{"id":129539,"date":"2025-06-09T15:20:18","date_gmt":"2025-06-09T15:20:18","guid":{"rendered":"\/tutorials\/?p=129539"},"modified":"2026-03-10T09:26:21","modified_gmt":"2026-03-10T09:26:21","slug":"editorial-standards-and-values","status":"publish","type":"post","link":"\/ca\/tutorials\/editorial-standards-and-values","title":{"rendered":"Editorial standards and values"},"content":{"rendered":"<?xml encoding=\"utf-8\" ?><p>These standards and values guide everything we publish, whether a deep-dive tutorial, a product announcement, or a changelog. They translate classic editorial ethics into the daily realities of hosting-industry content.<\/p><p>Each entry on this list is backed by one or more of our Hostinger Principles, which guide every aspect of our work.<\/p><p>\n\n\n\n<\/p><h2 class=\"wp-block-heading\" id=\"h-1-technical-accuracy-first\">1. Technical accuracy first<\/h2><h3 class=\"wp-block-heading\" id=\"h-what-it-means-for-us\">What it means for us:<\/h3><p>Every article must be factually correct, current, and grounded in verified testing on our production infrastructure. All technical claims require reproducible evidence.<\/p><h3 class=\"wp-block-heading\" id=\"h-how-we-put-it-into-practice\">How we put it into practice:<\/h3><ul class=\"wp-block-list\">\n<li>Test every procedure, command, and workflow in a clean environment that mirrors the reader&rsquo;s conditions.<\/li>\n\n\n\n<li>Check if the information is factual and up-to-date, cross-check technical specifications, version numbers, and feature availability.<\/li>\n\n\n\n<li>Cite sources or internal benchmarks.<\/li>\n<\/ul><p><strong>Hostinger principle:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><a href=\"\/ca\/principles#:~:text=and%20provide%20feedback.-,Customer%20obsession,-You%20start%20with\">Highest standards<\/a><\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-2-user-centric-helpfulness\">2. User-centric helpfulness<\/h2><h3 class=\"wp-block-heading\" id=\"h-what-it-means-for-us-0\">What it means for us:<\/h3><p>Content exists to solve readers&rsquo; problems and inform their decisions, not to sell them something they don&rsquo;t need.<\/p><h3 class=\"wp-block-heading\" id=\"h-how-we-put-it-into-practice-0\">How we put it into practice:<\/h3><ul class=\"wp-block-list\">\n<li>Lead with the pain point, not the product.<\/li>\n\n\n\n<li>Make sure the content provides insightful analysis, information, or a unique angle instead of repeating what can be found elsewhere.<\/li>\n\n\n\n<li>Provide step-by-step instructions, screenshots, and code blocks that copy-paste cleanly.<\/li>\n\n\n\n<li>Use descriptive headings, numbered sequences, and highlighted key information that busy readers can quickly navigate.<\/li>\n\n\n\n<li>Address common variations, troubleshooting scenarios, and the next steps readers typically need.<\/li>\n<\/ul><p><strong>Hostinger principle:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><a href=\"\/ca\/principles#:~:text=and%20provide%20feedback.-,Customer%20obsession,-You%20start%20with\">Customer obsession<\/a><\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-3-independence-and-transparency\">3. Independence and transparency<\/h2><h3 class=\"wp-block-heading\" id=\"h-what-it-means-for-us-1\">What it means for us:<\/h3><p>Our recommendations are based on technical merit and user value, maintaining independence regardless of commercial relationships.<\/p><h3 class=\"wp-block-heading\" id=\"h-how-we-put-it-into-practice-1\">How we put it into practice:<\/h3><ul class=\"wp-block-list\">\n<li>Revenue considerations never override honest assessments.<\/li>\n\n\n\n<li>Never let revenue or partnerships veto critical findings.<\/li>\n<\/ul><p><strong>Hostinger principle:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><a href=\"\/ca\/principles#:~:text=Freedom%20and%20responsibility\">Freedom and responsibility<\/a><\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-4-fairness-over-hype\">4. Fairness over hype<\/h2><h3 class=\"wp-block-heading\" id=\"h-what-it-means-for-us-2\">What it means for us:<\/h3><p>We compare alternatives honestly using measurable criteria and avoid exaggerated claims or marketing language that misleads readers.<\/p><h3 class=\"wp-block-heading\" id=\"h-how-we-put-it-into-practice-2\">How we put it into practice:<\/h3><ul class=\"wp-block-list\">\n<li>Benchmark against clear metrics like load times, uptime percentages, or cost-per-feature ratios.<\/li>\n\n\n\n<li>Apply the same technical criteria and testing rigor to our own products, affiliated tools, and competitor solutions.<\/li>\n\n\n\n<li>Include pros &amp; cons sections for Hostinger and competitors alike.<\/li>\n<\/ul><p><strong>Hostinger principles:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><a href=\"\/ca\/principles#:~:text=keep%20customer%20trust.-,Ownership,-You%20care%20deeply\">Ownership<\/a><\/li>\n\n\n\n<li><a href=\"\/ca\/principles#:~:text=Courage%20and%20candidness\">Courage and candidness<\/a><\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-5-clarity-and-accessibility\">5. Clarity and accessibility<\/h2><h3 class=\"wp-block-heading\" id=\"h-what-it-means-for-us-3\">What it means for us:<\/h3><p>We aim to explain complex web hosting and related technical concepts in plain language. Furthermore, we have <a href=\"\/ca\/legal\/hostinger-accessibility-statement\">ongoing initiatives in place<\/a> to ensure all of our content meets Web Content Accessibility Guidelines (WCAG) Level 2.0 AA or higher in compliance with European Accessibility Act (EAA) regulations.<\/p><h3 class=\"wp-block-heading\" id=\"h-how-we-put-it-into-practice-3\">How we put it into practice:<\/h3><ul class=\"wp-block-list\">\n<li>Use short, concise sentences and paragraphs.<\/li>\n\n\n\n<li>Provide information that is relevant to the reader&rsquo;s intent, experience, and skill level.<\/li>\n\n\n\n<li>Use headings appropriately throughout the content to ensure a logical, human-friendly structure.<\/li>\n\n\n\n<li>Use sentence case in titles and headings to increase legibility.<\/li>\n\n\n\n<li>Define any unavoidable jargon, initialisms, acronyms, or other technical terms.<\/li>\n\n\n\n<li>Supplement visuals with alt text and are optimized to load quickly on mobile and slower connections.<\/li>\n<\/ul><p><strong>Hostinger principles:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><a href=\"\/ca\/principles#:~:text=within%20the%20organization.-,Highest%20standards,-You%20strive%20for\">Highest standards<\/a><\/li>\n\n\n\n<li><a href=\"\/ca\/principles#:~:text=and%20provide%20feedback.-,Customer%20obsession,-You%20start%20with\">Customer obsession<\/a><\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-6-global-and-inclusive-voice\">6. Global and inclusive voice<\/h2><h3 class=\"wp-block-heading\" id=\"h-what-it-means-for-us-4\">What it means for us:<\/h3><p>Our audience spans 150+ countries. We have a dedicated translation and localization team to ensure accuracy and relevance across locales and languages.<\/p><h3 class=\"wp-block-heading\" id=\"h-how-we-put-it-into-practice-4\">How we put it into practice:<\/h3><ul class=\"wp-block-list\">\n<li>Default to gender-neutral language.<\/li>\n\n\n\n<li>Ban hate speech and discriminatory language.<\/li>\n\n\n\n<li>Provide UTF-8-safe code samples and RTL-friendly diagrams.<\/li>\n\n\n\n<li>Write with cultural sensitivity.<\/li>\n\n\n\n<li>Avoid idioms or references that don&rsquo;t translate well.<\/li>\n<\/ul><p><strong>Hostinger principle:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><a href=\"\/ca\/principles#:~:text=and%20provide%20feedback.-,Customer%20obsession,-You%20start%20with\">Customer obsession<\/a><\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-7-no-conflicts-of-interest\">7. No conflicts of interest<\/h2><h3 class=\"wp-block-heading\" id=\"h-what-it-means-for-us-5\">What it means for us:<\/h3><p>Team members with personal stakes in third-party tools or services must recuse themselves from related coverage or fully disclose their relationship.<\/p><h3 class=\"wp-block-heading\" id=\"h-how-we-put-it-into-practice-5\">How we put it into practice:<\/h3><ul class=\"wp-block-list\">\n<li>COI declaration for all in-house contributors.<\/li>\n\n\n\n<li>Inline disclosure if unavoidable overlap occurs.<\/li>\n<\/ul><p><strong>Hostinger principle:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><a href=\"\/ca\/principles#:~:text=Freedom%20and%20responsibility\">Freedom and responsibility<\/a><\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-8-tech-ethics\">8. Tech ethics<\/h2><h3 class=\"wp-block-heading\" id=\"h-what-it-means-for-us-6\">What it means for us:<\/h3><p>We do not publish instructions that facilitate unethical hacking.<\/p><h3 class=\"wp-block-heading\" id=\"h-how-we-put-it-into-practice-6\">How we put it into practice:<\/h3><ul class=\"wp-block-list\">\n<li>Vet links to third-party tools and resources.<\/li>\n\n\n\n<li>Security tutorials focus on defense, not exploitation.<\/li>\n<\/ul><p><strong>Hostinger principles:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><a href=\"\/ca\/principles#:~:text=Freedom%20and%20responsibility\">Freedom and responsibility<\/a><\/li>\n\n\n\n<li><a href=\"\/ca\/principles#:~:text=within%20the%20organization.-,Highest%20standards,-You%20strive%20for\">Highest standards<\/a><\/li>\n<\/ul><h2 class=\"wp-block-heading\" id=\"h-9-relentless-improvement\">9. Relentless improvement<\/h2><h3 class=\"wp-block-heading\" id=\"h-what-it-means-for-us-7\">What it means for us:<\/h3><p>Editorial guidelines evolve with industry standards, reader feedback, and Hostinger&rsquo;s own product roadmap.<\/p><h3 class=\"wp-block-heading\" id=\"h-how-we-put-it-into-practice-7\">How we put it into practice:<\/h3><ul class=\"wp-block-list\">\n<li>Editorial and technical staff across the company share responsibility for keeping all content, style guides, and documentation up to date.<\/li>\n\n\n\n<li>Implement changes to documentation periodically or as necessary, subject to regular and lively discussion and collaboration.<\/li>\n\n\n\n<li>Regularly revise and update content for factual correctness and guideline compliance.<\/li>\n\n\n\n<li>Workshops are created and delivered by in-house subject matter experts.<\/li>\n\n\n\n<li>Implemented a policy of continuous professional development among all staff.<\/li>\n<\/ul><p><strong>Hostinger principles:<\/strong><\/p><ul class=\"wp-block-list\">\n<li><a href=\"\/ca\/principles#:~:text=you%20deserve%20it.-,Focus,-You%20constantly%20ask\">Focus<\/a><\/li>\n\n\n\n<li><a href=\"\/ca\/principles#:~:text=within%20the%20organization.-,Highest%20standards,-You%20strive%20for\">Highest standards<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>These standards and values guide everything we publish, whether a deep-dive tutorial, a product announcement, or a changelog. They translate classic editorial ethics into the daily realities of hosting-industry content. Each entry on this list is backed by one or more of our Hostinger Principles, which guide every aspect of our work. 1. Technical accuracy [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"\/ca\/tutorials\/editorial-standards-and-values\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":472,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"editorial standards and values","footnotes":""},"categories":[1],"tags":[],"class_list":["post-129539","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/tutorials\/editorial-standards-and-values","default":0},{"locale":"en-CA","link":"https:\/\/www.hostinger.com\/ca\/tutorials\/editorial-standards-and-values","default":0},{"locale":"en-UK","link":"https:\/\/www.hostinger.com\/uk\/tutorials\/editorial-standards-and-values","default":0},{"locale":"en-PH","link":"https:\/\/www.hostinger.com\/ph\/tutorials\/editorial-standards-and-values","default":0},{"locale":"en-MY","link":"https:\/\/www.hostinger.com\/my\/tutorials\/editorial-standards-and-values","default":0},{"locale":"en-IN","link":"https:\/\/www.hostinger.com\/in\/tutorials\/editorial-standards-and-values","default":0},{"locale":"en-AU","link":"https:\/\/www.hostinger.com\/au\/tutorials\/editorial-standards-and-values","default":0},{"locale":"en-NG","link":"https:\/\/www.hostinger.com\/ng\/tutorials\/editorial-standards-and-values","default":0}],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/ca\/tutorials\/wp-json\/wp\/v2\/posts\/129539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/ca\/tutorials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/ca\/tutorials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/ca\/tutorials\/wp-json\/wp\/v2\/users\/472"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/ca\/tutorials\/wp-json\/wp\/v2\/comments?post=129539"}],"version-history":[{"count":7,"href":"https:\/\/www.hostinger.com\/ca\/tutorials\/wp-json\/wp\/v2\/posts\/129539\/revisions"}],"predecessor-version":[{"id":137017,"href":"https:\/\/www.hostinger.com\/ca\/tutorials\/wp-json\/wp\/v2\/posts\/129539\/revisions\/137017"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/ca\/tutorials\/wp-json\/wp\/v2\/media?parent=129539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/ca\/tutorials\/wp-json\/wp\/v2\/categories?post=129539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/ca\/tutorials\/wp-json\/wp\/v2\/tags?post=129539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}