{"id":125122,"date":"2025-12-02T16:14:48","date_gmt":"2025-12-02T16:14:48","guid":{"rendered":"\/my\/tutorials\/email-marketing-statistics"},"modified":"2026-07-09T09:47:49","modified_gmt":"2026-07-09T09:47:49","slug":"email-marketing-statistics","status":"publish","type":"post","link":"\/my\/tutorials\/email-marketing-statistics\/","title":{"rendered":"Email marketing statistics and trends for 2026"},"content":{"rendered":"<p>Email marketing remains a key digital strategy for building and nurturing audience relationships. A <strong>data-driven approach<\/strong> can significantly boost a business&rsquo;s engagement and awareness metrics.<\/p><p>As marketing in 2026 continues to encompass various strategies, email marketing statistics clearly demonstrate how valuable this channel is for companies of any size.<\/p><p>We&rsquo;ll be highlighting data regarding global email usage, device preferences, email performance, and coming trends, helping you make the best of your email marketing strategy.<\/p><p>\n\n\n\n<\/p><h2 class=\"wp-block-heading\" id=\"h-top-email-marketing-statistics-for-2025\"><strong>Top email marketing statistics for 2026<\/strong><\/h2><p>The statistics that follow reveal exactly how the market is maximizing email&rsquo;s potential.<\/p><ol class=\"wp-block-list\">\n<li>Daily email volume is expected to surpass <strong>408 billion messages worldwide<\/strong> by 2027.<\/li>\n\n\n\n<li>Global email marketing is projected to reach a <strong>$36.3 billion market value by 2033.<\/strong><\/li>\n\n\n\n<li>Responsive email design <strong>increases unique mobile clicks by 15%.<\/strong><\/li>\n\n\n\n<li><strong>The average email open rate is 35.63%<\/strong> across different industries and <a href=\"\/my\/tutorials\/best-email-marketing-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing platforms<\/a>.<\/li>\n\n\n\n<li><strong>Apple is the biggest email service provider<\/strong> globally with a 51.52% share.<\/li>\n\n\n\n<li>More than half (54%) of marketers <strong>personalize email content.<\/strong><\/li>\n\n\n\n<li>Email newsletters rank as the second-most-effective B2B thought-leadership channel, used by <strong>54%<\/strong> of marketers.<\/li>\n\n\n\n<li>The average <strong>ROI <\/strong>of email marketing campaigns<strong> is $36 for every $1 spent.<\/strong><\/li>\n\n\n\n<li>Almost <strong>80% of marketers use email<\/strong> as part of their strategy.<\/li>\n\n\n\n<li>Nine out of 10 <strong>marketers want AI to take on email marketing operations<\/strong> by 2026<\/li>\n<\/ol><p>The latest email marketing statistics underscore the crucial role this channel plays in a marketing business strategy. Let&rsquo;s dive into the specifics of global email marketing usage and growth, and how trends are shaping the industry&rsquo;s future.<\/p><h2 class=\"wp-block-heading\" id=\"h-global-email-usage-and-market-growth\"><strong>Global email usage and market growth<\/strong><\/h2><p>Email allows businesses to connect with their target audiences across industries, which makes it one of the most powerful communication channels.<\/p><p>Even though social platforms appear to be dictating marketing trends, email usage is estimated to reach new heights &ndash; in both user adoption and market value &ndash; in the coming years.<\/p><ul class=\"wp-block-list\">\n<li><strong>Global email users are expected to reach 4.89 billion by 2027.<\/strong> This growth is powered by email&rsquo;s integral role in the daily lives of most internet users (Statista).<\/li>\n\n\n\n<li><strong>Global email marketing is projected to reach $36.3 billion by 2033.<\/strong> This represents a rapid growth rate from $14.8 billion in 2025 at a CAGR of 11.7% (Growth Market Reports).<\/li>\n\n\n\n<li><strong>Daily email volume is climbing steadily, with roughly 392.5 billion emails sent and received worldwide in 2026<\/strong>, a pace growing 4.2% annually and on track to reach 424.2 billion, or 4.9 million emails per second, by 2028 (<a href=\"\/blog\/how-many-emails-are-sent-per-day\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hostinger&rsquo;s email volume statistics<\/a>).<\/li>\n\n\n\n<li><strong>Companies send more customer engagement emails (63%) than any other type of email.<\/strong> Promotional emails and newsletters are also a priority for 58% of marketers (Litmus).<\/li>\n\n\n\n<li><strong>78% of marketers actively use email marketing<\/strong> as a key part of their multichannel approach (Salesforce).<\/li>\n<\/ul><figure data-wp-context='{\"imageId\":\"6a5919c1be20a\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a5919c1be20a\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/08\/type-marketing-emails-companies-send-statistics.png\/w=1024,h=1024,fit=scale-down\" alt=\"bar chart showing the percentages of the type of marketing emails companies send\" class=\"wp-image-133052\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><p>Email marketing continues to grow as companies increasingly prioritize engagement-focused campaigns and newsletter strategies. Mobile drives this trend further, as over 60% of email opens now occur on smartphones.<\/p><h2 class=\"wp-block-heading\" id=\"h-mobile-email-marketing-statistics\"><strong>Mobile email marketing statistics<\/strong><\/h2><p>In 2026, most people open their inboxes from mobile devices rather than desktops. Users expect emails to load quickly and be easy to read and interact with.<\/p><ul class=\"wp-block-list\">\n<li><strong>More than 64% of web traffic originates from mobile devices.<\/strong> This trend highlights the need for a mobile-first approach to all email content (Exploding Topics).<\/li>\n\n\n\n<li><strong>The number of smartphone users in the U.S. is projected to reach 327.54 million<\/strong> by 2029, a 5.6% increase since 2024 (Statista).<\/li>\n\n\n\n<li><strong>Responsive email design increases unique mobile clicks by 15%.<\/strong> Optimizing elements like buttons, images, and text helps generate more engagement (HubSpot).<\/li>\n\n\n\n<li><strong>47% of businesses use rendering checks<\/strong> to test their emails across mobile and other platforms (Litmus).<\/li>\n\n\n\n<li><strong>Almost 80% of marketing experts use mobile marketing tools<\/strong>, and 81% say mobile messaging is becoming a growing priority in their strategy (Salesforce).<\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-email-marketing-trends-and-user-behavior\"><strong>Email marketing trends and user behavior<\/strong><\/h2><p>Effective email campaigns rely on up-to-date trend analysis and supporting data. Personalization, segmentation, and user-friendly design are key to achieving marketing goals.<\/p><ul class=\"wp-block-list\">\n<li><strong>The average email open rate is 35.63%<\/strong> across different industries, though some of them can exceed 40%. A successful open rate differs depending on the industry and email type (Mailchimp).<\/li>\n\n\n\n<li>Ecommerce emails generated a 29.8% average open rate and a 1.7% click rate. Mailchimp data shows that <strong>emails from online stores rank among the lowest of all industries <\/strong>in open and click performance rates.<\/li>\n\n\n\n<li><strong>Over 60% of users click on links in marketing emails.<\/strong> This indicates that sustained engagement often leads to an explicit action and potential sale (Mailchimp).<\/li>\n\n\n\n<li><strong>Apple leads the global email client market with a 51.52% share. <\/strong>Google&rsquo;s Gmail is second with 26.72% (Litmus).<\/li>\n\n\n\n<li><strong>Almost 90% of direct-to-consumer (D2C) brands and 68% of agencies regularly <\/strong><a href=\"\/my\/tutorials\/how-to-create-email-newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>send newsletters<\/strong><\/a>, underscoring how this helps brands improve customer communication (Litmus).<\/li>\n\n\n\n<li><strong>More than half (57%) of marketers personalize their content<\/strong>, tailoring messages based on user behavior, location, and purchase history. Artificial intelligence (AI) makes this customization process even more dynamic (Salesforce).<\/li>\n<\/ul><figure data-wp-context='{\"imageId\":\"6a5919c1c0864\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a5919c1c0864\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/08\/email-open-rate-average-by-industry-statistics.png\/w=1024,h=1024,fit=scale-down\" alt=\"average email open rate by industry display on a plot\" class=\"wp-image-133054\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><p>Email engagement remains an important focus, as data shows that 60% of users click on links in marketing emails. High open and click rates serve as strong signals to marketers to invest more in email strategies.<\/p><h2 class=\"wp-block-heading\" id=\"h-email-marketing-roi-and-performance-statistics\"><strong>Email marketing ROI and performance statistics<\/strong><\/h2><p>Email marketing delivers a return on investment (ROI) unmatched by other channels. According to several studies (Litmus and eMarketer), email marketing can earn $50 for every $1 spent. Besides revenue, this strategy relies on data-driven decision-making to boost brand reach and engagement.<\/p><ul class=\"wp-block-list\">\n<li><strong>The average ROI for email marketing is $36 for every $1 spent<\/strong>, making it a top-performing channel. Specifically, 55% of companies report having an ROI between 10:1 and 50:1 (Litmus).<\/li>\n\n\n\n<li><strong>Nearly half of companies (47%) dedicate less than 25% of marketing team<\/strong> <strong>staff<\/strong> to email projects. Companies that see a higher ROI from email campaigns, earning between $36 and $50 per $1 spent, are most likely to grow the team dedicated to email (Litmus).<\/li>\n\n\n\n<li><strong>Companies that send daily emails report a 5% or higher click-through rate (CTR).<\/strong> Around 40% of businesses report a 3&ndash;5% CTR, according to Litmus data.<\/li>\n\n\n\n<li><strong>48% of marketers track customer lifetime value (CLV)<\/strong>. Measuring long-term customer engagement and retention is one of email marketing&rsquo;s key strengths (Salesforce).<\/li>\n\n\n\n<li><strong>Email automation improves ROI by saving time and increasing relevance, <\/strong>as a &ldquo;set-it-and-forget-it&rdquo; system for tasks like welcome messages or purchase confirmations (Mailchimp).<\/li>\n<\/ul><figure data-wp-context='{\"imageId\":\"6a5919c1c2515\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a5919c1c2515\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/08\/roi-company-email-marketing-programs-statistics.png\/w=1024,h=1024,fit=scale-down\" alt=\"email marketing return on investment companies have displayed in a bar chart\" class=\"wp-image-133050\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><p>Email marketing consistently delivers one of the highest ROIs among marketing channels. When businesses analyze trends and define clear goals, email marketing proves to be a highly profitable strategy.<\/p><h2 class=\"wp-block-heading\" id=\"h-email-marketing-strategy-and-personalization-trends\"><strong>Email marketing strategy and personalization trends<\/strong><\/h2><p>According to Statista, the main objectives of email campaign strategies are lead generation, lead nurturing, and lifecycle automation, with each cited by approximately 20% of surveyed marketers. For industry experts, AI, content, and personalization compose an efficient email marketing campaign.<\/p><ul class=\"wp-block-list\">\n<li><strong>76% of marketing teams report producing and sending a marketing email within three days<\/strong>, reflecting how much of email strategy operations AI has already absorbed (<a href=\"\/blog\/email-marketing-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hostinger&rsquo;s email marketing trends<\/a>).<\/li>\n\n\n\n<li><strong>Brands increasingly rely on email<\/strong> to maintain consistent messaging across global customer touchpoints for their omnichannel journeys (Litmus).<\/li>\n\n\n\n<li>For 30% of marketers, <strong>content creation is the most in-demand email marketing skill, <\/strong>making content specialists a top hiring priority for companies (Litmus).<\/li>\n\n\n\n<li><strong>Fifty-four percent of marketers personalize email content.<\/strong> Most email platforms encourage personalization as an engagement and privacy-enhancing action (Salesforce).<\/li>\n\n\n\n<li><strong>Email newsletters are the second most effective thought-leadership channel for B2B marketers<\/strong>, cited by 54%, trailing only LinkedIn at 76% (Content Marketing Institute).<\/li>\n<\/ul><figure data-wp-context='{\"imageId\":\"6a5919c1c4003\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a5919c1c4003\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/2\/2025\/08\/email-channels-b2b-marketers-statistics.png\/w=1024,h=1024,fit=scale-down\" alt=\"bar plot showing the distribution channel used by B2B marketers in 2025\" class=\"wp-image-133053\"><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><p>A customer-centric strategy can be built by focusing on content creation, streamlined operations, and a cohesive message. The key challenge lies in finding the right sending frequency and timing to maximize engagement without causing subscriber fatigue.<\/p><h2 class=\"wp-block-heading\" id=\"h-email-marketing-send-time-and-frequency-statistics\"><strong>Email marketing send time and frequency statistics<\/strong><\/h2><p>Successful email marketing blends creativity with a structured and clear framework. Beyond design, businesses can experiment with email variables such as sending time and frequency.<\/p><ul class=\"wp-block-list\">\n<li><strong>About 40% of enterprises, retailers, and ecommerce brands send weekly emails.<\/strong> Understanding audience traits and preferred contact frequency is vital for a successful strategy (Litmus).<\/li>\n\n\n\n<li>Marketing teams <strong>base their <a href=\"\/my\/tutorials\/best-time-to-send-marketing-emails\/\">sending times mostly on industry benchmarks<\/a>, but real-time data and AI are on the rise:<\/strong> 40% of teams use industry averages, 35% rely on custom data, and 31% lean on AI optimization (Litmus).<\/li>\n\n\n\n<li>Marketing teams&nbsp;investing<strong> more than 15% of their budget in email achieve open rates between 20% and 40%<\/strong>, with 33% averaging 20-30% and 17% achieving 30-40% (Litmus).<\/li>\n\n\n\n<li><strong>Email frequency depends on the industry and content type.<\/strong> For instance, companies might send daily emails for publishers or biweekly for standard campaigns. (Mailchimp).<\/li>\n\n\n\n<li><strong>121 business emails land in the average office inbox daily<\/strong>, which is why frequency decisions carry real weight in a space that&rsquo;s already crowded (Hostinger&rsquo;s email volume statistics).<\/li>\n<\/ul><p>For best practices on email timing and frequency, you can check out our top <a href=\"\/my\/tutorials\/email-marketing-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing tips<\/a>.<\/p><h2 class=\"wp-block-heading\" id=\"h-the-future-of-email-marketing\"><strong>The future of email marketing<\/strong><\/h2><p>According to a Zerobounce study, <strong>93% of global consumers use email every day. <\/strong>Consequently, two out of three companies send emails to customers for engagement purposes.<\/p><p>Artificial intelligence is transforming how consumers and brands interact through email. For example, Gmail or Outlook are already offering AI-powered features like thread summaries or writing drafts. Furthermore, new tools like <a href=\"\/my\/email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">AI email marketing platform<\/a>, offer AI functionalities to automate email personalization, segmentation, and content creation.<\/p><p>That same shift is reaching the inbox itself, as AI agents increasingly send, sort, and respond to email on their own, with infrastructure like <a href=\"\/my\/agentic-mail\" target=\"_blank\" rel=\"noreferrer noopener\">Hostinger&rsquo;s agentic mail<\/a> built specifically to support that kind of automated back-and-forth.<\/p><p>Thanks to clear performance visibility of email marketing, it&rsquo;s easy to identify what is working and what is not.<strong> ROI serves as the ultimate measure of success for any email campaign strategy.<\/strong> AI tools can further assist experts in building relationships by providing tangible value, such as optimization and personalized insights.<\/p><p>Because email is a two-way channel, marketers must continuously <strong>adapt to the audiences&rsquo; changing needs.<\/strong> Experimenting with design, send times, and frequency provides valuable insights for improvement.<\/p><p>Ultimately, the goal is to provide a great value proposition directly in the user&rsquo;s inbox.<\/p><p><div class=\"protip\">\n            <div class=\"protip__heading\">\n                <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M1.49234 23.5024C1.23229 23.5024 0.972242 23.4024 0.782206 23.2123C0.562165 22.9923 0.452144 22.6822 0.502153 22.3722C0.562165 21.9221 1.14227 17.9113 3.00262 16.351C3.63274 15.8209 4.43289 15.5509 5.26305 15.5609C6.09321 15.5909 6.87335 15.9109 7.47347 16.4911C8.6937 17.6913 8.76371 19.6717 7.6435 20.9919C6.0832 22.8523 2.08245 23.4324 1.63237 23.4924C1.59236 23.4924 1.54235 23.4924 1.50234 23.4924L1.49234 23.5024ZM5.16303 17.5613C4.84297 17.5613 4.53291 17.6713 4.29287 17.8813C3.60274 18.4614 3.07264 19.9317 2.75258 21.242C4.06282 20.9219 5.5331 20.3918 6.11321 19.7017C6.55329 19.1716 6.54329 18.3814 6.0832 17.9213C5.85316 17.7013 5.5431 17.5713 5.20304 17.5613C5.19304 17.5613 5.17303 17.5613 5.16303 17.5613ZM11.7243 21.8821C11.4942 21.8821 11.2642 21.8021 11.0841 21.652C10.8541 21.462 10.7241 21.1819 10.7241 20.8819V15.9109L8.08358 13.2705H3.11264C2.81259 13.2705 2.53254 13.1404 2.3425 12.9104C2.15246 12.6803 2.07245 12.3803 2.12246 12.0902C2.19247 11.7102 2.84259 8.36953 4.70294 7.12929C6.33325 6.04909 8.96375 6.49918 10.244 6.80923C11.5442 4.96889 13.2546 3.4286 15.2349 2.33839C17.4553 1.11816 19.9858 0.518051 22.4963 0.498047C23.0464 0.498047 23.4865 0.948132 23.4865 1.49824C23.4865 5.0389 22.3763 9.97983 17.1753 13.7605C17.4853 15.0408 17.9354 17.6613 16.8552 19.2816C15.615 21.1419 12.2744 21.7921 11.8943 21.8621C11.8343 21.8721 11.7743 21.8821 11.7143 21.8821H11.7243ZM12.7245 16.181V19.6016C13.7146 19.2916 14.7948 18.7915 15.2049 18.1814C15.675 17.4812 15.605 16.091 15.385 14.9008C14.5248 15.3808 13.6346 15.8109 12.7245 16.181ZM9.66388 12.0302L11.9643 14.3307C13.1845 13.8306 14.3648 13.2204 15.485 12.5103C19.9358 9.51974 21.2361 5.60901 21.4561 2.53843C19.6157 2.67846 17.8254 3.20856 16.2051 4.09872C14.2847 5.14892 12.6544 6.68921 11.4942 8.54956C10.7841 9.65977 10.174 10.82 9.66388 12.0302ZM4.39289 11.2701H7.81353C8.1936 10.3599 8.63368 9.46974 9.11377 8.60957C7.92355 8.38953 6.51329 8.31952 5.81315 8.78961C5.19304 9.19968 4.70294 10.3099 4.39289 11.2701Z\" fill=\"#673DE6\"\/>\n                <\/svg>\n                <p class=\"protip__title\">\n                    Expert tip\n                <\/p>\n            <\/div>\n            <p class=\"protip__content\"> The future of email marketing is being shaped by AI and a stronger emphasis on audience-centric strategies. Every effective email campaign begins with understanding your audience and setting clear goals. The real challenge is execution &ndash; turning those goals into campaigns. Tools like Hostinger Reach simplify that process by using AI. With a single prompt, the user gets not only the copy but the full email design and layout, giving anyone the ability to create professional campaigns in minutes, without marketing, design, or coding skills. That&rsquo;s revolutionary. <\/p>\n                <div class=\"protip__expert\">\n                    <div class=\"protip__expert-image\">\n                        <img decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/secure.gravatar.com\/avatar\/2cbb37ebd9babfdc65576c7186e473832e534edeacbf0e337c92bf2ee40802dd?s=65&d=mm&r=g\" alt=\"Editor\" \/>\n                    <\/div>\n                    <div>\n                        <p class=\"protip__expert-name\">Saulius Lazaravi\u010dius<\/p>\n                        <p class=\"protip__expert-position\">VP of Product at Hostinger <\/p>\n                    <\/div>\n                <\/div>\n        <\/div>\n\n\n\n<\/p><h2 class=\"wp-block-heading\" id=\"h-how-email-marketing-fits-into-year-digital-marketing-trends\"><strong>How email marketing fits into 2026 digital marketing trends<\/strong><\/h2><p>Email marketing is a vital component of digital marketing, especially for businesses focused on reach and engagement objectives and those interested in automating their processes.<\/p><p>Building relationships through the inbox can translate into a significant ROI, with an average of $36 for every $1 spent.<\/p><p>Finally, email marketing provides simple but valuable performance and live data tracking.<\/p><ul class=\"wp-block-list\">\n<li><strong>78% of marketers actively use email marketing<\/strong> as a key part of their multichannel approach.<\/li>\n\n\n\n<li><strong>Newsletters are a popular communication tool among professionals<\/strong>, with 71% of B2B marketers using them.<\/li>\n\n\n\n<li>Almost half (47%) of marketers focus on <strong>email marketing for data-driven strategies, <\/strong>according to <a href=\"\/my\/tutorials\/digital-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing statistics<\/a>.<\/li>\n\n\n\n<li>Email automation remains a <strong>top priority for 58% of marketers.<\/strong><\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-how-email-marketing-strengthens-affiliate-campaigns-in-year\"><strong>How email marketing strengthens affiliate campaigns in 2026<\/strong><\/h2><p>Email marketing shares one big goal with any affiliate campaign: building customer trust. Email is a preferred channel for affiliates, providing high ROI and customization capabilities.<\/p><p>According to <a href=\"\/my\/tutorials\/affiliate-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate marketing statistics<\/a>, 66% of affiliates using email marketing campaigns earn more than those who don&rsquo;t.<\/p><ul class=\"wp-block-list\">\n<li><strong>Email is used in 50% of affiliate marketing campaigns,<\/strong> making it a popular channel.<\/li>\n\n\n\n<li>An email campaign is a crucial tool for businesses with affiliate marketing strategies, as <strong>35% of companies see an ROI of 36:1 or higher.<\/strong><\/li>\n\n\n\n<li>More than half <strong>(54%) of marketers personalize email content, <\/strong>which helps boost the effectiveness of promotions.<\/li>\n\n\n\n<li><strong>Newsletters, the most used email content, <\/strong>are essential in affiliate partnerships for building customer trust.<\/li>\n<\/ul><p>Email is still one of the most reliable channels to reach your customers. Whether you&rsquo;re running a targeted campaign or updating loyal customers on new products, data clearly points that email can make a big impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing remains a key digital strategy for building and nurturing audience relationships. A data-driven approach can significantly boost a business&rsquo;s engagement and awareness metrics. As marketing in continues to encompass various strategies, email marketing statistics clearly demonstrate how valuable this channel is for companies of any size. We&rsquo;ll be highlighting data regarding global email [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"\/my\/tutorials\/email-marketing-statistics\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":521,"featured_media":131514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Top email marketing statistics to watch in %currentyear%","rank_math_description":"Discover the top email marketing statistics for 2026, including ROI benchmarks, open rates, user behavior trends, personalization, and mobile engagement insights.","rank_math_focus_keyword":"email marketing statistics","footnotes":""},"categories":[22616],"tags":[],"class_list":["post-125122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/tutorials\/email-marketing-statistics\/","default":1},{"locale":"pt-BR","link":"https:\/\/www.hostinger.com\/br\/tutoriais\/estatisticas-de-email-marketing\/","default":0},{"locale":"fr-FR","link":"https:\/\/www.hostinger.com\/fr\/tutoriels\/statistiques-emailing\/","default":0},{"locale":"es-ES","link":"https:\/\/www.hostinger.com\/es\/tutoriales\/estadisticas-de-email-marketing\/","default":0},{"locale":"de-DE","link":"https:\/\/www.hostinger.com\/de\/tutorials\/email-marketing-statistik\/","default":0},{"locale":"it-IT","link":"https:\/\/www.hostinger.com\/it\/tutorial\/statistiche-sull-email-marketing\/","default":0},{"locale":"nl-NL","link":"https:\/\/www.hostinger.com\/nl\/tutorials\/email-marketing-statistieken\/","default":0},{"locale":"ja-JP","link":"https:\/\/www.hostinger.com\/jp\/tutorials\/email-marketing-statistics\/","default":0},{"locale":"ar-AE","link":"http:\/\/www.hostinger.com\/ae\/tutorials\/com-vs-net\/","default":0},{"locale":"en-PH","link":"https:\/\/www.hostinger.com\/ph\/tutorials\/email-marketing-statistics\/","default":0},{"locale":"en-MY","link":"https:\/\/www.hostinger.com\/my\/tutorials\/email-marketing-statistics\/","default":0},{"locale":"en-GB","link":"https:\/\/www.hostinger.com\/uk\/tutorials\/email-marketing-statistics\/","default":0},{"locale":"en-IN","link":"https:\/\/www.hostinger.com\/in\/tutorials\/email-marketing-statistics\/","default":0},{"locale":"en-CA","link":"https:\/\/www.hostinger.com\/ca\/tutorials\/email-marketing-statistics\/","default":0},{"locale":"en-AU","link":"https:\/\/www.hostinger.com\/au\/tutorials\/email-marketing-statistics\/","default":0},{"locale":"en-NG","link":"https:\/\/www.hostinger.com\/ng\/tutorials\/email-marketing-statistics\/","default":0},{"locale":"es-AR","link":"https:\/\/www.hostinger.com\/ar\/tutoriales\/estadisticas-de-email-marketing\/","default":0},{"locale":"es-MX","link":"https:\/\/www.hostinger.com\/mx\/tutoriales\/estadisticas-de-email-marketing\/","default":0},{"locale":"es-CO","link":"https:\/\/www.hostinger.com\/co\/tutoriales\/estadisticas-de-email-marketing\/","default":0},{"locale":"pt-PT","link":"https:\/\/www.hostinger.com\/pt\/tutoriais\/estatisticas-de-email-marketing\/","default":0}],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/my\/tutorials\/wp-json\/wp\/v2\/posts\/125122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/my\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/my\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/my\/tutorials\/wp-json\/wp\/v2\/users\/521"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/my\/tutorials\/wp-json\/wp\/v2\/comments?post=125122"}],"version-history":[{"count":3,"href":"https:\/\/www.hostinger.com\/my\/tutorials\/wp-json\/wp\/v2\/posts\/125122\/revisions"}],"predecessor-version":[{"id":131513,"href":"https:\/\/www.hostinger.com\/my\/tutorials\/wp-json\/wp\/v2\/posts\/125122\/revisions\/131513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/my\/tutorials\/wp-json\/wp\/v2\/media\/131514"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/my\/tutorials\/wp-json\/wp\/v2\/media?parent=125122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/my\/tutorials\/wp-json\/wp\/v2\/categories?post=125122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/my\/tutorials\/wp-json\/wp\/v2\/tags?post=125122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}