<\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>Their social media pages include a link to the website, and vice versa. Every post and video is another opportunity to reach potential customers beyond Reggio Emilia.<\/p>
Karim has heard the same advice from other vintage clothing sellers time and time again: building an online audience takes patience and consistency. So, he consistently puts effort into Retro Shop’s content, experimenting with what works and what doesn’t.<\/p>
Retro Shop’s website and social media also work hand in hand. Social platforms help people discover Retro Shop, while the website offers a more professional platform for exploring the brand, browsing products, and learning about the business<\/p>
The impact is showing in the numbers. Revenue from their ecommerce store has grown by 73%, while average order value has increased by 58%.<\/p>
What’s ahead for Retro Shop <\/h2>
Looking ahead, Karim sees two possible futures for Retro Shop.<\/p>
One is opening a second store in a summer destination – possibly in Spain or in a place where work doesn’t feel like work.<\/p>
The other is a more digital-first operation that focuses heavily on ecommerce, runs the business from a warehouse rather than a retail floor, and dedicates more time to sourcing vintage pieces, researching inventory, and creating professional product photography.<\/p>
For now, their focus is simple. Keep posting. Keep building an audience. Keep opening doors.<\/p>
Whatever comes next, it will likely begin the same way every major step in their journey has begun – Karim and Sofia deciding the window was still open, and they’re still young enough to try.<\/p>\n","protected":false},"excerpt":{"rendered":"
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