{"id":148263,"date":"2026-06-16T16:07:23","date_gmt":"2026-06-16T16:07:23","guid":{"rendered":"\/ng\/tutorials\/what-is-cold-email"},"modified":"2026-06-16T16:07:23","modified_gmt":"2026-06-16T16:07:23","slug":"what-is-cold-email","status":"publish","type":"post","link":"\/ng\/tutorials\/what-is-cold-email","title":{"rendered":"What is cold email? Definition and best practices"},"content":{"rendered":"<p>A cold email is a message you send to someone who has never interacted with you or your business before. You&rsquo;re reaching out first, often to start a conversation, offer something relevant, ask for a meeting, or begin a new business relationship.<\/p><p>Cold email is common in sales, partnerships, recruiting, investor outreach, and freelance prospecting, because it lets you contact the people you want directly. But it only works when the message feels relevant and respectful. If it sounds generic, misleading, or mass-sent, it&rsquo;ll get ignored, marked as spam, or remembered for the wrong reasons.<\/p><p>Your sending address shapes that first impression. Before anyone reads a word, they see who it came from. A professional sender name and an address on your own domain help show you&rsquo;re a real business.<\/p><h2 class=\"wp-block-heading\" id=\"h-how-does-cold-email-work\">How does cold email work?<\/h2><p>Cold email works by combining three things: <strong>the right person, the right message, and a sender address they can trust.<\/strong> It&rsquo;s not a generic mass blast. Good cold emails stay targeted and personal, even when a tool sends them to a list of similar people rather than to a single address at a time.<\/p><p>The process follows five steps:<\/p><ol class=\"wp-block-list\">\n<li>Find the right recipient, the person who would actually care about what you offer.<\/li>\n\n\n\n<li>Research their context, like their role, their company, or a recent change you can point to.<\/li>\n\n\n\n<li>Write a short, relevant message that speaks to that context and asks for one specific thing.<\/li>\n\n\n\n<li>Send it from a trustworthy email address tied to your own domain.<\/li>\n\n\n\n<li>Follow up a few times if they don&rsquo;t reply, usually one to three messages spaced several days apart.<\/li>\n<\/ol><div class=\"wp-block-image wp-block-image aligncenter size-large\"><figure class=\"wp-lightbox-container\" data-wp-context='{\"imageId\":\"6a31b1d085687\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a31b1d085687\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.hostinger.com\/tutorials\/wp-content\/uploads\/sites\/2\/2026\/06\/1781503844461-0.jpeg\" alt=\"How cold email works - step diagram\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p>Steps one through three are where most of the effort goes. Your recipient gives you, at most, a few seconds. In that time, your research determines whether the message reads as written for them or as junk. Pick the wrong person or the wrong angle, and steps four and five can&rsquo;t save it.<\/p><p>This is what sets cold email apart from regular email. When you email a coworker or a friend, you already share a relationship and a reason to be in touch. With cold email, you have neither yet. That&rsquo;s why so much of the work happens before you type a word.<\/p><p>Earning that attention isn&rsquo;t only about the words, though. Your address is the first thing a stranger sees. Sending from your own domain, like <strong>jane@yourcompany.com<\/strong> instead of a free Gmail or Yahoo address, helps you look like a real business rather than a spammer. It won&rsquo;t carry a weak message on its own, but it&rsquo;s the easiest part to get right.<\/p><p>If you don&rsquo;t have one yet, learning to set up <a data-wpel-link=\"external\" href=\"https:\/\/claude.ai\/tutorials\/what-is-a-professional-email-address\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><\/a><a data-wpel-link=\"external\" href=\"https:\/\/claude.ai\/tutorials\/what-is-a-professional-email-address\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">a professional email address<\/a> is the place to start.<\/p><h3 class=\"wp-block-heading\">Cold email vs. spam<\/h3><p>The difference between cold email and spam comes down to four things: <strong>intent, relevance, honesty, and whether the recipient gets any value from it.<\/strong><\/p><div class=\"wp-block-image wp-block-image aligncenter size-large\"><figure class=\"wp-lightbox-container\" data-wp-context='{\"imageId\":\"6a31b1d08596c\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a31b1d08596c\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.hostinger.com\/tutorials\/wp-content\/uploads\/sites\/2\/2026\/06\/1781503848873-0.jpeg\" alt=\"Cold email vs. spam differences diagram\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p>A cold email targets one person with a real reason to contact them. Spam targets thousands of addresses with no thought about who&rsquo;s on the other end.<\/p><p>Spam tactics break trust on purpose. They use subject lines that trick you into opening, fake or hidden sender names, and email lists scraped or bought in bulk. The message often promises something it can&rsquo;t deliver. None of that has a place in responsible outreach.<\/p><p>A cold email should do the opposite. Give the recipient a clear reason you&rsquo;re writing to them specifically, and make it easy to opt out if they&rsquo;re not interested. If your message can&rsquo;t pass those two tests, it&rsquo;s closer to spam than outreach, no matter how you label it.<\/p><h3 class=\"wp-block-heading\">Cold email vs. email marketing<\/h3><p>Cold email and <a href=\"https:\/\/claude.ai\/tutorials\/what-is-email-marketing\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">email marketing<\/a> both use email to reach people, but they <strong>target different audiences. <\/strong>Here are the main things that set the two apart:<\/p><ul class=\"wp-block-list\">\n<li><strong>Audience relationship.<\/strong> Cold email is for people who don&rsquo;t know you yet, often one person at a time or in small, similar groups. Email marketing goes to subscribers and existing contacts who have already agreed to hear from you.<\/li>\n\n\n\n<li><strong>Consent.<\/strong> Cold email reaches people you haven&rsquo;t dealt with before, though some regions still expect a legal basis to contact them. Email marketing relies on a clear sign-up.<\/li>\n\n\n\n<li><strong>Purpose. <\/strong>Cold email usually starts a conversation. Email marketing keeps your existing audience engaged over time.<\/li>\n\n\n\n<li><strong>Personalization.<\/strong> Cold email is written for one person. Email marketing is often grouped by audience type, like new subscribers or past buyers.<\/li>\n\n\n\n<li><strong>Expected response. <\/strong>A cold email aims for a reply. A marketing email aims for a click or a sale.<\/li>\n<\/ul><p>Because cold email goes to people who don&rsquo;t know you, it has to earn attention from scratch. That&rsquo;s why it needs a clear reason for reaching out, a relevant message, and one simple ask.<\/p><p>Email marketing starts from a warmer place. The recipient has already subscribed, bought from you, or shown interest in your business, which is why it depends on first <a href=\"https:\/\/claude.ai\/tutorials\/how-to-build-email-list\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">building an email list<\/a> of people who opted in. Once you have that audience, the message can focus on updates, education, or offers.<\/p><h2 class=\"wp-block-heading\" id=\"h-when-should-you-use-cold-email\">When should you use cold email?<\/h2><p>Use cold email whenever you have a specific reason to reach someone who doesn&rsquo;t know you yet and something relevant to offer them. The clearer your reason, the better it works.<\/p><p>Here are situations where cold email works well:<\/p><ul class=\"wp-block-list\">\n<li><strong>Business-to-business (B2B) sales.<\/strong> Starting a conversation with another business that&rsquo;s a good match for your product.<\/li>\n\n\n\n<li><strong>Link-building outreach.<\/strong> Asking another site to link to your content.<\/li>\n\n\n\n<li><strong>Podcast guest pitches.<\/strong> Offering yourself or a client as a guest.<\/li>\n\n\n\n<li><strong>Partnership proposals.<\/strong> Suggesting a deal that helps both sides.<\/li>\n\n\n\n<li><strong>Recruitment.<\/strong> Reaching a job candidate who isn&rsquo;t actively looking.<\/li>\n\n\n\n<li><strong>Investor outreach.<\/strong> Introducing your company to someone who funds startups.<\/li>\n\n\n\n<li><strong>Freelance client prospecting.<\/strong> Pitching your services to a business that needs them.<\/li>\n<\/ul><p>For any of these, ask yourself three questions before sending: <strong>why this person, why now, and what&rsquo;s in it for them?<\/strong><\/p><p>Solid answers mean cold email is the right call. Blanks mean you&rsquo;re reaching out too soon, or to the wrong person.<\/p><h2 class=\"wp-block-heading\" id=\"h-how-to-write-a-cold-email\">How to write a cold email<\/h2><p>Writing a cold email breaks down into two parts: <strong>the prep and the send.<\/strong><\/p><p>Before you write, figure out who you&rsquo;re contacting and why they&rsquo;d care. Find one real detail about them, their role, a recent company change, something they published, then build the whole email around it. Get that right, and the writing is easier.<\/p><p>Keep the email short and ask for one thing. Here&rsquo;s what that looks like:<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Subject:<\/strong> Quick idea for your trial emails<\/p>\n\n\n\n<p>Hi Dante,<\/p>\n\n\n\n<p>I saw your team just launched a free trial for small businesses. I help SaaS companies turn more of those trials into paying customers with clearer onboarding emails.<\/p>\n\n\n\n<p>I have a couple of ideas that might cut your first-week drop-off. Worth sending over?<\/p>\n\n\n\n<p>Best, Chiro <\/p>\n<\/blockquote><p>This works because it&rsquo;s specific, short, and easy to answer. Subject lines, timing, and follow-ups all take a bit more craft, which is where learning how to write a cold email properly pays off.<\/p><h2 class=\"wp-block-heading\" id=\"h-cold-email-best-practices\">Cold email best practices<\/h2><p>Cold email works better when the message feels useful, specific, and easy to respond to. These best practices help you avoid looking like spam:<\/p><ul class=\"wp-block-list\">\n<li><strong>Target the right people.<\/strong> Reaching people who want what you offer means fewer wasted sends and more replies.<\/li>\n\n\n\n<li><strong>Personalize every message.<\/strong> A line that speaks to their situation shows you wrote intentionally to them, not to a list of a thousand names.<\/li>\n\n\n\n<li><strong>Send from a branded address.<\/strong> An address on your own domain looks more credible to a stranger than a free webmail account does.<\/li>\n\n\n\n<li><strong>Keep it short.<\/strong> A few tight sentences respect their time and get to the point faster than a wall of text.<\/li>\n\n\n\n<li><strong>Test your subject lines.<\/strong> Trying different openers shows you which ones get opened, so you can lean on what works.<\/li>\n\n\n\n<li><strong>Respect opt-out requests.<\/strong> When someone asks you to stop hearing from them, honor that request. That protects your reputation and keeps you on the right side of the rules.<\/li>\n<\/ul><p>The point is not to email as many people as possible. It is to contact the right people with a message that actually makes sense for them. <\/p><p>Fifty relevant emails will usually do more for you than 5,000 generic ones. Irrelevant outreach can get your messages marked as spam, hurt your sender reputation, and damage how people see your brand. Targeted messages are more likely to earn <a href=\"https:\/\/claude.ai\/tutorials\/email-marketing-statistics\" data-wpel-link=\"external\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">higher open and reply rates<\/a> because they give recipients a reason to care.<\/p><h3 class=\"wp-block-heading\">Common cold email mistakes<\/h3><p>Cold emails are easier to ignore when they feel generic, self-focused, or careless. The mistakes below can make people less likely to reply and more likely to delete, ignore, or report your message.<\/p><div class=\"wp-block-image wp-block-image aligncenter size-large\"><figure class=\"wp-lightbox-container\" data-wp-context='{\"imageId\":\"6a31b1d08668a\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a31b1d08668a\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.hostinger.com\/tutorials\/wp-content\/uploads\/sites\/2\/2026\/06\/1781503853486-0.jpeg\" alt=\"Common cold email mistakes to avoid - illustration\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><ul class=\"wp-block-list\">\n<li><strong>Sending generic templates.<\/strong> A message that could go to anyone speaks to no one, so it gets deleted.<\/li>\n\n\n\n<li><strong>Focusing only on yourself.<\/strong> Going on about your product instead of their problem loses the reader fast.<\/li>\n\n\n\n<li><strong>Using misleading subject lines.<\/strong> A subject that promises one thing and delivers another breaks trust instantly and risks a spam complaint.<\/li>\n\n\n\n<li><strong>Ignoring deliverability.<\/strong> Deliverability is whether your email reaches the inbox or lands in the spam folder. It depends on email authentication: SPF, DKIM, and DMARC records prove to inbox providers you&rsquo;re a real sender. Skip them, and even a great email can end up in spam.<\/li>\n\n\n\n<li><strong>Writing too much.<\/strong> A long, dense email asks for time the recipient hasn&rsquo;t agreed to give, so they stop reading.<\/li>\n\n\n\n<li><strong>Following up too often.<\/strong> Chasing someone every day reads as pushy and gets you blocked or reported.<\/li>\n<\/ul><p>The pattern across all of these is the same: each mistake puts the sender ahead of the recipient, and the recipient responds by ignoring, deleting, or reporting the message.<\/p><h2 class=\"wp-block-heading\" id=\"h-is-cold-email-legal\">Is cold email legal?<\/h2><p>Cold email can be legal, but the rules depend on where your recipients are, why you&rsquo;re contacting them, and which privacy or anti-spam laws apply in their region. There&rsquo;s no single rule that covers every country or type of business contact.<\/p><p>Before you send a campaign, check the current requirements in the markets you plan to email.<\/p><p>In general, a responsible cold email is clear, honest, and easy to opt out of. Identify who the message is from. Explain why you&rsquo;re contacting the recipient. Don&rsquo;t use misleading subject lines or hidden details. And stop emailing anyone who asks not to hear from you again.<\/p><p>These principles keep your outreach respectful and lower your risk, but they aren&rsquo;t a replacement for the actual rules that apply to your recipients.<\/p><h2 class=\"wp-block-heading\" id=\"h-how-to-build-a-cold-email-strategy-that-earns-replies\">How to build a cold email strategy that earns replies<\/h2><p>A cold email strategy that earns replies comes down to a few things you control: the right people, a relevant message, and a sender address they can trust. Get those right, and a small, focused campaign can do more than a mass send.<\/p><div class=\"wp-block-image wp-block-image aligncenter size-large\"><figure class=\"wp-lightbox-container\" data-wp-context='{\"imageId\":\"6a31b1d086aff\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a31b1d086aff\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.hostinger.com\/tutorials\/wp-content\/uploads\/sites\/2\/2026\/06\/1781503858222-0.jpeg\" alt=\"Focused outreach vs. mass sending diagram\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p>If you&rsquo;re starting out, keep your first list small. A short list is easier to research, and you&rsquo;ll see what works before you send it more widely. Email a thousand people at once, and you just risk repeating the same mistake a thousand times.<\/p><p>Before you send anything, sort out the address you&rsquo;ll use. An address on your own domain, instead of a free Gmail account, helps you look like a real business. A <a data-wpel-link=\"internal\" href=\"\/ng\/business-email\" rel=\"follow\"><\/a><a data-wpel-link=\"internal\" href=\"\/ng\/business-email\" rel=\"follow\">business email<\/a> plan from a host like Hostinger gives you that branded address and handles the core setup, including SPF and DKIM records.<\/p><p>That keeps your domain email properly configured, supports deliverability, and lets you focus on the messages themselves.<\/p><figure class=\"wp-block-image size-large\"><a class=\"hgr-tutorials-cta hgr-tutorials-cta-email-hosting\" href=\"\/ng\/business-email\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2023\/02\/Email-hosting-cta-banner.png\/public\" alt=\"\" class=\"wp-image-77916\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2023\/02\/Email-hosting-cta-banner.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2023\/02\/Email-hosting-cta-banner.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2023\/02\/Email-hosting-cta-banner.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2023\/02\/Email-hosting-cta-banner.png\/w=768,fit=scale-down 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A cold email is a message you send to someone who has never interacted with you or your business before. You&rsquo;re reaching out first, often to start a conversation, offer something relevant, ask for a meeting, or begin a new business relationship. Cold email is common in sales, partnerships, recruiting, investor outreach, and freelance prospecting, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"\/ng\/tutorials\/what-is-cold-email\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":624,"featured_media":148264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"What is cold email? Definition and best practices","rank_math_description":"Learn what cold email is, how it works, when to use it, and how to write outreach emails that are useful, relevant, and trustworthy.","rank_math_focus_keyword":"what is cold email","footnotes":""},"categories":[22636],"tags":[],"class_list":["post-148263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/tutorials\/what-is-cold-email","default":1},{"locale":"en-PH","link":"https:\/\/www.hostinger.com\/ph\/tutorials\/what-is-cold-email","default":0},{"locale":"en-MY","link":"https:\/\/www.hostinger.com\/my\/tutorials\/what-is-cold-email","default":0},{"locale":"en-UK","link":"https:\/\/www.hostinger.com\/uk\/tutorials\/what-is-cold-email","default":0},{"locale":"en-IN","link":"https:\/\/www.hostinger.com\/in\/tutorials\/what-is-cold-email","default":0},{"locale":"en-CA","link":"https:\/\/www.hostinger.com\/ca\/tutorials\/what-is-cold-email","default":0},{"locale":"en-AU","link":"https:\/\/www.hostinger.com\/au\/tutorials\/what-is-cold-email","default":0},{"locale":"en-NG","link":"https:\/\/www.hostinger.com\/ng\/tutorials\/what-is-cold-email","default":0}],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/posts\/148263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/users\/624"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/comments?post=148263"}],"version-history":[{"count":0,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/posts\/148263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/media\/148264"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/media?parent=148263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/categories?post=148263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/ng\/tutorials\/wp-json\/wp\/v2\/tags?post=148263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}