/high-vibe-women-brand.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/high-vibe-women-brand.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/high-vibe-women-brand.png\/w=2048,fit=scale-down 2048w\" sizes=\"auto, (max-width: 2470px) 100vw, 2470px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p><strong>Choose compelling images.<\/strong> Select visuals that strengthen your message instead of generic stock photos that feel fake.<\/p><p><a href=\"https:\/\/mpwsourcing.com\/\">MPW Sourcing<\/a> does this well. They use authentic photos of their customers wearing diamonds they sourced, showing potential customers exactly what they can expect.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"69e1803008693\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2230\" height=\"928\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/mpw-sourcing.png\/public\" alt=\"Section of MPW Sourcing landing page showing client photos\" class=\"wp-image-129109\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/mpw-sourcing.png\/w=2230,fit=scale-down 2230w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/mpw-sourcing.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/mpw-sourcing.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/mpw-sourcing.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/mpw-sourcing.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/mpw-sourcing.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/mpw-sourcing.png\/w=2048,fit=scale-down 2048w\" sizes=\"auto, (max-width: 2230px) 100vw, 2230px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p><strong>Speak your visitors&rsquo; language.<\/strong> Use words, phrases, and examples that resonate with your audience&rsquo;s experiences and pain points.<\/p><p><a href=\"https:\/\/www.karingforpostpartum.com\/\">Karing for Postpartum<\/a> does this perfectly. It connects with its audience by detailing mothers&rsquo; real postpartum frustrations and offering practical solutions to their most significant pain points.<\/p><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"69e180300a5a4\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2464\" height=\"1338\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/karing-for-postpartum-offers.png\/public\" alt=\"Section of Karing for Postpartum landing page showing their offers\" class=\"wp-image-129110\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/karing-for-postpartum-offers.png\/w=2464,fit=scale-down 2464w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/karing-for-postpartum-offers.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/karing-for-postpartum-offers.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/karing-for-postpartum-offers.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/karing-for-postpartum-offers.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/karing-for-postpartum-offers.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/karing-for-postpartum-offers.png\/w=2048,fit=scale-down 2048w\" sizes=\"auto, (max-width: 2464px) 100vw, 2464px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-landing-page-with-hostinger-horizons\">How to create a landing page with Hostinger Horizons<\/h2><p><a href=\"\/ng\/horizons\/web-application-development\">Hostinger Horizons<\/a> is an AI-powered tool that builds landing pages from plain-language instructions. Instead of assembling the page from scratch or relying on a drag-and-drop editor, you describe what you want, and the AI generates the layout.<\/p><p>To create a landing page, explain your goal and list the elements you need, such as a headline, benefit sections, testimonials, and a call-to-action button.<\/p><p>Horizons then generates a working page based on your description. You can refine it with follow-up prompts until it matches your vision.<\/p><p>Here&rsquo;s how to get started:<\/p><ol class=\"wp-block-list\">\n<li>Go to <strong>hPanel &rarr; Horizons &rarr; Add website<\/strong>.<\/li>\n\n\n\n<li>Describe your landing page. For example: &ldquo;Create a landing page for a fitness coaching service with a headline, three benefit sections, client testimonials, and a contact form.&rdquo;<\/li>\n<\/ol><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"69e180300bb4f\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1200\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-horizons-first-page-scaled.png\/public\" alt=\"Hostinger Horizons' first dashboard page\" class=\"wp-image-137235\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-horizons-first-page-scaled.png\/w=2560,fit=scale-down 2560w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-horizons-first-page-scaled.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-horizons-first-page-scaled.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-horizons-first-page-scaled.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-horizons-first-page-scaled.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-horizons-first-page-scaled.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-horizons-first-page-scaled.png\/w=2048,fit=scale-down 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><ol start=\"3\" class=\"wp-block-list\">\n<li>Review the generated page in the preview window and refine it with additional prompts.<\/li>\n\n\n\n<li>Click Publish to launch your page on a custom domain.<\/li>\n<\/ol><div class=\"wp-block-image\"><figure data-wp-context='{\"imageId\":\"69e180300ce7f\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2021\/01\/hostinger-horizons-prompt-preview-page.png\/public\" alt=\"Hostinger Horizons' prompting and preview panes\" class=\"wp-image-137236\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p>This approach suits anyone who prefers conversational instructions over visual editing or wants to test landing page ideas quickly without rebuilding each version manually.<\/p><?xml encoding=\"utf-8\" ?><figure class=\"wp-block-image size-large\"><a class=\"hgr-tutorials-cta hgr-tutorials-cta-horizons\" href=\"\/ng\/horizons\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"600\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/03\/Horizons-in-text-banner-no-code-website-builder.png\/public\" alt=\"\" class=\"wp-image-129223\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/03\/Horizons-in-text-banner-no-code-website-builder.png\/w=2048,fit=scale-down 2048w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/03\/Horizons-in-text-banner-no-code-website-builder.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/03\/Horizons-in-text-banner-no-code-website-builder.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/03\/Horizons-in-text-banner-no-code-website-builder.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/03\/Horizons-in-text-banner-no-code-website-builder.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/03\/Horizons-in-text-banner-no-code-website-builder.png\/w=1536,fit=scale-down 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure><h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2><p>Creating a successful landing page is easy when you follow the six key steps we&rsquo;ve outlined.<\/p><ol class=\"wp-block-list\">\n<li>Set clear conversion goals.<\/li>\n\n\n\n<li>Craft attention-grabbing headlines.<\/li>\n\n\n\n<li>Write content that focuses on benefits.<\/li>\n\n\n\n<li>Include social proof and testimonials.<\/li>\n\n\n\n<li>Design compelling CTA elements.<\/li>\n\n\n\n<li>Repeatedly test and improve.<\/li>\n<\/ol><p>Remember, there&rsquo;s no one-size-fits-all approach to landing pages. Whether you choose a short-form or long-form design depends on your specific offer, audience, and goals.<\/p><p>Ready to create landing pages that actually convert? Like all the examples you&rsquo;ve seen in this guide, you can use Hostinger&rsquo;s <a href=\"\/ng\/landing-page-builder\">landing page creator<\/a> of Website Builder to build professional, high-converting landing pages in minutes &ndash; no coding required!<\/p><?xml encoding=\"utf-8\" ?><div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a class=\"hgr-tutorials-cta hgr-tutorials-cta-website-builder\" href=\"\/ng\/website-builder\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2023\/12\/Website-Builder_in-text-banner.png\/public\" alt=\"\" class=\"wp-image-100488\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2023\/12\/Website-Builder_in-text-banner.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2023\/12\/Website-Builder_in-text-banner.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2023\/12\/Website-Builder_in-text-banner.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2023\/12\/Website-Builder_in-text-banner.png\/w=768,fit=scale-down 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-landing-page-faqs\"><strong>How to create a landing page FAQs<\/strong><\/h2><div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1748439362255\"><h3 class=\"schema-faq-question\"><strong>How to create a landing page for beginners?<\/strong><\/h3> <p class=\"schema-faq-answer\">For beginners, the easiest way to create a landing page is to use Hostinger&rsquo;s intuitive <a href=\"\/ng\/landing-page-builder\">landing page maker<\/a>. You can write compelling headlines using the built-in AI Writer, then add clear calls to action and relevant images using the simple drag-and-drop editor.&nbsp;<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1748439367740\"><h3 class=\"schema-faq-question\"><strong>Do I need a domain for a landing page?<\/strong><\/h3> <p class=\"schema-faq-answer\">You don&rsquo;t necessarily need a domain for a landing page, as many platforms allow you to publish on temporary domains. However, <a href=\"\/ng\/domain-name-search\">buying a custom domain name<\/a> is a good idea &ndash; it adds professionalism, builds visitor trust, and maintains brand consistency.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1748439373897\"><h3 class=\"schema-faq-question\"><strong>Can I create a landing page without a website?<\/strong><\/h3> <p class=\"schema-faq-answer\">Absolutely, you can create a standalone landing page without a full website. Using our built-in drag-and-drop editor, you can easily add all the elements you need, such as headlines, images, buttons, and forms on a single page.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>A landing page is a powerful tool that turns curious visitors into loyal customers with a focused message and clear goals. To create a successful landing page, simply follow these six key steps: In this guide, we&rsquo;ll explore these steps in detail with an in-depth look at how to create a landing page that converts. [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"\/ng\/tutorials\/how-to-create-a-landing-page\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":455,"featured_media":144880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"How to create a landing page in 6 simple steps","rank_math_description":"How to create a landing page with our 6-step guide. From compelling headlines to strategic CTAs, master the essentials of landing pages.","rank_math_focus_keyword":"how to create a landing page","footnotes":""},"categories":[22601],"tags":[],"class_list":["post-27162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/tutorials\/how-to-create-a-landing-page","default":0},{"locale":"pt-BR","link":"https:\/\/www.hostinger.com\/br\/tutoriais\/como-criar-uma-landing-page","default":0},{"locale":"es-ES","link":"https:\/\/www.hostinger.com\/es\/tutoriales\/como-hacer-una-landing-page","default":0},{"locale":"id-ID","link":"https:\/\/www.hostinger.com\/id\/tutorial\/membuat-landing-page","default":0},{"locale":"de-DE","link":"https:\/\/www.hostinger.com\/de\/tutorials\/wie-erstellt-man-eine-landingpage","default":0},{"locale":"en-UK","link":"https:\/\/www.hostinger.com\/uk\/tutorials\/how-to-create-a-landing-page","default":0},{"locale":"en-MY","link":"https:\/\/www.hostinger.com\/my\/tutorials\/how-to-create-a-landing-page","default":0},{"locale":"en-PH","link":"https:\/\/www.hostinger.com\/ph\/tutorials\/how-to-create-a-landing-page","default":0},{"locale":"es-MX","link":"https:\/\/www.hostinger.com\/mx\/tutoriales\/productos-para-vender-22","default":0},{"locale":"es-CO","link":"https:\/\/www.hostinger.com\/co\/tutoriales\/como-usar-sftp-12","default":0},{"locale":"es-AR","link":"https:\/\/www.hostinger.com\/ar\/tutoriales\/como-hacer-una-landing-page","default":0},{"locale":"pt-PT","link":"https:\/\/www.hostinger.com\/pt\/tutoriais\/como-criar-uma-landing-page","default":0},{"locale":"en-IN","link":"https:\/\/www.hostinger.com\/in\/tutorials\/how-to-create-a-landing-page","default":0},{"locale":"en-CA","link":"https:\/\/www.hostinger.com\/ca\/tutorials\/how-to-create-a-landing-page","default":0},{"locale":"en-PH","link":"https:\/\/www.hostinger.com\/ph\/tutorials\/how-to-create-a-landing-page","default":0},{"locale":"en-MY","link":"https:\/\/www.hostinger.com\/my\/tutorials\/how-to-create-a-landing-page","default":0},{"locale":"en-AU","link":"https:\/\/www.hostinger.com\/au\/tutorials\/how-to-create-a-landing-page","default":0},{"locale":"en-NG","link":"https:\/\/www.hostinger.com\/ng\/tutorials\/how-to-create-a-landing-page","default":0}],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/posts\/27162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/users\/455"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/comments?post=27162"}],"version-history":[{"count":13,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/posts\/27162\/revisions"}],"predecessor-version":[{"id":144879,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/posts\/27162\/revisions\/144879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/media\/144880"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/media?parent=27162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/categories?post=27162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/tags?post=27162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}