{"id":17747,"date":"2019-05-08T14:34:17","date_gmt":"2019-05-08T14:34:17","guid":{"rendered":"https:\/\/www.hostinger.com\/tutorials\/?p=17747"},"modified":"2026-03-09T19:19:32","modified_gmt":"2026-03-09T19:19:32","slug":"promote-website-for-free","status":"publish","type":"post","link":"\/ng\/tutorials\/promote-website-for-free","title":{"rendered":"How to promote your website for free: 11 tips for increasing traffic"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p><span style=\"font-weight: 400\">Once your website goes online, you&rsquo;ll want to start marketing it. A well-made website won&rsquo;t do you any good if no one knows about it, so figuring out how to promote your website is essential.<\/span><\/p><p><span style=\"font-weight: 400\">There are many ways how to promote a website, but some methods, such as advertising and influencer marketing, can get quite costly. Fortunately, there are ways to promote a site without spending any money.<\/span><\/p><p><span style=\"font-weight: 400\">This article will break down how to promote your website for free in 11 different ways, including blogging, email marketing, and leveraging social media. Along with each method, we&rsquo;ll provide practical website promotion ideas and tips.<\/span><\/p><figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/assets.hostinger.com\/content\/tutorials\/pdf\/Build-WordPress-Website-in-9%20Steps.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"566\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/11\/eBook_-Build-website-in-9-steps_in-text-banner-1.png\/public\" alt=\"\" class=\"wp-image-69276\" style=\"width:840px;height:auto\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/11\/eBook_-Build-website-in-9-steps_in-text-banner-1.png\/w=2048,fit=scale-down 2048w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/11\/eBook_-Build-website-in-9-steps_in-text-banner-1.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/11\/eBook_-Build-website-in-9-steps_in-text-banner-1.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/11\/eBook_-Build-website-in-9-steps_in-text-banner-1.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2022\/11\/eBook_-Build-website-in-9-steps_in-text-banner-1.png\/w=768,fit=scale-down 768w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure><p>\n\n\n\n\n<\/p><h2 class=\"wp-block-heading\" id=\"h-11-free-ways-to-promote-a-website\"><span style=\"font-weight: 400\"><strong>11 Free Ways to Promote a Website<\/strong><\/span><\/h2><p><span style=\"font-weight: 400\">In this section, you&rsquo;ll learn how to promote your website for free, using 11 different methods. However, even though they are free, you&rsquo;ll have to dedicate some effort to get satisfying results.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Keep in mind &ndash; the time that goes into marketing is costly in itself. Therefore we&rsquo;ve included valuable tips to help you succeed with each method.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Not every website promotion method listed below is the perfect fit for all sites. Identify and choose only the strategies that will work best for you.&nbsp;<\/span><\/p><h3 class=\"wp-block-heading\" id=\"h-1-blogging\"><span style=\"font-weight: 400\"><strong>1. Blogging<\/strong><\/span><\/h3><p><a href=\"\/ng\/tutorials\/how-to-start-a-blog\"><span style=\"font-weight: 400\">Starting a blog<\/span><\/a><span style=\"font-weight: 400\"> and sharing interesting or useful posts for your target audience has many benefits &ndash; from attracting website traffic to generating leads and <\/span><a href=\"\/ng\/tutorials\/make-money-blogging\/\"><span style=\"font-weight: 400\">making money off of your blog<\/span><\/a><span style=\"font-weight: 400\">. Blogging is one of many effective types of content marketing.<\/span><\/p><p><b>Content marketing<\/b><span style=\"font-weight: 400\"> is the process of planning, creating, and publishing content to elevate your relationship with your audience. Excellent content marketing encourages people to act according to both their best interests and yours.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Relevance is key to a high-quality blog. If your content isn&rsquo;t relevant to the lives of your audience, they won&rsquo;t bother reading it. For example, if your audience is pet lovers, creating content about pet care will likely attract them.<\/span><\/p><p><span style=\"font-weight: 400\">Another aspect to consider is the purpose of your blog. Before starting a blog, make sure there&rsquo;s a clearly defined purpose for it. It can be to entertain, to educate, or to inspire &ndash; the end goal being to get people to buy into a product or service.<\/span><\/p><p><span style=\"font-weight: 400\">With a clear purpose, generating <\/span><a href=\"\/ng\/tutorials\/blog-ideas\"><span style=\"font-weight: 400\">blog ideas<\/span><\/a><span style=\"font-weight: 400\"> that focus on fulfilling it will be easier. In this example, the purpose of your blog is to educate pet owners about pet care. Therefore, the blog articles can cover topics such as how to groom pets or how to feed them properly.<\/span><\/p><p><span style=\"font-weight: 400\">If people find your blog posts beneficial or enjoyable, they&rsquo;ll be more likely to share them with other like-minded people. This creates a snowball effect that brings more people to your site.<\/span><\/p><p><span style=\"font-weight: 400\">However, high-quality content and digital word of mouth alone won&rsquo;t guarantee enough visitors to your website.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">These days, most <a href=\"\/ng\/tutorials\/what-is-organic-traffic\">organic traffic<\/a> comes from search engine users. To get your blog articles to rank higher in search engine results pages, apply a <\/span><a href=\"\/ng\/tutorials\/what-is-seo\/\"><b>search engine optimization<\/b><\/a><span style=\"font-weight: 400\"> (SEO) strategy to your blog.<\/span><\/p><p><span style=\"font-weight: 400\">Incorporate SEO into the planning, creating, and publishing stages of your blog articles. For example, do <\/span><b>keyword research<\/b><span style=\"font-weight: 400\"> when brainstorming topics to cover. Keyword research tools like <\/span><a href=\"https:\/\/search.google.com\/search-console\/about\"><span style=\"font-weight: 400\">Google Search Console<\/span><\/a><span style=\"font-weight: 400\"> or <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> can help find which topics you have the chance to rank for.<\/span><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"\/tutorials\/wp-content\/uploads\/sites\/2\/2019\/05\/google-search.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/google-search.png\/public\" alt=\"Google Search Console stating, improve your performance on Google Search\" class=\"wp-image-31284\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/google-search.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/google-search.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/google-search.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/google-search.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/google-search.png\/w=1536,fit=scale-down 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><p><span style=\"font-weight: 400\">When you&rsquo;re just getting started, target niche keywords with lower competition in search engines. Lower search volume keywords are easier to rank for compared to extremely high volume ones.<\/span><\/p><p><span style=\"font-weight: 400\">An SEO strategy for blogging also encompasses <\/span><b>on-page optimization<\/b><span style=\"font-weight: 400\">. For example, make sure that the page title, URL, and meta description for each blog post are search engine-friendly.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Many tools can help on-page SEO for sites built on content management systems and <a href=\"\/ng\/website-builder\">online website creators<\/a>. For example, <\/span><a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\"><span style=\"font-weight: 400\">Yoast SEO<\/span><\/a><span style=\"font-weight: 400\"> is a popular SEO plugin for WordPress.<\/span><\/p><p><span style=\"font-weight: 400\">Another type of blogging worth trying out is <\/span><span style=\"font-weight: 400\">guest blogging<\/span><span style=\"font-weight: 400\">. It involves writing blog articles for other sites.&nbsp;<\/span><\/p><p><b>Guest blogging<\/b><span style=\"font-weight: 400\"> for blogs with a large following can expose you to a broader audience. You&rsquo;ll be able to subtly promote your blog and build backlinks on other sites, which are very important for SEO.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Be mindful when deciding where to guest blog. Pick a blog that is relevant to your business or brand. Otherwise, your guest blogging efforts will go to the wrong crowd that won&rsquo;t be interested in your site.<\/span><\/p><p><span style=\"font-weight: 400\">Another way to expand your audience is to write for other platforms like <\/span><a href=\"https:\/\/medium.com\/\"><span style=\"font-weight: 400\">Medium<\/span><\/a><span style=\"font-weight: 400\">. Medium is a social publishing website where readers can easily find articles related to their interests. Write articles that&rsquo;ll attract your audience on Medium and include links to your main blog.<\/span><\/p><h3 class=\"wp-block-heading\" id=\"h-2-email-marketing\"><span style=\"font-weight: 400\"><strong>2. Email Marketing<\/strong><\/span><\/h3><p><span style=\"font-weight: 400\">Email marketing is an opportunity to communicate directly to your audience through their inboxes. It&rsquo;s a highly effective content marketing method known for its <\/span><a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\"><span style=\"font-weight: 400\">high return on investment<\/span><\/a><span style=\"font-weight: 400\"> (ROI). Even with a minor contribution, you&rsquo;re likely to achieve significant results.<\/span><\/p><p><span style=\"font-weight: 400\">Email marketing is excellent for building audience loyalty. Keep your audience up-to-date with the latest content on your website and offer exclusive content or personalized messages through emails.<\/span><\/p><p><span style=\"font-weight: 400\">Email marketing is an essential <\/span><b>lead generation<\/b><span style=\"font-weight: 400\"> tool for any business. Sending incentives like coupon codes and freebies via email can help convert leads to customers.<\/span><\/p><p><span style=\"font-weight: 400\">However, before you begin sending emails, you have to build an<\/span><b> email list<\/b><span style=\"font-weight: 400\"> first. It&rsquo;s essentially a list of email marketing subscribers containing names connected to email addresses that you&rsquo;ll send content to.<\/span><\/p><p><span style=\"font-weight: 400\">To build an email list, provide a form on your website where people can subscribe to your emails. If you created your website on WordPress, many <\/span><a href=\"\/ng\/tutorials\/wordpress-contact-form-plugins\"><span style=\"font-weight: 400\">contact form plugins<\/span><\/a><span style=\"font-weight: 400\">, such as <\/span><a href=\"https:\/\/wordpress.org\/plugins\/wpforms-lite\/\"><span style=\"font-weight: 400\">WPForms<\/span><\/a><span style=\"font-weight: 400\">, allow you to do this.<\/span><\/p><p><span style=\"font-weight: 400\">Alongside the form, briefly describe the kind of content you&rsquo;ll be sending your subscribers. Make it engaging &ndash; for example, offer to send a free eBook or promotional offers if you&rsquo;re a business.<\/span><\/p><p>Once you&rsquo;ve built your subscriber list, <a href=\"\/ng\/email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Hostinger Reach<\/a> simplifies the entire email creation process. This AI-powered platform transforms your promotional ideas into professional email campaigns within minutes. Simply describe your goal (like &ldquo;announce our new blog post about website security&rdquo; or &ldquo;share a special discount with subscribers&rdquo;) and Reach generates complete emails with compelling subject lines, engaging content, and clear call-to-action buttons. The platform automatically integrates with your website forms, so new subscribers are instantly added to your email segments without manual work.<\/p><?xml encoding=\"utf-8\" ?><figure class=\"wp-block-image size-large\"><a class=\"hgr-tutorials-cta hgr-tutorials-cta-coupon-reach\" href=\"\/ng\/email-marketing\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"600\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/09\/reach-in-text-banner.png\/public\" alt=\"\" class=\"wp-image-134290\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/09\/reach-in-text-banner.png\/w=2048,fit=scale-down 2048w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/09\/reach-in-text-banner.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/09\/reach-in-text-banner.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/09\/reach-in-text-banner.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/09\/reach-in-text-banner.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/09\/reach-in-text-banner.png\/w=1536,fit=scale-down 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure><p><span style=\"font-weight: 400\">When creating email content, make sure every email is purposeful, in line with your branding, and fulfills the subscriber&rsquo;s expectations. It only takes a couple of missteps to make your audience unsubscribe.<\/span><\/p><p><span style=\"font-weight: 400\">If the purpose of the email is to update subscribers about new content, add a clear <\/span><b>call to action <\/b><span style=\"font-weight: 400\">(CTA) that links to said content. If your brand voice is playful, avoid sending overly formal emails. Finally, if you promised exclusive content, deliver them accordingly.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Don&rsquo;t forget to include an <\/span><b>email signature<\/b><span style=\"font-weight: 400\"> with your contact details, signature branding, and links to your website and social media accounts.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">It&rsquo;s essential to avoid spamming. It&rsquo;s better to send a few regular but high-quality content pieces rather than clogging your subscribers&rsquo; inboxes with emails they won&rsquo;t read.<\/span><\/p><p>With Reach handling the technical aspects of email design and content creation, you can focus on building relationships with your subscribers and creating valuable website content, while the platform ensures your emails look professional and drive traffic back to your site.<\/p><h3 class=\"wp-block-heading\" id=\"h-3-online-listing\"><span style=\"font-weight: 400\"><strong>3. Online Listing<\/strong><\/span><\/h3><p><span style=\"font-weight: 400\">Submit your website or business to online listings so that your potential audiences or target market can find you easily. They are essentially free ad spaces to promote your website.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Gain a larger advantage by submitting your website to popular search engines such as <\/span><b>Google<\/b><span style=\"font-weight: 400\">, <\/span><b>Yahoo<\/b><span style=\"font-weight: 400\">, and <\/span><b>Bing<\/b><span style=\"font-weight: 400\">. If your website is indexed by them and shows up in their search results, you&rsquo;ll get more traffic to your website.<\/span><\/p><p><span style=\"font-weight: 400\">Search engines prefer to place new and up-to-date content at the top of the search results. To get regularly indexed by search engines, you must provide constant fresh content. Blogging is an excellent way to keep your website&rsquo;s content fresh for search engines.<\/span><\/p><p><span style=\"font-weight: 400\">Submitting your website to search engine listings like Google Search Console is entirely free.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Other online listings can also give you more visibility online. Brick and mortar businesses will benefit from submitting to listings such as <\/span><b>Google My Business<\/b><span style=\"font-weight: 400\">, <\/span><b>Local.com<\/b><span style=\"font-weight: 400\">,<\/span><b> Yelp<\/b><span style=\"font-weight: 400\">, and <\/span><b>Yellow Pages<\/b><span style=\"font-weight: 400\">.<\/span><\/p><h3 class=\"wp-block-heading\" id=\"h-4-giveaways\"><span style=\"font-weight: 400\"><strong>4. Giveaways<\/strong><\/span><\/h3><p><span style=\"font-weight: 400\">Promote your website by organizing giveaways. It&rsquo;s a type of <\/span><b>lead magnet <\/b><span style=\"font-weight: 400\">that can help attract targeted audiences and introduce your website to the public.<\/span><\/p><p><span style=\"font-weight: 400\">This method is usually used to generate instant, high-volume traffic to a website. For example, announce that you&rsquo;re giving away a <\/span><a href=\"https:\/\/www.000webhost.com\/blog\/how-to-make-ebook\"><span style=\"font-weight: 400\">free eBook<\/span><\/a><span style=\"font-weight: 400\"> on your website. Those who are interested will flock to your website to get it. If the item is highly valuable, expect an onslaught of high traffic.<\/span><\/p><p><span style=\"font-weight: 400\">If you have successfully gained a lot of attention following the giveaway announcement, it is up to you to sustain the high traffic on your website.<\/span><\/p><p><span style=\"font-weight: 400\">To keep the momentum going, offer your visitors enticing content to keep them on your website. If you plan your giveaway strategically, you can pull off a good number of leads from this method.<\/span><\/p><h3 class=\"wp-block-heading\" id=\"h-5-facebook\"><span style=\"font-weight: 400\"><strong>5. Facebook<\/strong><\/span><\/h3><p><span style=\"font-weight: 400\">Users between the working-age range of 25-34 are Facebook&rsquo;s <\/span><a href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\"><span style=\"font-weight: 400\">biggest demographic<\/span><\/a><span style=\"font-weight: 400\">. This makes Facebook an attractive marketing channel for any brand or business.<\/span><\/p><p><span style=\"font-weight: 400\">Facebook provides many features that can help you connect with your audience.<\/span><\/p><p><b>Facebook Groups<\/b><span style=\"font-weight: 400\"> consist of like-minded members or those who share a common interest. In these groups, members share content and communicate with one another about a topic they like. Feel free to join an existing group related to your niche or create a new group entirely.&nbsp;<\/span><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"\/tutorials\/wp-content\/uploads\/sites\/2\/2019\/05\/connect-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/connect-1.png\/public\" alt=\"Facebook groups, connect with people who share your interests\" class=\"wp-image-31293\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/connect-1.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/connect-1.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/connect-1.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/connect-1.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/connect-1.png\/w=1536,fit=scale-down 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><p><span style=\"font-weight: 400\">It&rsquo;s best to build a strong rapport with the members of a group first. Start discussions and leave helpful or interesting comments on other members&rsquo; posts. Once you&rsquo;ve established yourself as a valuable member, subtly promote your website when it&rsquo;s relevant.<\/span><\/p><p><b>Facebook Pages<\/b><span style=\"font-weight: 400\"> allow brands to increase visibility and connect with their audience directly. Produce high-quality content and provide updates about your brand or business. Take advantage of the social features and build a community with your audience.<\/span><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"\/tutorials\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-pages.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"389\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-pages.png\/public\" alt=\"Facebook Pages, create a beautiful online home for your business\" class=\"wp-image-31282\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-pages.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-pages.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-pages.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-pages.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-pages.png\/w=1536,fit=scale-down 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><p><span style=\"font-weight: 400\">Share links to new blog posts from the main website on your page. Include an interesting snippet into the content and why it&rsquo;s worth reading. This is an excellent way to drive traffic to your website.<\/span><\/p><p><b>Facebook Shops <\/b><span style=\"font-weight: 400\">allows businesses to put up a storefront and do transactions. It provides many features usually offered by <\/span><span style=\"font-weight: 400\">eCommerce platforms<\/span><span style=\"font-weight: 400\">, such as a catalog manager, shop customization, and checkout functionality. Unfortunately, this is only available in certain regions.<\/span><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"\/tutorials\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-shops.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"382\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-shops.png\/public\" alt=\"Facebook shops, sell from anywhere in your customizable online shop.\" class=\"wp-image-31283\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-shops.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-shops.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-shops.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-shops.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/facebook-shops.png\/w=1536,fit=scale-down 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><h3 class=\"wp-block-heading\" id=\"h-6-twitter\"><span style=\"font-weight: 400\"><strong>6. Twitter<\/strong><\/span><\/h3><p><span style=\"font-weight: 400\">As a microblogging platform, Twitter is known for its simplicity. Users post bite-sized tweets to their followers, which can be liked and retweeted to reach a wider audience.<\/span><\/p><p><span style=\"font-weight: 400\">Interesting and informative content from personal accounts to big businesses goes viral on Twitter every day. To promote your website on Twitter, set up an account that tweets relevant, attention-grabbing content.<\/span><\/p><p><span style=\"font-weight: 400\">Observe how your audience communicates with each other. Learn what&rsquo;s trending &ndash; keeping yourself updated is essential for creating relevant content. Then, make sure to target keywords and hashtags that will reach your audience.<\/span><\/p><p><span style=\"font-weight: 400\">For example, KFC found that the <\/span><b>#NationalFriedChickenDay<\/b><span style=\"font-weight: 400\"> hashtag was trending, which sparked organic conversations about their fried chicken products. Piggybacking off this trend, KFC started a Twitter marketing campaign around the hashtag.&nbsp;<\/span><\/p><figure class=\"wp-block-image size-large\"><a href=\"\/tutorials\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter.png\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"771\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter.png\/public\" alt=\"KFC tweet saying Happy N.F.C.D. from H.A.R.L.A.N.D. (the terrifyingly advanced drive-thru robot) #NationalFriedChickenDay \" class=\"wp-image-31291\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter.png\/w=892,fit=scale-down 892w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter.png\/w=768,fit=scale-down 768w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/a><\/figure><p><span style=\"font-weight: 400\">A Twitter marketing campaign can consist of various types of content. Post informative threads, host retweet-worthy giveaways, and interact with your audience. Share content from your website to drive traffic to it.<\/span><\/p><p><span style=\"font-weight: 400\">When publishing tweets, take advantage of <\/span><b>Twitter Cards<\/b><span style=\"font-weight: 400\">. It allows users to attach links, photos, videos to tweets. Media attachments make your tweets stand out, which can increase engagement.<\/span><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"\/tutorials\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter-photography.png\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"492\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter-photography.png\/public\" alt=\"Twitter Cards adding a Youtube Video to a tweet\" class=\"wp-image-31290\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter-photography.png\/w=807,fit=scale-down 807w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter-photography.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter-photography.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/twitter-photography.png\/w=768,fit=scale-down 768w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/a><\/figure><\/div><p><span style=\"font-weight: 400\">Recently, Twitter introduced two new features &ndash; <\/span><b>Fleets <\/b><span style=\"font-weight: 400\">and <\/span><b>Spaces<\/b><span style=\"font-weight: 400\">. Fleets allow users to post timed content like Instagram stories, while Spaces enable users to host live, collaborative, voice-based shows. Both are excellent for connecting with your audience beyond tweets.<\/span><\/p><h3 class=\"wp-block-heading\" id=\"h-7-instagram\"><span style=\"font-weight: 400\"><strong>7. Instagram<\/strong><\/span><\/h3><p><span style=\"font-weight: 400\">Instagram is especially <\/span><a href=\"https:\/\/www.statista.com\/statistics\/248769\/age-distribution-of-worldwide-instagram-users\/\"><span style=\"font-weight: 400\">popular among gen Z and millennials<\/span><\/a><span style=\"font-weight: 400\">. As a result, many brands use Instagram to connect with younger people.<\/span><\/p><p><span style=\"font-weight: 400\">Pictures are the center of Instagram, so creating visually compelling content is essential for promoting your website. For example, if you have an online store, post <\/span><a href=\"\/ng\/tutorials\/product-photos\"><span style=\"font-weight: 400\">high-quality product photos<\/span><\/a><span style=\"font-weight: 400\">. An aesthetically consistent photo feed makes your profile appear more professional.<\/span><\/p><p><span style=\"font-weight: 400\">The captions under Instagram posts are essential. Write concise, engaging copy that accentuates the images. Include appropriate hashtags so that your audience can find your posts.<\/span><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"\/tutorials\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"713\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram.png\/public\" alt=\"Instagram login page \" class=\"wp-image-31286\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram.png\/w=768,fit=scale-down 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><p><span style=\"font-weight: 400\">The key to success on Instagram is posting content regularly. <\/span><a href=\"https:\/\/www.hopperhq.com\/blog\/schedule-instagram-posts\/\"><span style=\"font-weight: 400\">Schedule posts in advance<\/span><\/a><span style=\"font-weight: 400\"> to reach your audience at the right time of day or week. This improves engagement, which, in turn, drives higher visibility to your posts.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Aside from regular posting, post content on <\/span><b>Instagram Stories<\/b><span style=\"font-weight: 400\"> as well. Although they expire in 24 hours, they&rsquo;re great for increasing engagement. Interact with followers by hosting polls and Q&amp;A sessions in your stories.<\/span><\/p><p><b>Instagram Live <\/b><span style=\"font-weight: 400\">is another feature that encourages interactivity. Go live alone or with other people and talk directly to your audience. If you want to promote a website through video of a longer duration, use<\/span><b> IGTV<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">With visual content creation being a <\/span><a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\"><span style=\"font-weight: 400\">positive trend<\/span><\/a><span style=\"font-weight: 400\">, marketing your website on Instagram is more appealing than ever.<\/span><\/p><p><span style=\"font-weight: 400\">An example of a successful Instagram campaign is Starbucks&rsquo;s <\/span><b>#RedCupContest<\/b><span style=\"font-weight: 400\">. Starbucks encouraged their followers to post photos of their holiday-themed cups. The best photos are awarded prize money.<\/span><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"\/tutorials\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram-redcup.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram-redcup.png\/public\" alt=\"Instagram displaying Starbucks's #redcupcontest\" class=\"wp-image-31285\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram-redcup.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram-redcup.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram-redcup.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/instagram-redcup.png\/w=768,fit=scale-down 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><p><span style=\"font-weight: 400\">Photo-sharing contests are an excellent way to boost engagement. Your audience will promote your brand or business for you.<\/span><\/p><p><span style=\"font-weight: 400\">Make sure to familiarize yourself with basic Instagram analytics terminologies such as <\/span><b>reach<\/b><span style=\"font-weight: 400\">, <\/span><b>impressions<\/b><span style=\"font-weight: 400\">, and <\/span><b>engagement<\/b><span style=\"font-weight: 400\">. Identifying the wins and drawbacks of your campaign is key to improve your future efforts.<\/span><\/p><h3 class=\"wp-block-heading\" id=\"h-8-youtube\"><span style=\"font-weight: 400\"><strong>8. YouTube<\/strong><\/span><\/h3><p><span style=\"font-weight: 400\">YouTube attracts viewers of all ages &ndash; in the US, primarily <\/span><a href=\"https:\/\/www.statista.com\/statistics\/296227\/us-youtube-reach-age-gender\/\"><span style=\"font-weight: 400\">teens, young adults, and older individuals<\/span><\/a><span style=\"font-weight: 400\"> watch YouTube.<\/span><\/p><p><span style=\"font-weight: 400\">Publishing YouTube videos is an excellent way to drive traffic to your main website. Try converting content on your website to video form.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">For example, if you have a how-to article about pet care, publish a video demonstrating the steps. In the video, mention the original article and link to it in the description box.<\/span><\/p><p><span style=\"font-weight: 400\">Collaborate with other creators to gain more visibility &ndash; especially with those with a following related to your niche. However, when approaching others for collaborations, make sure to establish a good rapport first and offer them something valuable.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">If you want to consider paid options, <\/span><b>influencer marketing<\/b><span style=\"font-weight: 400\"> is very popular on the website. By sponsoring a creator, you can get them to talk about your website or product on a video.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Once a video is published, measure how well it&rsquo;s doing with <\/span><a href=\"https:\/\/www.youtube.com\/analytics\"><span style=\"font-weight: 400\">Youtube Analytics<\/span><\/a><span style=\"font-weight: 400\">. View the number of total views on your videos, your channel&rsquo;s subscribers, and the impressions on your channel. Analyze them and find out which type of videos do better so that you can improve your content.<\/span><\/p><h3 class=\"wp-block-heading\" id=\"h-9-online-forums\"><span style=\"font-weight: 400\"><strong>9. Online Forums<\/strong><\/span><\/h3><p><span style=\"font-weight: 400\">Online forums are spaces where people can talk about topics related to their common interests. There are dedicated forum sites for specific topics like <\/span><a href=\"https:\/\/thecatsite.com\/\"><span style=\"font-weight: 400\">TheCatSite<\/span><\/a><span style=\"font-weight: 400\"> for cat lovers and <\/span><a href=\"https:\/\/boards.vinylcollective.com\/\"><span style=\"font-weight: 400\">Vinyl Collective<\/span><\/a><span style=\"font-weight: 400\"> for vinyl record collectors.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Alternatively, some platforms host spaces for multiple communities like <\/span><b>Reddit<\/b><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Reddit is a site for discussing and sharing content on nearly any topic. Before joining Reddit, understanding its structure and what niche to go to is essential. Use the search bar to find a popular subreddit for your website&rsquo;s niche quickly.<\/span><\/p><p><span style=\"font-weight: 400\">If you have a <a href=\"\/ng\/tutorials\/how-to-start-a-book-blog\">book review website<\/a>, search for and join a subreddit for book enthusiasts to find your audience.<\/span><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"\/tutorials\/wp-content\/uploads\/sites\/2\/2019\/05\/reddit.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/reddit.png\/public\" alt=\"Reddit thread of So many books, so little time\" class=\"wp-image-31289\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/reddit.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/reddit.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/reddit.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/reddit.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/reddit.png\/w=1536,fit=scale-down 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><p><span style=\"font-weight: 400\">However, like with most online communities, blatant promotion is usually looked down upon on Reddit. There are rules and moderation in every subreddit that you have to comply with. Failure to do so can get you banned.<\/span><\/p><p><span style=\"font-weight: 400\">Be sure to take the subtle approach in your targeted subreddit. Blend in with the community first by sharing relevant posts and interacting with its members.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">If you have earned a good reputation from upvotes, begin bringing up your site in relevant discussions. However, be sure to do this by still abiding by the subreddit&rsquo;s rules.<\/span><\/p><p><span style=\"font-weight: 400\">Alternatively, if you represent a well-known brand, you can host <\/span><b>Ask Me Anything<\/b><span style=\"font-weight: 400\"> sessions. In these sessions, Reddit users can interact with you by asking questions about the topics they care about.<\/span><\/p><h3 class=\"wp-block-heading\" id=\"h-10-pinterest\"><span style=\"font-weight: 400\"><strong>10. Pinterest<\/strong><\/span><\/h3><p><span style=\"font-weight: 400\">Pinterest is a popular social sharing platform that allows users to discover and save images and videos called &ldquo;pins&rdquo; in various &ldquo;boards.&rdquo;<\/span><\/p><p><span style=\"font-weight: 400\">Female users <\/span><a href=\"https:\/\/www.statista.com\/statistics\/248168\/gender-distribution-of-pinterest-users\/\"><span style=\"font-weight: 400\">dominate the platform<\/span><\/a><span style=\"font-weight: 400\"> &ndash; by January 2021, <\/span><b>77.1%<\/b><span style=\"font-weight: 400\"> of all worldwide users identified as female. Over <\/span><b>50%<\/b><span style=\"font-weight: 400\"> of all Pinterest users live in the US, so it&rsquo;s a great space to <\/span><a href=\"https:\/\/newsroom.pinterest.com\/en\/company\"><span style=\"font-weight: 400\">target US-based audiences<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p><p><span style=\"font-weight: 400\">Pinterest has increasingly proved to be a valuable environment for marketing brands. Its users are <\/span><b>3x <\/b><span style=\"font-weight: 400\">more likely to <\/span><a href=\"https:\/\/view.highspot.com\/viewer\/5f0e1aa4c714337c761eab84\"><span style=\"font-weight: 400\">visit a brand&rsquo;s website<\/span><\/a><span style=\"font-weight: 400\"> compared to other platforms.<\/span><\/p><p><span style=\"font-weight: 400\">To promote your site, create pins and boards of images that represent the content on your site. For example, create article snippets and infographics from blog articles. Don&rsquo;t forget to add click-through links to the original articles on your site.<\/span><\/p><p><span style=\"font-weight: 400\">To increase visibility, join related group boards in your niche. Apply for many group boards, especially those with a significant number of followers. To increase engagement, create your own group board and invite people to join.<\/span><\/p><p><span style=\"font-weight: 400\">IKEA executes an example of a successful Pinterest campaign.&nbsp;<\/span><\/p><figure class=\"wp-block-image size-large\"><a href=\"\/tutorials\/wp-content\/uploads\/sites\/2\/2019\/05\/pinterest.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"584\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/pinterest.png\/public\" alt=\"Pinterest application displaying Ikea's best boards\" class=\"wp-image-31288\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/pinterest.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/pinterest.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/pinterest.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/pinterest.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/pinterest.png\/w=1536,fit=scale-down 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><p><span style=\"font-weight: 400\">Many people use Pinterest to find decor inspiration. IKEA creates pins and boards that cater to this need while promoting their products. Pinterest helped IKEA <\/span><a href=\"https:\/\/businessofhome.com\/articles\/ikea-is-using-pinterest-to-drive-in-store-purchases\"><span style=\"font-weight: 400\">improve their click-through rate<\/span><\/a><span style=\"font-weight: 400\"> by<\/span><b> 72%<\/b><span style=\"font-weight: 400\">.<\/span><\/p><h3 class=\"wp-block-heading\" id=\"h-11-tiktok\"><span style=\"font-weight: 400\"><strong>11. TikTok<\/strong><\/span><\/h3><p><span style=\"font-weight: 400\">TikTok is a video-sharing social media app that has boomed in popularity in the past few years. Upon its global launch in 2017, TikTok has become one of the fastest-growing mobile apps with over <\/span><b>800 million<\/b> <a href=\"https:\/\/datareportal.com\/reports\/digital-2020-global-digital-overview\"><span style=\"font-weight: 400\">monthly active users<\/span><\/a><span style=\"font-weight: 400\">.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Although TikTok initially attracted teens, more adults are now using the app. <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1095186\/tiktok-us-users-age\/\"><span style=\"font-weight: 400\">In the US alone<\/span><\/a><span style=\"font-weight: 400\">, <\/span><b>25%<\/b><span style=\"font-weight: 400\"> of TikTok&rsquo;s users are between the ages of <\/span><b>10-19<\/b><span style=\"font-weight: 400\">, while <\/span><b>22.4%<\/b><span style=\"font-weight: 400\"> are aged between <\/span><b>20-29<\/b><span style=\"font-weight: 400\">. On TikTok, you can target both teens and adults alike.<\/span><\/p><p><span style=\"font-weight: 400\">On TikTok, users share up to 60-second videos of various content. Some of the most popular formats include lip-syncing, dancing, educational content, and comedy. It has a powerful and user-friendly video editing tool that supports its content creation.<\/span><\/p><p><span style=\"font-weight: 400\">TikTok is heavily focused on discovery. Its homepage, the <\/span><b>For You<\/b><span style=\"font-weight: 400\"> page, contains trending, curated content from people one might not follow. You don&rsquo;t need to have an existing follower base to create content that can end up on the For You page.<\/span><\/p><p><span style=\"font-weight: 400\">Before you start promoting your website on TikTok, learn about your audience niche on the app. Search for related keywords and identify which types of content are most successful in your niche.<\/span><\/p><p><span style=\"font-weight: 400\">For example, you want to increase visitors to your online jewelry store on TikTok. Jewelry brands posting under the #jewelry hashtag post videos showing off their products and sharing their creative process. Piggyback off trending hashtags and challenges related to your niche.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">Alternatively, come up with a unique <\/span><b>challenge <\/b><span style=\"font-weight: 400\">on your own. Challenges are great for marketing campaigns due to their engaging and interactive nature. If your challenge takes off, your audience can become enthusiastic agents of your campaign.<\/span><\/p><p><span style=\"font-weight: 400\">An example of a massively successful TikTok marketing campaign is the <\/span><b>#eyeslipface<\/b><span style=\"font-weight: 400\"> challenge by Elf Cosmetics.<\/span><\/p><div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"\/tutorials\/wp-content\/uploads\/sites\/2\/2019\/05\/tiktok.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/tiktok.png\/public\" alt=\"TikTok marketing campaign \" class=\"wp-image-31294\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/tiktok.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/tiktok.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/tiktok.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/tiktok.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2019\/05\/tiktok.png\/w=1536,fit=scale-down 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><p><span style=\"font-weight: 400\">Elf Cosmetics released an original song to soundtrack the challenge. The <\/span><a href=\"https:\/\/moversshakers.co\/elf-tiktok-challenge\"><span style=\"font-weight: 400\">challenge went viral<\/span><\/a><span style=\"font-weight: 400\">, with influencers and celebrities alike joining in. It garnered over <\/span><b>7 billion<\/b><span style=\"font-weight: 400\"> views and produced nearly <\/span><b>5 million<\/b><span style=\"font-weight: 400\"> user-generated content.&nbsp;<\/span><\/p><h2 class=\"wp-block-heading\" id=\"h-why-should-you-promote-your-website\"><span style=\"font-weight: 400\"><strong>Why Should You Promote Your Website?<\/strong><\/span><\/h2><p><span style=\"font-weight: 400\">Your website has to <\/span><a href=\"\/ng\/tutorials\/drive-traffic-to-your-website\"><span style=\"font-weight: 400\">drive a lot of traffic<\/span><\/a><span style=\"font-weight: 400\"> to grow. As a result, promoting it becomes crucial. Every website needs promotion, whether it&rsquo;s a blog, an <\/span><a href=\"\/ng\/tutorials\/how-to-start-an-online-business\"><span style=\"font-weight: 400\">eCommerce site<\/span><\/a><span style=\"font-weight: 400\">, or a non-profit.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400\">For example, you have an eCommerce site that specializes in selling backpacks. To make sales, you must drive visitors to your website. Applying marketing strategies will get people to learn about your products or services and convert them into customers.<\/span><\/p><p><span style=\"font-weight: 400\">A well-executed promotion strategy won&rsquo;t only increase conversion rates &ndash; it can also increase customer loyalty.<\/span><\/p><p><span style=\"font-weight: 400\">Even though there are paid options like advertising through <\/span><b><a href=\"\/ng\/tutorials\/how-to-use-ai-for-ppc\">Google Ads<\/a><\/b><span style=\"font-weight: 400\">, there are many ways to promote a website without spending any money.<\/span><\/p><h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span style=\"font-weight: 400\"><strong>Conclusion<\/strong><\/span><\/h2><p><span style=\"font-weight: 400\">Knowing how to promote your website is essential for its success. However, not many people have the budget to spend money on it. Fortunately, in this article, we&rsquo;ve explored how to promote your website for free using 11 different ways:<\/span><\/p><ol class=\"wp-block-list\">\n<li><b>Blogging<\/b><span style=\"font-weight: 400\"> &ndash; publish new articles on your site regularly and try guest blogging.<\/span><\/li>\n\n\n\n<li><b>Email Marketing<\/b><span style=\"font-weight: 400\"> &ndash; personally reach your audience and sustain a long-lasting relationship with them.<\/span><\/li>\n\n\n\n<li><b>Online Listing<\/b><span style=\"font-weight: 400\"> &ndash; get your site indexed by search engines and other sites.<\/span><\/li>\n\n\n\n<li><b>Giveaways<\/b><span style=\"font-weight: 400\"> &ndash; give away items for free and get instant high traffic.<\/span><\/li>\n\n\n\n<li><b>Facebook<\/b><span style=\"font-weight: 400\"> &ndash; use its various features to find your niche, connect with related communities, and promote your site.<\/span><\/li>\n\n\n\n<li><b>Twitter<\/b><span style=\"font-weight: 400\"> &ndash; promote your site by sharing snippets of new content, using hashtags, Fleets, and Spaces.<\/span><\/li>\n\n\n\n<li><b>Instagram<\/b><span style=\"font-weight: 400\"> &ndash; share visually compelling content that invites your audience to visit your site.<\/span><\/li>\n\n\n\n<li><b>YouTube<\/b><span style=\"font-weight: 400\"> &ndash; convert content on your site in engaging video form and link back to the original article to gain traffic.<\/span><\/li>\n\n\n\n<li><b>Online Forums<\/b><span style=\"font-weight: 400\"> &ndash; organically connect with your audience while subtly promoting your site.<\/span><\/li>\n\n\n\n<li><b>Pinterest <\/b><span style=\"font-weight: 400\">&ndash; share visual content and add click-through links to your site.<\/span><\/li>\n\n\n\n<li><b>TikTok <\/b><span style=\"font-weight: 400\">&ndash; create short, engaging videos that promote your content or products.<\/span><\/li>\n<\/ol><p><span style=\"font-weight: 400\">Whichever methods you choose, we hope the website promotion tips we&rsquo;ve provided will help you achieve success for your brand or business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once your website goes online, you&rsquo;ll want to start marketing it. A well-made website won&rsquo;t do you any good if no one knows about it, so figuring out how to promote your website is essential. There are many ways how to promote a website, but some methods, such as advertising and influencer marketing, can get [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"\/ng\/tutorials\/promote-website-for-free\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":186,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"How to Promote Your Website for Free? 11 Tips to Gain More Traffic","rank_math_description":"Promoting your website is a way to bring in more traffic. In this article, we'll show you how to promote your website for free!","rank_math_focus_keyword":"how to promote your website","footnotes":""},"categories":[22617],"tags":[],"class_list":["post-17747","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/tutorials\/promote-website-for-free","default":0},{"locale":"pt-BR","link":"https:\/\/www.hostinger.com\/br\/tutoriais\/como-divulgar-meu-site","default":0},{"locale":"es-ES","link":"https:\/\/www.hostinger.com\/es\/tutoriales\/como-promocionar-una-pagina-web","default":0},{"locale":"id-ID","link":"https:\/\/www.hostinger.com\/id\/tutorial\/cara-mempromosikan-website","default":0},{"locale":"en-UK","link":"https:\/\/www.hostinger.com\/uk\/tutorials\/promote-website-for-free","default":0},{"locale":"en-MY","link":"https:\/\/www.hostinger.com\/my\/tutorials\/promote-website-for-free","default":0},{"locale":"en-PH","link":"https:\/\/www.hostinger.com\/ph\/tutorials\/promote-website-for-free","default":0},{"locale":"es-MX","link":"https:\/\/www.hostinger.com\/mx\/tutoriales\/como-promocionar-una-pagina-web","default":0},{"locale":"es-CO","link":"https:\/\/www.hostinger.com\/co\/tutoriales\/como-promocionar-una-pagina-web","default":0},{"locale":"es-AR","link":"https:\/\/www.hostinger.com\/ar\/tutoriales\/como-promocionar-una-pagina-web","default":0},{"locale":"pt-PT","link":"https:\/\/www.hostinger.com\/pt\/tutoriais\/como-divulgar-meu-site","default":0},{"locale":"en-IN","link":"https:\/\/www.hostinger.com\/in\/tutorials\/promote-website-for-free","default":0},{"locale":"en-CA","link":"https:\/\/www.hostinger.com\/ca\/tutorials\/promote-website-for-free","default":0},{"locale":"en-AU","link":"https:\/\/www.hostinger.com\/au\/tutorials\/promote-website-for-free","default":0},{"locale":"en-NG","link":"https:\/\/www.hostinger.com\/ng\/tutorials\/promote-website-for-free","default":0}],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/posts\/17747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/users\/186"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/comments?post=17747"}],"version-history":[{"count":38,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/posts\/17747\/revisions"}],"predecessor-version":[{"id":145020,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/posts\/17747\/revisions\/145020"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/media?parent=17747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/categories?post=17747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/tags?post=17747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}