{"id":5085,"date":"2017-05-12T10:30:29","date_gmt":"2017-05-12T13:30:29","guid":{"rendered":"https:\/\/blog.hostinger.io\/tutoriais\/?p=5085"},"modified":"2025-12-18T12:01:49","modified_gmt":"2025-12-18T15:01:49","slug":"woocommerce-como-configurar-ecommerce-no-wordpress","status":"publish","type":"post","link":"\/br\/tutoriais\/woocommerce-como-configurar-ecommerce-no-wordpress","title":{"rendered":"Tutorial WooCommerce WordPress: como montar sua loja virtual passo a passo"},"content":{"rendered":"<p>O WooCommerce &eacute; o plugin mais popular do WordPress para criar uma loja virtual completa. De c&oacute;digo aberto, ele oferece um leque gigantesco de recursos de e-commerce para lidar com vendas, gerenciamento de estoque e dados dos clientes.<\/p><p>E &eacute; para isso que estamos aqui: se voc&ecirc; est&aacute; pensando em usar o WooCommerce para criar a loja virtual dos seus sonhos, voc&ecirc; veio ao lugar certo. Esteja voc&ecirc; come&ccedil;ando agora no WordPress ou j&aacute; familiar ao CMS, nosso guia para iniciantes te ajudar&aacute; a colocar sua loja online no ar em pouco tempo.<\/p><p>Primeiro, vamos falar sobre as raz&otilde;es para tantos neg&oacute;cios de com&eacute;rcio eletr&ocirc;nico usarem o WooCommerce. Vamos come&ccedil;ar!<\/p><p>\n\n\n\n\n\n\n<\/p><h2 class=\"wp-block-heading\" id=\"h-por-que-escolher-o-woocommerce-para-loja-virtual\"><strong>Por Que Escolher o WooCommerce para Loja Virtual?<\/strong><\/h2><p>Algumas das raz&otilde;es para voc&ecirc; adotar o WooCommerce no seu projeto de loja online s&atilde;o as seguintes:<\/p><ul class=\"wp-block-list\">\n<li><strong>Constru&iacute;do para WordPress. <\/strong>Ele traz uma integra&ccedil;&atilde;o perfeita com o WordPress e permite que voc&ecirc; se conecte com milh&otilde;es de usu&aacute;rios da plataforma.<\/li>\n\n\n\n<li><strong>Escalon&aacute;vel de acordo com suas necessidades. <\/strong>Para projetos grandes ou pequenos, com poucos ou muitos produtos, o WooCommerce pode atender suas necessidades.<\/li>\n\n\n\n<li><strong>Seguran&ccedil;a garantida. <\/strong>O WooCommerce impede que seus dados caiam nas m&atilde;os de qualquer plataforma de terceiros. Ele tamb&eacute;m assegura a transa&ccedil;&atilde;o entre voc&ecirc; e seus clientes.<\/li>\n\n\n\n<li><strong>Auditado por Sucuri. <\/strong>Isso garante que o WooCommerce adere aos padr&otilde;es de codifica&ccedil;&atilde;o e &agrave;s melhores pr&aacute;ticas do WordPress.<\/li>\n\n\n\n<li><strong>Uma vasta e crescente comunidade global. <\/strong>Existem mais de 6 milh&otilde;es de instala&ccedil;&otilde;es do WooCommerce ativas no planeta, bem como uma enorme quantidade de f&oacute;runs de usu&aacute;rios cheios de dicas e discuss&otilde;es importantes sobre a plataforma.<\/li>\n\n\n\n<li><strong>Bem documentado. <\/strong>O WooCommerce fornece documenta&ccedil;&atilde;o ampla, assim como guias que cobrem uma enorme gama de t&oacute;picos &mdash; como configura&ccedil;&atilde;o, SSL, temas, widgets e muito mais.<\/li>\n\n\n\n<li><strong>V&aacute;rias extens&otilde;es gratuitas e pagas. <\/strong>Uma das maiores vantagens do WooCommerce &eacute; a sua enorme biblioteca de extens&otilde;es gratuitas e pagas. Elas permitem que voc&ecirc; personalize seu site WooCommerce com uma ampla gama de recursos e integra&ccedil;&otilde;es adicionais.<\/li>\n<\/ul><p>Entretanto, tenha em mente que o WooCommerce n&atilde;o &eacute; a sua &uacute;nica op&ccedil;&atilde;o ao montar uma loja virtual &mdash; nesse sentido, voc&ecirc; pode querer conferir nosso artigo listando oito <a href=\"\/br\/tutoriais\/alternativas-ao-woocommerce\">plataformas alternativas ao WooCommerce<\/a>.<\/p><h2 class=\"wp-block-heading\" id=\"h-como-montar-uma-loja-virtual-woocommerce\"><strong>Como Montar uma Loja Virtual WooCommerce<\/strong><\/h2><p>Esta se&ccedil;&atilde;o ir&aacute; guiar voc&ecirc; pelos passos passos para transformar seu site WordPress em uma loja profissional de e-commerce usando o WooCommerce.<\/p><h3 class=\"wp-block-heading\"><strong>1. Instale e Ative o Plugin WooCommerce<\/strong><\/h3><p>Existem duas maneiras de instalar o WooCommerce: com a configura&ccedil;&atilde;o f&aacute;cil da Hostinger ou usando o plugin WooCommerce. Vamos ensinar ambos os m&eacute;todos, come&ccedil;ando pelo mais f&aacute;cil.<\/p><p><strong>Configura&ccedil;&atilde;o do WooCommerce na Hostinger<\/strong><\/p><p>Como um dos servi&ccedil;os de hospedagem recomendados oficialmente pelo&nbsp;WordPress.org, a Hostinger oferece&nbsp;<a href=\"\/br\/hospedagem-woocommerce\"><strong>planos de hospedagem WooCommerce<\/strong><\/a>&nbsp;para propriet&aacute;rios de neg&oacute;cios que desejam configurar suas lojas virtuais rapidamente.<\/p><p>A partir de&nbsp;<strong>R$ 13.99\/m&ecirc;s<\/strong>, todos os planos incluem configura&ccedil;&atilde;o do WooCommerce com um clique, bem como um dom&iacute;nio gratuito, SSL para transa&ccedil;&otilde;es criptografadas e uma rede de distribui&ccedil;&atilde;o de conte&uacute;do (CDN) para um desempenho de site mais r&aacute;pido.<\/p><p>Ap&oacute;s adquirir nosso servi&ccedil;o de hospedagem, siga estas etapas para configurar o WooCommerce:<\/p><ol class=\"wp-block-list\">\n<li>No assistente de configura&ccedil;&atilde;o, escolha&nbsp;<strong>criar<\/strong>&nbsp;um novo site e&nbsp;<strong>insira os detalhes de login<\/strong>&nbsp;para a sua conta do WordPress.<\/li>\n\n\n\n<li>Escolha&nbsp;<strong>loja virtual<\/strong>&nbsp;como o tipo do seu site.<\/li>\n\n\n\n<li>Para o visual do seu site, escolha a op&ccedil;&atilde;o de&nbsp;<strong>sites pr&eacute;-constru&iacute;dos<\/strong>&nbsp;para uma personaliza&ccedil;&atilde;o f&aacute;cil e um lan&ccedil;amento mais r&aacute;pido. Como alternativa, escolha os&nbsp;<strong>temas padr&atilde;o<\/strong>&nbsp;se voc&ecirc; deseja projetar suas p&aacute;ginas e conte&uacute;do por conta pr&oacute;pria.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress.png\/public\" alt=\"processo de configura&ccedil;&atilde;o de loja virtual woocommerce wordpress no hpanel\" class=\"wp-image-45293\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"4\" class=\"wp-block-list\">\n<li>Escolha um template de loja online que combine com a sua marca. Voc&ecirc; pode passar o mouse sobre qualquer op&ccedil;&atilde;o e selecionar&nbsp;<strong>Visualizar&nbsp;<\/strong>para visualizar uma pr&eacute;via ao vivo do tema.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress-temas.png\/public\" alt=\"escolhendo temas no processo de configura&ccedil;&atilde;o de loja virtual woocommerce wordpress no hpanel\" class=\"wp-image-45292\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress-temas.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress-temas.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress-temas.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress-temas.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"5\" class=\"wp-block-list\">\n<li>Opte por&nbsp;<strong>plugins pr&eacute;-selecionados<\/strong>&nbsp;para a sua loja online, o que j&aacute; inclui o WooCommerce.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress-plugins.png\/public\" alt=\"escolhendo plugins no processo de configura&ccedil;&atilde;o de loja virtual woocommerce wordpress no hpanel\" class=\"wp-image-45291\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress-plugins.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress-plugins.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress-plugins.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/hpanel-configurar-loja-virtual-woocommerce-wordpress-plugins.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"6\" class=\"wp-block-list\">\n<li>Use nosso gerador de conte&uacute;do IA para preencher seu site com conte&uacute;do exclusivo para uma configura&ccedil;&atilde;o de loja mais r&aacute;pida. Pule esta etapa se voc&ecirc; planeja fazer isso por conta pr&oacute;pria mais tarde.<\/li>\n<\/ol><ol start=\"7\" class=\"wp-block-list\">\n<li>Resgate seu&nbsp;<a href=\"\/br\/dominio-gratis\"><strong>dom&iacute;nio gratuito<\/strong><\/a>&nbsp;inclu&iacute;do na compra de qualquer plano de hospedagem anual (ou superior) &mdash; ou&nbsp;<strong>use um dom&iacute;nio tempor&aacute;rio<\/strong>&nbsp;at&eacute; que voc&ecirc; registre o seu definitivo.<\/li>\n\n\n\n<li>Escolha o servidor de dados mais pr&oacute;ximo do seu p&uacute;blico-alvo para um desempenho otimizado do seu site.<\/li>\n\n\n\n<li>Quando a instala&ccedil;&atilde;o do WordPress e do WooCommerce estiver conclu&iacute;da, ir&aacute; automaticamente para o nosso painel de controle, o&nbsp;<a href=\"\/br\/tutoriais\/hpanel\"><strong>hPanel<\/strong><\/a>. Selecione&nbsp;<strong>WordPress<\/strong>&nbsp;para entrar no seu painel de controle do WordPress.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/07\/wordpress-acesso-painel-hpanel.png\/public\" alt='bot&atilde;o \"wordpress\" de acesso ao painel de controle do wordpress na vis&atilde;o geral do hpanel' class=\"wp-image-45148\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/07\/wordpress-acesso-painel-hpanel.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/07\/wordpress-acesso-painel-hpanel.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/07\/wordpress-acesso-painel-hpanel.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/07\/wordpress-acesso-painel-hpanel.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"10\" class=\"wp-block-list\">\n<li>Selecione&nbsp;<strong>Configura&ccedil;&atilde;o da loja on-line<\/strong>&nbsp;para otimizar o processo com o plugin WordPress da Hostinger.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"543\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/configuracao-loja-online-assistente-wordpress-hostinger.png\/public\" alt=\"configura&ccedil;&atilde;o de loja online no assistente wordpress da hostinger\" class=\"wp-image-45294\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/configuracao-loja-online-assistente-wordpress-hostinger.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/configuracao-loja-online-assistente-wordpress-hostinger.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/configuracao-loja-online-assistente-wordpress-hostinger.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/configuracao-loja-online-assistente-wordpress-hostinger.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"11\" class=\"wp-block-list\">\n<li>Em seguida, responda a uma s&eacute;rie de perguntas do WooCommerce para personalizar as configura&ccedil;&otilde;es da loja, como a localiza&ccedil;&atilde;o e o tipo de produtos ou servi&ccedil;os que voc&ecirc; planeja vender.<\/li>\n\n\n\n<li>O WooCommerce oferecer&aacute; instalar alguns recursos gratuitos. Recomendamos pular esta etapa, para manter sua loja leve.<\/li>\n\n\n\n<li>&Eacute; isso! Agora voc&ecirc; pode preencher sua loja WooCommerce com produtos.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"\/br\/hospedagem-woocommerce\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/public\" alt=\"\" class=\"wp-image-44636\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><p><strong>Usando o Plugin WooCommerce<\/strong><\/p><p>Este m&eacute;todo funciona para qualquer provedor de hospedagem que suporte o WordPress. No entanto, ao contr&aacute;rio do fluxo de configura&ccedil;&atilde;o do WooCommerce na Hostinger, voc&ecirc; precisa realizar cada uma das etapas manualmente: instalar o tema, os plugins de suporte e, em seguida, criar conte&uacute;do para o seu site.<\/p><p>Aqui est&aacute; como instalar o plugin WooCommerce no seu site WordPress:<\/p><ol class=\"wp-block-list\">\n<li>Ap&oacute;s a instala&ccedil;&atilde;o e configura&ccedil;&atilde;o do WordPress, navegue at&eacute; o painel de administra&ccedil;&atilde;o.<\/li>\n\n\n\n<li>Abra a aba&nbsp;<strong>Plugins<\/strong>&nbsp;na barra lateral esquerda e selecione&nbsp;<strong>Adicionar Novo Plugin<\/strong>.<\/li>\n\n\n\n<li>Digite &ldquo;woocommerce&rdquo; na barra de pesquisa para localizar o plugin. Ao encontr&aacute;-lo nos resultados, clique em&nbsp;<strong>Instalar Agora<\/strong>&nbsp;&rarr;&nbsp;<strong>Ativar<\/strong>.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/woocommerce-plugins-wordpress.png\/public\" alt=\"buscando plugin woocommerce no wordpress\" class=\"wp-image-45295\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/woocommerce-plugins-wordpress.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/woocommerce-plugins-wordpress.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/woocommerce-plugins-wordpress.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/woocommerce-plugins-wordpress.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"4\" class=\"wp-block-list\">\n<li>V&aacute; para a guia&nbsp;<strong>WooCommerce&nbsp;<\/strong>e complete o assistente de configura&ccedil;&atilde;o preenchendo os detalhes da sua loja.<\/li>\n<\/ol><p>\n\n\n<div class=\"protip\">\n                    <h4 class=\"title\">Voc&ecirc; Sabia?<\/h4>\n                    <p>Os planos de Hospedagem&nbsp;<a href=\"\/br\/hospedagem-de-sites\"><strong>Business<\/strong><\/a>&nbsp;e&nbsp;<a href=\"\/br\/hospedagem-cloud\"><strong>Cloud<\/strong><\/a>&nbsp;da Hostinger incluem um fluxo de configura&ccedil;&atilde;o WordPress alimentado por IA, que permite que voc&ecirc; coloque seu site no ar ainda mais rapidamente.<\/p>\n                <\/div>\n\n\n\n<\/p><h3 class=\"wp-block-heading\"><strong>2. Adicione Novos Produtos<\/strong><\/h3><p>Se voc&ecirc; j&aacute; tem alguma familiaridade com o WordPress, vai se sentir em casa: adicionar novos produtos &agrave; sua loja online muito parecido com publicar um novo post no blog. Ou seja, &eacute; muito f&aacute;cil. Veja o passo a passo:<\/p><ol class=\"wp-block-list\">\n<li>V&aacute; at&eacute;&nbsp;<strong>Produtos&nbsp;<\/strong>&rarr;&nbsp;<strong>Adicionar Novo<\/strong>&nbsp;no seu painel do WordPress.<\/li>\n\n\n\n<li>Insira o nome do produto e uma descri&ccedil;&atilde;o detalhada.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"589\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-24.png\/public\" alt=\"criando produtos no woocommerce\" class=\"wp-image-34166\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-24.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-24.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-24.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-24.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-24.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-24.png\/w=2048,fit=scale-down 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"3\" class=\"wp-block-list\">\n<li>Se voc&ecirc; instalar os plugins pr&eacute;-selecionados no fluxo de configura&ccedil;&atilde;o do WooCommerce da Hostinger, voc&ecirc; ver&aacute;&nbsp;<strong>Configura&ccedil;&otilde;es do AIOSEO<\/strong>&nbsp;abaixo do campo de descri&ccedil;&atilde;o. Nesta se&ccedil;&atilde;o, voc&ecirc; pode visualizar a listagem do produto nos resultados de pesquisa do Google, personalizar sua meta descri&ccedil;&atilde;o e adicionar frases-chave de foco para melhorar o&nbsp;SEO da sua loja virtual.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"657\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/aioseo-woocommerce.png\/public\" alt=\"configura&ccedil;&otilde;es de seo do aioseo ao adicionar produto no woocommerce\" class=\"wp-image-45297\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/aioseo-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/aioseo-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/aioseo-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/aioseo-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"4\" class=\"wp-block-list\">\n<li>Role para baixo at&eacute;&nbsp;<strong>Dados do produto<\/strong>&nbsp;e selecione o tipo de produto:<\/li>\n<\/ol><ul class=\"wp-block-list\">\n<li><strong>Produto simples<\/strong>&nbsp;&#8210; item enviado individualmente sem op&ccedil;&otilde;es adicionais, como um livro f&iacute;sico. Marque a caixa&nbsp;<strong>Virtual&nbsp;<\/strong>se voc&ecirc; planeja vender produtos digitais e a caixa&nbsp;<strong>Baix&aacute;vel&nbsp;<\/strong>para permitir downloads ap&oacute;s a compra.<\/li>\n\n\n\n<li><strong>Produto agrupado<\/strong>&nbsp;&ndash; uma cole&ccedil;&atilde;o de produtos f&iacute;sicos simples, como um conjunto de lou&ccedil;as.<\/li>\n\n\n\n<li><strong>Produto externo ou afiliado<\/strong>&nbsp;&ndash; para itens promovidos em sua loja online, mas vendidos em outro lugar.<\/li>\n\n\n\n<li><strong>Produto vari&aacute;vel<\/strong>&nbsp;&#8210; aplica-se a itens com caracter&iacute;sticas vari&aacute;veis, como tamanhos e cores.<\/li>\n<\/ul><p>Lembre-se de incluir informa&ccedil;&otilde;es essenciais como o pre&ccedil;o, status do estoque e atributos baseados no tipo de produto.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-1.png\/public\" alt=\"gerenciando produtos no woocommerce\" class=\"wp-image-34143\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-1.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-1.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-1.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-1.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"5\" class=\"wp-block-list\">\n<li>Na se&ccedil;&atilde;o&nbsp;<strong>Breve descri&ccedil;&atilde;o do produto<\/strong>, explique o produto em uma frase curta. O WooCommerce exibe este pequeno texto no topo da p&aacute;gina do produto.<\/li>\n\n\n\n<li>Fa&ccedil;a o upload das&nbsp;<strong>imagens do produto<\/strong>&nbsp;e atribua as&nbsp;<strong>categorias<\/strong>&nbsp;e&nbsp;<strong>tags<\/strong>&nbsp;apropriadas na barra lateral direita.<\/li>\n\n\n\n<li>Verifique a&nbsp;<strong>pr&eacute;-visualiza&ccedil;&atilde;o<\/strong>&nbsp;do produto e clique em&nbsp;<strong>Publicar&nbsp;<\/strong>quando estiver feliz com a apar&ecirc;ncia da p&aacute;gina. Veja um exemplo:<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"797\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-4.png\/public\" alt=\"pr&eacute;via de produto no woocommerce\" class=\"wp-image-34146\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-4.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-4.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-4.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-4.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-4.png\/w=1536,fit=scale-down 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p>Voc&ecirc; pode gerenciar todas as listagens de produtos em&nbsp;<strong>Produtos&nbsp;<\/strong>&rarr;<strong>&nbsp;Todos os produtos<\/strong>. Passe o mouse sobre os produtos individuais para&nbsp;<strong>editar<\/strong>,&nbsp;<strong>excluir<\/strong>&nbsp;ou&nbsp;<strong>duplic&aacute;-los<\/strong>.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-5.png\/public\" alt=\"gerenciando produtos no woocommerce\" class=\"wp-image-34147\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-5.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-5.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-5.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-5.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-5.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-5.png\/w=2048,fit=scale-down 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><h3 class=\"wp-block-heading\"><strong>3. Configure M&eacute;todos de Pagamento<\/strong><\/h3><p>Integrar os m&eacute;todos de pagamento corretos &eacute; uma etapa importante da configura&ccedil;&atilde;o da sua loja, pois este &eacute; um elemento que influencia as taxas de convers&atilde;o, constr&oacute;i a credibilidade da marca e melhora a experi&ecirc;ncia do usu&aacute;rio. Escolha apenas gateways de pagamento confi&aacute;veis, conhecidos pelo seu p&uacute;blico-alvo, para minimizar as taxas de abandono de carrinho.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-21.png\/public\" alt=\"configura&ccedil;&atilde;o de pagamento no woocommerce\" class=\"wp-image-34163\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-21.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-21.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-21.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-21.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-21.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-21.png\/w=2048,fit=scale-down 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p>A configura&ccedil;&atilde;o padr&atilde;o do WooCommerce no Brasil permite escolher entre tr&ecirc;s m&eacute;todos de pagamento: transfer&ecirc;ncia banc&aacute;ria, cheques e pagamento na entrega. Voc&ecirc; pode, entretanto, adicionar mais m&eacute;todos instalando extens&otilde;es &mdash; algumas delas j&aacute; s&atilde;o sugeridas nessa pr&oacute;pria aba, como as integra&ccedil;&otilde;es com o PayPal, MercadoPago e Stripe.<\/p><h3 class=\"wp-block-heading\" id=\"h-4-configure-as-opcoes-de-envio\"><strong>4. Configure as Op&ccedil;&otilde;es de Envio<\/strong><\/h3><p>Se voc&ecirc; vende produtos f&iacute;sicos, o pr&oacute;ximo passo &eacute; configurar os detalhes de envio.<\/p><p><strong>&Aacute;reas de Entrega<\/strong><\/p><p>As &aacute;reas de entrega permitem que voc&ecirc; determine os custos e m&eacute;todos de envio para diferentes &aacute;reas. O WooCommerce atribui &aacute;reas com base no crit&eacute;rio principal atendido pelo cliente, permitindo que voc&ecirc; crie v&aacute;rias &aacute;reas sem sobreposi&ccedil;&atilde;o.<\/p><p>Aqui est&aacute; como criar uma &aacute;rea de entrega:<\/p><ol class=\"wp-block-list\">\n<li>Navegue at&eacute;&nbsp;<strong>WooCommerce&nbsp;<\/strong>&rarr;&nbsp;<strong>Configura&ccedil;&otilde;es&nbsp;<\/strong>a partir do painel do WordPress.<\/li>\n\n\n\n<li>Clique na aba&nbsp;<strong>Entrega&nbsp;<\/strong>e selecione&nbsp;<strong>Adicionar &Aacute;rea<\/strong>.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"591\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-22.png\/public\" alt=\"configura&ccedil;&atilde;o do woocommerce\" class=\"wp-image-34164\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-22.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-22.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-22.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-22.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-22.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-22.png\/w=2048,fit=scale-down 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"3\" class=\"wp-block-list\">\n<li>Preencha o nome da &aacute;rea e marque as regi&otilde;es que voc&ecirc; deseja incluir na &aacute;rea de entrega.<\/li>\n\n\n\n<li>Clique em&nbsp;<strong>Adicionar m&eacute;todo de entrega<\/strong>&nbsp;e selecione o m&eacute;todo de envio apropriado para aquela zona espec&iacute;fica.<\/li>\n\n\n\n<li>Assim que terminar, clique em&nbsp;<strong>Salvar altera&ccedil;&otilde;es<\/strong>.<\/li>\n<\/ol><ol start=\"5\" class=\"wp-block-list\">\n<li>\n<\/ol><p><strong>Classe de Entrega<\/strong><\/p><p>Lojas com diferentes grupos de produtos podem personalizar as taxas de envio para cada categoria definindo classes de entrega. Aqui est&aacute; como configur&aacute;-los:<\/p><ol class=\"wp-block-list\">\n<li>Abra a sub-aba&nbsp;<strong>Classes<\/strong>&nbsp;e clique em&nbsp;<strong>Adicionar classe de entrega<\/strong>.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/adicionar-classe-entrega.png\/public\" alt=\"bot&atilde;o adicionar classe de entrega no woocommerce\" class=\"wp-image-45298\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/adicionar-classe-entrega.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/adicionar-classe-entrega.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/adicionar-classe-entrega.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/adicionar-classe-entrega.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"2\" class=\"wp-block-list\">\n<li>Determine o nome da classe de envio, slug ou identificador &uacute;nico, e descri&ccedil;&atilde;o. Clique em&nbsp;<strong>Criar<\/strong>.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-woocommerce.png\/public\" alt=\"adicionando classe de entrega no woocommerce\" class=\"wp-image-45299\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"3\" class=\"wp-block-list\">\n<li>Para atribuir uma classe de envio a um produto, v&aacute; para&nbsp;<strong>Produtos &rarr; Todos os Produtos&nbsp;<\/strong>e clique em&nbsp;<strong>Editar&nbsp;<\/strong>na listagem de produto que voc&ecirc; deseja personalizar.<\/li>\n\n\n\n<li>Role para baixo at&eacute;&nbsp;<strong>Dados do produto<\/strong>&nbsp;e abra a aba&nbsp;<strong>Envio<\/strong>. Atribua a classe de envio apropriada a partir do campo suspenso.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-hostinger.png\/public\" alt=\"adicionando classe de entrega a produto no woocommerce\" class=\"wp-image-45300\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-hostinger.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-hostinger.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-hostinger.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-hostinger.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"5\" class=\"wp-block-list\">\n<li>Clique em&nbsp;<strong>Atualizar&nbsp;<\/strong>para salvar a altera&ccedil;&atilde;o.<\/li>\n\n\n\n<li>Para atribuir uma classe de envio a m&uacute;ltiplos produtos, retorne para&nbsp;<strong>Todos os Produtos<\/strong>&nbsp;e marque todos os produtos que voc&ecirc; deseja atribuir. Selecione&nbsp;<strong>Editar&nbsp;<\/strong>no campo suspenso de&nbsp;<strong>A&ccedil;&otilde;es em massa<\/strong>&nbsp;e clique em&nbsp;<strong>Aplicar<\/strong>.<\/li>\n\n\n\n<li>Na p&aacute;gina de&nbsp;<strong>Edi&ccedil;&atilde;o em Massa<\/strong>, atribua uma classe de envio a partir do campo suspenso. Clique em&nbsp;<strong>Atualizar&nbsp;<\/strong>para salvar a altera&ccedil;&atilde;o.<\/li>\n<\/ol><ol start=\"7\" class=\"wp-block-list\">\n<li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-em-massa-woocommerce.png\/public\" alt=\"alterando classe de entrega em massa no woocommerce\" class=\"wp-image-45301\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-em-massa-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-em-massa-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-em-massa-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/classe-entrega-em-massa-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p>Personalize as&nbsp;<strong>Configura&ccedil;&otilde;es de entrega<\/strong>&nbsp;para mostrar o calculador de frete na p&aacute;gina do carrinho, ocultar as tarifas at&eacute; que os clientes insiram seu endere&ccedil;o e definir um novo destino de envio padr&atilde;o.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"491\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/configuracoes-entrega-woocommerce.png\/public\" alt=\"configura&ccedil;&otilde;es de entrega no woocommerce\" class=\"wp-image-45302\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/configuracoes-entrega-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/configuracoes-entrega-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/configuracoes-entrega-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/configuracoes-entrega-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><h3 class=\"wp-block-heading\" id=\"h-5-personalize-sua-loja\"><strong>5. Personalize Sua Loja<\/strong><\/h3><p>Agora que a configura&ccedil;&atilde;o b&aacute;sica da sua loja online est&aacute; completa, vamos melhorar seu design e adicionar recursos para um melhor desempenho.<\/p><p><strong>Temas<\/strong><\/p><p>Como em qualquer site do WordPress, para alterar o design da sua loja WooCommerce voc&ecirc; precisar&aacute; instalar um tema. Existem muitas op&ccedil;&otilde;es dispon&iacute;veis no&nbsp;<a href=\"https:\/\/woocommerce.com\/products\/\" target=\"_blank\" rel=\"noopener\"><strong>WooCommerce Marketplace<\/strong><\/a>, no diret&oacute;rio de temas oficial do WordPress e em marketplaces terceirizadas, como ThemeForest e Envato Store.<\/p><p>Siga estas etapas para&nbsp;<a href=\"\/br\/tutoriais\/como-mudar-o-tema-do-wordpress\"><strong>alterar seu tema do WordPress<\/strong><\/a>:<\/p><ol class=\"wp-block-list\">\n<li>V&aacute; at&eacute;&nbsp;<strong>Apar&ecirc;ncia&nbsp;<\/strong>&rarr;&nbsp;<strong>Temas&nbsp;<\/strong>e selecione&nbsp;<strong>Adicionar novo tema&nbsp;<\/strong>.<\/li>\n\n\n\n<li>Pesquise &ldquo;woocommerce&rdquo; para filtrar as op&ccedil;&otilde;es dispon&iacute;veis e clique em&nbsp;<strong>Visualizar&nbsp;<\/strong>nos temas desejados para ver se eles combinam com a sua marca. Clique em&nbsp;<strong>Instalar&nbsp;<\/strong>para usar o tema escolhido em sua loja WooCommerce.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"321\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/wordpress-themes.png\/public\" alt=\"temas woocommerce no wordpress\" class=\"wp-image-45303\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/wordpress-themes.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/wordpress-themes.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/wordpress-themes.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/wordpress-themes.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><ol start=\"3\" class=\"wp-block-list\">\n<li>Em seguida, clique em&nbsp;<strong>Ativar&nbsp;<\/strong>para come&ccedil;ar a usar o novo tema.<\/li>\n<\/ol><p>Confira nossas&nbsp;<a href=\"\/br\/tutoriais\/melhores-temas-woocommerce\"><strong>principais indica&ccedil;&otilde;es de temas WooCommerce<\/strong><\/a>:<\/p><ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wpastra.com\/woocommerce\/\" target=\"_blank\" rel=\"noopener\"><strong>Astra<\/strong><\/a>&nbsp;&#8210; um tema leve com v&aacute;rias op&ccedil;&otilde;es de personaliza&ccedil;&atilde;o para todos os tipos de sites, incluindo e-commerce.<\/li>\n\n\n\n<li><a href=\"https:\/\/br.wordpress.org\/themes\/zigcy-lite\/\" target=\"_blank\" rel=\"noopener\"><strong>Zigcy<\/strong><\/a>&nbsp;&#8210; um tema freemium com integra&ccedil;&atilde;o WooCommerce para lojas de roupas, eletr&ocirc;nicos, joias e m&oacute;veis.<\/li>\n\n\n\n<li><a href=\"https:\/\/br.wordpress.org\/themes\/woostify\/\" target=\"_blank\" rel=\"noopener\"><strong>Woostify<\/strong><\/a>&nbsp;&#8210; oferece layouts de p&aacute;gina pr&eacute;-constru&iacute;dos e uma galeria multim&iacute;dia para visualiza&ccedil;&atilde;o de v&iacute;deos promocionais.<\/li>\n\n\n\n<li><a href=\"https:\/\/woocommerce.com\/storefront\/\" target=\"_blank\" rel=\"noopener\"><strong>WooCommerce Storefront<\/strong><\/a>&nbsp;&#8210; projetado pela WooCommerce para uso com suas extens&otilde;es.<\/li>\n<\/ul><p>Personalize seu tema facilmente usando o editor de temas do WordPress ou um plugin de criador de p&aacute;ginas. Muitos&nbsp;<a href=\"\/br\/tutoriais\/construtor-de-paginas-wordpress\"><strong>criadores de p&aacute;ginas WordPress<\/strong><\/a>&nbsp;oferecem uma interface de arrastar e soltar e templates pr&eacute;-constru&iacute;dos &mdash; desta forma, voc&ecirc; pode personalizar o seu site mesmo sem saber nada sobre c&oacute;digos e linguagens de programa&ccedil;&atilde;o.<\/p><p><strong>Plugins e Extens&otilde;es<\/strong><\/p><p>O WooCommerce Marketplace oferece extens&otilde;es internas a pre&ccedil;os variados para expandir a funcionalidade da sua loja online. Voc&ecirc; tamb&eacute;m pode encontrar plugins gratuitos e premium no diret&oacute;rio de plugins oficial do WordPress e em marketplaces de plugins, como o CodeCanyon.<\/p><p>Aqui est&aacute; uma maneira f&aacute;cil de&nbsp;<a href=\"\/br\/tutoriais\/como-instalar-plugins-wordpress\"><strong>instalar um plugin do WordPress<\/strong><\/a>&nbsp;a partir do diret&oacute;rio oficial:<\/p><ol class=\"wp-block-list\">\n<li>Navegue at&eacute;&nbsp;<strong>Plugins&nbsp;<\/strong>&rarr;&nbsp;<strong>Adicionar Novo Plugin<\/strong>.<\/li>\n\n\n\n<li>Use a barra de pesquisa ou filtre por categoria para encontrar o plugin desejado. Clique em&nbsp;<strong>Instalar Agora<\/strong>.<\/li>\n<\/ol><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"384\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/plugins-woocommerce.png\/public\" alt=\"pesquisando plugins woocommerce no wordpress\" class=\"wp-image-45304\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/plugins-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/plugins-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/plugins-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/plugins-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p>Como instalar muitos plugins do WordPress pode aumentar os riscos de seguran&ccedil;a e diminuir a velocidade do seu site, use apenas aqueles que voc&ecirc; realmente precisa.<\/p><p>Aqui est&atilde;o alguns dos&nbsp;<a href=\"\/br\/tutoriais\/melhores-plugins-para-woocommerce\/\"><strong>melhores plugins WooCommerce<\/strong><\/a>&nbsp;para e-commerce:<\/p><ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"noopener\"><strong>OptinMonster<\/strong><\/a>&nbsp;&#8210; oferece um criador de pop-up de arrastar e soltar para criar pop-ups personalizados e aumentar suas convers&otilde;es.&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/aioseo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>All In One SEO (AIOSEO)<\/strong><\/a>&nbsp;&#8210; analisa seu site e fornece dados acion&aacute;veis para melhorar o SEO do WooCommerce.<\/li>\n\n\n\n<li><a href=\"https:\/\/wpforms.com\/\" target=\"_blank\" rel=\"noopener\"><strong>WPForms<\/strong><\/a>&nbsp;&#8210; simplifica a cria&ccedil;&atilde;o de formul&aacute;rios com templates pr&eacute;-constru&iacute;dos e um criador de arrastar e soltar.<\/li>\n\n\n\n<li><a href=\"https:\/\/products-filter.com\/\" target=\"_blank\" rel=\"noopener\"><strong>HUSKY Products Filter<\/strong><\/a>&nbsp;&#8210; permite aos clientes filtrar produtos por diferentes atributos, incluindo pre&ccedil;o e categorias.<\/li>\n<\/ul><h3 class=\"wp-block-heading\" id=\"h-6-gerencie-sua-loja-wordpress\"><strong>6. Gerencie Sua Loja WordPress<\/strong><\/h3><p>O passo final para lan&ccedil;ar seu site de com&eacute;rcio eletr&ocirc;nico &eacute; aprender a gerenciar pedidos, clientes, an&aacute;lises, cupons e status do sistema.<\/p><p><strong>Clientes<\/strong><\/p><p>V&aacute; para&nbsp;<strong>WooCommerce&nbsp;<\/strong>&rarr;&nbsp;<strong>Clientes&nbsp;<\/strong>para obter dados dos compradores, incluindo seus gastos totais e valor m&eacute;dio do pedido (AOV). Ative a&nbsp;<strong>Visualiza&ccedil;&atilde;o &Uacute;nica do Cliente<\/strong>&nbsp;atrav&eacute;s do campo suspenso para acessar registros individuais de clientes, e clique em&nbsp;<strong>Download&nbsp;<\/strong>para exportar o relat&oacute;rio.<\/p><figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"301\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/clientes-woocommerce.png\/public\" alt=\"aba clientes no woocommerce\" class=\"wp-image-45305\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/clientes-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/clientes-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/clientes-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/clientes-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><p><strong>Pedidos<\/strong><\/p><p>Gerencie todos os pedidos feitos em sua loja de com&eacute;rcio eletr&ocirc;nico atrav&eacute;s de&nbsp;<strong>WooCommerce&nbsp;<\/strong>&rarr;&nbsp;<strong>Pedidos<\/strong>. Voc&ecirc; pode atualizar o status do pedido e excluir v&aacute;rias entradas de uma vez com o recurso de a&ccedil;&otilde;es em massa. Clique em uma listagem de pedido para aplicar um cupom, emitir reembolsos ou modificar detalhes.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"305\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/pedidos-woocommerce.png\/public\" alt=\"pedidos no woocommerce\" class=\"wp-image-45306\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/pedidos-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/pedidos-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/pedidos-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/pedidos-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p><strong>An&aacute;lise de Loja<\/strong><\/p><p>A se&ccedil;&atilde;o&nbsp;<strong>Analytics&nbsp;<\/strong>mostra as principais m&eacute;tricas da loja, como vendas por data e produtos mais vendidos, para auxiliar na tomada de decis&otilde;es. Defina o intervalo de datas para coletar dados sobre o desempenho da loja dentro de um cronograma espec&iacute;fico.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"586\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-29.png\/public\" alt=\"&aacute;rea de estat&iacute;sticas no woocommerce\" class=\"wp-image-34171\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-29.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-29.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-29.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-29.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-29.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-29.png\/w=2048,fit=scale-down 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p>Acesse os submenus de&nbsp;<strong>Analytics&nbsp;<\/strong>, como&nbsp;<strong>Produtos&nbsp;<\/strong>&nbsp;e&nbsp;<strong>Receita,&nbsp;<\/strong>&nbsp;para obter informa&ccedil;&otilde;es detalhadas sobre v&aacute;rios aspectos da sua loja de com&eacute;rcio eletr&ocirc;nico.<\/p><p><strong>Cupons<\/strong><\/p><p>Aqui, voc&ecirc; pode recompensar clientes leais e incentivar compras repetidas com cupons. Crie e gerencie seus cupons em&nbsp;<strong>Marketing&nbsp;<\/strong>&rarr;&nbsp;<strong>Cupons<\/strong>.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"418\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/cupons-woocommerce.png\/public\" alt=\"cupons no woocommerce\" class=\"wp-image-45307\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/cupons-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/cupons-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/cupons-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/cupons-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p>O gerador de cupons integrado do WooCommerce permite que voc&ecirc; atribua o valor, a data de validade e o tipo de desconto para cada c&oacute;digo de cupom.<\/p><p>Tamb&eacute;m &eacute; poss&iacute;vel definir o gasto m&iacute;nimo e m&aacute;ximo e as categorias de produtos eleg&iacute;veis na aba&nbsp;<strong>Restri&ccedil;&otilde;es de uso<\/strong>. Lembre-se de gerenciar os n&uacute;meros de cupom na aba&nbsp;<strong>Limites de uso<\/strong>.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-7.png\/public\" alt=\"criando produtos no woocommerce\" class=\"wp-image-34149\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-7.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-7.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-7.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-7.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-7.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/tutorial-woocommerce-7.png\/w=2048,fit=scale-down 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p><strong>Status do sistema<\/strong><\/p><p>Acesse&nbsp;<strong>WooCommerce&nbsp;<\/strong>&rarr;&nbsp;<strong>Status &rarr; Status do sistema&nbsp;<\/strong>para verificar as configura&ccedil;&otilde;es do sistema e o status atual para identificar e resolver quaisquer problemas em seu site WordPress.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/status-woocommerce.png\/public\" alt=\"status do sistema no woocommerce\" class=\"wp-image-45308\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/status-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/status-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/status-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/status-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p>A sub-aba&nbsp;<strong>Ferramentas&nbsp;<\/strong>cont&eacute;m bot&otilde;es para modificar os acessos do usu&aacute;rio e v&aacute;rios aspectos da loja, como limpar sess&otilde;es de clientes e criar p&aacute;ginas padr&atilde;o do WooCommerce.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"626\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/ferramentas-status-sistema-woocommerce.png\/public\" alt=\"ferramentas na aba status do sistema do woocommerce\" class=\"wp-image-45309\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/ferramentas-status-sistema-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/ferramentas-status-sistema-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/ferramentas-status-sistema-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/ferramentas-status-sistema-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p>A aba&nbsp;<strong>Logs&nbsp;<\/strong>armazena todos os eventos que ocorrem em sua loja WooCommerce. Personalize as configura&ccedil;&otilde;es para ajustar o per&iacute;odo de reten&ccedil;&atilde;o do log e o n&iacute;vel de gravidade dos registros.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1687\" height=\"432\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/woocommerce-logs.png\/public\" alt=\"logs no status do sistema do woocommerce\" class=\"wp-image-45310\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/woocommerce-logs.png\/w=1687,fit=scale-down 1687w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/woocommerce-logs.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/woocommerce-logs.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/woocommerce-logs.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/woocommerce-logs.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1687px) 100vw, 1687px\" \/><\/figure><\/div><h2 class=\"wp-block-heading\" id=\"h-resolvendo-problemas-comuns-do-woocommerce\"><strong>Resolvendo Problemas Comuns do WooCommerce<\/strong><\/h2><p>Uma loja virtual de bom desempenho ajuda a proporcionar uma boa experi&ecirc;ncia ao usu&aacute;rio e reduz as oportunidades de vendas perdidas. Para garantir que sua loja esteja sempre perfeita, confira esses problemas comuns do WordPress e aprenda como resolv&ecirc;-los.<\/p><p><strong>Desempenho Lento do Site<\/strong><\/p><p>O tempo de carregamento da p&aacute;gina do seu site influencia diretamente a experi&ecirc;ncia do usu&aacute;rio e as taxas de convers&atilde;o. Para maximizar o desempenho,&nbsp;<a href=\"\/br\/tutoriais\/teste-velocidade-site\"><strong>teste a velocidade do site<\/strong><\/a>&nbsp;regularmente e garanta que todas as p&aacute;ginas da loja carreguem em menos de tr&ecirc;s segundos.<\/p><p>Aplique m&eacute;todos de&nbsp;otimiza&ccedil;&atilde;o de velocidade do WooCommerce&nbsp;para reduzir o tempo de carregamento da p&aacute;gina, como:<\/p><ul class=\"wp-block-list\">\n<li>Mudar para um servi&ccedil;o de hospedagem otimizado para WooCommerce.<\/li>\n\n\n\n<li>Instalar um tema WooCommerce r&aacute;pido.<\/li>\n\n\n\n<li>Remover plugins e extens&otilde;es n&atilde;o utilizados para economizar recursos do servidor.<\/li>\n\n\n\n<li>Ativar o&nbsp;<a href=\"\/br\/tutoriais\/cache\"><strong>cache do WordPress<\/strong><\/a>&nbsp;para evitar que os dados do site sejam recarregados do zero para visitantes repetidos.<\/li>\n<\/ul><p><strong>Problemas no Checkout<\/strong><\/p><p>Erros de cache podem fazer com que os compradores percam os itens dos seus carrinhos antes do checkout. Nesse caso, tente&nbsp;<a href=\"\/br\/tutoriais\/como-limpar-cache-wordpress\"><strong>limpar seu cache do WordPress<\/strong><\/a>&nbsp;com um plugin&nbsp;como o&nbsp;<a href=\"https:\/\/br.wordpress.org\/plugins\/w3-total-cache\/\" target=\"_blank\" rel=\"noopener\"><strong>W3 Total Cache<\/strong><\/a>.<\/p><p>Ap&oacute;s a instala&ccedil;&atilde;o do plugin de cache, v&aacute; para&nbsp;<strong>Desempenho&nbsp;<\/strong>&rarr;&nbsp;<strong>Painel&nbsp;<\/strong>e selecione&nbsp;<strong>Esvaziar Todos os Caches<\/strong>.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1628\" height=\"680\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/w3totalcache-clear.png\/public\" alt=\"limpando cache do woocommerce com plugin w3 total cache\" class=\"wp-image-45312\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/w3totalcache-clear.png\/w=1628,fit=scale-down 1628w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/w3totalcache-clear.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/w3totalcache-clear.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/w3totalcache-clear.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/w3totalcache-clear.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1628px) 100vw, 1628px\" \/><\/figure><\/div><p>Se os clientes estiverem sendo desconectados durante o checkout, sua configura&ccedil;&atilde;o de tempo limite da sess&atilde;o pode ser o problema. Voc&ecirc; pode personalizar o tempo de expira&ccedil;&atilde;o da sess&atilde;o da sua loja online sem mexer em c&oacute;digo usando um modificador de p&aacute;gina de login, personalizado como o&nbsp;<a href=\"https:\/\/br.wordpress.org\/plugins\/loginpress\/\" target=\"_blank\" rel=\"noopener\"><strong>LoginPress<\/strong><\/a>.<\/p><p>Acesse&nbsp;<strong>LoginPress&nbsp;<\/strong>&rarr;&nbsp;<strong>Configura&ccedil;&otilde;es<\/strong>&nbsp;e, por l&aacute;, insira o novo tempo de expira&ccedil;&atilde;o da sess&atilde;o.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1691\" height=\"600\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/loginpress-settings.png\/public\" alt=\"alterando tempo de expira&ccedil;&atilde;o da sess&atilde;o no plugin loginpress\" class=\"wp-image-45311\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/loginpress-settings.png\/w=1691,fit=scale-down 1691w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/loginpress-settings.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/loginpress-settings.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/loginpress-settings.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/loginpress-settings.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1691px) 100vw, 1691px\" \/><\/figure><\/div><p>Se voc&ecirc; deseja mais flexibilidade na gest&atilde;o de sess&otilde;es de usu&aacute;rio, voc&ecirc; pode adquirir a extens&atilde;o&nbsp;<strong><a href=\"https:\/\/woocommerce.com\/document\/clear-cart-and-sessions-for-woocommerce\/\" target=\"_blank\" rel=\"noopener\">Clear Cart and Sessions<\/a><\/strong> do WooCommerce por&nbsp;<strong>US$ 4,09\/m&ecirc;s<\/strong>.<\/p><p><strong>Falhas nas Notifica&ccedil;&otilde;es de Email<\/strong><\/p><p>O WooCommerce envia automaticamente notifica&ccedil;&otilde;es por e-mail aos clientes quando o status do pedido &eacute; alterado ou quando eles atualizam os detalhes da conta. Ele tamb&eacute;m notifica voc&ecirc; quando sua loja tem um pedido recebido ou cancelado. Voc&ecirc; pode gerenciar essas configura&ccedil;&otilde;es atrav&eacute;s de&nbsp;<strong>WooCommerce&nbsp;<\/strong>&rarr;&nbsp;<strong>Configura&ccedil;&otilde;es&nbsp;<\/strong>&rarr;&nbsp;<strong>Emails<\/strong>.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/notificacoes-email-woocommerce.png\/public\" alt=\"configura&ccedil;&otilde;es de notifica&ccedil;&atilde;o por email no woocommerce\" class=\"wp-image-45313\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/notificacoes-email-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/notificacoes-email-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/notificacoes-email-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/notificacoes-email-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p>O problema &eacute; que a fun&ccedil;&atilde;o&nbsp;<strong>mail()<\/strong>&nbsp;do PHP que o WordPress usa para enviar e-mails n&atilde;o possui autentica&ccedil;&atilde;o do Protocolo Simples de Transfer&ecirc;ncia de Correio (SMTP). Como resultado, os clientes de email dos destinat&aacute;rios podem marcar suas mensagens como spam.<\/p><p>Para aumentar a confiabilidade do envio de e-mails, considere configurar o&nbsp;<a href=\"\/br\/tutoriais\/como-configurar-o-wordpress-para-enviar-email\">WordPress SMTP. Nosso guia<\/a> mostra como fazer isso usando o plugin&nbsp;<a href=\"https:\/\/br.wordpress.org\/plugins\/wp-mail-smtp\/\" target=\"_blank\" rel=\"noopener\"><strong>WP Mail SMTP<\/strong><\/a>.<\/p><p><strong>Problemas na Exibi&ccedil;&atilde;o do Produto<\/strong><\/p><p>Se a p&aacute;gina da sua loja apresentar problemas ap&oacute;s a mudan&ccedil;a para um novo tema WooCommerce, pode haver um conflito de tema. Tente reverter para o tema antigo para ver se o problema &eacute; resolvido. Se sim, verifique se h&aacute; alguma atualiza&ccedil;&atilde;o de tema que voc&ecirc; possa ter perdido em&nbsp;<strong>Apar&ecirc;ncia&nbsp;<\/strong>&rarr;&nbsp;<strong>Temas<\/strong>.<\/p><p>Em seguida, verifique se o WooCommerce exibe a p&aacute;gina correta da loja. V&aacute; para&nbsp;<strong>WooCommerce&nbsp;<\/strong>&rarr;&nbsp;<strong>Configura&ccedil;&otilde;es&nbsp;<\/strong>&rarr;&nbsp;<strong>Produtos&nbsp;<\/strong>para confirmar se o&nbsp;<strong>link da p&aacute;gina da loja<\/strong>&nbsp;est&aacute; correto.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/pagina-loja-woocommerce.png\/public\" alt=\"configurando a p&aacute;gina da loja no woocommerce\" class=\"wp-image-45314\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/pagina-loja-woocommerce.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/pagina-loja-woocommerce.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/pagina-loja-woocommerce.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/05\/pagina-loja-woocommerce.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><p>Configura&ccedil;&otilde;es de visibilidade de cat&aacute;logo incorretas tamb&eacute;m podem causar problemas na exibi&ccedil;&atilde;o de produtos. V&aacute; para&nbsp;<strong>Produtos&nbsp;<\/strong>&rarr;&nbsp;<strong>Todos os Produtos<\/strong>&nbsp;e clique em editar na listagem do produto que voc&ecirc; deseja verificar. Na se&ccedil;&atilde;o&nbsp;<strong>Publicar<\/strong>, defina a visibilidade do cat&aacute;logo para&nbsp;<strong>Loja e resultados de pesquisa<\/strong>&nbsp;ou&nbsp;<strong>Somente loja<\/strong>.<\/p><div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"608\" height=\"1166\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/04\/Captura-de-Tela-2023-04-13-as-12.47.34.png\/public\" alt=\"menu Publicar do woo commerce\" class=\"wp-image-34192\" style=\"width:330px;height:auto\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/04\/Captura-de-Tela-2023-04-13-as-12.47.34.png\/w=608,fit=scale-down 608w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/04\/Captura-de-Tela-2023-04-13-as-12.47.34.png\/w=156,fit=scale-down 156w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/04\/Captura-de-Tela-2023-04-13-as-12.47.34.png\/w=534,fit=scale-down 534w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/04\/Captura-de-Tela-2023-04-13-as-12.47.34.png\/w=78,fit=scale-down 78w\" sizes=\"(max-width: 608px) 100vw, 608px\" \/><\/figure><\/div><p>Confira nosso guia de&nbsp;<a href=\"\/br\/tutoriais\/otimizar-imagens-wordpress\"><strong>otimiza&ccedil;&atilde;o de imagens do WordPress<\/strong><\/a>&nbsp;para corrigir problemas relacionados a imagens, como carregamento lento ou tamanhos de miniaturas incorretos.<\/p><p><strong>Problemas Relacionados a Atualiza&ccedil;&otilde;es<\/strong><\/p><p>Se o problema ocorrer ap&oacute;s uma&nbsp;<a href=\"\/br\/tutoriais\/como-atualizar-o-wordpress\"><strong>atualiza&ccedil;&atilde;o do WordPress<\/strong><\/a>, restaure um backup e teste a atualiza&ccedil;&atilde;o em um ambiente de teste para evitar afetar seu site ao vivo. Esta solu&ccedil;&atilde;o tamb&eacute;m funciona para corrigir problemas de compatibilidade de plugins ou temas.<\/p><p>Os usu&aacute;rios da Hostinger podem reverter seu site para uma vers&atilde;o anterior atrav&eacute;s de&nbsp;<strong>Arquivos&nbsp;<\/strong>&rarr;&nbsp;<strong>Backup&nbsp;<\/strong>no hPanel. Todos os planos de hospedagem WooCommerce da Hostinger incluem backups automatizados di&aacute;rios e sob demanda, para que voc&ecirc; n&atilde;o precise se incomodar em fazer backups manuais.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"760\" height=\"376\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/04\/restaurar-backup-hpanel.jpg\/public\" alt=\"\" class=\"wp-image-34965\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/04\/restaurar-backup-hpanel.jpg\/w=760,fit=scale-down 760w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/04\/restaurar-backup-hpanel.jpg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/04\/restaurar-backup-hpanel.jpg\/w=150,fit=scale-down 150w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure><\/div><p>Al&eacute;m disso, a Hostinger oferece uma ferramenta de testes f&aacute;cil e amig&aacute;vel em&nbsp;<strong>WordPress&nbsp;<\/strong>&rarr;&nbsp;<strong>Teste<\/strong>. Por l&aacute;, &eacute; poss&iacute;vel testar novos plugins, temas e c&oacute;digos personalizados em um site &ldquo;espelho&rdquo; antes de aplic&aacute;-los no site real. Isso garante uma experi&ecirc;ncia de usu&aacute;rio consistente e minimiza os riscos de problemas e inatividade. Confira nosso guia de como configurar um&nbsp;<a href=\"\/br\/tutoriais\/ambiente-de-teste-wordpress\"><strong>site de teste do WordPress<\/strong><\/a>&nbsp;para conhecer todas as etapas.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2019\/06\/ambiente-testes-wordpress-9.png\/public\" alt=\"aba teste do hpanel\" class=\"wp-image-43599\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2019\/06\/ambiente-testes-wordpress-9.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2019\/06\/ambiente-testes-wordpress-9.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2019\/06\/ambiente-testes-wordpress-9.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2019\/06\/ambiente-testes-wordpress-9.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"\/br\/hospedagem-woocommerce\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/public\" alt=\"\" class=\"wp-image-44636\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div><p><strong>Problemas de Seguran&ccedil;a<\/strong><\/p><p>Manter seu site WordPress atualizado com a vers&atilde;o mais recente do software principal, dos temas e dos plugins ajuda a melhorar o desempenho da sua loja online. Mais importante ainda, essa pr&aacute;tica&nbsp;<a href=\"\/br\/tutoriais\/como-aumentar-seguranca-no-wordpress\"><strong>melhora a seguran&ccedil;a do WordPress<\/strong><\/a>, pois softwares desatualizados podem apresentar vulnerabilidades para os hackers explorarem.<\/p><p>N&atilde;o se esque&ccedil;a de adicionar outra camada de prote&ccedil;&atilde;o com um plugin de seguran&ccedil;a como o&nbsp;<a href=\"https:\/\/br.wordpress.org\/plugins\/wordfence\/\" target=\"_blank\" rel=\"noopener\"><strong>Wordfence<\/strong><\/a>. Muitos&nbsp;<a href=\"\/br\/tutoriais\/plugins-de-seguranca-wordpress\"><strong>plugins de seguran&ccedil;a do WordPress<\/strong><\/a>&nbsp;oferecem recursos como varredura de malware, prote&ccedil;&atilde;o de firewall e preven&ccedil;&atilde;o contra ataques de for&ccedil;a bruta.<\/p><h2 class=\"wp-block-heading\" id=\"h-woocommerce-wordpress-tutorial-em-video\"><strong>WooCommerce WordPress: Tutorial em V&iacute;deo<\/strong><\/h2><p>Assista ao nosso tutorial em v&iacute;deo sobre como&nbsp;criar um site de e-commerce no WordPress&nbsp;se preferir um guia mais visual.<\/p><figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"WooCommerce Tutorial &#128293; Como Montar Uma Loja Virtual (2024)\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/nBpBa5s0zag?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure><h2 class=\"wp-block-heading\" id=\"h-conclusao\"><strong>Conclus&atilde;o<\/strong><\/h2><p>O WooCommerce &eacute; a sua melhor escolha para criar lojas online no WordPress. Com sua ampla gama de recursos e op&ccedil;&otilde;es de design, este plugin do WordPress &eacute; indicado para todos os tipos de neg&oacute;cios e usu&aacute;rios de todos os n&iacute;veis de habilidade.<\/p><p>A melhor parte &eacute; que configurar uma loja Woo Commerce &eacute; extremamente simples, mesmo para iniciantes. Vamos recapitular os passos principais:<\/p><ol class=\"wp-block-list\">\n<li>Instale e ative o WooCommerce.<\/li>\n\n\n\n<li>Adicione novos produtos.<\/li>\n\n\n\n<li>Configure os m&eacute;todos de pagamento.<\/li>\n\n\n\n<li>Configure as taxas e impostos.<\/li>\n\n\n\n<li>Configure m&eacute;todos de envio.<\/li>\n\n\n\n<li>Personalize a funcionalidade e o design da loja.<\/li>\n<\/ol><p>Esperamos que este artigo te ajude a usar o WooCommerce em seu m&aacute;ximo potencial. Se voc&ecirc; tiver alguma d&uacute;vida, confira nossa se&ccedil;&atilde;o de perguntas frequentes ou deixe um coment&aacute;rio abaixo. Voc&ecirc; tamb&eacute;m pode conferir nossa p&aacute;gina de tutoriais sobre&nbsp;<a href=\"\/br\/tutoriais\/wordpress\"><strong>os fundamentos do WordPress<\/strong><\/a>&nbsp;para saber mais sobre a plataforma. Boa sorte!<\/p><h2 class=\"wp-block-heading\" id=\"h-woocommerce-wordpress-perguntas-frequentes\"><strong>WooCommerce WordPress: Perguntas Frequentes<\/strong><\/h2><p>Esta se&ccedil;&atilde;o responde algumas das perguntas mais comuns sobre o WooCommerce.<\/p><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-6944175d37335\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Para Que Serve o WooCommerce?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>WooCommerce &eacute; um <a href=\"\/tutoriais\/quanto-custa-woocoomerce\">plugin de e-commerce gratuito<\/a> e&nbsp;<em>open source<\/em>&nbsp;que pode transformar sites WordPress em lojas online. Ele inclui funcionalidades de com&eacute;rcio eletr&ocirc;nico para venda de produtos f&iacute;sicos e digitais, gerenciamento de estoque e envio, bem como processamento de pagamentos com suporte a diversos m&eacute;todos, como cart&atilde;o de cr&eacute;dito e boleto banc&aacute;rio.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6944175d37338\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Quantos Produtos Minha Loja Virtual WooCommerce Pode Ter?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>O WooCommerce pode lidar com 5.000 produtos ou at&eacute; mais, pois foi constru&iacute;do para sites de todas as escalas. No entanto, gerenciar grandes cat&aacute;logos de produtos requer um servidor confi&aacute;vel e otimiza&ccedil;&otilde;es para um desempenho aprimorado, ent&atilde;o &eacute; muito importante escolher o provedor de hospedagem certo desde o in&iacute;cio. Se voc&ecirc; est&aacute; procurando op&ccedil;&otilde;es de hospedagem, a Hostinger oferece planos de hospedagem WooCommerce para lojas de com&eacute;rcio eletr&ocirc;nico de alto desempenho, com 100.000-400.000 visitas mensais.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6944175d37339\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>O WooCommerce &eacute; Gratuito?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>O plugin principal do WooCommerce &eacute; gratuito, ent&atilde;o voc&ecirc; pode instal&aacute;-lo no seu site WordPress e acessar recursos b&aacute;sicos sem nenhum custo. Se voc&ecirc; deseja melhorar a funcionalidade e o design da sua loja, voc&ecirc; pode adquirir extens&otilde;es e temas premium.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6944175d3733a\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Como Melhorar o Desempenho do WooCommerce?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Voc&ecirc; pode melhorar a velocidade do WooCommerce usando um servi&ccedil;o de hospedagem otimizado para WordPress, implementando solu&ccedil;&otilde;es de cache e desinstalando plugins que voc&ecirc; n&atilde;o usa. Outras maneiras de acelerar seu site WooCommerce incluem otimizar imagens, usar uma rede de distribui&ccedil;&atilde;o de conte&uacute;do (CDN) e atualizar regularmente o n&uacute;cleo do WordPress, temas e plugins.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-6944175d3733b\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Posso Usar o WooCommerce no WordPress.com?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>N&atilde;o &mdash; o WooCommerce &eacute; um plugin exclusivo para a solu&ccedil;&atilde;o auto-hospedada do WordPress, mais conhecida como WordPress.org. O WordPress.com at&eacute; oferece recursos pr&oacute;prios de com&eacute;rcio eletr&ocirc;nico, mas bem mais limitados. Para saber mais, confira nosso artigo com todas as&nbsp;<a href=\"\/tutoriais\/wordpress-com-ou-wordpress-org\">diferen&ccedil;as entre o WordPress.com e o WordPress.org<\/a>.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O WooCommerce &eacute; o plugin mais popular do WordPress para criar uma loja virtual completa. De c&oacute;digo aberto, ele oferece um leque gigantesco de recursos de e-commerce para lidar com vendas, gerenciamento de estoque e dados dos clientes. E &eacute; para isso que estamos aqui: se voc&ecirc; est&aacute; pensando em usar o WooCommerce para criar [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"\/br\/tutoriais\/woocommerce-como-configurar-ecommerce-no-wordpress\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":356,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_title":"Tutorial WooCommerce WordPress: Como Montar Sua Loja Virtual","rank_math_description":"Aprenda a criar sua loja virtual com WooCommerce no WordPress. Nosso guia passo a passo vai te ajudar a come\u00e7ar r\u00e1pido e facilmente!","rank_math_focus_keyword":"WooCommerce WordPress","footnotes":""},"categories":[4911],"tags":[4800,4799,4797,4798],"class_list":["post-5085","post","type-post","status-publish","format-standard","hentry","category-wordpress","tag-ecommerce","tag-loja-eletronica","tag-woocommerce","tag-wordpress"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/tutorials\/woocommerce-tutorial","default":0},{"locale":"pt-BR","link":"https:\/\/www.hostinger.com\/br\/tutoriais\/woocommerce-como-configurar-ecommerce-no-wordpress","default":0},{"locale":"fr-FR","link":"https:\/\/www.hostinger.com\/fr\/tutoriels\/woocommerce","default":0},{"locale":"es-ES","link":"https:\/\/www.hostinger.com\/es\/tutoriales\/instalar-activar-woocommerce","default":0},{"locale":"id-ID","link":"https:\/\/www.hostinger.com\/id\/tutorial\/woocommerce-wordpress","default":0},{"locale":"it-IT","link":"https:\/\/www.hostinger.com\/it\/tutorial\/tutorial-woocommerce","default":0},{"locale":"nl-NL","link":"https:\/\/www.hostinger.com\/nl\/tutorials\/wat-is-woocommerce","default":0},{"locale":"pl-PL","link":"https:\/\/www.hostinger.com\/pl\/tutoriale\/tutorial-woocommerce","default":0},{"locale":"ja-JP","link":"https:\/\/www.hostinger.com\/jp\/tutorials\/woocommerce-tutorial","default":0},{"locale":"en-UK","link":"https:\/\/www.hostinger.com\/uk\/tutorials\/woocommerce-tutorial","default":0},{"locale":"en-MY","link":"https:\/\/www.hostinger.com\/my\/tutorials\/woocommerce-tutorial","default":0},{"locale":"en-PH","link":"https:\/\/www.hostinger.com\/ph\/tutorials\/woocommerce-tutorial","default":0},{"locale":"es-MX","link":"https:\/\/www.hostinger.com\/mx\/tutoriales\/joomla-vs-wordpress-cms-utilizar-13","default":0},{"locale":"es-CO","link":"https:\/\/www.hostinger.com\/co\/tutoriales\/joomla-vs-wordpress-cms-utilizar-13","default":0},{"locale":"es-AR","link":"https:\/\/www.hostinger.com\/ar\/tutoriales\/instalar-activar-woocommerce","default":0},{"locale":"pt-PT","link":"https:\/\/www.hostinger.com\/pt\/tutoriais\/woocommerce-como-configurar-ecommerce-no-wordpress","default":0},{"locale":"en-IN","link":"https:\/\/www.hostinger.com\/in\/tutorials\/woocommerce-tutorial","default":0},{"locale":"en-CA","link":"https:\/\/www.hostinger.com\/ca\/tutorials\/woocommerce-tutorial","default":0},{"locale":"en-AU","link":"https:\/\/www.hostinger.com\/au\/tutorials\/woocommerce-tutorial","default":0},{"locale":"en-NG","link":"https:\/\/www.hostinger.com\/ng\/tutorials\/woocommerce-tutorial","default":0}],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/posts\/5085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/comments?post=5085"}],"version-history":[{"count":41,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/posts\/5085\/revisions"}],"predecessor-version":[{"id":51881,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/posts\/5085\/revisions\/51881"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/media?parent=5085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/categories?post=5085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/tags?post=5085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}