EDM hunters: How Learning Django, Good UX And Love For Electronic Music Became A 900$ A Month In Revenue

Jaskaran Rana, a 24 year old coder and music enthusiast from India, explains how learning Django, good user experience and love for electronic music became a 900$ a month in revenue with edmhunters.com. His income comes from advertising – at first he was using Google AdSense, but then decided to go for ad networks dedicated to music which offer value to customer.

Jaskaran explains his major was computer science in college, but he learned to code only in the final years and giving online courses a chance helped him improve a lot. He learned JavaScript, jQuery, HTML/CSS, Python. Then he decided to learn Django, a web framework based on Python.

Talking about all project, Jaskaran explains that he thinks he wasted time fixing SEO-related issues in the beginning – fixing loading times, URL naming, duplicate content. A lot of research on SEO was the main breaking point. Now, 9 out of 10 visitors comes from organic traffic and the numbers are growing at 20 percent rate a month. Jaskaran says that he focussed a lot on optimizing his website for speed and content.

Can you introduce yourself? And what is the story behind EDM Hunters?

I’m a 24-year-old coder and music enthusiast from India. I have been working as a full stack web developer and engineer for over 2 years. I’m also the creator of EDM Hunters.

How did you get your first users?

For the first 6 months, the traffic was pretty much non-existent (less than 1 thousand visitors a month). However, after joining my first job, I was learning, I have done a lot of research on SEO.

What SEO technics did you use? What tools?

There isn’t a ‘secret’ to SEO as many people believe. It’s just basically building a website with a good user experience for users while making it easily indexable and searchable for bots. Some of the basic rules I followed were:

• Try to get linked from other, relevant and high-quality websites.
• Give each page a relevant (and unique) title. Add in a meta description to each page describing the contents or purpose.
• Mark up your site using schema.org, if applicable, to display rich snippets.
• Build a sitemap for your website and submit it using the Google Webmaster Tools.
• Keep content unique and relevant to your website.
• Use HTML correctly (tags, titles, and alt attributes on images).
• Try to use relevant keywords in the URL.
• Ensure a fast load time.
• Make sure that your site is mobile friendly and use the mobile-friendly test.

What have you done to grow the revenue since the start?

I didn’t start EDM Hunters with a ‘business model’ in mind. I started it because of my love for electronic music. However, I have some plans for growing revenue.

How did you manage to get featured in some blogs?

There isn’t a secret here either. I just used the same channels as everyone else (contact forms, emails) to reach out to these blogs. I guess having a story worth sharing was the key here to get noticed and get covered by these blogs.

Thanks, Jaskaran!