{"id":9065,"date":"2026-05-12T14:41:03","date_gmt":"2026-05-12T14:41:03","guid":{"rendered":"https:\/\/www.hostinger.com\/blog\/?p=9065"},"modified":"2026-05-12T14:42:19","modified_gmt":"2026-05-12T14:42:19","slug":"securitysquad","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/blog\/securitysquad","title":{"rendered":"SECURITYSQUAD: How a security consultant finally got his website to match the business behind it"},"content":{"rendered":"<p>Ren&eacute; Karcher spent two years paying developers to build him a website. Two different developers, two different results, and neither one came close to what he actually wanted.<\/p><p>Meanwhile, his security consulting business was growing, clients were showing up, and every time someone asked for the URL, he cringed a little.<\/p><h2 class=\"wp-block-heading\" id=\"h-three-it-guys-with-a-gap-in-the-market\"><strong>Three IT guys with a gap in the market<\/strong><\/h2><p>Ren&eacute; and his co-founders, Daniel Oppe and Valeri Schock, had spent two decades inside enterprise companies, handling security, networking, and infrastructure. A big part of that work meant hiring external consultants for projects, but the quality just wasn&rsquo;t there.<\/p><p>&ldquo;We always looked for good external consulting, and we missed this on the market,&rdquo; Ren&eacute; says.<\/p><p>So, in 2022, the three of them founded <a href=\"https:\/\/securitysquad.de\/\" target=\"_blank\" rel=\"noopener\">SECURITYSQUAD<\/a> in Frickingen, on Lake Constance in southern Germany. They wanted to do the kind of work they&rsquo;d always wanted to hire but could never find.<\/p><p>Daniel leads the technical side as CTO, designing security architectures. Valeri runs operations and client support. Ren&eacute; handles strategy and the business itself.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a035b3d0c278\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"831\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-team-1024x831.jpg\" alt=\"SECURITYSQUAD team\" class=\"wp-image-9070\" srcset=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-team-1024x831.jpg 1024w, https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-team-300x243.jpg 300w, https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-team-768x623.jpg 768w, https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-team-1536x1247.jpg 1367w, https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-team.jpg 1368w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p>Their clients are government bodies and businesses with 100 to 500 employees. The work ranges from penetration testing and security audits to full IT security concepts.<\/p><p>But running a three-person firm means doing everything yourself. Cold calling, client meetings, email campaigns, proposals.<\/p><p>The website was supposed to help bring in new business. It was the place where potential clients could see the team&rsquo;s credentials and get in touch. Instead, it kept getting bumped by whatever was more urgent that week.<\/p><h2 class=\"wp-block-heading\" id=\"h-two-developers-a-lot-of-money-and-still-not-right\"><strong>Two developers, a lot of money, and still not right<\/strong><\/h2><p>It started in 2022 with a self-hosted WordPress site. Ren&eacute; doesn&rsquo;t sugarcoat it: &ldquo;This looked really, really bad.&rdquo;<\/p><p>The first developer they hired took the money and delivered something that still missed the mark.<\/p><p>The business was picking up speed at the same time, which meant even less time for website problems. That underwhelming site stayed live for about a year because nobody had the bandwidth to replace it.<\/p><p>The second developer rebuilt the whole thing from scratch. Still not what Ren&eacute; had in mind.<\/p><p>It wasn&rsquo;t just the redesigns that wore them down. It was every small change in between. Ren&eacute; describes the cycle &ndash; sitting in a meeting, saying, &ldquo;Could you move this button?&rdquo; and then waiting two days.<\/p><p>Another round of feedback. Another wait.<\/p><p>&ldquo;I know what I want for my business. I know what I want for my customers,&rdquo; he says. But there was always someone in the middle who didn&rsquo;t quite get it.<\/p><p>When they moved from self-hosting to professional hosting, they chose Hostinger for European data centers (an important requirement for a security company), strong online recommendations, and easy onboarding.<\/p><p>But the core problem persisted: the website still didn&rsquo;t match what Ren&eacute; had in mind.<\/p><h2 class=\"wp-block-heading\" id=\"h-ten-prompts-and-a-completely-different-website\"><strong>Ten prompts and a completely different website<\/strong><\/h2><p>One evening, Ren&eacute; logged into hPanel to make some WordPress changes and noticed Hostinger Horizons. He&rsquo;d always believed AI was the future, so he tried creating a new website with it.<\/p><p>After about ten prompts, he was looking at something more professional than what two paid developers had delivered.<\/p><p>&ldquo;The first draft was with ten prompts, and I was really impressed by what Horizons could do there,&rdquo; he says.<\/p><p>Within two days, the first live version was online. Over the next two months, Ren&eacute; gradually built out the rest: service pages, pricing for their security audit and VPN service offerings, a blog, and SEO setup. All in, the site used around 120 credits.<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a035b3d0e2e0\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-homepage-1024x622.png\" alt=\"Homepage of SECURITYSQUAD\" class=\"wp-image-9069\" srcset=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-homepage-1024x622.png 1024w, https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-homepage-300x182.png 300w, https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-homepage-768x467.png 768w, https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-homepage-1536x934.png 1536w, https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/05\/SECURITYSQUAD-homepage-2048x1245.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p>The contrast with the old way of working was immediate. Instead of emailing a developer and waiting days, he could describe what he wanted in plain language and see it delivered.<\/p><p>&ldquo;Otherwise I&rsquo;m sitting in meetings, &lsquo;could you change this button, could you change this button,&rsquo; and two days later, yeah, they changed the button,&rdquo; he says. &ldquo;Now I tell Horizons, please change the button, try a creative form or whatever. And it does it.&rdquo;<\/p><p>Something he didn&rsquo;t expect: he was actually having fun.<\/p><p>Ren&eacute; calls himself and his co-founders &ldquo;not the creative guys.&rdquo; They&rsquo;re infrastructure and security people. But building the website started feeling like what it really is for a technical person: exploring what a new tool can do.<\/p><p>&ldquo;It&rsquo;s really fun to discover new AI features, new technical parts. When you have a tool where you can use natural language to say what you want, and you know what you want for your business&hellip; it&rsquo;s really nice.&rdquo;<\/p><p>He also found a practical rhythm: brainstorming ideas with ChatGPT and Hostinger&rsquo;s AI assistant Kodee before executing in Horizons. That saved credits and helped him think through trickier tasks, like Google tag implementation, which alone cost around 30 credits and a lot of back-and-forth prompting.<\/p><h2 class=\"wp-block-heading\" id=\"h-a-website-that-finally-works-for-the-business\"><strong>A website that finally works for the business<\/strong><\/h2><p>SECURITYSQUAD is a consulting company. Clients come through cold calls, referrals, and direct meetings.<\/p><p>But every one of those conversations leads to the same moment: the potential client goes to the website to see who they&rsquo;re actually dealing with.<\/p><p>That&rsquo;s why the site matters so much. It&rsquo;s the thing that backs up everything else they do. And for two years, it wasn&rsquo;t pulling its weight.<\/p><p>Now it is. Traffic has gone from 10-20 visitors a day to 200-300 (with Google Ads in the mix). More leads are coming through. But what Ren&eacute; values most is that when he has an idea for the site, he can act on it immediately.<\/p><p>A blog to drive organic traffic took ten minutes to set up. A new service page can be live the same day. The website finally moves at the same speed as the rest of the business.<\/p><p>The main reason was that we could bring our ideas to the web page really fast and in a professional way,&rdquo; Ren&eacute; says. &ldquo;We need good content that we can deliver really fast, and Horizons supports us for this.&rdquo;<\/p><h2 class=\"wp-block-heading\" id=\"h-whats-next-for-securitysquad\"><strong>What&rsquo;s next for SECURITYSQUAD<\/strong><\/h2><p>Ren&eacute; plans to keep building the site as SECURITYSQUAD grows, adding content and pages whenever the business calls for it.<\/p><p>What&rsquo;s worth stepping back and noticing is what actually happened here. A three-person security firm in southern Germany, with no design skills and no development background, built a professional website that generates leads and looks like it was done by an agency.<\/p><p>They didn&rsquo;t learn how to code, and they didn&rsquo;t find the right freelancer. It was just that the tools finally caught up to people like Ren&eacute;: business owners who know exactly what they want but never had a way to build it themselves.<\/p><p>Now he does.<\/p><figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.hostinger.com\/horizons\/\"><img decoding=\"async\" src=\"https:\/\/www.hostinger.com\/blog\/wp-content\/uploads\/sites\/4\/2026\/04\/horizons-cta.avif\" alt=\"\" class=\"wp-image-8948\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ren\u00e9 Karcher spent two years paying developers to build him a website. Two different developers, two different results, and neither one came close to what he actually wanted.<\/p>\n<p>M\u2026<\/p>\n","protected":false},"author":455,"featured_media":9068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2385,2336],"tags":[],"hashtags":[],"class_list":["post-9065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-stories","category-customer-spotlight"],"hreflangs":[],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/posts\/9065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/users\/455"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/comments?post=9065"}],"version-history":[{"count":2,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/posts\/9065\/revisions"}],"predecessor-version":[{"id":9073,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/posts\/9065\/revisions\/9073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/media\/9068"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/media?parent=9065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/categories?post=9065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/tags?post=9065"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/hashtags?post=9065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}