{"id":13261,"date":"2018-11-13T15:16:47","date_gmt":"2018-11-13T17:16:47","guid":{"rendered":"https:\/\/blog.hostinger.io\/br-tutoriais\/?p=13261"},"modified":"2025-12-18T11:58:41","modified_gmt":"2025-12-18T14:58:41","slug":"wix-ou-wordpress","status":"publish","type":"post","link":"\/br\/tutoriais\/wix-ou-wordpress\/","title":{"rendered":"Wix ou WordPress: comparativo completo de pre\u00e7o, facilidade de uso, seguran\u00e7a e mais"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se voc&ecirc; est&aacute; pensando em criar um site,&nbsp;<strong>Wix<\/strong>&nbsp;ou&nbsp;<strong>WordPress<\/strong>&nbsp;s&atilde;o duas das op&ccedil;&otilde;es mais populares &mdash; e com raz&atilde;o.<\/p><p class=\"wp-block-paragraph\">Talvez voc&ecirc; j&aacute; tenha ouvido que o Wix &eacute; super intuitivo, ideal para iniciantes e cheio de modelos prontos que facilitam a vida. Por outro lado, o WordPress &eacute; mais completo e poderoso, &oacute;timo para quem quer criar desde um blog pessoal at&eacute; uma loja virtual robusta.<\/p><p class=\"wp-block-paragraph\">Tudo isso &eacute; verdade, mas s&oacute; essas informa&ccedil;&otilde;es n&atilde;o bastam para tomar a decis&atilde;o certa.<\/p><p class=\"wp-block-paragraph\">Depois de mais de 6 anos testando ferramentas de cria&ccedil;&atilde;o de sites, eu reuni neste guia tudo o que voc&ecirc; precisa saber para decidir entre o Wix ou WordPress. Siga a leitura e descubra onde cada um se destaca &mdash; e onde eles ainda deixam a desejar.<\/p><p>\n\n\n\n\n\n\n<\/p><h2 class=\"wp-block-heading\" id=\"h-wix-ou-wordpress-visao-geral\"><strong>Wix ou WordPress: vis&atilde;o geral<\/strong><\/h2><p class=\"wp-block-paragraph\">Vamos come&ccedil;ar com uma vis&atilde;o geral das principais diferen&ccedil;as entre o Wix e o WordPress:<\/p><figure tabindex=\"0\" class=\"wp-block-table\"><table><tbody><tr><td><\/td><td><strong>Wix<\/strong><\/td><td><strong>WordPress<\/strong><\/td><td><strong>Vencedor<\/strong><\/td><\/tr><tr><td><strong>Facilidade de uso<\/strong><\/td><td>Editor de arrastar e soltar com uma interface amig&aacute;vel para iniciantes; inclui hospedagem e um&nbsp; dom&iacute;nio gratuito por um ano<\/td><td>Processo de configura&ccedil;&atilde;o extenso, com painel de controle mais complexo<\/td><td>Wix<\/td><\/tr><tr><td><strong>Pre&ccedil;o<\/strong><\/td><td>Plano gratuito dispon&iacute;vel; op&ccedil;&otilde;es premium a partir de&nbsp;<strong>R$ 15\/m&ecirc;s<\/strong><\/td><td>Software gratuito, mas requer hospedagem e conex&atilde;o a um dom&iacute;nio para funcionar (a hospedagem&nbsp; WordPress da Hostinger parte de&nbsp;<strong>R$ 10.99\/m&ecirc;s<\/strong>)<\/td><td>WordPress<\/td><\/tr><tr><td><strong>Templates<\/strong><\/td><td>Mais de 800 templates prontos + WIX ADI (criador de sites com tecnologia de IA) para personaliza&ccedil;&atilde;o sem c&oacute;digo<\/td><td>Software gratuito, mas requer hospedagem e conex&atilde;o a um dom&iacute;nio para funcionar (a hospedagem&nbsp; WordPress da Hostinger parte de <strong>R$ 10.99\/m&ecirc;s<\/strong>)<\/td><td>WordPress<\/td><\/tr><tr><td><strong>Personaliza&ccedil;&atilde;o e extens&otilde;es<\/strong><\/td><td>Mais de 800 extens&otilde;es gratuitas e pagas no marketplace de aplicativos da plataforma<\/td><td>Mais de 59.000 plugins gratuitos no diret&oacute;rio oficial da plataforma, oferecendo acesso total ao c&oacute;digo do site para personaliza&ccedil;&atilde;o avan&ccedil;ada<\/td><td>WordPress<\/td><\/tr><tr><td><strong>Seguran&ccedil;a<\/strong><\/td><td>Atualiza&ccedil;&otilde;es nativas e outras medidas de seguran&ccedil;a<\/td><td>Depende da hospedagem e dos plugins de seguran&ccedil;a &ndash; precisa de manuten&ccedil;&atilde;o, mas &eacute; dimension&aacute;vel<\/td><td>Empate<\/td><\/tr><tr><td><strong>Otimiza&ccedil;&atilde;o para mecanismos de busca (SEO)<\/strong><\/td><td>Checklist de configura&ccedil;&atilde;o de SEO com a ferramenta Wix SEO Wiz<\/td><td>Ferramentas avan&ccedil;adas de SEO por meio de plugins; controle total sobre a estrutura do site<\/td><td>WordPress<\/td><\/tr><tr><td><strong>Suporte<\/strong><\/td><td>Suporte por chat ao vivo 24 horas por dia, 7 dias por semana, suporte por telefone, chatbot com IA, Central de Ajuda Wix<\/td><td>Suporte apenas via provedor de hospedagem, materiais online e documenta&ccedil;&atilde;o oficial<\/td><td>Wix<\/td><\/tr><tr><td><strong>Recursos para blog<\/strong><\/td><td>Recursos avan&ccedil;ados apenas com extens&otilde;es<\/td><td>Recursos avan&ccedil;ados nativos, com v&aacute;rios plugins para personaliz&aacute;-los ou expandi-los<\/td><td>WordPress<\/td><\/tr><tr><td><strong>Com&eacute;rcio eletr&ocirc;nico<\/strong><\/td><td>Plano de e-commerce b&aacute;sico sai por&nbsp;<strong>R$ 32\/m&ecirc;s<\/strong><\/td><td>Plugin gratuito WooCommerce para recursos de com&eacute;rcio eletr&ocirc;nico (a hospedagem gerenciada WooCommerce da Hostinger parte de<strong> R$ 12.99\/m&ecirc;s<\/strong>)<\/td><td>WordPress<\/td><\/tr><\/tbody><\/table><\/figure><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e0127d\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e0127d\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"678\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wordpress-pagina-inicial.png\/w=1024,h=1024,fit=scale-down\" alt=\"p&aacute;gina inicial do wordpress\" class=\"wp-image-50022\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wordpress-pagina-inicial.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wordpress-pagina-inicial.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wordpress-pagina-inicial.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wordpress-pagina-inicial.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">O&nbsp;WordPress.org&nbsp;&mdash; mais conhecido simplesmente como WordPress &mdash; &eacute; uma das plataformas de CMS (sistema de gerenciamento de conte&uacute;do) mais populares do mundo. Ele &eacute; t&atilde;o vers&aacute;til que sites como TIME e Rolling Stone o utilizam para gerenciar seus conte&uacute;dos online.<\/p><p class=\"wp-block-paragraph\">Importante: <a href=\"\/br\/tutoriais\/wordpress-com-ou-wordpress-org\/\">n&atilde;o confunda o&nbsp;WordPress.org&nbsp;com o&nbsp;WordPress.com<\/a>&nbsp;&mdash; estamos falando aqui da vers&atilde;o auto-hospedada, que oferece muito mais controle. Com ela, voc&ecirc; pode escolher seu provedor de hospedagem, escalar recursos como armazenamento e desempenho do servidor, e migrar de plano ou empresa conforme seu site cresce.<\/p><p class=\"wp-block-paragraph\">Outro ponto forte do WordPress &eacute; ser de c&oacute;digo aberto &mdash; ou seja, voc&ecirc; pode usar, editar e distribuir seu c&oacute;digo livremente sob a&nbsp;GNU (licen&ccedil;a p&uacute;blica geral). Isso abre um mundo de possibilidades de personaliza&ccedil;&atilde;o, especialmente se voc&ecirc; tiver algum conhecimento em programa&ccedil;&atilde;o.<\/p><p class=\"wp-block-paragraph\">Recomendo que voc&ecirc; leia nosso artigo dedicado sobre&nbsp;<strong><a href=\"\/br\/tutoriais\/tutorial-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">como usar o WordPress<\/a><\/strong> se quiser saber mais sobre o ele. No geral, o WordPress &eacute; ideal para quem:<\/p><ul class=\"wp-block-list\">\n<li>Tem experi&ecirc;ncia com programa&ccedil;&atilde;o ou j&aacute; criou um site antes;<\/li>\n\n\n\n<li>Quer desenvolver um site com recursos ou design mais espec&iacute;ficos;<\/li>\n\n\n\n<li>Busca flexibilidade de custos no desenvolvimento;<\/li>\n\n\n\n<li>Precisa lidar com grande volume de dados ou funcionalidades mais complexas.<\/li>\n<\/ul><p class=\"wp-block-paragraph\">Vale lembrar que os testes deste artigo foram feitos usando o WordPress com hospedagem gerenciada da Hostinger &mdash; ent&atilde;o a interface pode variar se voc&ecirc; usar outro provedor.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/08\/wix.png\/w=1024,h=1024,fit=scale-down\" alt=\"p&aacute;gina inicial do wix\" class=\"wp-image-44490\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/08\/wix.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/08\/wix.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/08\/wix.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/08\/wix.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><p class=\"wp-block-paragraph\">A maior diferen&ccedil;a entre&nbsp;<a href=\"\/br\/tutoriais\/criador-de-site-ou-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>o WordPress e os criadores de sites<\/strong><\/a>, como o Wix, &eacute; essas ferramentas oferecem tudo em um s&oacute; lugar &mdash; dom&iacute;nio, hospedagem, editor de site e recursos de design.<\/p><p class=\"wp-block-paragraph\">Cada plano j&aacute; vem com uma aloca&ccedil;&atilde;o de recursos, funcionalidades e templates espec&iacute;ficos. Isso facilita bastante para quem n&atilde;o entende muito de detalhes t&eacute;cnicos ou n&atilde;o quer lidar com decis&otilde;es mais espec&iacute;ficas, do tipo&nbsp;<a href=\"\/br\/tutoriais\/como-escolher-plano-de-hospedagem\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>como escolher um plano de hospedagem<\/strong><\/a>.<\/p><p class=\"wp-block-paragraph\">Al&eacute;m disso, o Wix cuida automaticamente da manuten&ccedil;&atilde;o e da seguran&ccedil;a do site, o que o torna ainda mais atrativo para iniciantes.<\/p><p class=\"wp-block-paragraph\">Em resumo, o Wix &eacute; uma boa escolha se voc&ecirc;:<\/p><ul class=\"wp-block-list\">\n<li>Quer criar um site simples, r&aacute;pido e sem precisar programar;<\/li>\n\n\n\n<li>N&atilde;o tem experi&ecirc;ncia pr&eacute;via com cria&ccedil;&atilde;o de sites ou lojas virtuais;<\/li>\n\n\n\n<li>Prefere saber exatamente quanto vai gastar no projeto;<\/li>\n\n\n\n<li>N&atilde;o quer se preocupar com backups, atualiza&ccedil;&otilde;es e tarefas t&eacute;cnicas.<\/li>\n<\/ul><p class=\"wp-block-paragraph\">Agora que voc&ecirc; j&aacute; conhece bem as diferen&ccedil;as entre Wix e WordPress, vamos comparar detalhadamente diferentes aspectos de cada um para te ajudar a decidir qual plataforma &eacute; mais indicada para o seu projeto.<\/p><h2 class=\"wp-block-heading\" id=\"h-wix-ou-wordpress-facilidade-de-uso\"><strong>Wix ou WordPress: facilidade de uso<\/strong><\/h2><p class=\"wp-block-paragraph\">Criar um site por conta pr&oacute;pria &eacute; uma forma econ&ocirc;mica de marcar presen&ccedil;a online. Mas para aproveitar ao m&aacute;ximo essa experi&ecirc;ncia &mdash; especialmente se voc&ecirc; for iniciante &mdash; a plataforma precisa ser f&aacute;cil de usar.<\/p><p class=\"wp-block-paragraph\">Neste trecho, vamos comparar como funciona o processo de configura&ccedil;&atilde;o e edi&ccedil;&atilde;o em cada uma delas.<\/p><h3 class=\"wp-block-heading\"><strong>WordPress<\/strong><\/h3><p class=\"wp-block-paragraph\">Para <a href=\"\/br\/tutoriais\/criar-site-wordpress\/\">colocar um&nbsp;site WordPress no ar<\/a>, &eacute; necess&aacute;rio instalar o CMS em um servidor de hospedagem e conect&aacute;-lo a um dom&iacute;nio. Parece complicado, mas esse processo oferece flexibilidade e controle total &mdash; ideal para quem quer criar um site sob medida.<\/p><p class=\"wp-block-paragraph\">O segredo para facilitar tudo &eacute; escolher um bom provedor de hospedagem.<\/p><p class=\"wp-block-paragraph\"><a href=\"\/br\/hospedagem-wordpress\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>A hospedagem WordPress&nbsp;<\/strong><\/a>da Hostinger, por exemplo, oferece um processo de configura&ccedil;&atilde;o super simples e inclui a op&ccedil;&atilde;o de usar um criador de sites com intelig&ecirc;ncia artificial. Em poucos minutos, voc&ecirc; instala o WordPress, configura sua conta e j&aacute; come&ccedil;a a criar seu site.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e0eb83\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e0eb83\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"620\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/08\/login-wordpress.png\/w=1024,h=1024,fit=scale-down\" alt=\"configurando wordpress na configura&ccedil;&atilde;o de novo site no hpanel\" class=\"wp-image-44337\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/08\/login-wordpress.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/08\/login-wordpress.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/08\/login-wordpress.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/08\/login-wordpress.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Se voc&ecirc; ainda n&atilde;o tem um tema em mente, pode deixar o criador com IA gerar uma estrutura b&aacute;sica para o seu site. Basta descrever claramente o tipo de site que deseja &mdash; quanto mais espec&iacute;fico for, melhores os resultados.<\/p><p class=\"wp-block-paragraph\">Aqui embaixo voc&ecirc; v&ecirc; o exemplo real de um&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/hereforthetest.com\/\"><strong>site simples<\/strong><\/a>&nbsp;que eu criei usando o Criador com IA da Hostinger, sem fazer nenhuma altera&ccedil;&atilde;o da minha parte. Para economizar tempo, pedi que a ferramenta criasse p&aacute;ginas para promover servi&ccedil;os, mostrar os membros da equipe e reunir as postagens do blog.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e110fa\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e110fa\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"843\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/hostinger-wordpress-example.png\/w=1024,h=1024,fit=scale-down\" alt=\"exemplo de site wordpress criado com ia pela hostinger\" class=\"wp-image-50023\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/hostinger-wordpress-example.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/hostinger-wordpress-example.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/hostinger-wordpress-example.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/hostinger-wordpress-example.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Al&eacute;m disso, a Hostinger oferece ferramentas com IA para criar conte&uacute;dos e resolver problemas comuns. Mesmo quem nunca usou WordPress consegue aproveitar a plataforma com mais facilidade.<\/p><p class=\"wp-block-paragraph\">Na imagem abaixo, voc&ecirc; v&ecirc; o painel administrativo do WordPress. Com o tempo, novos recursos v&atilde;o aparecendo no menu lateral &agrave; medida que voc&ecirc; instala plug-ins &mdash; falaremos mais disso na se&ccedil;&atilde;o de personaliza&ccedil;&atilde;o e extens&otilde;es.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e11e57\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e11e57\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"521\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2022\/02\/painel-wordpress.png\/w=1024,h=1024,fit=scale-down\" alt=\"painel de administrador do wordpress\" class=\"wp-image-45120\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2022\/02\/painel-wordpress.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2022\/02\/painel-wordpress.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2022\/02\/painel-wordpress.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2022\/02\/painel-wordpress.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Outro diferencial para usu&aacute;rios da Hostinger &eacute; o nosso&nbsp;<a href=\"https:\/\/support.hostinger.com\/pt\/articles\/6824127-o-que-e-o-plugin-da-hostinger-para-wordpress\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>plugin pr&eacute;-instalado<\/strong><\/a>, que ajuda na configura&ccedil;&atilde;o do site e sugere tutoriais &uacute;teis para navegar pela plataforma.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e13fb5\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e13fb5\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/plugin-hostinger-wordpress.png\/w=1024,h=1024,fit=scale-down\" alt=\"plugin da hostinger para wordpress\" class=\"wp-image-50024\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/plugin-hostinger-wordpress.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/plugin-hostinger-wordpress.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/plugin-hostinger-wordpress.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/plugin-hostinger-wordpress.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><h3 class=\"wp-block-heading\"><strong>Wix<\/strong><\/h3><p class=\"wp-block-paragraph\">Por ser uma solu&ccedil;&atilde;o totalmente hospedada, o Wix oferece tudo pronto para voc&ecirc; come&ccedil;ar. Basta criar uma conta ou contratar um plano para iniciar a cria&ccedil;&atilde;o do site diretamente pela plataforma.<\/p><p class=\"wp-block-paragraph\">Assim como outras ferramentas modernas, o Wix usa intelig&ecirc;ncia artificial para facilitar o processo. A ferramenta faz algumas perguntas para entender o tipo de site que voc&ecirc; deseja criar.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e15f92\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e15f92\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"486\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-site-creation.png\/w=1024,h=1024,fit=scale-down\" alt=\"criando site com o wix\" class=\"wp-image-50026\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-site-creation.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-site-creation.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-site-creation.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-site-creation.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Depois disso, voc&ecirc; &eacute; redirecionado ao painel da plataforma, onde pode seguir um checklist para ativar recursos ou ir direto para o design do site.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e18137\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e18137\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"486\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-dashboard-1.png\/w=1024,h=1024,fit=scale-down\" alt=\"painel de controle do wix\" class=\"wp-image-50025\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-dashboard-1.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-dashboard-1.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-dashboard-1.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-dashboard-1.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Uma diferen&ccedil;a importante: ao contr&aacute;rio do WordPress, o Wix n&atilde;o publica o site automaticamente ap&oacute;s a configura&ccedil;&atilde;o inicial. &Eacute; necess&aacute;rio abrir o editor e clicar em&nbsp;<strong>Publicar<\/strong>&nbsp;no canto superior direito.<\/p><p class=\"wp-block-paragraph\">Vamos analisar recursos de design em mais detalhes na pr&oacute;xima se&ccedil;&atilde;o, mas no geral, esse &eacute; o processo para dar seus primeiros passos com o Wix.<\/p><h3 class=\"wp-block-heading\"><strong>Veredito<\/strong><\/h3><p class=\"wp-block-paragraph\">Com a ajuda do criador de sites com IA da Hostinger, o WordPress ficou muito mais f&aacute;cil de configurar &mdash; mesmo para iniciantes. No entanto, o Wix oferece um processo ainda mais simples e direto, j&aacute; que n&atilde;o depende de servi&ccedil;os externos e tudo acontece dentro da mesma plataforma.<\/p><p class=\"wp-block-paragraph\">Poder escolher sua pr&oacute;pria hospedagem no WordPress &eacute; &oacute;timo para quem quer escalar no futuro, mas n&atilde;o facilita a vida de quem est&aacute; come&ccedil;ando. Por isso, neste quesito, o Wix leva a melhor.<\/p><h2 class=\"wp-block-heading\" id=\"h-wix-ou-wordpress-preco\"><strong>Wix ou WordPress: pre&ccedil;o<\/strong><\/h2><p class=\"wp-block-paragraph\">Criar um site &eacute; um investimento &mdash; e como todo investimento, vale a pena entender bem o que voc&ecirc; est&aacute; pagando e o que est&aacute; levando em troca. Vamos comparar os pre&ccedil;os do Wix e do WordPress para descobrir qual oferece o melhor retorno.<\/p><h3 class=\"wp-block-heading\"><strong>WordPress<\/strong><\/h3><p class=\"wp-block-paragraph\">O software principal do WordPress &eacute; gratuito. Ou seja, voc&ecirc; s&oacute; precisa contratar um plano de hospedagem e registrar um dom&iacute;nio. Muitas empresas oferecem esses dois servi&ccedil;os em um &uacute;nico pacote, com pre&ccedil;os variados.<\/p><p class=\"wp-block-paragraph\">Na Hostinger, por exemplo, os planos de hospedagem WordPress custam&nbsp;<strong>entre R$ 10.99 e R$ 39.99\/m&ecirc;s<\/strong>. Todos os planos incluem uma garantia de reembolso de 30 dias, e os planos anuais ou superiores incluem tamb&eacute;m um dom&iacute;nio gratuito por um ano.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"\/br\/hospedagem-wordpress\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-New-WP_in-text-banner.png\/public\" alt=\"\" class=\"wp-image-44638\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-New-WP_in-text-banner.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-New-WP_in-text-banner.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-New-WP_in-text-banner.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-New-WP_in-text-banner.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Se voc&ecirc; optar por um registrar seu dom&iacute;nio em outro lugar, o custo gira em torno&nbsp;<strong>de R$ 30 a R$ 150 por ano<\/strong>. Para contextualizar, a Hostinger oferece dom&iacute;nios&nbsp;<strong>.com.br&nbsp;<\/strong>a partir de apenas&nbsp;<strong>R$ 39,99&nbsp;<\/strong>no primeiro ano, mas voc&ecirc; consegue encontrar pre&ccedil;os ainda mais baixos para&nbsp;<a href=\"\/br\/tld\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>extens&otilde;es de dom&iacute;nio<\/strong><\/a>&nbsp;gen&eacute;ricas, como&nbsp;<strong>.shop&nbsp;<\/strong>e&nbsp;<strong>.online<\/strong>.<\/p><p>\n\n\n    <div class=\"domain-checker\">\n        <h3 class=\"domain-checker__heading\">Ferramenta de Pesquisa de Dom\u00ednio<\/h3>\n        <p class=\"domain-checker__description\">Descubra se um nome de dom\u00ednio est\u00e1 dispon\u00edvel<\/p>\n        <form id=\"domain-checker-form\" class=\"domain-checker__form\" action=\"\/registro-de-dominio\">\n           <div class=\"domain-checker__icon\">\n               <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                   <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M15.3224 16.7375C13.9306 17.8263 12.1782 18.4752 10.2742 18.4752C5.74548 18.4752 2.07422 14.8039 2.07422 10.2752C2.07422 5.74646 5.74548 2.0752 10.2742 2.0752C14.803 2.0752 18.4742 5.74646 18.4742 10.2752C18.4742 12.1792 17.8253 13.9316 16.7366 15.3233L21.631 20.2179C22.0216 20.6084 22.0216 21.2416 21.631 21.6321C21.2405 22.0226 20.6073 22.0226 20.2168 21.6321L15.3224 16.7375ZM16.4742 10.2752C16.4742 13.6994 13.6984 16.4752 10.2742 16.4752C6.85005 16.4752 4.07422 13.6994 4.07422 10.2752C4.07422 6.85103 6.85005 4.0752 10.2742 4.0752C13.6984 4.0752 16.4742 6.85103 16.4742 10.2752Z\" fill=\"#1D1E20\"\/>\n               <\/svg>\n           <\/div>\n            <input\n                    class=\"domain-checker__input\"\n                    name=\"domain\" type=\"text\"\n                    placeholder=\"Digite o dom\u00ednio desejado\"\n                    value=\"\"\n            \/>\n            <input id=\"domain-submit\"\n                   type=\"submit\"\n                   value=\"Pesquisar\"\n                   class=\"domain-checker__button\"\/>\n        <\/form>\n    <\/div>\n\n\n\n\n\n<\/p><p class=\"wp-block-paragraph\">Se quiser criar algo mais espec&iacute;fico &mdash; como um blog profissional ou uma loja virtual &mdash; talvez voc&ecirc; precise investir entre&nbsp;<strong>US$ 2 e US$ 1.000 por ano<\/strong>&nbsp;em plugins premium. A boa not&iacute;cia &eacute; que o WordPress oferece milhares de plugins gratuitos e freemium, ent&atilde;o voc&ecirc; pode come&ccedil;ar gastando pouco e expandir conforme suas necessidades crescem.<\/p><p class=\"wp-block-paragraph\">O mesmo vale para os temas. H&aacute; muitas op&ccedil;&otilde;es gratuitas no reposit&oacute;rio oficial, mas tamb&eacute;m existem temas premium que variam entre&nbsp;<strong>US$ 2 e US$ 200 por ano<\/strong>, com licen&ccedil;as vital&iacute;cias custando mais de&nbsp;<strong>US$ 1.000<\/strong>&nbsp;no caso de designs personalizados.<\/p><p class=\"wp-block-paragraph\">Se quiser entender todos os custos envolvidos &mdash; como manuten&ccedil;&atilde;o e seguran&ccedil;a &mdash; vale conferir nosso artigo que detalha&nbsp;<a href=\"\/br\/tutoriais\/wordpress-preco\/\" target=\"_blank\" rel=\"noreferrer noopener\">quanto custa ter um site WordPress<\/a>.<\/p><h3 class=\"wp-block-heading\"><strong>Wix<\/strong><\/h3><p class=\"wp-block-paragraph\">No Wix, voc&ecirc; pode criar uma conta gratuita e come&ccedil;ar a montar seu site. Mas tem um detalhe: o plano gr&aacute;tis tem recursos limitados e obriga voc&ecirc; a usar um subdom&iacute;nio do tipo&nbsp;<strong>nomedosite.wixsite.com<\/strong>.<\/p><p class=\"wp-block-paragraph\">Al&eacute;m disso, sites gratuitos exibem an&uacute;ncios do Wix, o que pode afetar a credibilidade da sua marca. Por isso, o plano gratuito funciona melhor para voc&ecirc; testar a plataforma do que para um projeto profissional a longo prazo.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e1bb55\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e1bb55\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"523\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/Captura-de-Tela-2025-05-19-as-21.53.02.png\/w=1024,h=1024,fit=scale-down\" alt=\"pre&ccedil;os do wix\" class=\"wp-image-50027\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/Captura-de-Tela-2025-05-19-as-21.53.02.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/Captura-de-Tela-2025-05-19-as-21.53.02.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/Captura-de-Tela-2025-05-19-as-21.53.02.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/Captura-de-Tela-2025-05-19-as-21.53.02.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">O Wix oferece quatro planos pagos, cada um com diferentes limites de armazenamento, recursos de marketing e funcionalidades de e-commerce. Todos os planos incluem dom&iacute;nio gr&aacute;tis por um ano e garantia de reembolso em 14 dias.<\/p><p class=\"wp-block-paragraph\">O plano mais b&aacute;sico custa&nbsp;<strong>R$ 15\/m&ecirc;s<\/strong>&nbsp;&mdash; &eacute; o m&iacute;nimo necess&aacute;rio para remover os an&uacute;ncios do Wix. No entanto, com apenas 2 GB de espa&ccedil;o e recursos limitados, ele &eacute; indicado apenas para sites simples e que n&atilde;o envolvam opera&ccedil;&otilde;es comerciais.<\/p><p class=\"wp-block-paragraph\">Para vender produtos, o ideal &eacute; o plano&nbsp;<strong>Essencial<\/strong>, que custa&nbsp;<strong>R$ 32\/m&ecirc;s<\/strong>. Ele inclui recursos b&aacute;sicos de loja virtual, como contas de cliente, integra&ccedil;&atilde;o com redes sociais e cart&otilde;es-presente.<\/p><p class=\"wp-block-paragraph\">O plano mais recomendado pelo pr&oacute;prio Wix &eacute; o&nbsp;<strong>Completo<\/strong>, que sai por&nbsp;<strong>R$ 44\/m&ecirc;s<\/strong>. Ele oferece suporte a at&eacute; seis moedas diferentes, inclui programas de fidelidade e indica&ccedil;&otilde;es, e oferece at&eacute; 100 GB de armazenamento &mdash; ideal para lojas online de m&eacute;dio a grande porte.<\/p><p class=\"wp-block-paragraph\">Todos os templates do Wix s&atilde;o gratuitos. Por&eacute;m, voc&ecirc; pode precisar de aplicativos adicionais &mdash; alguns gratuitos, outros pagos &mdash; que custam entre&nbsp;<strong>US$ 1,99 e US$ 250 por m&ecirc;s<\/strong>, com vers&otilde;es de teste dispon&iacute;veis.<\/p><h3 class=\"wp-block-heading\"><strong>Veredito<\/strong><\/h3><p class=\"wp-block-paragraph\">Se o or&ccedil;amento &eacute; uma preocupa&ccedil;&atilde;o, o WordPress leva vantagem. Embora o plano gratuito do Wix pare&ccedil;a tentador, com o WordPress voc&ecirc; consegue colocar um site no ar por um valor bastante inferior.<\/p><p class=\"wp-block-paragraph\">E quando chegar a hora de crescer, voc&ecirc; ter&aacute; acesso a uma enorme variedade de plugins, temas e provedores de hospedagem &mdash; tudo dentro do seu or&ccedil;amento e com liberdade total para escalar seu projeto. Por isso, neste quesito, o WordPress &eacute; o vencedor.<\/p><h2 class=\"wp-block-heading\" id=\"h-wix-ou-wordpress-templates-e-design\"><strong>Wix ou WordPress: templates e design<\/strong><\/h2><p class=\"wp-block-paragraph\">A apar&ecirc;ncia do seu site tem um papel essencial na primeira impress&atilde;o dos visitantes &mdash; por isso, contar com bons templates &eacute; fundamental para criar p&aacute;ginas bonitas e bem organizadas, sem precisar come&ccedil;ar do zero.<\/p><p class=\"wp-block-paragraph\">Vamos ver como Wix e WordPress se comparam quando o assunto &eacute; design, variedade de templates e facilidade de personaliza&ccedil;&atilde;o.<\/p><h3 class=\"wp-block-heading\"><strong>WordPress<\/strong><\/h3><p class=\"wp-block-paragraph\">No WordPress, o visual do site &eacute; controlado pelos temas. Em outras palavras, o&nbsp;<a href=\"\/br\/tutoriais\/o-que-e-tema-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tema do WordPress<\/strong><\/a>&nbsp;define o layout das p&aacute;ginas, as cores, as fontes e v&aacute;rios elementos de design.<\/p><p class=\"wp-block-paragraph\">O WordPress oferece mais de 13.000 temas gratuitos em seu diret&oacute;rio oficial, e esse n&uacute;mero cresce todos os anos.&nbsp;<a href=\"\/br\/tutoriais\/como-instalar-temas-do-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>A instala&ccedil;&atilde;o de um tema<\/strong><\/a>&nbsp;&eacute; muito simples e pode ser feita diretamente no painel de controle da plataforma.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e1e0fa\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e1e0fa\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"617\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/12\/temas-wordpress.png\/w=1024,h=1024,fit=scale-down\" alt=\"diret&oacute;rios de tema do wordpress\" class=\"wp-image-48202\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/12\/temas-wordpress.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/12\/temas-wordpress.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/12\/temas-wordpress.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/12\/temas-wordpress.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Se voc&ecirc; quiser mais op&ccedil;&otilde;es, tamb&eacute;m pode explorar temas pagos em marketplaces como o&nbsp;<strong>ThemeForest<\/strong>&nbsp;e o&nbsp;<strong>Envato<\/strong>.<\/p><p class=\"wp-block-paragraph\">O ponto negativo de ter tantas op&ccedil;&otilde;es &eacute; que a qualidade e o suporte variam de acordo com o desenvolvedor. Por isso, vale escolher temas que sejam atualizados com frequ&ecirc;ncia e tenham suporte ativo, para evitar dores de cabe&ccedil;a.<\/p><p class=\"wp-block-paragraph\">Como, no WordPress, voc&ecirc; &eacute; respons&aacute;vel pela manuten&ccedil;&atilde;o do seu site, &eacute; importante&nbsp;<a href=\"\/br\/tutoriais\/como-atualizar-tema-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>manter seu tema atualizado<\/strong><\/a>&nbsp;para garantir seguran&ccedil;a e desempenho otimizados. Na Hostinger, voc&ecirc; pode ativar&nbsp;<a href=\"\/br\/tutoriais\/como-atualizar-o-wordpress\/#Como_atualizar_o_WordPress_automaticamente\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>as atualiza&ccedil;&otilde;es autom&aacute;ticas do WordPress&nbsp;<\/strong><\/a>para n&atilde;o se esquecer, o que facilita bastante.<\/p><p class=\"wp-block-paragraph\">Quanto &agrave; personaliza&ccedil;&atilde;o, voc&ecirc; pode modificar o tema com o&nbsp;<a href=\"\/br\/tutoriais\/editar-tema-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Editor de Temas<\/strong><\/a>&nbsp;integrado. Baseado em blocos, ele permite editar p&aacute;ginas com padr&otilde;es prontos, como p&aacute;gina inicial ou de confirma&ccedil;&atilde;o de pedido.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e202d7\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e202d7\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/04\/wordpress-site-editor-1-1024x484-1.png\/public\" alt=\"editor de site\" class=\"wp-image-48510\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/04\/wordpress-site-editor-1-1024x484-1.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/04\/wordpress-site-editor-1-1024x484-1.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/04\/wordpress-site-editor-1-1024x484-1.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/04\/wordpress-site-editor-1-1024x484-1.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Se quiser ir al&eacute;m, vale instalar um&nbsp;<a href=\"\/br\/tutoriais\/construtor-de-paginas-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>plugin construtor de p&aacute;ginas<\/strong><\/a>. A maioria oferece edi&ccedil;&atilde;o com arrastar e soltar, al&eacute;m de blocos prontos para recursos como formul&aacute;rios de contato e mapas do Google.<\/p><h3 class=\"wp-block-heading\"><strong>Wix<\/strong><\/h3><p class=\"wp-block-paragraph\">Se voc&ecirc; optar por criar o site com intelig&ecirc;ncia artificial, o Wix vai montar o design com base nas respostas que voc&ecirc; der durante o onboarding. Nessa etapa, d&aacute; para ajustar o briefing do site e gerar diferentes vers&otilde;es de layout.<\/p><p class=\"wp-block-paragraph\">Isso &eacute; &uacute;til, pois voc&ecirc; pode comparar os modelos criados e at&eacute; voltar para uma vers&atilde;o anterior, se preferir.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e225a0\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e225a0\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"485\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-site-design-ai.png\/w=1024,h=1024,fit=scale-down\" alt=\"projetando design de site no six\" class=\"wp-image-50028\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-site-design-ai.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-site-design-ai.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-site-design-ai.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-site-design-ai.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Se quiser, tamb&eacute;m &eacute; poss&iacute;vel escolher um template pr&eacute;-pronto como ponto de partida. O Wix sugere op&ccedil;&otilde;es com base no tipo de site ou nicho, mas voc&ecirc; pode aplicar filtros para encontrar algo mais espec&iacute;fico.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e25629\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e25629\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"487\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-templates-1.png\/w=1024,h=1024,fit=scale-down\" alt=\"templates do wix\" class=\"wp-image-50029\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-templates-1.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-templates-1.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-templates-1.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-templates-1.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">O Editor do Wix funciona com sistema de drag-and-drop (arrastar e soltar) e possui um grid inteligente que alinha os elementos automaticamente.<\/p><p class=\"wp-block-paragraph\">Al&eacute;m de intuitivo, o editor &eacute; bastante completo. Alguns destaques s&atilde;o: anima&ccedil;&otilde;es, criador de v&iacute;deos, e ferramentas com IA para gerar textos e imagens direto na plataforma.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e2832d\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e2832d\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"475\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-editor-1.png\/w=1024,h=1024,fit=scale-down\" alt=\"editor de site do wit\" class=\"wp-image-50030\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-editor-1.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-editor-1.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-editor-1.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-editor-1.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Por outro lado, o Wix tem uma limita&ccedil;&atilde;o importante: depois que o site for publicado, voc&ecirc; n&atilde;o poder&aacute; trocar de template. Para mudar completamente o visual, ser&aacute; necess&aacute;rio criar um novo site e migrar o conte&uacute;do.<\/p><h3 class=\"wp-block-heading\"><strong>Veredito<\/strong><\/h3><p class=\"wp-block-paragraph\">Se o crit&eacute;rio for apenas variedade, tanto Wix quanto WordPress oferecem &oacute;timas op&ccedil;&otilde;es para qualquer tipo de site.<\/p><p class=\"wp-block-paragraph\">O Wix ganha pontos pela facilidade do editor visual. No entanto, n&atilde;o poder trocar de template ap&oacute;s a publica&ccedil;&atilde;o &eacute; uma limita&ccedil;&atilde;o s&eacute;ria. Por isso, nesta rodada, o WordPress leva vantagem.<\/p><h2 class=\"wp-block-heading\" id=\"h-wix-ou-wordpress-personalizacao-e-extensoes\"><strong>Wix ou WordPress: personaliza&ccedil;&atilde;o e extens&otilde;es<\/strong><\/h2><p class=\"wp-block-paragraph\">Para que um site realmente funcione e atinja seus objetivos, ele precisa ter o visual certo e as funcionalidades adequadas. Vamos ver o qu&atilde;o vers&aacute;teis Wix e WordPress s&atilde;o quando o assunto &eacute; personaliza&ccedil;&atilde;o e recursos extras.<\/p><h3 class=\"wp-block-heading\"><strong>WordPress<\/strong><\/h3><p class=\"wp-block-paragraph\">A interface do WordPress pode parecer um pouco mais complexa &agrave; primeira vista &mdash; mas isso acontece porque a plataforma oferece muito mais op&ccedil;&otilde;es de personaliza&ccedil;&atilde;o por meio dos plugins.<\/p><p class=\"wp-block-paragraph\">Um&nbsp;<a href=\"\/br\/tutoriais\/o-que-e-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>plugin WordPress<\/strong><\/a>&nbsp;&eacute; como uma extens&atilde;o que adiciona ou amplia funcionalidades no seu site. Voc&ecirc; pode&nbsp;<a href=\"\/br\/tutoriais\/como-instalar-plugins-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>instalar os plugins<\/strong><\/a>&nbsp;diretamente do diret&oacute;rio oficial da plataforma e configurar tudo pelo painel administrativo. O processo para instalar plugins comprados\/baixados de marketplaces &eacute; um pouco diferente, mas n&atilde;o exige conhecimento em programa&ccedil;&atilde;o.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e2a732\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e2a732\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"742\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/12\/plugins-wordpress.png\/w=1024,h=1024,fit=scale-down\" alt=\"tela de plugins do wordpress\" class=\"wp-image-48206\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/12\/plugins-wordpress.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/12\/plugins-wordpress.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/12\/plugins-wordpress.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/12\/plugins-wordpress.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Atualmente, o WordPress conta com mais de 59 mil plugins gratuitos &mdash; incluindo op&ccedil;&otilde;es para criar galerias de imagens, adicionar formul&aacute;rios personalizados, modificar p&aacute;ginas de login e muito mais.<\/p><p class=\"wp-block-paragraph\">Assim como os temas, muitos plugins tamb&eacute;m possuem vers&otilde;es premium. Voc&ecirc; pode come&ccedil;ar com a vers&atilde;o gratuita e fazer o upgrade s&oacute; quando precisar de recursos mais avan&ccedil;ados.<\/p><p class=\"wp-block-paragraph\">Se n&atilde;o encontrar o que precisa no diret&oacute;rio oficial, d&aacute; para instalar plugins de terceiros (de fontes confi&aacute;veis) fazendo o upload de um arquivo ZIP.<\/p><p class=\"wp-block-paragraph\">Ainda assim, vale o alerta:&nbsp;<a href=\"\/br\/tutoriais\/limite-de-plugins-no-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>instalar muitos plugins<\/strong><\/a>&nbsp;pode deixar o site mais lento &mdash; por isso, a dica &eacute; apostar em plugins multifuncionais, que re&uacute;nem v&aacute;rias ferramentas em um s&oacute; lugar. Para come&ccedil;ar bem, veja nossa sele&ccedil;&atilde;o de&nbsp;<a href=\"\/br\/tutoriais\/plugins-gratuitos-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugins gratuitos essenciais para WordPress<\/a>.&nbsp;<\/p><p class=\"wp-block-paragraph\">Instalar um plugin &eacute; um processo bastante simples: basta acessar&nbsp;<strong>Plugins<\/strong>&nbsp;no painel de administra&ccedil;&atilde;o<strong>&nbsp;<\/strong>e escolher a op&ccedil;&atilde;o desejada (ou fazer o upload do plugin). Gerenciar plugins tamb&eacute;m &eacute; simples: voc&ecirc; pode ativar, atualizar ou excluir v&aacute;rios de uma vez, direto do painel.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e2c82c\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e2c82c\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"760\" height=\"481\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/12\/plugins.jpg\/public\" alt=\"tela de plugins do wordpress\" class=\"wp-image-20312\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/12\/plugins.jpg\/w=760,fit=scale-down 760w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/12\/plugins.jpg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2017\/12\/plugins.jpg\/w=150,fit=scale-down 150w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><h3 class=\"wp-block-heading\"><strong>Wix<\/strong><\/h3><p class=\"wp-block-paragraph\">Atualmente, o&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wix.com\/app-market\/\"><strong>Wix App Market<\/strong><\/a>&nbsp;conta com mais de 800 aplicativos, voltados para &aacute;reas como design, marketing, an&aacute;lise de tr&aacute;fego, vendas e muito mais.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e2e8de\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e2e8de\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"451\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-app-market-1.png\/w=1024,h=1024,fit=scale-down\" alt=\"wix app market\" class=\"wp-image-50031\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-app-market-1.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-app-market-1.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-app-market-1.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-app-market-1.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Cada app tem seu pr&oacute;prio modelo de pre&ccedil;os &mdash; alguns exigem um plano pago no Wix e podem cobrar conforme o uso aumenta. Ainda n&atilde;o d&aacute; para filtrar os apps por pre&ccedil;o, ent&atilde;o &eacute; preciso buscar com base em palavras-chave e funcionalidades.<\/p><p class=\"wp-block-paragraph\">A instala&ccedil;&atilde;o pode ser feita tanto pelo painel quanto pelo editor do Wix. Basta escolher o app, clicar em Adicionar ao site, concluir a compra (se necess&aacute;rio), aceitar os termos &mdash; e pronto.<\/p><p class=\"wp-block-paragraph\">Mas aten&ccedil;&atilde;o: o Wix s&oacute; permite integra&ccedil;&otilde;es com apps dispon&iacute;veis no marketplace oficial. Se voc&ecirc; precisa de uma ferramenta espec&iacute;fica, &eacute; bom verificar se existe uma vers&atilde;o compat&iacute;vel no ecossistema da plataforma antes de come&ccedil;ar.<\/p><h3 class=\"wp-block-heading\"><strong>Veredito<\/strong><\/h3><p class=\"wp-block-paragraph\">Tanto o Wix quanto o WordPress permitem criar sites com funcionalidades diversas. No entanto, o WordPress se destaca pela quantidade de plugins dispon&iacute;veis &mdash; e, principalmente, pela liberdade de instalar plugins de terceiros.&nbsp;<\/p><p class=\"wp-block-paragraph\">Essa flexibilidade &eacute; essencial para neg&oacute;cios e profissionais com necessidades mais espec&iacute;ficas. Por isso, nesse quesito, o WordPress tamb&eacute;m leva a melhor.<\/p><h2 class=\"wp-block-heading\" id=\"h-wix-ou-wordpress-seguranca\"><strong>Wix ou WordPress: seguran&ccedil;a<\/strong><\/h2><p class=\"wp-block-paragraph\">Escolher uma plataforma segura &eacute; essencial para proteger seus dados e oferecer uma boa experi&ecirc;ncia aos visitantes &mdash; fatores que impactam diretamente na credibilidade da sua marca.<\/p><p class=\"wp-block-paragraph\">Vamos comparar como Wix e WordPress lidam com seguran&ccedil;a e o que voc&ecirc; precisa fazer para manter seu site protegido em cada caso.<\/p><h3 class=\"wp-block-heading\"><strong>WordPress<\/strong><\/h3><p class=\"wp-block-paragraph\">Por ser uma plataforma open source, o WordPress conta com uma comunidade enorme de desenvolvedores que trabalham constantemente para melhorar a seguran&ccedil;a. Atualiza&ccedil;&otilde;es e&nbsp;&nbsp;<a href=\"https:\/\/br.wordpress.org\/about\/security\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>corre&ccedil;&otilde;es de seguran&ccedil;a<\/strong><\/a>&nbsp;s&atilde;o lan&ccedil;adas com frequ&ecirc;ncia para refor&ccedil;ar a prote&ccedil;&atilde;o do sistema.<\/p><p class=\"wp-block-paragraph\">No entanto, como o WordPress &eacute; auto-hospedado, cabe a voc&ecirc; manter tudo atualizado &mdash; inclusive os temas e plugins. Vers&otilde;es desatualizadas podem abrir brechas de seguran&ccedil;a.<\/p><p class=\"wp-block-paragraph\">Na Hostinger, voc&ecirc; pode ativar&nbsp;<strong><a href=\"\/br\/tutoriais\/como-atualizar-o-wordpress\/#Como_atualizar_o_WordPress_automaticamente\" target=\"_blank\" rel=\"noreferrer noopener\">as atualiza&ccedil;&otilde;es autom&aacute;ticas do WordPress<\/a><\/strong> para manter seu site na vers&atilde;o mais recente &mdash; ou, como alternativa, usar um plugin para automatizar essa tarefa e n&atilde;o correr o risco de esquecer.<\/p><p class=\"wp-block-paragraph\">A seguran&ccedil;a do site tamb&eacute;m depende bastante do provedor de hospedagem. A Hostinger, por exemplo, inclui prote&ccedil;&atilde;o contra DDoS, firewall de aplica&ccedil;&otilde;es web e varredura autom&aacute;tica contra malware em todos os planos de hospedagem WordPress gerenciada.<\/p><p class=\"wp-block-paragraph\">Al&eacute;m disso, voc&ecirc; tem &agrave; disposi&ccedil;&atilde;o diversos&nbsp;<a href=\"\/br\/tutoriais\/plugins-de-seguranca-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>plugins de seguran&ccedil;a para WordPress<\/strong><\/a>, que oferecem prote&ccedil;&atilde;o extra contra malware, automatizando tarefas como testes de seguran&ccedil;a e varredura. Meu plugin preferido &eacute; o&nbsp;<strong>Wordfence<\/strong>, por sua facilidade de uso e sua capacidade de melhorar a seguran&ccedil;a do login e bloquear endere&ccedil;os IP manualmente.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e30fe0\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e30fe0\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"684\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/07\/wordfence-malware-scan-configurations-1024x684-1.jpeg\/public\" alt=\"configura&ccedil;&otilde;es do wordfence\" class=\"wp-image-45091\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/07\/wordfence-malware-scan-configurations-1024x684-1.jpeg\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/07\/wordfence-malware-scan-configurations-1024x684-1.jpeg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/07\/wordfence-malware-scan-configurations-1024x684-1.jpeg\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/07\/wordfence-malware-scan-configurations-1024x684-1.jpeg\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Isso n&atilde;o quer dizer que a plataforma seja insegura &mdash; na realidade, sua abordagem pr&aacute;tica permite que voc&ecirc;&nbsp;<a href=\"\/br\/tutoriais\/como-aumentar-seguranca-no-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>aprimore a seguran&ccedil;a do WordPress<\/strong><\/a>&nbsp;de v&aacute;rias maneiras. A desvantagem &eacute; que muitas dessas a&ccedil;&otilde;es exigem algum conhecimento t&eacute;cnico ou tempo para aprender.<\/p><h3 class=\"wp-block-heading\"><strong>Wix<\/strong><\/h3><p class=\"wp-block-paragraph\">J&aacute; o Wix &eacute; uma plataforma hospedada, ent&atilde;o voc&ecirc; n&atilde;o precisa instalar plugins ou ferramentas extras para proteger o site.<\/p><p class=\"wp-block-paragraph\">Todo site do Wix vem com&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wix.com\/website-security\"><strong>recursos de seguran&ccedil;a<\/strong><\/a>&nbsp;integrados, como criptografia de dados, prote&ccedil;&atilde;o contra DDoS e monitoramento 24 horas. As atualiza&ccedil;&otilde;es s&atilde;o feitas automaticamente, o que garante que seu site esteja sempre protegido &mdash; sem esfor&ccedil;o extra da sua parte.<\/p><p class=\"wp-block-paragraph\">A plataforma &eacute;&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/stripe.com\/en-sg\/guides\/pci-compliance\"><strong>certificada pelo PCI DSS<\/strong><\/a>, que garante os padr&otilde;es mais altos de seguran&ccedil;a para proteger dados de cart&otilde;es de cr&eacute;dito &mdash; algo essencial se voc&ecirc; pretende vender online.<\/p><p class=\"wp-block-paragraph\">Al&eacute;m disso, voc&ecirc; pode ativar recursos como verifica&ccedil;&atilde;o em duas etapas e login com contas do Google ou Facebook para refor&ccedil;ar a seguran&ccedil;a dos acessos.<\/p><h3 class=\"wp-block-heading\"><strong>Veredito<\/strong><\/h3><p class=\"wp-block-paragraph\">Neste quesito, temos um empate &mdash; e isso depende mais do seu perfil como usu&aacute;rio do que da plataforma em si.<\/p><p class=\"wp-block-paragraph\">O WordPress &eacute; ideal para quem quer ter controle total sobre a seguran&ccedil;a e precisa personalizar prote&ccedil;&otilde;es espec&iacute;ficas, especialmente em sites com dados sens&iacute;veis ou que n&atilde;o podem ficar fora do ar.<\/p><p class=\"wp-block-paragraph\">J&aacute; o Wix oferece tranquilidade ao lidar com a seguran&ccedil;a desde o in&iacute;cio. Se voc&ecirc; prefere se concentrar na cria&ccedil;&atilde;o de conte&uacute;do e crescimento da marca, sem se preocupar com configura&ccedil;&otilde;es t&eacute;cnicas, o Wix &eacute; uma &oacute;tima escolha.<\/p><h2 class=\"wp-block-heading\" id=\"h-wix-vs-wordpress-seo\"><strong>Wix vs WordPress: SEO<\/strong><\/h2><p class=\"wp-block-paragraph\">Ter um site bem feito e com bom conte&uacute;do &eacute; essencial para manter os visitantes engajados. Mas para atrair tr&aacute;fego desde o in&iacute;cio, o&nbsp;<a href=\"\/br\/tutoriais\/o-que-e-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SEO<\/strong><\/a>&nbsp;da plataforma escolhida faz toda a diferen&ccedil;a.<\/p><p class=\"wp-block-paragraph\">Vamos ver qual das duas &mdash; Wix ou WordPress &mdash; oferece os melhores recursos para voc&ecirc; se destacar nos resultados de busca.<\/p><h3 class=\"wp-block-heading\"><strong>WordPress<\/strong><\/h3><p class=\"wp-block-paragraph\">O WordPress j&aacute; vem com v&aacute;rias ferramentas nativas para facilitar o SEO. &Eacute; poss&iacute;vel personalizar URLs, editar t&iacute;tulos e descri&ccedil;&otilde;es (meta tags), adicionar texto alternativo em imagens e ajustar outros elementos que melhoram a visibilidade do seu site nos buscadores.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e33760\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e33760\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"760\" height=\"368\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/05\/configuracoes-de-links-permanentes-wordpress.jpg\/public\" alt=\"configura&ccedil;&otilde;es de links permanentes no wordpress\" class=\"wp-image-18566\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/05\/configuracoes-de-links-permanentes-wordpress.jpg\/w=760,fit=scale-down 760w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/05\/configuracoes-de-links-permanentes-wordpress.jpg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/05\/configuracoes-de-links-permanentes-wordpress.jpg\/w=150,fit=scale-down 150w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">A maioria dos temas do WordPress tamb&eacute;m &eacute; otimizada para SEO: s&atilde;o responsivos (isto &eacute;, funcionam bem em celular), leves e v&ecirc;m com&nbsp;<a href=\"\/br\/tutoriais\/o-que-e-schema\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>schema markup<\/strong><\/a>&nbsp;integrado &mdash; o que facilita a leitura do conte&uacute;do por motores de busca e melhora a navega&ccedil;&atilde;o para o usu&aacute;rio.<\/p><p class=\"wp-block-paragraph\">Nesse sentido, vale conferir nossa lista completa com os melhores&nbsp;<a href=\"\/br\/tutoriais\/12-melhores-plugins-seo-para-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>plugins de SEO&nbsp;<\/strong><\/a>que oferecem recursos avan&ccedil;ados.<\/p><p class=\"wp-block-paragraph\">Um dos mais populares &eacute; o&nbsp;<strong>Yoast SEO<\/strong>, &oacute;timo para otimiza&ccedil;&atilde;o de conte&uacute;do. J&aacute; quem tem loja virtual pode usar o&nbsp;<strong>All In One SEO<\/strong>, que se integra ao WooCommerce para otimizar p&aacute;ginas de produtos e categorias (vamos falar mais disso na se&ccedil;&atilde;o de e-commerce).<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e35736\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e35736\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1019\" height=\"603\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2019\/03\/breadcrumbs-yoast-seo.jpg\/public\" alt=\"breadcrumbs no yoast seo\" class=\"wp-image-15067\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2019\/03\/breadcrumbs-yoast-seo.jpg\/w=1019,fit=scale-down 1019w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2019\/03\/breadcrumbs-yoast-seo.jpg\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2019\/03\/breadcrumbs-yoast-seo.jpg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2019\/03\/breadcrumbs-yoast-seo.jpg\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2019\/03\/breadcrumbs-yoast-seo.jpg\/w=990,fit=scale-down 990w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Os clientes dos planos Business ou superiores da Hostinger t&ecirc;m ainda acesso &agrave; nossa&nbsp;<a href=\"https:\/\/support.hostinger.com\/pt\/articles\/7935917-hostinger-cdn-otimizacao-de-sites\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CDN pr&oacute;pria<\/strong><\/a>. Todos os planos de hospedagem WordPress tamb&eacute;m incluem cache de objetos e acelera&ccedil;&atilde;o LiteSpeed WordPress para deixar o carregamento do site muito mais r&aacute;pido &mdash; o que tamb&eacute;m impacta positivamente no SEO.<\/p><h3 class=\"wp-block-heading\"><strong>Wix<\/strong><\/h3><p class=\"wp-block-paragraph\">Como tudo no Wix, a experi&ecirc;ncia com SEO &eacute; pensada para facilitar a vida de quem est&aacute; come&ccedil;ando.<\/p><p class=\"wp-block-paragraph\">No menu&nbsp;<strong>Marketing<\/strong>, voc&ecirc; encontra uma checklist de SEO que guia o usu&aacute;rio por tarefas b&aacute;sicas &mdash; mesmo sem saber nada de otimiza&ccedil;&atilde;o para buscadores, d&aacute; para seguir o passo a passo com facilidade.<\/p><p class=\"wp-block-paragraph\">O Wix tamb&eacute;m permite integra&ccedil;&atilde;o com o Google Search Console, onde voc&ecirc; pode acompanhar cliques, impress&otilde;es e outras m&eacute;tricas importantes. E d&aacute; para configurar campanhas no Google Ads ou criar um perfil no Google Meu Neg&oacute;cio direto da plataforma.<\/p><p class=\"wp-block-paragraph\">Usu&aacute;rios premium ainda t&ecirc;m acesso ao Assistente de SEO com IA, que sugere melhorias personalizadas para legibilidade, rastreamento e indexa&ccedil;&atilde;o das p&aacute;ginas.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e377ae\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e377ae\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"485\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-seo.png\/w=1024,h=1024,fit=scale-down\" alt=\"configura&ccedil;&otilde;es de seo do wix\" class=\"wp-image-50032\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-seo.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-seo.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-seo.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-seo.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Assim como no WordPress, cada p&aacute;gina do Wix permite personalizar o SEO diretamente no editor: editar URLs, t&iacute;tulos, descri&ccedil;&otilde;es e adicionar schema markup.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e39509\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e39509\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-editor-seo.png\/w=1024,h=1024,fit=scale-down\" alt=\"editor de seo do wix\" class=\"wp-image-50033\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-editor-seo.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-editor-seo.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-editor-seo.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-editor-seo.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Al&eacute;m disso, o Wix App Market tem cerca de 20 apps de SEO &mdash; com recursos como pesquisa de palavras-chave, an&aacute;lise de concorrentes e gera&ccedil;&atilde;o de backlinks.<\/p><h3 class=\"wp-block-heading\"><strong>Veredito<\/strong><\/h3><p class=\"wp-block-paragraph\">A checklist de SEO do Wix &eacute; &oacute;tima para iniciantes, e os recursos nativos s&atilde;o bastante funcionais. Mas quando o assunto &eacute; profundidade e controle, o WordPress oferece muito mais.<\/p><p class=\"wp-block-paragraph\">&Eacute; verdade que no WordPress voc&ecirc; vai precisar de um plugin e talvez de um pouco mais de esfor&ccedil;o inicial. Mas, superada essa curva de aprendizado, d&aacute; para levar a otimiza&ccedil;&atilde;o do seu site a um n&iacute;vel que o Wix, com seus recursos limitados, n&atilde;o alcan&ccedil;a.<\/p><h2 class=\"wp-block-heading\" id=\"h-wix-ou-wordpress-suporte-ao-cliente\"><strong>Wix ou WordPress: suporte ao cliente<\/strong><\/h2><p class=\"wp-block-paragraph\">N&atilde;o importa o qu&atilde;o preparado voc&ecirc; esteja &mdash; imprevistos acontecem. E quando seu site sai do ar, ter um bom suporte pode fazer toda a diferen&ccedil;a para evitar perda de tr&aacute;fego ou vendas.<\/p><p class=\"wp-block-paragraph\">Vamos ver qual plataforma oferece a melhor assist&ecirc;ncia nesse momento cr&iacute;tico.<\/p><h3 class=\"wp-block-heading\"><strong>WordPress<\/strong><\/h3><p class=\"wp-block-paragraph\">Por ser uma plataforma centrada na comunidade, o WordPress conta com uma documenta&ccedil;&atilde;o bem completa e f&oacute;runs ativos de suporte. Existem tamb&eacute;m milhares de tutoriais gratuitos dispon&iacute;veis online, em diversos formatos e idiomas &mdash; inclusive criados por profissionais experientes.<\/p><p class=\"wp-block-paragraph\">Por&eacute;m, o WordPress n&atilde;o tem um suporte centralizado e oficial. Isso significa que o suporte t&eacute;cnico, na pr&aacute;tica, fica por conta da empresa de hospedagem que voc&ecirc; escolher.<\/p><p class=\"wp-block-paragraph\">Na Hostinger, nossa equipe de Sucesso do Cliente est&aacute; dispon&iacute;vel 24 horas por dia, 7 dias por semana, via chat ao vivo em diversos idiomas (incluindo portugu&ecirc;s do Brasil). Os clientes do plano&nbsp;<strong>Business&nbsp;<\/strong>ou superiores podem acessar&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.hostinger.com\/blog\/kodee\/\"><strong>o Kodee<\/strong><\/a>, nosso assistente de IA, no painel de administra&ccedil;&atilde;o do WordPress, que d&aacute; dicas sobre como gerenciar seu site e navegar na plataforma.<\/p><p class=\"wp-block-paragraph\">J&aacute; os plugins e temas t&ecirc;m seus pr&oacute;prios canais de suporte, que variam conforme o desenvolvedor. Na maioria dos casos, quem compra vers&otilde;es premium recebe atendimento priorit&aacute;rio incluso.<\/p><h3 class=\"wp-block-heading\"><strong>Wix<\/strong><\/h3><p class=\"wp-block-paragraph\">O Wix oferece suporte em diversos formatos e para todos os planos.<\/p><p class=\"wp-block-paragraph\">Para d&uacute;vidas simples, voc&ecirc; pode come&ccedil;ar falando com o chatbot de IA no menu&nbsp;<strong>ajuda<\/strong>. Tamb&eacute;m &eacute; poss&iacute;vel entrar em contato com a equipe de suporte do Wix pelas redes sociais, como Instagram e X (antigo Twitter).<\/p><p class=\"wp-block-paragraph\"><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/support.wix.com\/en\"><strong>A Central de Ajuda do Wix<\/strong><\/a>&nbsp;traz uma grande variedade de tutoriais e ainda oferece o SEO Learning Hub, um espa&ccedil;o com cursos e podcasts sobre otimiza&ccedil;&atilde;o de sites e conte&uacute;do.<\/p><p class=\"wp-block-paragraph\">Se ainda precisar de ajuda, &eacute; poss&iacute;vel solicitar atendimento humano por chat, diretamente no chatbot. Esse servi&ccedil;o est&aacute; dispon&iacute;vel 24 horas por dia, 7 dias por semana.<\/p><p class=\"wp-block-paragraph\">O suporte por telefone tamb&eacute;m pode ser solicitado, mas o atendimento 24 horas por dia est&aacute; dispon&iacute;vel apenas em ingl&ecirc;s. Para outros idiomas, &eacute; necess&aacute;rio verificar&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/support.wix.com\/en\/article\/contacting-wix-customer-care-for-support\"><strong>os hor&aacute;rios dispon&iacute;veis<\/strong><\/a>. Lembre-se de que pode haver uma cobran&ccedil;a, dependendo da sua operadora.<\/p><h3 class=\"wp-block-heading\"><strong>Veredito<\/strong><\/h3><p class=\"wp-block-paragraph\">Embora os usu&aacute;rios do WordPress tenham acesso a diversos canais de suporte &mdash; da comunidade &agrave; plataforma de hospedagem &mdash;, a falta de um canal &uacute;nico e oficial pode dificultar a vida de quem est&aacute; com pressa.<\/p><p class=\"wp-block-paragraph\">J&aacute; o Wix centraliza tudo em um s&oacute; lugar, com suporte acess&iacute;vel e integrado &agrave; plataforma &mdash; o que facilita bastante, especialmente para iniciantes ou quem quer resolver problemas rapidamente.<\/p><p class=\"wp-block-paragraph\">Neste quesito, o Wix &eacute; o vencedor.<\/p><h2 class=\"wp-block-heading\" id=\"h-wix-ou-wordpress-recursos-de-blog\"><strong>Wix ou WordPress: recursos de blog<\/strong><\/h2><p class=\"wp-block-paragraph\">A maioria das plataformas de cria&ccedil;&atilde;o de sites oferece recursos para blogs &mdash; mas cada uma tem seus pontos fortes e limita&ccedil;&otilde;es.<\/p><p class=\"wp-block-paragraph\">Veja a seguir como Wix e WordPress se comparam quando o objetivo &eacute; criar e gerenciar um blog.<\/p><h3 class=\"wp-block-heading\"><strong>WordPress<\/strong><\/h3><p class=\"wp-block-paragraph\">O WordPress foi criado originalmente como uma plataforma de blogs. Ent&atilde;o, n&atilde;o &eacute; surpresa que ele ofere&ccedil;a uma estrutura completa e avan&ccedil;ada para quem quer produzir conte&uacute;do com frequ&ecirc;ncia.<\/p><p class=\"wp-block-paragraph\">Ao criar um novo post, o WordPress permite que voc&ecirc; modifique seu layout com o&nbsp;<a href=\"\/br\/tutoriais\/gutenberg-pros-e-contras\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>editor de blocos Gutenberg<\/strong><\/a>&nbsp;&mdash; ele permite montar o layout do conte&uacute;do de forma modular, ajustando cada elemento separadamente ou usando padr&otilde;es prontos de blocos para acelerar o processo.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e3bba9\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e3bba9\" class=\"aligncenter size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1005\" height=\"761\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/08\/wordpress-gutenberg.png\/public\" alt=\"editor gutenberg do WordPress\" class=\"wp-image-42221\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/08\/wordpress-gutenberg.png\/w=1005,fit=scale-down 1005w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/08\/wordpress-gutenberg.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/08\/wordpress-gutenberg.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2020\/08\/wordpress-gutenberg.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1005px) 100vw, 1005px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Se voc&ecirc; usa a Hostinger, tamb&eacute;m pode usar com o Criador de Conte&uacute;do com IA, uma ferramenta de intelig&ecirc;ncia artificial que ajuda a gerar ideias e at&eacute; esbo&ccedil;os de texto para os seus artigos.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e3f564\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e3f564\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"690\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2022\/08\/wordpress-ia-criador-conteudo.png\/w=1024,h=1024,fit=scale-down\" alt=\"criador de conte&uacute;do com ia da hostinger para wordpress\" class=\"wp-image-46257\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2022\/08\/wordpress-ia-criador-conteudo.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2022\/08\/wordpress-ia-criador-conteudo.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2022\/08\/wordpress-ia-criador-conteudo.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2022\/08\/wordpress-ia-criador-conteudo.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Um dos grandes diferenciais do WordPress est&aacute; nas&nbsp;<a href=\"\/br\/tutoriais\/taxonomia-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>taxonomias<\/strong><\/a>, o sistema que permite organizar seus posts por categorias, tags e at&eacute; termos personalizados. Isso melhora a navega&ccedil;&atilde;o do site e tamb&eacute;m contribui bastante para o SEO, especialmente em blogs com muito conte&uacute;do..<\/p><p class=\"wp-block-paragraph\">Voc&ecirc; pode gerenciar categorias e tags direto no painel ou usar um plugin para criar taxonomias personalizadas. Tudo isso pode ser aplicado aos posts diretamente no editor.<\/p><p class=\"wp-block-paragraph\">Na hora de publicar, voc&ecirc; escolhe se quer agendar o post, deix&aacute;-lo como rascunho, torn&aacute;-lo privado, proteger com senha ou fixar no topo do blog.<\/p><h3 class=\"wp-block-heading\"><strong>Wix<\/strong><\/h3><p class=\"wp-block-paragraph\">Se, durante a configura&ccedil;&atilde;o, voc&ecirc; disser que quer criar um blog, o Wix adiciona automaticamente uma p&aacute;gina com recursos de blog e at&eacute; posts gerados por IA. Caso contr&aacute;rio, voc&ecirc; pode adicionar o blog manualmente pelo editor.<\/p><p class=\"wp-block-paragraph\">Personalizar o visual do blog no Wix &eacute; super simples. Voc&ecirc; escolhe layouts prontos e define o que ser&aacute; exibido no menu do blog com apenas alguns cliques &mdash; um processo mais direto do que no WordPress.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e416c4\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e416c4\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"482\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-blog-settings.png\/w=1024,h=1024,fit=scale-down\" alt=\"ajustes de blog do wix\" class=\"wp-image-50034\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-blog-settings.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-blog-settings.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-blog-settings.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-blog-settings.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">O editor de posts do Wix tamb&eacute;m oferece ferramentas com IA para escrever textos do zero. Ap&oacute;s instalar os recursos, &eacute; poss&iacute;vel ativar fun&ccedil;&otilde;es de monetiza&ccedil;&atilde;o e tradu&ccedil;&atilde;o autom&aacute;tica.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e433db\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e433db\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"480\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-post-editor.png\/w=1024,h=1024,fit=scale-down\" alt=\"editor de posts de blog do wix\" class=\"wp-image-50035\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-post-editor.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-post-editor.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-post-editor.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-post-editor.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">No entanto, o Wix tem algumas limita&ccedil;&otilde;es: o editor oferece menos op&ccedil;&otilde;es de formata&ccedil;&atilde;o e n&atilde;o permite criar taxonomias personalizadas &mdash; voc&ecirc; fica restrito a categorias e tags b&aacute;sicas.<\/p><p class=\"wp-block-paragraph\">Um ponto positivo &eacute; o hist&oacute;rico de vers&otilde;es, que permite recuperar vers&otilde;es anteriores do post e adicionar anota&ccedil;&otilde;es ou coment&aacute;rios para revis&atilde;o &mdash; &oacute;timo para quem trabalha em equipe ou gosta de revisar o pr&oacute;prio conte&uacute;do.<\/p><p class=\"wp-block-paragraph\">Depois de escrever, &eacute; poss&iacute;vel publicar o post ou salv&aacute;-lo como rascunho. No entanto, o Wix n&atilde;o permite publicar posts de forma privada.<\/p><h3 class=\"wp-block-heading\"><strong>Veredito<\/strong><\/h3><p class=\"wp-block-paragraph\">Tanto o Wix quanto o WordPress s&atilde;o boas op&ccedil;&otilde;es para quem quer criar um blog, mas o WordPress se destaca pelas funcionalidades mais avan&ccedil;adas.<\/p><p class=\"wp-block-paragraph\">Com mais liberdade de formata&ccedil;&atilde;o, organiza&ccedil;&atilde;o por taxonomias e um ecossistema de SEO mais robusto, o WordPress oferece mais controle e flexibilidade para quem leva a blogagem a s&eacute;rio &mdash; seja para atrair leitores, ranquear no Google ou crescer com o tempo.<\/p><h2 class=\"wp-block-heading\" id=\"h-wix-vs-wordpress-comercio-eletronico\"><strong>Wix vs WordPress: com&eacute;rcio eletr&ocirc;nico<\/strong><\/h2><p class=\"wp-block-paragraph\">Assim como acontece com blogs, algumas plataformas s&atilde;o mais adequadas do que outras quando o assunto &eacute; venda online. Vamos comparar os recursos de e-commerce do WordPress e do Wix para entender qual atende melhor o seu neg&oacute;cio.<\/p><h3 class=\"wp-block-heading\"><strong>WordPress<\/strong><\/h3><p class=\"wp-block-paragraph\">O WordPress n&atilde;o vem com recursos de loja virtual nativos, mas &eacute; muito f&aacute;cil adicion&aacute;-los com os plugins certos. O mais popular deles &eacute; o WooCommerce, usado por milh&otilde;es de empreendedores ao redor do mundo para vender produtos f&iacute;sicos ou digitais.<\/p><p class=\"wp-block-paragraph\">N&atilde;o importa o tipo de produto que voc&ecirc; deseja comercializar: o WooCommerce te ajuda a criar as p&aacute;ginas dos itens, configurar gateways de pagamento e gerenciar seu invent&aacute;rio.<\/p><p class=\"wp-block-paragraph\">A melhor parte &eacute; que o WooCommerce &eacute; completamente gratuito. Caso voc&ecirc; precise de recursos adicionais, basta usar com as extens&otilde;es da pr&oacute;pria plataforma ou integr&aacute;-lo a plugins WordPress compat&iacute;veis.<\/p><p class=\"wp-block-paragraph\">Na Hostinger, o processo de configura&ccedil;&atilde;o &eacute; ainda mais simples. Nosso onboarding ajuda voc&ecirc; a instalar o WooCommerce, escolher um template de loja e criar conte&uacute;do personalizado, com direito a uma checklist que te orienta em cada passo at&eacute; o lan&ccedil;amento.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e457d3\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e457d3\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"489\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/hostinger-wordpress-woocommerce-onboarding.png\/w=1024,h=1024,fit=scale-down\" alt=\"configurando woocommerce com a hostinger\n\" class=\"wp-image-50036\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/hostinger-wordpress-woocommerce-onboarding.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/hostinger-wordpress-woocommerce-onboarding.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/hostinger-wordpress-woocommerce-onboarding.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/hostinger-wordpress-woocommerce-onboarding.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Ao adicionar produtos, &eacute; poss&iacute;vel incluir descri&ccedil;&otilde;es detalhadas, agendar promo&ccedil;&otilde;es, configurar estoque, peso, dimens&otilde;es, atributos e outros campos importantes. Para agilizar, a IA da Hostinger pode te ajudar a escrever descri&ccedil;&otilde;es &uacute;nicas para seus produtos.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e4791c\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e4791c\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"582\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/05\/adicionar-produto-woocommerce.jpg\/w=1024,h=1024,fit=scale-down\" alt=\"adicionando produto no woocommerce\" class=\"wp-image-35580\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/05\/adicionar-produto-woocommerce.jpg\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/05\/adicionar-produto-woocommerce.jpg\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/05\/adicionar-produto-woocommerce.jpg\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2023\/05\/adicionar-produto-woocommerce.jpg\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">O WooCommerce j&aacute; vem com um gateway de pagamento pr&oacute;prio e permite integra&ccedil;&atilde;o com plataformas como Stripe e PayPal. Voc&ecirc; tamb&eacute;m pode configurar impostos manualmente ou deixar o sistema calcular automaticamente de acordo com o endere&ccedil;o de entrega.<\/p><p class=\"wp-block-paragraph\">Al&eacute;m disso, d&aacute; para criar zonas de envio, acompanhar o comportamento dos compradores e monitorar m&eacute;tricas importantes da loja. Nosso&nbsp;<a href=\"\/br\/tutoriais\/woocommerce-como-configurar-ecommerce-no-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>guia do WooCommerce<\/strong><\/a>&nbsp;mostra tudo isso em mais detalhes.<\/p><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"\/br\/hospedagem-woocommerce\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"300\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/public\" alt=\"\" class=\"wp-image-44636\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2024\/06\/BR-Woocommerce-hosting-x-WP_in-text-banner.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><h3 class=\"wp-block-heading\"><strong>Wix<\/strong><\/h3><p class=\"wp-block-paragraph\">No Wix, &eacute; poss&iacute;vel ativar o recurso de e-commerce com o Wix Stores. Mas vale um aviso: s&oacute; usu&aacute;rios do plano Essencial ou superior podem aceitar pagamentos (com o Wix Payments) e pedidos.<\/p><p class=\"wp-block-paragraph\">Depois de instalar o app, a plataforma cria automaticamente p&aacute;ginas de produto e categorias com filtros. Voc&ecirc; pode escolher o que ser&aacute; exibido &mdash; como cabe&ccedil;alho, navega&ccedil;&atilde;o com breadcrumbs ou selo de produto digital.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e4ae05\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e4ae05\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"484\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-store-settings.png\/w=1024,h=1024,fit=scale-down\" alt=\"ajustes da wix store\" class=\"wp-image-50038\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-store-settings.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-store-settings.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-store-settings.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-store-settings.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">A interface para adicionar um novo produto (f&iacute;sico ou digital) &eacute; simples e objetiva. Voc&ecirc; tamb&eacute;m encontra atalhos para SEO e marketing, al&eacute;m de um gerador de descri&ccedil;&atilde;o com IA e campos personalizados.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a72645e4cc6a\"}' data-wp-interactive=\"core\/image\" data-wp-key=\"6a72645e4cc6a\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"478\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-new-product.png\/w=1024,h=1024,fit=scale-down\" alt=\"criando novo produto com a wix\" class=\"wp-image-50037\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-new-product.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-new-product.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-new-product.png\/w=150,fit=scale-down 150w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/53\/2018\/11\/wix-new-product.png\/w=768,fit=scale-down 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" data-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on--click=\"actions.showLightbox\" data-wp-style--right=\"state.thisImage.buttonRight\" data-wp-style--top=\"state.thisImage.buttonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div><p class=\"wp-block-paragraph\">Assim como o WooCommerce, o Wix oferece fun&ccedil;&otilde;es b&aacute;sicas de frete, impostos e gest&atilde;o de estoque. Al&eacute;m disso, a plataforma conta com cerca de 160 apps no marketplace para expandir os recursos da loja.<\/p><h3 class=\"wp-block-heading\"><strong>Veredito<\/strong><\/h3><p class=\"wp-block-paragraph\">&Eacute; f&aacute;cil criar uma loja online com o Wix, mas seus recursos de e-commerce s&oacute; est&atilde;o dispon&iacute;veis em planos mais caros. Com a Hostinger simplificando a configura&ccedil;&atilde;o do WooCommerce, voc&ecirc; pode obter os mesmos recursos (ou at&eacute; mais, eu diria) por uma fra&ccedil;&atilde;o do pre&ccedil;o optando pelo WordPress.<\/p><h2 class=\"wp-block-heading\" id=\"h-conclusao\"><strong>Conclus&atilde;o<\/strong><\/h2><p class=\"wp-block-paragraph\">Depois de comparar todos os pontos, chegou a hora de responder &agrave; pergunta principal: &ldquo;afinal, qual &eacute; melhor: WordPress ou Wix?&rdquo;<\/p><p class=\"wp-block-paragraph\">A resposta &eacute;: depende do que voc&ecirc; precisa.<\/p><p class=\"wp-block-paragraph\">Se voc&ecirc; quer criar um site simples, r&aacute;pido e sem complica&ccedil;&atilde;o, o Wix pode ser a melhor escolha. A principal desvantagem, na minha opini&atilde;o, &eacute; o pre&ccedil;o inicial mais alto &mdash; mas isso faz parte da experi&ecirc;ncia pronta para uso que a plataforma oferece.<\/p><p class=\"wp-block-paragraph\">J&aacute; o WordPress exige um pouco mais de aprendizado. Mas, em troca, voc&ecirc; tem controle total sobre o seu site, incluindo o acesso ao backend, o que facilita personalizar e escalar conforme o projeto cresce.<\/p><p class=\"wp-block-paragraph\">Tanto a Hostinger quanto o Wix oferecem garantia de reembolso. Ent&atilde;o, por que n&atilde;o testar os dois e ver qual se encaixa melhor no seu perfil?<\/p><h2 class=\"wp-block-heading\" id=\"h-wix-ou-wordpress-perguntas-frequentes\"><strong>Wix ou WordPress: perguntas frequentes<\/strong><\/h2><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-694416a1c575b\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>WordPress &eacute; melhor que o Wix?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Depende do que voc&ecirc; est&aacute; buscando. Se voc&ecirc; precisa de escalabilidade e personaliza&ccedil;&atilde;o, o WordPress &eacute; a melhor op&ccedil;&atilde;o. J&aacute; o Wix &eacute; ideal para quem valoriza facilidade de uso e quer montar um site de forma r&aacute;pida e pr&aacute;tica.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-694416a1c575f\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Vale a pena migrar do Wix para o WordPress?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Sim, principalmente se voc&ecirc; atingiu os limites dos planos do Wix. Com o WordPress, voc&ecirc; pode escolher a hospedagem que melhor atende &agrave;s suas necessidades e expandir as funcionalidades do site com plugins. O mesmo vale para o visual: h&aacute; milhares de temas dispon&iacute;veis, com diferentes pre&ccedil;os e recursos.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-694416a1c5760\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>O Wix tem a propriedade do meu conte&uacute;do?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>N&atilde;o &mdash; todo o conte&uacute;do criado na sua conta &eacute; seu. No entanto, &eacute; importante seguir os termos de uso da plataforma, pois o Wix pode remover seu site em caso de viola&ccedil;&atilde;o. Outro ponto a considerar: o Wix n&atilde;o oferece uma ferramenta oficial de migra&ccedil;&atilde;o de site, ent&atilde;o, se voc&ecirc; decidir mudar de plataforma, precisar&aacute; exportar o conte&uacute;do manualmente.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Se voc&ecirc; est&aacute; pensando em criar um site,&nbsp;Wix&nbsp;ou&nbsp;WordPress&nbsp;s&atilde;o duas das op&ccedil;&otilde;es mais populares &mdash; e com raz&atilde;o. Talvez voc&ecirc; j&aacute; tenha ouvido que o Wix &eacute; super intuitivo, ideal para iniciantes e cheio de modelos prontos que facilitam a vida. Por outro lado, o WordPress &eacute; mais completo e poderoso, &oacute;timo para quem quer criar [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"\/br\/tutoriais\/wix-ou-wordpress\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":356,"featured_media":50039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_title":"Wix ou WordPress: comparando pre\u00e7os, recursos e mais","rank_math_description":"Wix ou WordPress: qual escolher? Veja quais as principais vantagens de cada uma destas plataformas para criar site e acerte na sua escolha!","rank_math_focus_keyword":"wix ou wordpress","footnotes":""},"categories":[4941],"tags":[6052],"class_list":["post-13261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desenvolvimento-web","tag-wix-ou-wordpress"],"hreflangs":[{"locale":"en-US","link":"https:\/\/www.hostinger.com\/tutorials\/wix-vs-wordpress\/","default":1},{"locale":"pt-BR","link":"https:\/\/www.hostinger.com\/br\/tutoriais\/wix-ou-wordpress\/","default":0},{"locale":"fr-FR","link":"https:\/\/www.hostinger.com\/fr\/tutoriels\/wix-ou-wordpress\/","default":0},{"locale":"es-ES","link":"https:\/\/www.hostinger.com\/es\/tutoriales\/wix-vs-wordpress\/","default":0},{"locale":"id-ID","link":"https:\/\/www.hostinger.com\/id\/tutorial\/wix-vs-wordpress\/","default":0},{"locale":"en-PH","link":"https:\/\/www.hostinger.com\/ph\/tutorials\/wordpress-vs-wix\/","default":0},{"locale":"en-MY","link":"https:\/\/www.hostinger.com\/my\/tutorials\/wordpress-vs-wix\/","default":0},{"locale":"en-GB","link":"https:\/\/www.hostinger.com\/uk\/tutorials\/wix-vs-wordpress\/","default":0},{"locale":"en-IN","link":"https:\/\/www.hostinger.com\/in\/tutorials\/wix-vs-wordpress\/","default":0},{"locale":"en-CA","link":"https:\/\/www.hostinger.com\/ca\/tutorials\/wix-vs-wordpress\/","default":0},{"locale":"en-AU","link":"https:\/\/www.hostinger.com\/au\/tutorials\/wix-vs-wordpress\/","default":0},{"locale":"en-NG","link":"https:\/\/www.hostinger.com\/ng\/tutorials\/wix-vs-wordpress\/","default":0},{"locale":"es-AR","link":"https:\/\/www.hostinger.com\/ar\/tutoriales\/wix-vs-wordpress\/","default":0},{"locale":"es-MX","link":"https:\/\/www.hostinger.com\/mx\/tutoriales\/wix-vs-wordpress\/","default":0},{"locale":"es-CO","link":"https:\/\/www.hostinger.com\/co\/tutoriales\/wix-vs-wordpress\/","default":0},{"locale":"pt-PT","link":"https:\/\/www.hostinger.com\/pt\/tutoriais\/wix-ou-wordpress\/","default":0}],"acf":[],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/posts\/13261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/users\/356"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/comments?post=13261"}],"version-history":[{"count":40,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/posts\/13261\/revisions"}],"predecessor-version":[{"id":51836,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/posts\/13261\/revisions\/51836"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/media\/50039"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/media?parent=13261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/categories?post=13261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/br\/tutoriais\/wp-json\/wp\/v2\/tags?post=13261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}