Engineering News

Why phishing and fraud affect your website rankings? And how Hostinger is preventing fraud and phishing

At Hostinger, we care that your website would live in a good neighborhood. As odd as it may seem, it matters which hosting “neighborhood” you choose. Hosting a website in a bad “district” (server or IP) with lots of fraudsters around can mean that your website would show up lower in search results. So today, we’re excited to announce that we’re joining forces with Sift Science – a leading provider of real-time machine learning fraud detection. We are hoping to reduce phishing attempts in our network by 95% and we believe it will make our services almost fraud free.

That means higher rankings in search results for your website!

Fingerprint technology

As experts estimate that online fraud attempts increased by as much as 30 percent in 2015, we are looking seriously into this. We care that your website would show up as high as possible in search results, so we’re thrilled to join forces with a service, based on cutting-edge technologies.

Sift Science is the leading provider of real-time machine learning fraud detection and is the security company behind Twitter, Airbnb, Uber.

“Sift Science uses innovative methods such as client device fingerprint – it is unique data linked to a specific client and it lets us know if a person had any bad accounts in the past. This service shares data to prevent abusers on other websites to abuse us. When we have a picture of which customers are legitimate, we can build better online experiences that our customers love” – Linas Mazonis, Business Development Manager at Hostinger, a global hosting provider with 18.6M users and 20M hosted websites, said.

8 types of fraud, source – Sift Science

Why is fraud bad to your website?

Google and other search engines are serious about this. Google says that in some cases it can remove the entire web hosting service from its search results.

“In some cases, when the spammers have pretty much taken over (…) a large fraction of the service, we may be forced to take more decisive steps to protect our users and remove the entire (…) service from our search results” Google states.

Why is fraud bad to your website? Lots of fraudsters around can mean that your website would show up lower in search results

Saving $1 billion

Critics say that all too often banks and cards companies do little or nothing to fight fraudsters, and in many cases seem happy to blame those scammed. This is where Sift Science comes – its customized, cloud-hosted machine learning and behavior analytics platform scrutinizes, in real-time, hundreds of millions of fraud patterns per day to protect hundreds of businesses and thousands of websites from online fraud.

Sift Science estimates that it helps customers deny over 9 million fraudulent charges each year, saving them more than $1 billion. Its customers include includes Twitter, Airbnb, Yelp, Twilio, Jet.com, Indeed, Zillow and Wayfair.

Facts

  • Machine learning platform is powered by 16,000+ fraud signals updated in real-time from activity across our global network of 6,000+ websites (and growing).
  • Payment security remains top of mind for both consumers and business, according to a report from American Express, which surveyed 1,021 U.S. consumers and 401 merchants. Nearly half (48%) of US consumers who shopped online in the past year have experienced payment fraud, representing nearly 80 million online consumers.