{"id":8132,"date":"2025-09-25T09:45:23","date_gmt":"2025-09-25T09:45:23","guid":{"rendered":"https:\/\/www.hostinger.com\/blog\/?p=8132"},"modified":"2025-09-25T09:45:25","modified_gmt":"2025-09-25T09:45:25","slug":"web2agent-launch","status":"publish","type":"post","link":"https:\/\/www.hostinger.com\/blog\/web2agent-launch","title":{"rendered":"AI is making standard websites outdated \u2013 here\u2019s how to keep up"},"content":{"rendered":"<p><strong>With billions of users globally, AI tools are reshaping how people search and interact online. Instead of clicking through links, they expect clear, direct answers. Instead of manually navigating a site, they want AI to handle the work for them.<\/strong><\/p><p>In this shift, websites that AI can&rsquo;t understand are at risk of becoming invisible. To help site owners stay ahead effortlessly, we&rsquo;ve launched <a href=\"https:\/\/www.hostinger.com\/support\/11729400-web-2-agent-in-hostinger\" target=\"_blank\" rel=\"noreferrer noopener\">Web2Agent<\/a> &ndash; a service that <strong>makes websites AI-ready with a single click<\/strong>.<\/p><h2 class=\"wp-block-heading\" id=\"h-from-human-visitors-to-ai-agents\">From human visitors to AI agents<\/h2><p>In August 2025, <a href=\"https:\/\/www.similarweb.com\/website\/chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">Chatgpt.com drew 5.8 billion visits<\/a>. Google&rsquo;s AI Overviews now <a href=\"https:\/\/blog.google\/products\/search\/google-search-ai-mode-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach 1.5 billion monthly users<\/a> across 200+ countries. The largest AI bots <a href=\"https:\/\/www.hostinger.com\/blog\/cdn-ai-audit#:~:text=Crawlers%20from%20Google%2C%20Meta%2C%20and%20OpenAI%20are%20the%20most%20active%2C%20reaching%20between%2060%20and%2085%25%20of%20websites%20daily\" target=\"_blank\" rel=\"noreferrer noopener\">crawl 85% of websites every day<\/a>.<\/p><p>The scale of change is staggering, and it&rsquo;s already bringing challenges for website owners. AI tools reduce clicks dramatically: studies show clickthrough rates can <a href=\"http:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\" target=\"_blank\" rel=\"noreferrer noopener\">drop by 34.5%<\/a> and <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2025\/07\/22\/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results\" target=\"_blank\" rel=\"noreferrer noopener\">even by 50%<\/a> when AI answers appear on the page.<\/p><p>This is only the beginning. The emerging <a href=\"https:\/\/arxiv.org\/pdf\/2507.21206\" target=\"_blank\" rel=\"noreferrer noopener\">agentic web<\/a> is not just about getting information without clicking &ndash; it&rsquo;s about <strong>AI agents doing the work for the user<\/strong>. A traveler asks, &ldquo;Book me a trip to Paris with a hotel near the Louvre.&rdquo; The AI agent searches, compares, and decides across multiple platforms. No clicks, no struggle.<\/p><p>&ldquo;The problem is that websites today are designed for people,&rdquo; said Tomas Rasymas, Head of AI at Hostinger. &ldquo;But your next visitor might not be human &ndash; it could be an AI agent. These agents don&rsquo;t care about your design or layout. They need <strong>structured, machine-readable data they can navigate, understand, and act on<\/strong>. If your site can&rsquo;t provide that, you&rsquo;ll be left behind.&rdquo;<\/p><h2 class=\"wp-block-heading\" id=\"h-industry-efforts-to-close-the-gap\">Industry efforts to close the gap<\/h2><p>The industry is looking for ways to make the web work for AI. <strong>OpenAI<\/strong> has recently launched a <a href=\"https:\/\/openai.com\/index\/introducing-chatgpt-agent\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT agent<\/a> that uses a simulated desktop to visually browse websites and perform tasks. While this shows promise, it can be slow, resource-intensive, and prone to errors.<\/p><p>Meanwhile, companies like <strong>Anthropic<\/strong>, <strong>Google<\/strong>, <strong>IBM<\/strong>, and <strong>Microsoft<\/strong> are developing new standards &ndash; <strong>MCP<\/strong>, <strong>Agent2Agent<\/strong>, <strong>ACP<\/strong>, and <strong>NLWeb<\/strong> &ndash; to help AI tools connect with third-party services.<\/p><p>But standards alone aren&rsquo;t enough. For example, early mobile standards like <strong>WAP<\/strong>, <strong>WML<\/strong>, and <strong>XHTML-MP<\/strong> tried to make websites usable on small screens, but they never caught on. The real breakthrough came with responsive design, which finally made the mobile web practical. The same will be true for AI &ndash; <strong>agent protocols will only matter once websites actually adopt them<\/strong>.<\/p><h2 class=\"wp-block-heading\" id=\"h-a-zero-maintenance-path-to-the-future\">A zero-maintenance path to the future<\/h2><p>This is where <strong>Web2Agent<\/strong> comes in. The service will support the most popular AI standards, making your <a href=\"https:\/\/www.hostinger.com\/wordpress-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a> or <a href=\"https:\/\/www.hostinger.com\/website-builder\" target=\"_blank\" rel=\"noreferrer noopener\">Website Builder<\/a> website <strong>AI-ready with a single click<\/strong>. It will present your website to any AI agent &ndash; now and in the future &ndash; without needing to change or manage anything yourself.<\/p><p>Web2Agent doesn&rsquo;t replace the traditional website &ndash; it extends it. For regular users, nothing changes: the site looks and works the same. But <strong>for AI agents, it becomes clear, structured, and instantly available to interact with<\/strong>.<\/p><p>Here&rsquo;s a general diagram of how Web2Agent connects AI tools with websites:<\/p><div class=\"wp-block-image\">\n<figure data-wp-context='{\"imageId\":\"6a052562d4d3e\"}' data-wp-interactive=\"core\/image\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1149\" height=\"1110\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/4\/2025\/09\/web2agent-diagram-scaled.png\/public\" alt=\"Web2Agent service diagram.\" class=\"wp-image-8135\" srcset=\"https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/4\/2025\/09\/web2agent-diagram-scaled.png\/w=1149,fit=scale-down 1149w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/4\/2025\/09\/web2agent-diagram-scaled.png\/w=300,fit=scale-down 300w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/4\/2025\/09\/web2agent-diagram-scaled.png\/w=1024,fit=scale-down 1024w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/4\/2025\/09\/web2agent-diagram-scaled.png\/w=768,fit=scale-down 768w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/4\/2025\/09\/web2agent-diagram-scaled.png\/w=1536,fit=scale-down 1536w, https:\/\/imagedelivery.net\/LqiWLm-3MGbYHtFuUbcBtA\/wp-content\/uploads\/sites\/4\/2025\/09\/web2agent-diagram-scaled.png\/w=2048,fit=scale-down 2048w\" sizes=\"(max-width: 1149px) 100vw, 1149px\" \/><button class=\"lightbox-trigger\" type=\"button\" aria-haspopup=\"dialog\" aria-label=\"Enlarge\" data-wp-init=\"callbacks.initTriggerButton\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-style--right=\"state.imageButtonRight\" data-wp-style--top=\"state.imageButtonTop\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\"><\/path>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure><\/div><p>Updates to content or structure are automatically synced, ensuring AI agents always access fresh data. The process runs entirely in the background, with strict privacy: no user activity is tracked, and no personal data is collected.<\/p><h2 class=\"wp-block-heading\" id=\"h-staying-visible-useful-and-competitive-online\">Staying visible, useful, and competitive online<\/h2><p>Since Web2Agent&rsquo;s soft launch, over <strong>20,000<\/strong> site owners have already opted in, ensuring their businesses remain <strong>visible and relevant in the AI-first era<\/strong>.<\/p><p>&ldquo;Just as mobile-first design became essential when smartphones took over, AI-ready websites will soon be the new standard,&rdquo; said Rasymas. &ldquo;Traditional sites wait for visitors to come to them. <strong>AI-ready sites meet the visitors where they already are &ndash; inside AI tools<\/strong> &ndash; while still working seamlessly for people.&rdquo;<\/p><p>As the agentic web transforms how people and businesses interact online, the winners of tomorrow&rsquo;s internet will be those who adapt and embrace AI as a partner. It&rsquo;s not just about keeping up with technology &ndash; it&rsquo;s about staying visible, useful, and competitive in a web that works for both humans and machines.<\/p><p><em><a href=\"https:\/\/www.hostinger.com\/support\/11729400-web-2-agent-in-hostinger\" target=\"_blank\" rel=\"noreferrer noopener\">Read this article<\/a> for a more technical explanation, along with instructions on how to enable and use Web2Agent.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With billions of users globally, AI tools are reshaping how people search and interact online. Instead of clicking through links, they expect clear, direct answers. Instead of man\u2026<\/p>\n","protected":false},"author":405,"featured_media":8136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2391],"tags":[],"hashtags":[],"class_list":["post-8132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-updates"],"hreflangs":[],"_links":{"self":[{"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/posts\/8132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/users\/405"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/comments?post=8132"}],"version-history":[{"count":1,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/posts\/8132\/revisions"}],"predecessor-version":[{"id":8137,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/posts\/8132\/revisions\/8137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/media\/8136"}],"wp:attachment":[{"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/media?parent=8132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/categories?post=8132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/tags?post=8132"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/www.hostinger.com\/blog\/wp-json\/wp\/v2\/hashtags?post=8132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}